twentysixletters. thequickbrownfoxjumpsoverthelazydog

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1 twentysixletters. thequickbrownfoxjumpsoverthelazydog

2 EASTERN & ORIENTAL HOTEL. In this project, my team was assigned to rebrand the identity of Eastern & Oriental Hotel. The initial concept of the new approach was designed based on a new outlook that reflects the heritage look of old English styling that upholds the classic motifs implemented in the older eras.

3 EASTERN & H O T E L ORIENTAL EST 1885 EASTERN & HOTEL ORIENTAL E A S T E R N & HOTEL ORIENTAL EASTERN & ORIENTAL H O T E L EASTERN & ORIENTAL HOTEL LOGO

4 EASTERN & ORIENTAL HOTEL PENANG HOTEL PENANG EASTERN & ORIENTAL HOTEL LOGO

5 EST 1885 EASTERN & ORIENTAL HOTEL LOGO

6 EST 1885 THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS HIGHLIGHTS PENANG - A PORTRAIT OF PROGRESS LONE PINE - NEW BEGINNINGS RESERVATIONS Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP EASTERN & ORIENTAL HOTEL WEBSITE

7 EST 1885 EST 1885 THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS ABOUT THE E&O HERITAGE WING VICTORY ANNEXE HISTORY LOCATION PHOTO GALLERY PENANG HERITAGE TRAIL HIGHLIGHTS HIGHLIGHTS PENANG - A PORTRAIT OF PROGRESS PENANG - A PORTRAIT OF PROGRESS LONE PINE - NEW BEGINNINGS LONE PINE - NEW BEGINNINGS RESERVATIONS RESERVATIONS Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP EST 1885 EST 1885 THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS ABOUT THE E&O HERITAGE WING HERITAGE WING VICTORY ANNEXE VICTORY ANNEXE HISTORY LOCATION PHOTO GALLERY PENANG HERITAGE TRAIL HIGHLIGHTS HIGHLIGHTS PENANG - A PORTRAIT OF PROGRESS PENANG - A PORTRAIT OF PROGRESS LONE PINE - NEW BEGINNINGS LONE PINE - NEW BEGINNINGS RESERVATIONS RESERVATIONS Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP EASTERN & ORIENTAL HOTEL WEBSITE

8 EST 1885 EST 1885 THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS HIGHLIGHTS HIGHLIGHTS PENANG - A PORTRAIT OF PROGRESS PENANG - A PORTRAIT OF PROGRESS LONE PINE - NEW BEGINNINGS LONE PINE - NEW BEGINNINGS RESERVATIONS RESERVATIONS Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP EST 1885 EST 1885 THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS THE HOTEL SUITES DINING MEETINGS & EVENTS GUEST SERVICES RETAIL PROMOTIONS THE E&O GROUP DISCLAIMER BOMBAY SHOP BOMBAY SHOP LONE PINE VICTORY ANNEXE ARCADE CONTACT US The following terms and conditions apply to your access and the use of this Site. You agree to be bound by Bombay Shop is a charming souvenir outlet which REGISTER CAREERS these terms and conditions without limitation or qualifications by accessing any page of this Site. You also agree to waive all claims and rights relating to the use of this Site against Eastern & Oriental Berhad ( E&O or we ) and/or its group of companies (collectively E&O Group ), including all claims and rights for any direct, carries a wide selection of items and collectibles with the E&O trademark, as well as prestigious brands such as Royal Selangor, OE Jewellery, MEDIA indirect, punitive or consequential damages howsoever arising from your use of this Site. Ipa-Nima and World of Feng Shui. DISCLAIMER SITE MAP If you do not accept these terms and conditions, please immediately discontinue your access to this Site. This retail outlet also offers a good range of leisure reading books and information books, published by DISCLAIMER renowned local and international authors, as well The material and/or information in this Site, including but not limited to the services, products, data, text, as fashionable accessories, framed landmark graphics, audio, video, links or other items, are provided by the E&O and/or its group of companies on an photographs of Penang, framed articles, postcards, "as is" and "as available" basis. bookmarks and daily essential items. HIGHLIGHTS PENANG - A PORTRAIT OF PROGRESS We do not make any express or implied warranties, representations or endorsements including but not limited to any warranties of title, non-infringement, merchantability, usefulness, operation, completeness, accuracy, satisfactory quality, reliability and fitness for a particular purpose arising from your use of this Site. We also HIGHLIGHTS PENANG - A PORTRAIT OF PROGRESS Guests will also be able to get their copy of The E&O Hotel Pearl of Penang here.the book celebrates the rich heritage of the E&O Hotel, from LONE PINE - NEW BEGINNINGS disclaim such warranties, representations or endorsements sought to be imposed on us to the fullest extent LONE PINE - NEW BEGINNINGS its beginnings in 1885 to the present day. Authored permitted by law. by Ilsa Sharp, it is available at the E&O Hotel shop RESERVATIONS RESERVATIONS and leading bookstores. RP: RM Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. THE E&O GROUP LONE PINE CONTACT US REGISTER CAREERS MEDIA DISCLAIMER SITE MAP EASTERN & ORIENTAL HOTEL WEBSITE

9 EASTERN & ORIENTAL BERHAD. For this project, my team was given the opportunity to give a facelift to the company s existing website. As this is a rather corporate themed website, we decided to approach the new design to represent a bold, exclusive and firm styling. Through this new outlook, audiences of the company will be associated with the mentioned criteria therefore giving both the company and their conglomerates a higher sense of status.

10 HOME THE GROUP OUR BUSINESS MEDIA INVESTOR RELATIONS Enriched By Our Heritage, Building Legacies For The Future LATEST DEVELOPMENT Penang Portrait of Progress St Mary Manhattan style metro-living in KL s Central Business District Quayside Seafront resort condominiums with private waterpark Contact us Registration Careers Site map Disclaimer minimize Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. EASTERN & ORIENTAL BERHAD WEBSITE

11 HOME THE GROUP OUR BUSINESS MEDIA INVESTOR RELATIONS HOME THE GROUP OUR BUSINESS MEDIA INVESTOR RELATIONS Philosophy Corporate structure Board of Directors Management team Awards Corporate Brochure Group newsletter Property Development Hospitality & Lifestyle Property Investment PHILOSOPHY EOB undertook the meticulous refurbishment and upgrading of the heritage Eastern & Oriental Hotel (E&O Hotel) as well as Lone Pine Hotel in the late 1990s. Since it was established by the Sarkies Brothers in 1885, E&O Hotel has charmed travellers from near and far, creating a reputation to match its sister hotels The Raffles, Singapore and The Strand, Rangoon - also founded by the Sarkies. Lone Pine Hotel is the oldest beach hotel, established in 1948, along Penang Island s famed tourist strip of Batu Ferringhi. There are ongoing efforts to capitalise on the hotel management expertise currently available, and extend this service to enable the Group to eventually manage a portfolio of hotels and resorts within Malaysia as well as around the region. PROPERTY DEVELOPMENT Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. In 2007, EOB embarked on a new food and beverage (F&B) venture, via the acquisition of a substantial stake in The Delicious Group, which currently operates Delicious restaurants in One Utama, Bangsar Village II and Marc Residence and will soon open another at Dua Annexe (adjacent to Dua Residency), D lish in Bangsar minimize minimize Contact us Registration Careers Site map Disclaimer Contact us Registration Careers Site map Disclaimer Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. HOME THE GROUP OUR BUSINESS MEDIA INVESTOR RELATIONS HOME THE GROUP OUR BUSINESS MEDIA INVESTOR RELATIONS Philosophy Corporate structure Board of Directors Management team Awards Corporate Brochure Group newsletter Press Releases Clippings Broadcasts Pullouts CORPORATE BROCHURES PRESS RELEASES Vol 1 / 2007 Vol 2 / 2008 Vol 3 / 2008 Vol 4 / /12/2010 Christmas Tree Lighting Marks New Tradition At Straits Quay 30/11/2010 E&O unbilled sales surpasses peak levels, records PAT of RM17.9 million for first half 01/11/2010 Lone Pine redefines its position as Penang s premier boutique beachfront hotel 20/10/2010 Penang s 1st Performing Arts Centre at E&O's Straits Quay 29/09/2010 EOB shareholders get 30% dividend payout 2010 onwards 26/08/2010 E&O launches Quayside s 2nd premium seafront tower 25/08/2010 Royal Selangor Visitor Centre at E&O s Straits Quay 24/08/2010 E&O records RM12.1 million profit after tax Vol 5 / 2008 Vol 6 / 2009 Vol 7 / 2009 Vol 8 / 2010 minimize minimize Contact us Registration Careers Site map Disclaimer Contact us Registration Careers Site map Disclaimer Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. Copyright 2011 Eastern & Oriental Berhad. All Rights Reserved. EASTERN & ORIENTAL BERHAD WEBSITE

12 EASTERN & ORIENTAL BERHAD WEBSITE

13 EASTERN & ORIENTAL BERHAD WEBSITE

14 BITES BY SHIMBO K For this project, I was appointed to create an identity for a new dessert shop located in Malaysia. This dessert booth serves desserts that are cultivated from Japan and Europe. Since the client had a vision of creating a mascot for their brand, I decided to use the icon of the fortune cat, also widely known as the Maneki Neko in Japan as the brand s icon. By implementing color and themes from the European culture onto the character, the mascot then becomes a representation of the products from the brand. The brand also wants to have a retro yet vibrant outlook to its identity, therefore, the usuage of pop-culture text and colors are also implemented on the counter decorations as well as price boards.

15 BITES BY SHIMBO K LOGO DESIGN

16 BITES BY SHIMBO K LOGO DESIGN

17 BITES BY SHIMBO K EDM AND BLURB DESIGNS

18 SWEET DISCOVERY The graphic solution shown is a visualization of a piece that relfects an exploration of keywords. The word that was presented to me was the word, candy. Since the project had the relation to exploring, using the metaphor of how ants discover a sweet source naturally fits in.

19 SWEET DISCOVERY GRAPHIC VISUAL

20 GRUMPS RESTAURANT For this project, I was approached by an Italian Restaurant in Malaysia to rebrand their company s identity. The brief given was for me to come up with an icon or a symbol that could reflect what the company serves in both their dishes as well as the company s promise to their patrons. As the restaurant wishes to convey the message that their delicacies are made only with freshest ingredients, the idea was to design the icon based on these factors. As this project is still under refinement stages, these are the directions picked by the client.

21 GRUMPS RESTAURANT IDENTITY DESIGN

22 IRISH BEER For this identity, my team worked on the design of the logo of a new Irish beer brand. The logo incorportes celtic elements that projects the beer s roots with its own personality.

23 IRISH BEER LOGO DESIGN

24 GERMAN MARQUE This company was looking for a brand new logo for their newly established corporation. The company deals with the automotive industry and their major audiences we people who owns luxurious automobiles. As the name of the company is German Marque, they requested for the logo to involve some slight elements of German accents. The initial drafts can be seen to have the three primary colors of the German flag but was later on discarded as it reflected too much of the German country. A new approach was taken where the company now has a symbol that reflected the infinity logo that both reflects a good vibe for the company s flow of business as well as a rounded figure that reflects the automotive industry that deals with motion.

25 GERMAN MARQUE IDENTITY DESIGN

26 EMERY TOURS For this project, I was approached by an Italian Restaurant in Malaysia to rebrand their company s identity. The brief given was for me to come up with an icon or a symbol that could reflect what the company serves in both their dishes as well as the company s promise to their patrons. As the restaurant wishes to convey the message that their delicacies are made only with freshest ingredients, the idea was to design the icon based on these factors. As this project is still under refinement stages, these are the directions picked by the client.

27 EMERY TOURS IDENTITY DESIGN

28 EMERY TOURS WEBSITE DESIGN

29 WELL PLANNER A new financial consultancy looking to craft an identity to reflect their scope of business and services. The logo began by relating the company s name to water which in chinese refers to wealth. This automatically relates the services provided by the company. The logo uses the plane perspective of a well. The top view of the well is a circle. The idea of using the spiral to represent the water within the well is to bring out the idea of a never-ending well. This reflects how the assets of your clients would only generate more and never run dry.

30 WELL PLANNER LOGO DESIGN

31 HANTZ FARMS DETROIT The objective of this project was to help Hantz Farms Detroit create a new identity. The company s objective was to bring urban farming into Detroit as a means of creating a holistic lifestyle for the community and at the same time revive Detroit from desolation.the main concept for this identity was to utilize a simple pattern that is humanistic and flexible for the company. By having the pattern, the form can imply different elements that reflects the company s nature of business and also easily applicable for future applications.

32 HANTZ FARMS DETROIT CORPORATE HANDBOOK

33 HANTZ FARMS DETROIT CORPORATE HANDBOOK

34 QUAYSIDE. For this project, the client approached my team with a brief that requested us to create a publication piece for the purpose of their property s collateral materials. Through understanding, the subject that the client is dealing with are residential properties. The idea that we proposed to the client was to create a publication design that reflected their target audience s sense of ease and status with the focus of minimalism.

35 A place to do everything. Or absolutely nothing. At the heart of Quayside lies a 4.5-acre private waterpark created by world-renowned landscape architects, Geyer Coburn Hutchins of Seattle. Reserved exclusively for residents, the waterpark is designed in 7 distinct zones with quiet corners and cabanas, water slides and whirlpools, outdoor spas and beach pools, picnic areas, parks and a private clubhouse with a gym, residents wine cellar and its own gold-class theatre. Straits Quay A leisurely walk from Quayside will take you to Straits Quay, Penang s first and only seafront retail marina. This vibrant retail enclave, spread over 12 acres, offers an inviting collection of shops and boutiques, cafés and restaurants, spas, specialist craft shops, bookshops and the Performing Arts Centre of Penang, the island s first dedicated space for the performing arts. Built around an intimate marina filled with sailboats and water limousines, Straits Quay lies at the heart of the world-class, masterplanned waterfront community of Seri Tanjung Pinang. Hailed as Penang s new Millionaires Enclave,this remarkable development sits right between the UNESCO World Heritage Site of George Town and the renowned beaches of Batu Ferringhi. QUAYSIDE BROCHURE

36 Our inspiration The Andaman Series These may well be the very finest luxury condominiums on the island of Penang. Stunning views, expansive living spaces fitted in sublime luxury, a residents-only 4.5-acre waterpark just outside your front door. And the best private seat to the best views in Penang the one from your balcony looking out across the Andaman Sea. To create the best views, we could have moved the windows. Instead, we moved the buildings. Sited on the last plot within Quayside, the Andaman Series already commands prime position within this extraordinary 21-acre seafront resort. Then our architects made it even better. They realigned the towers, so that 75% of the units face across the sea, the marina at Straits Quay, the tree-lined waterpark, or up the coast towards the lights of Gurney Drive. Eight meticulously planned layouts offer a range of living choices to match your personal character. From expansive penthouse suites with tension-edged lap pools draped over the horizon, to spacious 3-bedroom suites for larger families, to chic 1-bedroom units designed for the modern jet setter. Each one, the perfect setting from which to claim your private piece of the Andaman Sea. QUAYSIDE BROCHURE

37 Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non numquam eius modi. ANDAMAN SERIES ANDAMAN SERIES LOREM IPSUM DOLOR SIT AMET, SED DO CONSECTETUR Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid exea commodi consequatur? Quis autem vel eum iure. At vero eos et accusamus et iusto odio dignissimos ducimus qui. QUAYSIDE BROCHURE

38 Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. Sed ut perspiciatis unde omnis iste natus error sit unde voluptatem sed quia non eius. LOREM IPSUM DOLOR SIT SED AMET, DO CONSECTETUR VOLUPTATEM LOREM IPSUM DOLOR SIT AMET, SED DO CONSECTETUR Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid exea commodi consequatur? Quis autem vel eum iure. At vero eos et accusamus et iusto odio dignissimos ducimus qui. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid exea commodi consequatur? Quis autem vel eum iure. At vero eos et accusamus et iusto odio dignissimos ducimus qui. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid exea commodi consequatur? Quis autem vel eum iure. At vero eos et accusamus et iusto odio dignissimos ducimus qui. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid exea commodi consequatur? Quis autem vel eum iure. At vero eos et accusamus et iusto odio dignissimos ducimus qui. LOREM IPSUM DOLOR SIT AMET, SED DO CONSECTETUR Hammock Grove Children s Play Pool Water Cabanas Water Caves & Waterfall Cabanas & Water Shelf Hammock Grove Beach Palm Grove Beach Pool Cabanas Island with Sun Shelf & Waterfall Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid exea commodi consequatur? Quis autem vel eum iure. At vero eos et accusamus et iusto odio dignissimos ducimus qui. Sandy Palm Grove Water Cabanas & Sun Shelf Water Shelf with Waterfall Fountain Jets Waterslides & Splash Pool Watersports & nets Bubble Lounge Warm Spa & Cold Plunge Pool Spa Pool Massage Pavilion Sun Shelf Poolside Pavilion Formal Signature Pool LOREM IPSUM DOLOR SIT AMET, SED DO CONSECTETUR Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium. Outdoor Dining Clubhouse Sun Shelf Activity & Events Lawn Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Arrival & Drop Off Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid exea commodi consequatur? Quis autem vel eum iure. At vero eos et accusamus et iusto odio dignissimos ducimus qui. QUAYSIDE BROCHURE

39 ST MARY RESIDENCES. This is a combined effort of design that involved the expertise of different department of my team. For this project, the client requested to create a design that withholds a modern yet edgy projection through their collateral materials. By using dynamic designs incorporated through photography and graphic elements, the new design successfully interpreted the property s vision.

40 ST MARY S MANHATTAN - STYLE METRO LIVING Centrally-located and within walking distance to a kaleidoscope of nightspots, shops and 5-star hotels as well as the corporate offices of global giants, St Mary is a reflection of Kuala Lumpur s emergence as a world-class city. Situated in the Central Business District (CBD) of the city s landmark KLCC area, St Mary conjures up the spirit of Manhattan s iconic loft apartments but with a uniquely Malaysian character. Urbane, chic and elegant, these luxury lifestyle apartments, in 3 majestic towers, command impressive views of the Petronas Twin Towers, KL Tower, Bukit Nanas Nature Reserve and the CBD skyline. PENTHOUSE SUITES MODERN, INCREASINGLY COSMOPOLITAN, enriched by history but heading firmly for the future. In Kuala Lumpur, you will find a rich cultural canvas with new ideas. In Kuala Lumpur, you will find a rich cultural canvas with new ideas, influences and sensibilities flowing in from around the world. Each one reinterpreted and incorporated to create an identity that is familiar to any international traveller, yet completely Kuala Lumpur s own. Each one reinterpreted and incorporated to create an identity that is familiar to any international traveller, yet completely Kuala Lumpur s own. ST MARY RESIDENCES BROCHURE

41 AT DIFFERENT TIMES OF DAY, Unique facets of the city flow right into each private residence. The innovative architecture of St Mary includes generous glass windows, articulated at different angles, to present the best views of the city. Inside, floor plans are cleverly designed to maximise living spaces. Walls match the curve of the central lift lobby, creating a natural flow, while the highluxury detailing and finish complement the chic metropolitan character of Kuala Lumpur itself. From a layout point-of-view, the single-bedroom Studio Suites are designed to accommodate avant-garde living for the young-single or couple. An elegant bedroom and an equally sumptuous master bathroom form a private zone within your private haven. For even more space, the equally luxurious 2- and 3-bedroom City and Metro Suites, as well as the exclusive 6,000 sq ft rooftop Penthouses, make a clear statement about how international living standards are finding a new habitat in the heart of Kuala Lumpur. MODERN, INCREASINGLY COSMOPOLITAN, enriched by history but heading firmly for the future. In kuala lumpur, you will find a rich cultural canvas with new ideas, influences and sensibilities flowing in from around the world. In Kuala Lumpur, you will find a rich cultural canvas with new ideas, influences and sensibilities flowing in from around the world. Each one reinterpreted and incorporated to create an identity that is familiar to any international traveller, yet completely Kuala Lumpur s own. MODERN, INCREASINGLY COSMOPOLITAN, Enriched by history but heading firmly for the future. In Kuala Lumpur, you will find a rich cultural canvas with new ideas, influences and sensibilities flowing in from around the world. Each one reinterpreted and incorporated to create an identity that is familiar to any international traveller, yet completely Kuala Lumpur s own. ST MARY RESIDENCES BROCHURE

42 STEFAN SAGMEISTER This project is a publication design about a selected designer. The designer that I picked was Stefan Sagmeister. Hailing from a style that consists of many daring attempts, I chose to design the book based on how the designer perceives design, his very own principles. The book is designed with patterns and gestures seen from a human s hand and palm. These patterns are defined as the principles that are embedded within the designer s life. The book though designed with my own personal styling with certain elements that emulates the designer s trademark qualities.

43 STEFAN SAGMEISTER PUBLICATION DESIGN

44 STEFAN SAGMEISTER PUBLICATION DESIGN

45 EXPERIMENTAL TYPOGRAPHY The objective of this project was to define experimental typography and how designers around the world perceived it through a manifesto by Peter Bilak. The approach was to create a set of geometrical typeface that implies construction blueprint plans. Reason was because I had the idea that the library of alphabets and glyphs, though simple in its form, can be manipulated to produce a work of art by itself without the presence of images.

46 EXPERIMENTAL TYPOGRAPHY PUBLICATION DESIGN

47 EXPERIMENTAL TYPOGRAPHY PUBLICATION DESIGN

48 WCG2011 MALAYSIA In this project, I was appointed as the head of art direction. Since this annual event features the world of cyber games, the approach of the design is based on the gaming perspective. The implementation of grid lines and a cosmic outlook naturally fits into the theme of the event. Besides that, the colors that were utilized were dark and vibrant at the same time to help bring the characters to life in a 2D perspective.

49 WCG2011 MALAYSIA POSTER

50 WCG2011 MALAYSIA POSTER

51 VOLKS CONNECTION This project was a sponsored project by Volkswagen for one of my senior Graphic Design courses at the College for Creative Studies. The main objective of the project was to create a new experience for owners of the Volkswagen brand. As this was a group project, my team decided to create a whole new driving experience that involved the lifestyle habits of our targeted audiences. By incorporating new interfaces and accessories that comes equipped with a portal that eases also helps manage the audience s lifestyle, it was definitely a new ad fresh experience of sitting behind the wheel. My role within the team was to create the design of the interfaces.

52 VOLKS CONNECTION CAMPAIGN

53 VOLKS CONNECTION CAMPAIGN

54 HITACHI SUMMIT A pitching of different design executions for their annual Hitachi Data Systems APAC CIO Summit Proposed numerous designs related towards their theme of winning and holding their title as the top inspiration within the industry.

55 HITACHI SUMMIT WEBSITE DESIGN

56 ANN ARBOR FILM FESTIVAL The objective of this project was to create a poster design for the annual Ann Arbor Film Festival. The overall design direction was to project visual graphics similar to Russian Revolutionary movie posters with a hint of contemporary approach to reflect the dawn of a new age in film-making.

57 ANN ARBOR POSTER DESIGN

58 HSBC. In this project, we were approached to help the appointed client to design their new corporate collateral materials. As the company is often perceived to be simple and corporate, we decided to inject a sense of personality into the materials. By introducing new graphic elements into the design, the outlook naturally comes to life with its own characteristics.

59 Their proven Malaysian expertise class security to HSBC s customers 80 million customers worldwide Large P&C Underwriting Capacity: RM 350 mil on PML basis for Fire Class on Property risks Large Marine Underwriting Capacity: RM50 mil per shipment Dedicated Commercial Bancassurance Managers Have a network 36 branches HSBC AND ALLIANZ BANCASSURANCE PARTNERSHIP HSBC has entered into an agreement with Allianz General Insurance Company (Malaysia) Berhad (Allianz) to offer general insurance products. Allianz is part of HSBC Group s Preferred Strategic Partners (PSP) programme. This programme is a strategic initiative to consolidate HSBC s insurance the most appropriate insurance provider for HSBC and this long-term synergistic relationship which creates value for YOU! and territories worldwide. Our specialists combine in-depth local knowledge and worldwide HSBC AS YOUR INSURANCE / TAKAFUL PROVIDER. HSBC Group s vast international experience and expertise in insurance and Takaful allows us to implement innovative approaches and technologies as well as develop and offer viable products and services to you. With operations in 46 countries, HSBC Insurance businesses also include HSBC Amanah, HSBC Group s as innovative industry-leading products and services, HSBC is your countries. These products and services are offered across its network directly or as an agent. Because HSBC understands local needs and local practices, we can provide local solutions while leveraging on international expertise from our global network. This expertise of ours offers a clear advantage to our customers as the Group continues to make Takaful valuable to all customers globally. ALLIANZ AS A COMPANY LARGE RISK CAPACITY STRONG RELIABLE SUPPORT SYSTEM GENERAL INSURANCE/ TAKAFUL WHY ALLIANZ? Number 1 in Property & Casualty business in the world class security 80 million customers worldwide Operates in 70 countries with 152,000 employees WHAT IT MEANS TO YOU This strategic alliance allows to purchase a comprehensive and innovative Allianz general insurance products via HSBC. Bond Allianz Care SMI 1. Tender Bond Liability 2. Performance Bond 1. Professional Indemnity 3. Advance Payment Bond 2. Public Liability Insurance 3. Product Liability Fire 4. Comprehensive / Commercial 1. Extraneous Perils General Liability 2. Business Interruption Insurance 5. Employers' Liability Insurance 3. Industrial All Risks Insurance 4. Growing Trees Fire Insurance FOREIGN WORKERS COMPENSATION SCHEME (FWCS) Marine Misc 1. Marine Cargo Insurance 1. All Risks Insurance 2. Marine Hull Insurance 2. Machinery and Equipment Insurance 3. Mobile Plant and Equipment Insurance Engineering 4. Burglary Insurance 1. Boiler and Pressure Vessel 2. Contractors' All Risks HSBC customers can also expect 3. Contractors' Plant & Machinery difference in services: 4. Civil Engineering Completed Risks 5. Deterioration of Stock In Cold Storage 14 days from date of receipt of 6. Electronic Shield proposal form. 7. Erection All Risks Machinery Breakdown 9. Machinery Policy Market leading claims service and hassle free claims procedure. HSBC BROCHURE

60 ALEA TEA. In this packaging design project, we were assigned to design a new identity for a new tea leaf brand. Since the company s heritage has a connection with the Nyonya culture, we decided to create a modernized yet fun design that at the same time brings out the essence of their original culture.

61 ALEA TEA LOGO DESIGN

62 ALEA TEA PACKAGING DESIGN

63 ALEA TEA PACKAGING DESIGN

64 GAB In this project, my team was assigned to help create visual graphics that assists the print material s intended contents. Through a series of simplified visuals that were created based on the content, the message of the series were clearly conveyed.

65 GAB FOUNDATION AD

66 TIME COMMUNICATIONS In this project, my team was assigned to create a series of designed that conveyed the information. Through a series of simplified visual graphics, the information is clearly conveyed to the audiences with a hint of character visualization.

67 Broadband Access LAN 1 Optical Network Terminal Desktop Phone LAN 2 Router Laptop WELCOME KIT 01 WELCOME KIT 02 SITE ASSESSMENT INSTALLATION ACTIVITIES CONGRATULATIONS! BENEFITS OF TIME FIBRE BROADBAND Your home is now equipped with TIME Fibre Broadband service. It features the latest cutting-edge fibre optic technology to enable you to access the Internet at blazing speeds of up to 50Mbps. To enjoy maximum benefits and optimal performance from your equipment, please ensure that you thoroughly read through this document. Fibre optic cabling enables the transmission of voice and data over greater distances and at higher speeds as compared to traditional copper cables. Plus, fibre optic cabling is more efficient and secure than copper cabling, transmitting information with greater fidelity. TIME Fibre Broadband gives you speeds of up to 12 times faster than the competition. What this means is you ll get less service interruptions and drops in signal strength and a far more stable connection. EQUIPMENT SET UP COMPLETION WELCOME KIT 06 WELCOME KIT 08 A B C D E The diagram above depicts your modem, its various components and functions. KNOWING YOUR MODEM A) TEL Indicator Indicator on - The TEL interface is in the call status Indicator off - The TEL interface is idle Indicator blinking - The TEL interface is in the ringing status B) Voice (VoIP) Indicator Indicator on - Voice (VoIP) function is enabled Indicator off - Voice (VoIP) funtion is disabled C) LAN Indicators Indicator on - The device is connected to the Ethernet Indicator off - The device is not connected to Ethernet Indicator blinking - Data is being transmitted D) LINK and AUTH Indicators These indicators reflect the connection status of your modem to the broadband service. LINK off / AUTH off - Initial state - if this indication remains for extended period, please contact us at for help LINK on / AUTH on - Operation state (normal working status) LINK slow blinking / AUTH off - Standby state LINK on / AUTH off - Emergency stop state - contact us at for help ACCESS NETWORK USER APPLICATION ENVIRONMENT All equipment provided by TIME, except the phone set, shall be maintained by TIME for the duration of the subscription. Should the provided equipment become faulty through no fault of the customer, TIME will repair or replace the equipment and there will be no charges imposed. However, if the damage or loss of equipment is due to the customer s negligence or abuse, TIME will replace the equipment which will be chargeable to the customer. Modem replacement cost is RM699. E) Power Indicator Indicator is on - Modem power is on For any other light combination & if the Internet service is down, please contact us at for help. TIME INSTALLATION GUIDE