DIGITAL MEDIA PACK. Click here for more information

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1 DIGITAL MEDIA PACK Click here for more information

2 WHY US WE HAVE THE LARGEST REACH IN THE UK WEATHER MARKET Authoritative source and a truly trusted brand Ranked in the top 100 UK Superbrands and top 10 most social brands One of the world s foremost weather and climate service providers We have a share of around 70% of the online UK weather audience * *Including syndication (e.g BBC, ITV, Yahoo) and direct reach (Mobile, Website, Apps)

3 WEBSITE PROFILE Gender Male 54% Female 46% Social class ABC1 58% Household income 15k 14% 30-35k 25% 50k+ 24% Age % % %

4 REACH While we have a large reach within the UK due to the nation s general obsession with the weather, all year round, we know consumer behaviour is affected during times of severe weather m unique visits per month 70m page impressions per month 21m visits per month 5,000 UK forecasts providing geo-targeting opportunities 52% increase on days with severe weather alerts During a snowy January million unique visits 150+ million page impressions During #nameourstorms Traffic increased by 40% across all channels

5 SOCIAL MEDIA 1700% Increase in traffic from social media on severe weather days FOLLOW TO WIN! Campaign led competitions run through social media to maximise brand reach. + 1 MILLION FOLLOWERS TWITTER FACEBOOK GOOGLE + 618,189 followers (Across all channels) 115,197 likes 169,465 followers * (JAN 16)

6 MOBILE APP PROFILE 20 MILLION VISITS A MONTH 100,000 new downloads per month 6.6m+ downloads on iphone (54% of UK phones) 3.5m+ downloads on Android (including Kindle) 36.2m+ sessions per month for iphone and Android App Age % % 55+ 3% Gender Male 51% Female 49% * (JAN 14)

7 ADVERTISING SUPER LEADERBOARD 970 x 90px LEADERBOARD 728 x 90px HOMEPAGE WIDGET MOBILE BANNER 306x31px 320x50px WRAP AROUND 1920 x 1080px DOUBLE MPU 300 x 600px WRAP AROUND 1920 x 1080px MPU 300 x 250px BILLBOARD 970 x 250px WEBSITE AD UNITS AND TECHNICAL DETAILS: Max initial file size: 40 kb Max polite file load size: 100 kb Max user initiated file load size: 2.2 MB MOBILE ADVERTISING: Met Office App serves mobile banner (320x50px) and MPU (300x250) creative. DESKTOP HOMEPAGE WIDGET: Met Office offers a creative advertising presence on the homepage for each section (306x31px) For technical guidelines please refer to the

8 RATE CARD WEBSITE - RUN OF SITE MAX FILE SIZE MPU (300x250px) 5 CPM MPU 40 KB DOUBLE MPU (300x600px) 9 CPM LEADERBOARD 30 KB LEADERBOARD (728x90px) 9 CPM HOMEPAGE WIDGET 15 KB SUPER LEADERBOARD (970x90px) 10 CPM BILLBOARD (970x250px) 12 CPM SPONSORSHIP DAILY FORECAST VIDEO 25 CPM WEBSITE - GEO AND WEATHER-TARGETING ACROSS WEATHER FORECAST PAGES Geo-targeting inventory is a key feature of the Met Office s digital resources. Target your inventory to our 5,000+ UK sites, and international sites to ensure a wider reach with greater relevance to specific campaigns. Weather targeting means specific conditions can be accounted for, including temperature, snow, UV, rain, sunshine and more. MPU (300x250px) DOUBLE MPU (300X600) LEADERBOARD (728x90px) SUPER LEADERBOARD (970x90px) BILLBOARD (970x250px) 6.50 CPM 12 CPM 12 CPM 15 CPM 18 CPM WEBSITE - DAILY AREA TAKEOVER FORECAST LONDON/SE 5,000 FORECAST REST OF UK 10,000

9 RATE CARD WEBSITE - AREA SPECIFIC ADVERTISING Click links below for more info... MPU (300 x 250px) DOUBLE HEIGHT MPU (300 x 600px) LEADERBOARD (728 x 90px) SUPER LEADERBOARD (970x90px) BILLBOARD (970x250px) WRAPAROUND* (1920x1080px) MONTHLY SPONSORSHIP 6 CPM 10 CPM 10 CPM 12 CPM 15 CPM 25 CPM POA MOBILE WEBSITE - GEO-TARGET FORECAST PAGES MOBILE WEBSITE - RUN OF SITE BANNER (320x50px) LEADERBOARD (728x90px) SUPER LEADERBOARD (970x90px) 9 CPM 9 CPM 9 CPM 7.50CPM MOBILE APP - RUN OF SITE FORECAST PAGES (320x50px) 7 CPM MOBILE APP - WEATHER TARGET FORECAST PAGES (320x50px) 8.50 CPM

10 CREATIVE GUIDELINES Colour guidance The communication of our weather warnings is of paramount importance to public safety. Our weather warnings are communicated using the colours - green, yellow, amber and red. The warnings are displayed on the Met Office home page across the top banner. It is preferred that advertisers avoid sending creatives that contain block colours that may conflict and confuse these warnings. Where possible, advertisers should use secondary palette colours. Weather warning colours No severe weather Be aware Be prepared Take action Example The RAC were a sponsor of our UK weather pages. Their corporate colours are white on orange and directly clash with the amber warnings. To avoid confusion with the warning they used their secondary palette of orange on white. Preferred option

11 OUR CUSTOMERS A select few...

12 CONTACT Lukasz McCue Digital Business Manager +44(0) Sara Monem Digital Account Manager +44(0)