The two secrets behind Sweden s best loved jam. A Swedish delicacy

Transcription

1 The two secrets behind Sweden s best loved jam. A Swedish delicacy

2 Secret number one: strong legs. Imagine that you are about to go out into the woods to pick berries. Now imagine that the woods are about the size of Michigan. Welcome to Sweden! 95,553 square miles, which is 55% of the surface area of Sweden, is covered by forest. Where there are woods you can find berries, and in Sweden anyone is allowed to pick them. It is fairly easy, if you know where to look. But you have to have the energy to hike to the right place in the woods, pick the lowgrowing berries while bent over, and then carry your heavy harvest home. And you can t be too scared of wild animals either as bears are particularly fond of blueberries! Because so many Swedes are accustomed to picking their own wild berries, an unusually high standard is required for jams to succeed in Sweden. Felix jams contain a lot of berries, around 50%, and we always use wild berries. Besides the berries, you need the right jam recipe and a lot of experience. At Felix, we have been making high quality jams for many years. By the way, did you know that Felix Lingonberry Jam is not only loved in Sweden, but is the biggest seller in the U.S.A.?

3 Secret number two: a healthy appetite. Of course you would work up a hearty appetite after being out picking berries. Try walking for miles through bogs and forests with quarts of cloudberries in your backpack and you ll see. Swedish food is satisfying and makes use of simple and pure flavors. Moose tastes like moose, lingon berries taste like lingon berries and together they are fantastic. If you want to eat genuine, traditional Swedish cuisine for an entire day, try this: Breakfast. Hard rye bread with butter, hard cheese or smoked ham with sliced cucumber. Boiled eggs with Swedish caviar. Yoghurt with crushed hard rye bread and lingonberry or blueberry jam. A glass of rose hip or blueberry soup and a cup of coffee. Lunch. Meatballs with gravy, boiled potatoes, pickles and lingonberry jam. Hard ryebread with butter. Beer, milk or lingonberry drink and coffee. Dinner. Moose steak, chanterelle sauce, Hasselback potatoes, blackcurrant jelly and lingonberry jam. Hard rye bread with butter and hard cheese. Beer, red wine or milk. Desserts. Crêpes with blueberry jam. Waffles with cream and cloudberry jam. Cloudberry parfait. A piece of hard cheese with lingonberry or cloudberry jam. You can find a selection of Swedish recipes at felixjams.com

4 Lingonberry Lingonberry jam is traditionally served with meatballs, moose and crêpes. Try it with salty cheeses as well, such as Roquefort and Chèvre. > Good morning! Milk, muesli and lingonberry jam. < Good evening! Classic Swedish meatballs with mashed potatoes, gravy and lingonberry jam. Recipe at felixjams.com

5 Cloudberry Cloudberry jam has an exclusive flavor and is traditionally served with desserts such as deep-fried Camembert. > Delicious! Vanilla ice cream with almond tart shell and hot cloudberry jam, flavored with whiskey and star anise. < Just as good! Waffles with cloudberry jam and cream. Recipe at felixjams.com

6 Blueberry Blueberry jam is traditionally served with crêpes, with breakfast and as an ingredient in pies. In northern Sweden it is also used in a special kind of blueberry porridge. < Good morning! Yoghurt, blueberry jam and chopped nuts. > Good day! Swedish pancakes with blueberry jam and fresh cream. Recipe at felixjams.com

7 Rose Hips & Lingonberry In Sweden, rose hips are called Nordic oranges; just 100 grams provides as much vitamin C as oranges. Combined with lingonberries, it is excellent together with cheeses and roasts. < Quick and tasty. Sandwich with cold cuts, sauerkraut, pickled onions and rose hips & lingonberry jam. Recipe at felixjams.com > Even quicker. Aged cheddar cheese on hard rye bread with rose hips & lingonberry jam.

8 Strawberries & Rhubarb Strawberries and rhubarb are nothing new in themselves. But the sweet and sour flavors together create something completely new, which enhances everything from morning toast to desserts. < Good anytime. Toasted sourdough bread with cream cheese and strawberry & rhubarb jam. > Ditto. Swedish sponge cake with strawberry & rhubarb jam and cream. Recipe at felixjams.com

9 Hilanders Kitchen Welcome to Sweden! Procordia, SE Eslöv, Sweden. Telephone: , Fax