Business Unit: Marketing

Transcription

1 Role Descriptor Role Title: Digital Content Consultant (Social Media) Business Unit: Marketing Classification: ASO 4 FTE 1.0 Division: Business Development and Regions Position Number(s): BDR0058 Reports To: Position ID: BDR0021 Role Title: Digital Strategist About the Role The Digital Content Consultant (Social Media) has responsibility for a range of functions, under limited direction, and exercises initiative, judgement and sound knowledge gained through experience, training or education. The Digital Content Consultant (Social Media) will monitor, manage and maintain all social media channels across TAFE SA and act as liaison with the Education Program areas, the rest of the Marketing Unit and key stakeholders, in matters related to social media. They will undertake compliance and assessment duties and provide advice in respect to the establishment and maintenance of social media channels; development and writing of content for those channels including advertising; as well as maintaining and ensuring an understanding of processes, policies and guidelines. Key Role Outcomes This role requires the ability to create high quality content for each of TAFE SA s social media channels; assist the Digital Strategist with the development of strategies, processes and guidelines for the maintenance of these channels; and contribute to the implementation of these strategies, processes and policies efficiently and effectively. It will also include managing and implementing advertising campaigns in the digital space, reviewing and reporting on campaigns and overall channel performance. 1 ASO 4 Non Supervisory

2 The Digital Content Consultant (Social Media) will work toward established priorities, using established work practices to achieve results in line with the goals of the workgroup. The critical key role outcomes that need to be achieved are: Monitor all TAFE SA official channels and the social media landscape in general for mentions of TAFE SA and respond accordingly. Escalate enquiries to relevant area of the business to gain a timely response. Generate routine reports on the success of TAFE SA social media efforts and the volume of conversation and sentiment surrounding TAFE SA; Provide quality control of social media content to ensure consistency, clarity, accuracy and compliance with web and relevant government standards; Coordinate the development and writing of social media content. Management, implementation and approval of optimised content submitted through the Social Media Management System; Establish and foster effective working relationships with key TAFE SA stakeholders to support and encourage social media related developments. Internally and external (e.g. Facebook, Twitter, LinkedIn, Google, Instagram account managers); Provide consultancy advice and support to stakeholders for social media content and the effective use of social media channels and paid advertising. Report on changes to current and emerging social media platforms and advertising products on offer; Contribute to the development of a training strategy and support materials for writing for social media channels. Implementation and development of training materials for the Social Media Management System. Development and maintain a Social Media channel playbook which outlines the key demographics and optimal content for each Social media channel, providing best practice examples; Contribute to the development of a social media content strategy, standards, guidelines, processes and templates; Contribute to the development and maintenance of a strategy for social media content; In consultation with the Digital Strategist, proactively investigate and implement new social media initiatives to promote TAFE SA in accordance with the TAFE SA Digital Marketing Strategy; Support the Marketing Unit across TAFE SA in utilising any social media channel; Manage and execute all Social Media advertising initiatives. Report and analysis on paid social media advertising results, recommending budget allocation, campaign development and best practice. 2 ASO 4 Non Supervisory

3 Key Selection Criteria Essential Criteria High level written and verbal communication skills, in particular the ability to provide clear, concise and appropriate correspondence in a social media setting, in addition to delivering internal documents/presentations such as reports and proposals. High quality customer service and interpersonal skills, including the ability to liaise, advise and build constructive relationships with a diverse range of people and cultures both internal and external to TAFE SA. Ability to negotiate and resolve issues, problem solve and apply analytical skills to interpret reports, policies, procedures, legislation and external advice. Experience, knowledge and skills in administration and content creation for social media channels; together with management of social media advertisement and user engagement activities. Experience understanding and applying social media standards/policies to an organisation s social media channels. Demonstrated ability in contributing to development, implementation and continuous improvement of policies, processes and guidelines. Ability to work with minimal supervision is self motivated and flexible in responding to changing work priorities. Proven ability to work independently and as a team player. High level of organisation and time management skills. Experience in work planning, prioritising to meet deadlines, often with competing demands, in a complex team environment. High level of computing skills and sound experience in maintaining web based systems, utilising desktop, mobile, tablet and wearable devices. Knowledge of social media management systems and design tools. Desirable Relevant tertiary qualification in Marketing, PR, IT or related area. Knowledge of the Australian VET and higher education sector and issues relating to these sectors. Experience working in an education setting. 3 ASO 4 Non Supervisory

4 Key Relationships/Interactions The Digital Content Consultant (Social Media) is responsible to a line manager and interacts with other team members, Educational staff, students, Industry representatives, other Agencies and members of the general public. Competencies and Capabilities Competencies COMPETENCY 1: (Operational) Deliver and monitor service to clients COMPETENCY 2: (Operational) Use public sector financial policies and processes COMPETENCY 3: (Operational) Contribute to workplace activities COMPETENCY 4: (Operational) Contribute to workplace safety Capabilities Identify, define and analyse client needs Deliver, monitor, improve and review client service and delivery Resolve conflict and client service issues Promote client service Access and use resources and financial systems Identify public sector financial requirements Implement public sector financial requirements Set and meet own work priorities Evaluate and develop own expertise Participate in and assist the work team Participate in team planning Contribute to planning activities Apply workplace standards, policies and procedures Give and receive feedback on performance Implement change Work effectively with diversity Work effectively in the organisation Analyse commercial risk Provide project management service Build and maintain internal networks Participate in workplace safety arrangements Identify hazards and control risks 4 ASO 4 Non Supervisory

5 COMPETENCY 5: (Operational) Undertake research, analysis and produce documents COMPETENCY 6: (Operational) Use workplace communication strategies COMPETENCY 7: (Organisational) Uphold compliance with legislation in the public sector and apply government processes and systems COMPETENCY 8: (Organisational) Uphold the values and principles of public service Gather and analyse information Maintain information and information systems Develop and apply workplace solutions Compile reports from information systems and other sources Present information Undertake research and analysis of issues Apply analytical skills Analyse and comment on management reports Compose workplace documents Engage in workplace discussions Manage meetings Make presentations Provide, seek and act on workplace feedback Build internal links with key internal stakeholders Identify legislative requirements Comply with legislative requirements Assist others to comply with legislative requirements Apply information relating to the machinery of government Apply knowledge of organisational functions Apply knowledge of protocols Apply knowledge of organisational linkages Report incidents of non compliance Contribute to an ethical public sector workplace Participate in ethical decision making Promote ethical standards 5 ASO 4 Non Supervisory

6 Special Conditions: Will be required to have a satisfactory Criminal History & Background Screening Check prior to being employed and every three years Eligible to work in Australia Corporate Responsibilities: Maintain a commitment to TAFE SA values, Equal Employment Opportunity, Diversity, Ethical Conduct, Work Health & Safety and Record Keeping within legislative requirements according to the principles of the Public Sector Act Actively participate in TAFE SA Performance Coaching Program. Corporate Delegations The Digital Content Consultant (Social Media) has a responsibility to know TAFE procedure around contracting and exercises particular powers within set categories: 1 Signed by Employee Date / _/ Approved by Line Manager Date / _/ 1 Refer to Intranet for current and updated delegation levels. 6 ASO 4 Non Supervisory