2014 sponsorship guide

Transcription

1 2014 sponsorship guide

2 How Nonprofit Hub Can Help You Simply put, a sponsorship with Nonprofit Hub gives you thousands of new leads you won t find anywhere else while simultaneously giving nonprofit organizations credible, educational information. Want the whole story? Nonprofit Hub is a part of the Digital Community Foundation (DCF), an organization with a mission to educate and empower nonprofits. We are dedicated to creating the world s best library of high-quality content to help small and mediumsized nonprofits achieve their mission and make a lasting impact. We re NOT selling sponsorship opportunities to make a quick buck while benefiting greedy companies. We ARE selling sponsorship opportunities to companies that keep the best interests of nonprofits in mind, the same companies that want to enhance the educational value for nonprofits while introducing them to new opportunities. Who We Reach 20,000 35,000 2, ,000 1,000 Unique Monthly Visitors Monthly Pageviews (1.8 Pageviews per Visit) Twitter Followers Facebook Likes Enewsletter Subscribers Bimonthly Newsletter Subscribers Our team leaves no digital stone unturned. Nonprofit Hub connects with and helps nonprofits throughout the world. Thousands of small- to mid-sized nonprofits read our articles and blog posts in addition to registering for webinars to stay on top of the issues that affect them and their organization. Partnering with Nonprofit Hub gives you access to those individuals inboxes and positions you as a thought leader in their world. A sponsorship with Nonprofit Hub will introduce you and all the great things you have to offer to brand new leads. 2 phone

3 2014 Sponsorship Packages Nonprofit Hub s 2014 sponsorship packages offer a wide array of options that will position your organization as a thought leader within the nonprofit community and intrigue new prospects with information about how you can help their organization achieve its mission. Prime Position Catch the eyes of interested readers as soon as they get to nonprofithub.org by having a featured article on the top of the page. Your article will start in prime position and constantly rotate through the top three spots. Receive prime ad placement (sidebar ad, footer ad and pop-up ads) on your article s internal page that will help drive traffic directly to your website. End with a bio at the foot of your article that links back to your blog or website. $2,500 $4,000 $6,000 globe nonprofithub.org/sponsorships 3

4 Sidebar or Banner Ads Maintain top of mind awareness with affordable sidebar or banner ads on nonprofithub.org. Your ad will reach more than 20,000 unique visitors every month it s running. Create up to five different versions of ads to be regularly rotated to ensure maximum effectiveness. Maximize your message with large sidebar and banner ad space (330 x 300 pixels to 330 x 500 pixels). $1,000 $1,800 $2,400 Pop-up Ads Quickly captivate new, hot leads with attractive pop-up ads that will encourage prospects to immediately visit your website. Pop-up ads appear in a lightbox view, and a visitor will only experience one pop-up per visit. Pop-ups will feature a header and a clear label that displays your company s name for increased awareness. Pop-up ad size is 630 x 500 pixels. $500 $800 $1,200 4 phone

5 Hello Bar Message The Hello Bar always appears at the top of each and every Nonprofit Hub page. Even as a reader scrolls down, it maintains its visibility. We use the Hello Bar to post fresh news and link our audience to important messages and updates, but you can hijack it to promote your webinars, link to your blog or any other educational offering you may have. This is one of the most effective and affordable options to get your company in front of new prospects. Your message of choice cannot exceed more than 200 characters (with spaces); however, it can link back to your website or to a landing page of your choosing. $500 $800 $1,200 one week two weeks* three weeks* *consecutive weeks Featured Blog Nothing positions a thought leader in the nonprofit industry quite like well thoughts! Getting your spot as a featured blog is your chance to demonstrate value and knowledge that will help other nonprofits while driving traffic to your blog or website. We carefully select who can sponsor a featured blog and who cannot in order to maintain the integrity of Nonprofit Hub. Blog posts must be educational, and they can t promote any specific products or services. Post a blog RSS with up to five of your most recent articles. Link to your homepage or landing page. $300 $480 $720 globe nonprofithub.org/sponsorships 5

6 Footer Ad Choose category-specific footers to place an ad that will link back to your site. All you need to do is identify which Nonprofit Hub article you want to link back to your site, and we ll place an ad at the base of that article. This allows you to accurately target the audience you re looking for. Nonprofit Hub editorial staff will help you decide which categories are the best and most effective fit for you. Use up to 60 words for an ad summary to go along with your logo (770 x 200 pixels). Actively link the footer ad to your website or landing page. $1,000 $1,800 $2,400 Bimonthly Print Newsletter Place an exclusive ad and feature your company s logo in our bimonthly print newsletter that enjoys a circulation of more than 1,000 subscribers per issue. Ad size for the bimonthly print newsletter is 8 5/8" x 2 3/4". $500 6 phone

7 Webinar Promotion Hosting an educational webinar? Partner with Nonprofit Hub and position yourself as a thought leader and Nonprofit Hub partner in the nonprofit space. We ll help promote your webinar to thousands of nonprofits that may not be familiar with you. Brand awareness and webinar access to 10,000+ invitees. Additional brand awareness to the 600+ people who register for each webinar (on average). Promotion of your webinar on the Hello Bar for one week. Two social media posts from Nonprofit Hub that promote your webinar. One dedicated blast to Nonprofit Hub audience. the webinars $1,500 per webinar *To maintain the purest interests of the nonprofits we serve, we will not partner with or promote any webinar that promotes specific products or services. Partner Package (Limited Availability) Team up with Nonprofit Hub and share in our mission and high standards of providing the very best content to nonprofits throughout the world. The Partner Package gives you exclusivity and placement you can t get anywhere else. Submit unlimited blog posts that will appear in the featured area and include footer ads throughout the year. Run two print ads in the bimonthly newsletter. Gain exclusive sponsorship of three webinars of your choice. Place four messages in the Hello Bar throughout the year (each message will last one week). Include your logo in six print newsletters. Receive the first offering of exclusive partnerships and opportunities in the future. $20,000 one year globe nonprofithub.org/sponsorships 7

8 Sponsorship Promise Nonprofit Hub is dedicated to empowering nonprofit organizations by creating the world s best library of high-quality content. We DO NOT accept every company that applies to be a sponsor. Sponsorship opportunities are solely reserved for highly qualified candidates who will help further the nonprofit industry with educational content and proven products. Sponsors must provide educational content devoid of any specific product or service promotions at no cost to nonprofits. Sponsorship opportunities cost money because it allows us to sustain this awesome resource while weeding out any companies that wouldn t be an ideal and beneficial fit to the nonprofits that depend on Nonprofit Hub for helpful content. Nonprofit Hub s editorial staff is in charge of approving all ads and linked content. Nonprofit Hub has the right to terminate a posting at any time to preserve the educational integrity and intent of Nonprofit Hub. globe nonprofithub.org/sponsorships phone