Sharing our skills Expert museums advice

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1 Sharing our skills Expert museums advice

2 Our story Who we are We believe that museums change lives - and we make it happen. Our mission is to be the world s leading example of an inclusive museum service, and to do this we campaign for social justice, we provide an excellent public service and we use museums to create and nurture ideas for active citizenship. As the only national museum service in England based wholly outside London we have a unique role. We operate nationally and internationally, we are the largest cultural institution in the North West of England and we are the main museum service for Liverpool and the surrounding region. National Museums Liverpool is one of the world s great museum services. We are a non-departmental public body with charitable status, core-funded by central government. We hold in trust and safeguard some of the world s most important museum collections, which are universal in their range. Over the course of a decade our audience has grown five-fold, to more than three million visitors per year, made up of both tourists and local people. We have won many awards for our work, which includes the creation of two brand new museums - the International Slavery Museum and the Museum of Liverpool both of which have been influential on a global scale. Drawing upon this experience and the skills available within National Museums Liverpool, we offer a range of specialist advisory services designed to meet the needs of museums, municipalities and government organisations. If you would like to know more about our ethos and plans for the future visit liverpoolmuseums.org.uk/sharingskills Left: Children enjoying the Little Liverpool gallery at the Museum of Liverpool. Mark McNulty Cover image: Museum of Liverpool. 2 3

3 Our expertise We have a team of experts with specialisms in many areas relevant to the museum, gallery and cultural heritage sectors, and we are happy to share our skills and knowledge. If you are interested in specific areas of museum work, ask us about: Building large and diverse audiences Developing new museums Campaigning for social justice Managing shared services across multiple sites Addressing global issues such as the ageing population Commercial thinking We will also offer expert workshops and seminars to be held at National Museums Liverpool. Please check our website at for updates. Key project House of Memories is National Museums Liverpool s award-winning dementia awareness programme, which is now active in the UK and is being recognised further afield in Europe and Japan. Created in 2012, the initiative has connected more than 9,000 participants from the health and social care sector with museum partners across the UK. The programme aims to achieve better health and wellbeing for people living with dementia through events, training and an interactive health app. With the World Health Organisation recognising dementia as a public health priority, we join global and national efforts to tackle dementia. With 47.5 million people living with dementia worldwide, 850,000 of these are in the UK alone. Left: Our award-winning House of Memories dementia awareness programme, which is accompanied by an interactive app. Robin Clewley 4 5

4 Norway Expert advisory sessions on how museums connect with ageing community networks Netherlands National Maritime Museum, Amsterdam, expert meeting on developing Transatlantic Slavery and Legacies display Denmark Municipality of Copenhagen, expert advice on running a joint multi-site museum service Finland Expert advisory session on how museums connect with ageing community networks Lithuania Cultural Administrators Training Centre, Kaunas; Baltic Museology School, Kedainiai Our experience Germany Advised the city of Stuttgart to develop a city history museum We have worked with museums, governments and cities across the world on a variety of museum development projects. We have strategic partnerships with universities, national and international organisations, and representation on many key committees and associations, including: Recent locations for National Museums Liverpool s expert workshops and keynote addresses have included: Belgium Royal Museum for Central Africa, Tervuren, expert meeting on developing Transatlantic Slavery and Legacies display Argentina Advised the Fundacion Litoral on the development of the Museum of International Democracy Austria Tyroler Landesmuseen, expert meeting on redefining vision and values and being an inclusive museum service Egypt Japan Meetings with cultural, health and welfare sectors in Japan to gain a deeper understanding of Japan s approach to an ageing society and to discuss future collaborations Grand Egyptian Museum, Cairo, advice on design process New Zealand Christchurch Art Gallery, advice on change management ICOM International Committee on Museum Management ICOM Finance and Resources Committee UK Museums Association Liverpool Hope University Liverpool John Moores University University of Liverpool University of Leicester, School of Museum Studies We are founder members of: Federation of International Human Rights Museums (FIHRM) Social Justice Alliance for Museums (SJAM) Argentina Australia Brazil Denmark Taiwan Ukraine In addition, our staff members have contributed to seminars and workshops in Albania, Australia, Bosnia and Herzegovina, Brazil, China, Croatia, Czech Republic, Estonia, France, Georgia, Greece, Ireland, Italy, Korea, Kosovo, Latvia, Mexico, Moldova, Poland, Portugal, Romania, Russia, Slovenia, Spain, Sweden, Taiwan, Turkey, Ukraine, and the USA. 7

5 Commercial thinking Innovative commercial thinking is essential in delivering income generation to help fund the future work of National Museums Liverpool, benefiting both visitors and communities. We have created successful, profitable models for retail and catering, and can help you do the same. Our growing corporate events business demonstrates effective planning and we deliver events to an exceptional standard in heritage venues, maximising revenue from unique spaces. Some key areas of expertise include: Commercialising your organisation - analysing the opportunities, strategic mapping for income generation and building business cases. Planning and selection of retail and catering product ranges, taking into account customer profiles, product categories, price points, sourcing products, product mix, core products and seasonality. Effective stock control through managing stock turn and driving profit margins. Tailoring shops to reflect collections and exhibitions. Delivering successful in-house catering, including menu building, product planning, tender process, contract management and operations. Planning and delivering corporate events across unique and variable spaces within heritage buildings. Developing effective management models for sales and events teams, using sales data for efficient service delivery. Building HR foundations for your commercial enterprise to engage your team and develop them for growth. Left: The Maritime Dining Room restaurant at the Merseyside Maritime Museum. Mark McNulty 8 9

6 Meet our team Contact us Our consultancy services are provided by our executive staff and a range of senior staff with in-depth expertise in key areas across National Museums Liverpool. Director Dr David Fleming OBE Director Dr David Fleming OBE MA PhD AMA, became Director of National Museums Liverpool in He has led a major modernisation of the museum service and has extensive international experience in city/urban history, audience growth, inclusion and diversity, human rights, social justice, change management, governance and cultural heritage planning. Executive Directors Sharon Granville Executive Director of Collections and Estate Sharon Granville is responsible for all of our museums, their internationally important collections and exhibitions. She led on the development of the Museum of Liverpool, including building design, and has strong expertise in delivering large capital projects, running shared services and managing organisational change. Melanie Lewis Director of Commercial Operations Melanie Lewis oversees commercial operations, heading up National Museums Liverpool Trading, which includes all retail, catering and events in our venues. Melanie s development of a strategic commercial approach has delivered significant growth in profits, gifted back to National Museums Liverpool to support our work. Carol Rogers MBE Executive Director of Education and Visitors Carol Rogers MBE, is responsible for the strategic planning and delivery of our education and community programmes across National Museums Liverpool. She also oversees the delivery of Visitor Services, fundraising, marketing and communications. In 2015, Carol was awarded an MBE for leading the multi award-winning House of Memories dementia awareness programme. We regularly receive enquiries about sharing our skills. We are happy to discuss your ideas and tailor our services to suit your needs, creating a bespoke offer for you. We can also provide speakers and facilitators for workshops, seminars and conferences. If you think the National Museums Liverpool way of doing things would help you in your museum and cultural heritage work, please contact us to arrange a discussion. Contact us Françoise McClafferty Director s Office World Museum William Brown Street Liverpool L3 8EN, UK Tel.: liverpoolmuseums.org.uk/sharingskills 10 11

7 liverpoolmuseums.org.uk/sharingskills September

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