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1 First Name Last Name Title Company Luc DE LEERSNYDER CEO ACC nele BRAUERS managing director ADEMAR stéphane BUISSERET ceo AIR eric HOLLANDER founder - creative director AIR Walter GELENS Partner AKKANTO Bernard DERYCKERE CEO ALPRO Mieke DEBEERST Directeur Communicatie AXA BELGIUM Patrick WILLEMARCK Directeur Général B.M.M.A. Bernhard ADRIAENSENS Président Honoraire UBA BAA S.A. Thierry VAN DER HAEGHEN Directeur Général BABM Xavier DUMON Directeur Marketing & Sales BANK VAN DE POST Greet DEKOCKER Strategic manager BDMA Ivan VANDERMEERSCH Directeur BDMA Anna GRASSANO Group Product Manager BEIERSDORF HELEN WILLEMS COUNTRY MANAGER BEIERSDORF Kris VERVAET VP marketing & channel mgt BELGACOM Marc GELLAERTS Communications Line Manager (Segment) BELGACOM GROUP MICHEL GEORGIS CEO PROXIMUS - EVP CONSUMER BUSINESS UNIT BELGACOM BELGACOM GROUP Philippe ORBAN Head of Market Research BELGACOM GROUP Séverine POTTIEZ Communications Line Manager (Segment) BELGACOM GROUP Vincent CRABBE Branding & Communication Director BELGACOM MOBILE Bettina GEYSEN partenaire CEO Sanoma Magazines Belgium BETTINA GEYSEN Sandra VAN DEN EECKHOUT Managing Partner BIZUP Inge VERVLIET Marketing Communication Manager BMW BELUX Francis PEENE Director Sales Force Communication BNP PARIBAS FORTIS Kristof VAN HOLDER Interactive Marketing Manager BNP PARIBAS FORTIS Daniel VIANE Manager Sales Force communication BNP PARIBAS FORTIS Eglantine LANDRAIN Communication Manager BNP PARIBAS FORTIS - FORTIS FOUNDATION Piet MOONS Marketing directeur BOIC Pieter GOIRIS CEO BOONDOGGLE Walter DERMUL CEO BRANDCOACH Nike STELLAMANS General Manager BRANDIMAGE - DESGRIPPES & LAGA Kris POTÉ Vice President CAPGEMINI Lisa DEWINTER Marketing Communications Manager CARREFOUR Maud LESCHEVIN Directeur Marketing CARREFOUR Sigrid VAN DEN HOUTE Directeur Communicatie CARREFOUR Kato MAES Executive Producer CAVIAR BRUSSELS Ria VANDER PERRE communication consultant CFP-BELGIUM Stef PEETERS Algemeen Directeur CIM Ann MARIS Account Manager CLEAR CHANNEL BELGIUM Inge MOERENHOUT Head of Business Development CLEAR CHANNEL BELGIUM Catherine MOUTON Account Manager CLEAR CHANNEL BELGIUM Antonine SEYNAEVE Sales & Marketing Director CLEAR CHANNEL BELGIUM Michiel VANDERHEYDEN Manager CLOCKWORK Peter DE CLERCK COO CMPMEDICA BELGIUM christophe COURBOIN Sales & Marketing COLGATE PALMOLIVE Bob DE RYDT Marketing COLGATE PALMOLIVE BELGIUM Eddy CREMERS Managing Director COLUMBUS Paul SOYEUR Managing Partner COMMUNICATIVE 1 / 7

2 Marleen VEUGELERS National Sales Director CONCENTRA MEDIA REGIE Sandrine SEPUL Directrice CONSEIL DE LA PUBLICITÉ ASBL - RAAD VOOR DE RECLAME VZW Hans DE RORE corporate director advertising CORELIO Thierry GEERTS Director Corelio Business Development CORELIO Ilse BAELE national salesmanager print CORELIO CONNECT Mark DAEMEN Webvertising manager CORELIO CONNECT Eveline TAELMAN Marketing & Communication Manager CORELIO CONNECT Christine VAN DEN BERGHE Director Creative Lab CORELIO CONNECT Stefaan DE MOOR Responsable Publicité Sponsoring CRÉDIT AGRICOLE LANDBOUWKREDIET Jean-Paul GREGOIRE Directeur Marketing CRÉDIT AGRICOLE LANDBOUWKREDIET Karel DE DECKER Journalist CXOMAGAZINE Serge DE MUNCK Marketing Director D&B Guy GEERTS Managing Director DARWIN BBDO Jef RAEMAN Strategic Director DARWIN BBDO Hannelore VAN CAUWENBERGHE Account Director DARWIN BBDO May BOGAERTS CEO DDB Group Belgium DDB Brecht DECAESTECKER Journalist DE MORGEN Ellen DISTAVE DM Specialist DE POST Els LAGROU Senior Brand Manager DE POST Dirk OOSTERLINCK Managing Director Media Mail DE POST Karin DE RUYTER Journalist DE STANDAARD Frederic PETITJEAN Journalist DE STANDAARD Jelle HENNEMAN Journalist DE TIJD STEPHANE GENICOT DIRECTOR BRAND PRODUCTION & EXECUTION DELHAIZE GROUP STEPHEN SMITH SVP Strategy, Marketing and Communication DELHAIZE GROUP Willy DELVAUX Zaakvoerder DELVAUX TRANSFER Olivier GLORIEUX Client Services Director DEMONSTRATE Yannick GRECOURT Head of Marketing & Strategy DEUTSCHE BANK Stéphan SALBERTER Head of Communications DEUTSCHE BANK Dirk SCHYVINCK Verantw.Externe Commun& Commun Services DEXIA BANK Dirk SMET Directeur Communicatie DEXIA BANK BELGIË Jean-Paul DIRICK External Communication Manager DEXIA BANQUE Caroline LAMBERT Coord.Competence Center Communication DEXIA BANQUE Jean-Louis BRANCART Directeur D'IETEREN Marc DONNER Media Operations Man. + Mkt Man VW Com. Veh. D'IETEREN S.A. Pascal LIBYN Afgevaardigd bestuurder DISPLAY FACTORY NV Vanessa DIDDEN Managing Director D-PLOY Gert-Jan BOSMAN Managing Director DR. OETKER BELGIUM Jacques MICLOTTE CEO DRAFTFCB Andre DUVAL ceo DUVAL GUILLAUME klaus LOMMATZSCH managing partner DUVAL GUILLAUME isabel PEETERS managing partner DUVAL GUILLAUME marc VAN BUGGENHOUT managing partner DUVAL GUILLAUME carine FAYS directrice associée EGERIE RESEARCH Barbara DE LAET Brand manager ELECTRABEL Muriel HOUTERMANS Brand & Marketing Communication Manager ELECTRABEL Johannes SCHNACK Strategic Consultant EMAKINA Christian DE LA VILLEHUCHET CEO Euro RSCG Brussels - CEO Euro RSCG Benelux - General Manager EURO RSCG Euro RSCG BRUSSELS Europe Pierre MATHELART Directeur Général Marketing Services EURO RSCG BRUSSELS Ann VOORSPOELS Business Development EURO RSCG BRUSSELS 2 / 7

3 Els BUZZI Sales Manager EUROSTAR Anne-Françoise PIETTE Sales&Marketing Director Benelux EUROSTAR michiel PEETERS commercial director EXQI REGIE Alain LAMBRECHTS Directeur Général FEBELMAG - THE PPRESS Wim DE SCHUTTER Country Marketing Manager/Media Manager FERRERO Claudio OLIVERO Administrateur Délégué FERRERO Geert DEBRUYNE Zaakvoerder FINANCIAL MEDIA AUDIT Annie COURBET Directeur Marketing & Business Development FINTRO Johan GOOSSENS Director Business & Marketing FOST PLUS Monique GERRITSEN Consultant Communication & HR GERRITSEN Kris DE BUSSCHER National Account Manager GETTY IMAGES Dirk VANDERVEKEN Division Director GFK PANEL SERVICES BNL DIV. BELGIUM Laurent POZNANTEK Client Service Director GOOD MORNING NATACHA DEBOCK INDUSTRY HEAD GOOGLE ERIK PORTIER COUNTRY BUSINESS DIRECTOR GOOGLE Anneleen KEPPENS Market Research & Media Director HENKEL BELGIUM Vincent DELMOTTE Managing Director HI-MEDIA BELGIUM Patrick STEINFORT Managing DIrector-Marketing HI-MEDIA BELGIUM Ronane HOET Partner HOET&HOET Nick HOET Partner HOET&HOET Alain MAYNÉ Strategic developer HOET&HOET Thomas RALET VP Corporate Communication IBA Dirk LEMMENS Head of Communication & Branding ING BELGIUM Véronique MANNEBACK Advertising & Branding Manager ING BELGIUM Jo MARIEN Direct Marketing Manager ING BELGIUM nathalie VANDEPEUTE head of campaign management ING BELGIUM Philippe WALLEZ Marketing Manager ING ING BELGIUM Inge WIAME Business Development Manager Benelux INGE WIAME Pierre-Alain TURBANG Managing Director INITIATIVE Nanno PALTE Research Director Marketing Insights INSITES CONSULTING Steven VAN BELLEGHEM Managing Partner INSITES CONSULTING Joeri VAN DEN BERGH Managing Partner INSITES CONSULTING Laurence HANNON Associate Director INTEREL Robert TORCK Président INTERSNACK Didier CLOQUET Chief of Staff ION BEAM APPLICATIONS (IBA) SA Thierry KEYEN Administrateur Délégué IP Plurimedia IP PLURIMEDIA Théo MOORMANN Directeur IP Press IP PLURIMEDIA Steven VAN DEN AUDENAERDE Directeur IP Radio National IP PLURIMEDIA veronique DESTAEBEL Sales Manager IP TV denis MASQUELIER Directeur Général IP TV IP TV Bernard ARNOULD Sales Director Billboard JCDECAUX Jean-Sébastien DECAUX Administrateur Délégué JCDECAUX Jo VAN CROMBRUGGEN Marketing Manger Jobat - Corelio JOBAT Corinne ROSINSKI Managing Director JPCR CORINNE FERMYN Domeinbeheerder marktonderzoek KBC GLOBAL SERVICES NV Paul DAELS Imagomanager KBC GROEP NV Jo DEJONCKHEERE Communicatiemanager KBC GROEP NV Jan GYSELS Regiodirecteur KBC GROEP NV Leo VAN DE GENDER directeur communicatie KBC GROEP NV Pierrot WAUTHLÉ hoofd externe communicatie KBC GROEP NV 3 / 7

4 Koen PIERAERTS Partner KEY PERFORMANCE INDICATORS Séverine DISTAVE Research and Account Director KEYSTONE NETWORK Rolf VERLINDEN Managing Director KEYSTONE NETWORK Jos DONVIL Chief Commercial Officer KPN GROUP BELGIUM Bart VANDESOMPELE Head of Corporate Communication KPN GROUP BELGIUM (BASE) Bernard LEBOUTTE Head of Business Intelligence KPN M International KPN MOBILE INTERNATIONAL Luc BLOMMAERT Managing Director Benelux KRAFT FOODS Mira DE MAEYER Marketing Director Kraft Foods Biscuits KRAFT FOODS BISCUITS Caroline VERVAEKE Client Service Director KUNSTMAAN Katia VAN BOUWEL Retail Marketing Manager KUWAIT PETROLEUM BELGIUM Frédéric JADINON DM Specialist LA POSTE Christine JEAN Manager DM Consultancy Services LA POSTE José FERNANDEZ Client Service Director / CRM Practice Leader LBI Petra DE ROOS Board Account Director LDV UNITED Harry DEMEY CEO LDV UNITED Christine VAN DEN NOORTGAETE Directrice du Département Communicatin & Marketing LE FOREM Jean-François SACRÉ Journaliste L'ECHO Peter JANSSEN Branding Engineer LIVINGBRAND Jean-Mary VIVIER PRESIDENT L'OREAL fabienne CLOSE dir coord etudes & media L'ORÉAL Roger DE HENAU Senior Manager Online LOTERIE NATIONALE Marthe GRULOOS Market Analyst LOTERIE NATIONALE Nathalie LASKOUTOFF On-line Brand Advisor LOTERIE NATIONALE Luc VAN WICHELEN Media Manager Benelux LU, KRAFT BISCUITS EUROPE Geert DE LAET technology evangelist LUON Cécile BLAIMONT directrice marketing LVMH DIOR Inge HOORENS Marketing Manager Melitta Benelux MARKETING MANAGER MELITTA BENELUX Valerie STRUYE Marketing Director MARS BELGIUM Alain GROULT Managing Director MAZDA MOTOR BELUX Vincent VAN DESSEL Managing Director MCCANN LOWE Nathalie ERDMANIS Marketing & Communications Director MCDONALD'S Wout DOCKX Chief Executive Officer MEDIABRANDS Hugues REY Chief Strategy Officer MEDIABRANDS Mathieu FRANCE Partner MEDIAFIELD Bart KUYPERS Manager MEDIASPECS Gino BAECK Leader Belgium MINDSHARE Marina BEESEMANS Deputy General Manager - Buying Operations MINDSHARE Gaelle COQUELET Radio Supervisor MINDSHARE Jean Michel DEPASSE Manager Interaction MINDSHARE Sergio FERRI Business Unit Director MINDSHARE Gerda WALRAVENS Deputy General Manager MINDSHARE Stéphane BEAUDUIN Chief Marketing Officer MOBISTAR Aline JULIA dir. Brand and Commercial Communication MOBISTAR Eric VAN GRIMBERGEN MD MOUNTAIN Veerle COLIN VP Kids & Family MTV NETWORKS Ann HOEREE VP Music & Youth MTV NETWORKS Alexander DEWISPELAERE Senior Manager Instant NATIONALE LOTERIJ Marc FREDERIX Marketing Director NATIONALE LOTERIJ Patrick STEEGMANS Media & Advertising Manager NATIONALE LOTERIJ Vincent DE CLIPPELE CEO Nestlé Benelux NESTLÉ BENELUX 4 / 7

5 Rita GIJSEMANS Communication & Marketing Services Director NESTLÉ BENELUX Guido VAN HOECK Country Manager Belgium NOVARTIS CONSUMER HEALTH Koen VAN IMPE CEO OGILVY GROUP BELGIUM Ann DEJONGHE Planning Department Director OMD Remi BOEL Market Intelligence Director OMNICOMMEDIAGROUP Dominique DE VILLE CEO OMNICOMMEDIAGROUP Pascale DEBERGHE Radio Team Director OMNICOMMEDIAGROUP Gauthier ELSLANDER Brand Strategy Director OMNICOMMEDIAGROUP Marie RIOS TV Team Director OMNICOMMEDIAGROUP Didier VAN DER STOCK CFO OMNICOMMEDIAGROUP Sophie VAN LAER Fuse Manager OMNICOMMEDIAGROUP Martine WINNEPENNINCKX Media Buying Director OMNICOMMEDIAGROUP Vanessa VAN DONGEN Marketing Director ORANGINA SCHWEPPES BELGIUM Thierry CALLAERT C.E.O. OUTDOOR SERVICES Hendrik VAN DE VELDE Marketing Manager PALM BREWERIES Jan VANDENWYNGAERDEN CEO PALM BREWERIES Jorrit ZUIJDERVELT Brand Manager Nederland PALM BREWERIES Eric CHRISTIAENS Afgevaardigd bestuurder PASSE-PARTOUT Bart DEMEULENAERE Directeur Marketing PASSE-PARTOUT kristin VERELLEN strateeg - coach PEEL THE ONION Pierre BERGER Group Brand Manager PERNOD RICARD BELGIUM Fabien BOURGIES Marketing Director PERNOD RICARD BELGIUM micheline ESTIEVENART responsable Publicité CRM PEUGEOT BELGIQUE Martine BALLEGEER Partner PITCHPOINT Chantal DE LANGHE Sales & Marketing Manager PRINTANDDISPLAY Christian DUYCKAERTS General Manager PRINTANDDISPLAY Luc SUYKENS Harley Procter Marketing Director Procter&Gamble Benelux PROCTER & GAMBLE Hilde KOENEN In-store Communications and Purchasing manager PROCTER & GAMBLE DISTRIBUTION COMPANY Philippe HOTTAT Administrateur PTOC Erik VERDONCK Journalist PUB Carole MICHELS partner PUB CENTRAL Mark ANTHIERENS Journalist PUB MAGAZINE ANN DE BISSCHOP COMMERCIEEL DIRECTEUR QGROUP ILSE MATTON ACCOUNT MANAGER QGROUP TANIA VANDINGENEN ACCOUNT MANAGER QGROUP Muriel VANBATTEL Gérante QUACOTI Thérèse TASMOWSKI Managing Director QUALITY RESEARCH Frank MEYSMAN CEO Raad voor de Reclame vzw RAAD VOOR DE RECLAME VZW / CONSEIL DE LA PUBLICITÉ ASBL Stephane VERMEIREN General Manager RABOBANK.BE Nicolas GASPARD Journaliste RADIO NOSTALGIE Philippe GELDER CEO REDLEG & PARTNERS Xavier LAPORTA Directeur Publiciteit & Promotie RENAULT Yves GÉRARD Directeur-Général RMB Stefan LAMEIRE TV Director RMB Catherine SERVAES Radio Director RMB Pierre VANDERBECK Director of Strategy RMB Ludovic DEPOORTERE Managing Director ROGIL RESEARCH Thierry HUGOT Directeur commercial & marketing groupe Rossel ROSSEL Bernard MARCHANT Administrateur Délégué ROSSEL Gonda LONTINGS Sales Print Manager ROSSEL ADVERTISING 5 / 7

6 Grégory VANDENSCHRICK Sales Manager Internet ROSSEL ADVERTISING Michèle BEECKMAN Director Lifestyle ROULARTA MEDIA Philippe BELPAIRE Director News & Business ROULARTA MEDIA Chris COOREMAN Director Special Projects ROULARTA MEDIA Mireille DE BRAEKELEER Account Director ROULARTA MEDIA Michel TUBBAX General Manager ROULARTA MEDIA Annelies VANCOILLIE Account Manager ROULARTA MEDIA Els VANDENBULCKE Account Director ROULARTA MEDIA Veerle VROMMAN Director Roularta Custom Media ROULARTA MEDIA Rik DE NOLF CEO ROULARTA MEDIA GROUP Freddy TACHENY Directeur Général RTL BELGIUM Rudi MANNAERTS Sales Director RTVM Sandra PHILIPPAERTS Advertising Manager RTVM Erik MEYLEMANS Client Relations Manager SAATCHI & SAATCHI BRUSSELS Marc MICHILS CEO SAATCHI & SAATCHI BRUSSELS Hans COOLS Commercial Director SANOMA MAGAZINES BELGIUM Jacques RECOURDON Strategic Director SANOMA MAGAZINES BELGIUM Aimé VAN HECKE CEO SANOMA MAGAZINES BELGIUM Rosette VAN ROSSEM Director Corporate Communications SANOMA MAGAZINES BELGIUM Christophe MOTTINT Marketing Manager SARA LEE C&T Valérie MORFITIS Marketing & Shopper Marketing Manager SARA LEE HOUSEHOLD & BODY CARE Clive SEABROOK General Manager SARA LEE HOUSEHOLD & BODY CARE Melissa ADRIAENSENS Business Research Manager SBS BELGIUM Yf BRODALA Marketing Manager SBS BELGIUM Sendy DE COSTER Group Account Manager SBS BELGIUM Stefan DE KEYSER Chief Operating Officer SBS BELGIUM Bart DECOSTER Commercieel Directeur SBS BELGIUM Geert GEBOES Brandcare Manager SBS BELGIUM Thierry TACHENY Chief Executive Officer SBS BELGIUM Fabienne THIERENS Senior Account Manager SBS BELGIUM INGE DE BAETS Sales manager SCRIPTA N.V. SERGE DE SCHRYVER Gedelegeerd bestuurder SCRIPTA N.V. ILSE DE SCHUTTER Marketing manager SCRIPTA N.V. Pierre-Emmanuel FOBE Marketing & Communication Director SECUREX Cambier EDOUARD Managing Partner SEEDFACTORY - ENABLER Guy OOMS Strategic Director/Founder SIGMUND François CHAUDOIR CEO SPACE S.A. Bernard COOLS Deputy General Manager SPACE S.A. Michel GODELAINE General Manager SPACE S.A. Anne VANDORPE Deputy General Manager SPACE S.A. Sophie BRYSKÈRE Marketing Manager SPADEL NV Stefan DE CLERCQ Business Unit Director SPADEL NV Alain DE SCHOUWER General Manager SPECTRON BUSINESS SOLUTIONS Natalie VERSLUYS Sales Director SPECTRON BUSINESS SOLUTIONS Raymond VAN DEN BRANDEN General Manager STORCK Carolyn VAN MALDEREN Marketing STORCK Jacqueline COX Brand Activation & Development director STRATEGIE Carine VAEREMANS Senior Client Service Director SYNOVATE Sylvie DEWAELE Media Director TBWA\ Kris GOVAERTS Managing Director TBWA\ 6 / 7

7 Els DE KONINCK Specialist BTL TELENET N.V. Luc PERDIEUS Managing Director TEQUILA\AGENCY.COM Günther VAN LANY Client Service Director TEQUILA\AGENCY.COM Luc DE TILLESSE Managing Director THE CREW Nina MALLANTS Communicatie consultant THE HOUSE OF MARKETING Giovanni CANINI CEO THESE DAYS Olivier VAN CAUWELAERT Chief Commercial Manager THESE DAYS helga VAN HOVER commercieel directeur THINK MEDIA OUTDOOR Philip DE CLEEN Directeur Marketing & Communicatie THOMAS COOK BELGIUM Dominique VERCRAEYE Managing Director TNS DIMARSO Tom SEGERS Business Developer TOM SEGERS Godefroid DE WOELMONT Managing Director TOMBOLIST Tanguy VAN CAMPENHOUDT Directeur Commercial TRADEDOUBLER Eveline HAECK Sales Manager Key Account Division TRUVO Hilde WUYTS Sales Director TRUVO Frederic ACKERMANS Event Manager UBA Bob DE PAEPE Director General - Membership Relations UBA Emmanuel DE VICQ DE CUMPTICH Past Managing Director UBA Kristin HANNON Member Services Manager UBA Nathalie HUBLET Media Manager UBA Chris VAN ROEY CEO UBA Nathalie L'HOIR Deputy General Manager UM Frank CEULEMANS Marketing Director SCC & Vitality Drinks UNILEVER Harry DEKKER Media Director Unilever Benelux UNILEVER BENELUX yvette MORTIER Communication Manage VAL-I-PAC Tom SMIDTS Manager VALORFRIT Paul DRIESEN Director Business Unit TV VAR Wim FRISON Secretary General VAR Anny WUYTS General Manager VAR Stefan MAES Publicatiedirecteur VBO Niels VERMYLEN Marketing Manager VIESSMANN Yvette MIGNOLET CEO VITAYA Peter QUAGHEBEUR directeur-generaal VLAAMSE MEDIA MAATSCHAPPIJ Kristin BLONDE Marketing and research manager VMMA Wilfried CELIS Sales Director VMMA Ilse DE LEERSNYDER Business Development Manager VMMA Ben JANSEN commercieel Directeur VMMA Jo NACHTERGAELE Directeur Marcom, Promo, Line Extensions & PR VMMA Stijn COX Client Service Director VVL BBDO Fons VAN DYCK Managing Director Think BBDO VVL BBDO Johan VANDEPOEL Managing Director VVL BBDO BENOIT DRESSE Activity Booster WANABE LAURENT VAN DUYSE Administrateur WANABE Karine LESUISSE Office Manager WFA Malte LOHAN Director of Public Affairs WFA Emmanuel GOEDSEELS Partner WHYTE CORPORATE AFFAIRS Carine VILAIN XIII Senior consultant XPERTIZE.BE Laura BUSSELOT Strategic Communications Director ZENITHOPTIMEDIA Ben DOUMEN Business Development Manager ZENITHOPTIMEDIA Rik PROVOOST Managing Director ZENITHOPTIMEDIA BELGIUM NV 7 / 7