Putting you in front of Canada s leading retail decision makers.

Transcription

1 RETAIL COUNCIL OF CANADA CANADIAN RETAILER 2015 MEDIA PACKAGE Putting you in front of Canada s leading retail decision makers.

2 CANADIAN RETAILER S REACH EXTENDS ACROSS THE ENTIRE RETAIL INDUSTRY! Each issue of Canadian Retailer delivers the latest industry news, research and best practices to retailers across the country. More than 45,000 storefronts rely on the award-winning bimonthly magazine to keep them informed of all the latest trends within the industry. Canadian Retailer s readers are owners, presidents/ CEOs, executive managers/vps, financial managers and marketing managers with purchasing power. They are the industry s key decision makers who are involved in every step of the decision making process. As Canada s only national, authoritative retail publication, Canadian Retailer puts advertisers in front of the industry that is the driving force of the Canadian economy. Generating nearly $500-billion in annual sales, the Canadian retail industry is represented by more than 215,000 retail establishments, and is the country s largest employer with 2.2 million Canadians employed. WHY PARTNER WITH RETAIL COUNCIL OF CANADA? Canadian Retailer delivers to advertisers all of the key retail professionals working within all retail formats, including department, specialty, discount and independent stores, as well as online merchants. Their purchasing interests extend across their entire organizations, including human resources, information technology, administration, security and loss prevention, marketing and more. In our most recent reader survey, our readers say they plan to buy the following: Financial services e-commerce tools Furniture and fixtures Telecommunications Consulting services Store design/display Media advertising Loss prevention/security Training/professional development Supply chain logistics Health and safety 2 CANADIAN RETAILER 2015 MEDIA PACKAGE

3 Canadian Retailer is a bimonthly magazine dedicated to exploring the issues and trends affecting the nation s retail industry. Special placement within Canadian Retailer ensures high visibility and relevancy for your advertisement. Your message can be strategically placed in an uncluttered position next to a feature article or column. Positions are available next to some of Canadian Retailer s most popular articles. In addition to print, Canadian Retailer is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser s website. EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA Link your ad to the landing page of your choice Increase traffic to your website Interact with viewers to facilitate the buying process Generate an immediate response from customers Members and readers receive each issue via and each new issue is posted on the association s website. A full archive of past issues is available, ensuring longevity for your online presence. DIGITAL EDITION Your Message Here Digital Edition Sponsorship* $2, Your message will be prominently displayed directly across from the cover of the magazine. *Animation and video capabilities available Digital Edition Toolbar $1, Your company name is displayed on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons. Digital Edition Skyscraper $2, The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure. Digital Edition Belly Band $2, The Belly Band is included on the front cover of the digital edition, making your company s ad one of the first that readers see when they receive their digital edition. It also extends to the back of the digital edition s back cover, wrapping your company s message around the entire digital edition. Digital Edition eadvertorial $1, In a special web only edition of Canadian Retailer. The Voice of Retail RETAIL COUNCIL OF CANADA 3

4 READERS SPAN THE NATION PROVINCE PRINT ONLINE B.C./YUKON ALBERTA/NWT/NUNAVUT SASKATCHEWAN/MANITOBA ONTARIO 6,488 5,630 QUEBEC MARITIMES INTERNATIONAL TOTAL 8,689 8,533 READERS ARE INTERESTED IN: Finance Social media/ advertising Recruitment and retention of staff Customer Relationship Management Government/ legislative issues Internationalization/ outsourcing Entertainment/food center concepts Supply chain management E-commerce Health and safety Showrooming/Webgrooming Environmental issues Omni-channel retailing BY THE NUMBERS 23,805 The number of additional readers due to pass-along readership 72.3% Rated the quality of Canadian Retailer as "high" or "very high" 93.2% Of readers agree that the content in Canadian Retailer is relevant to their jobs 46% Of members are more likely to purchase products and services from companies that advertise in Canadian Retailer 75% Of readers are directly involved in the purchasing process within their organizations 95% Of RCC members read Canadian Retailer 32,500 TOTAL AUDIENCE Source: Canadian Retailer 2014 Reader Survey 4 CANADIAN RETAILER 2015 MEDIA PACKAGE

5 ADVERTISING RATES* Revisions and Proofs: $50 Position Guarantee: 15% Premium NET COLOUR NON-MEMBER RATES 1x 3x 6x Double-Page Spread $11, $10, $10, Outside Back Cover 7, , , Inside Front or Inside Back Cover 6, , , Heavy Stock Insert 9, , , Full Page 5, , , /3 Page 5, , , /2 Page 4, , , /3 Page 3, , , /4 Page 3, , , NET COLOUR MEMBER RATES 1x 3x 6x Double-Page Spread $10, $9, $9, Outside Back Cover 6, , , Inside Front or Inside Back Cover 6, , , Heavy Stock Insert 9, , , Full Page 5, , , /3 Page 4, , , /2 Page 3, , , /3 Page 3, , , /4 Page 2, , , *Contact your Naylor account executive for black-and-white rates. All rates include the e-link feature. BONUS: All advertisers will receive a free, customized listing in the Advertiser.com section. Your company name will be listed alphabetically along with your company s website and the page number of your ad. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. MAGAZINE PRINT SPECIFICATIONS DOUBLE PAGE SPREAD BLEED FULL PAGE BLEED 2/3 PAGE HORIZONTAL 2/3 PAGE VERTICAL 1/2 PAGE HORIZONTAL 16.5" x " 7" x 9.5" 8.375" x " 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 1/2 PAGE LONG VERT. 1/3 PAGE VERTICAL 1/4 PAGE HORIZONTAL 1/4 PAGE VERTICAL 1/3 PAGE SQUARE 1/3 PAGE HORIZONTAL 3.333" x 9.5" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" Magazine Trim Size: 8.125" x " DPS Live Area: x 9.5 Full-Page Live Area: 7 x 9.5 Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. Advertiser indemnifies Naylor (Canada), Inc. and the Association against losses or liabilities arising from this advertising. Naylor (Canada), Inc. assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30 will be levied against all returned cheques. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay Naylor (Canada), Inc. any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The Voice of Retail RETAIL COUNCIL OF CANADA 5

6 2015 CANADIAN RETAILER EDITORIAL CALENDAR* From tips to trends and everything between, we cover the issues that are important to the retail industry. THE MARKETING Ships February 2015 THE GROCERY Ships April 2015 THE TECHNOLOGY Ships June 2015 RETAIL INNOVATION Ships August 2015 THE E-COMMERCE Ships October 2015 RETAIL TRENDS Ships December 2015 HUMAN RESOURCES HUMAN RESOURCES RETAIL SOLUTIONS LOSS PREVENTION PAYMENTS SOLUTIONS TECHNOLOGY *Editorial plan is subject to change without notice. 6 CANADIAN RETAILER 2015 MEDIA PACKAGE

7 For advertising rates and other advertising-related inquiries, contact: Kim Davies Project Manager, Naylor Association Solutions 1 (800) , ext Direct: (204) kdavies@naylor.com

8 Delivering you the leaders in Canada s retail industry. Retail Council of Canada NATIONAL OFFICE 1881 Yonge Street, Suite 800 Toronto, Ontario M4S 3C4