22220 Gilmore Street Woodland Hills CA Office: (818) DIGITAL CREATIVE AGENCY

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1 22220 Gilmore Street Woodland Hills CA Office: (818) WE DEVELOP, ENGAGE AND MONETIZE DIGITAL COMMUNITIES. DIGITAL CREATIVE AGENCY

2 is your business ready to #GetSocial

3 its so nice to meet you Thank you for taking the time to review our capabilities deck. Our boutique agency is passionate about working hand-in-hand with our clients to produce professional and engaging content that drives results. We hope this provides you with more insight into our graphic design and social media experience. If you like what you see, then contact us today to #GetSocial! Bright Age Gilmore St. Woodland Hills CA table of contents what we do our awesome clients our work case studies awards

4 1 what we do

5 responsive Website Design social media management search engine optimization online marketing strategy paid search campaigns blog content writing market research press releases social media contests blogger outreach landing page optimization video marketing 2

6 We Develop Innovative Online Marketing Campaigns Designed To Produce Results We are a boutique, Woodland Hills based full-service digital creative agency dedicated to developing innovative campaigns we are proud of. We are passionate about social media, modern search engine optimization, web design, digital marketing, and genuinely love helping our clients business grow. Every project we undertake is genuinely made with care and attention. We don t slap templates off the production line but rather develop custom campaigns based on our clients goals. 3

7 our awesome clients 4

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10 7 our work

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12 9 aces technology systems

13 Giggles N Hugs 10

14 11 brand promotions

15 protein for pets 12

16 13 the health care solution

17 dog haus 14

18 15 Case study: protein for pets

19 Case study: protein for pets BRIGHT AGE HELPS RAPIDLY GROWING DOG AND CAT FOOD RETAIL CHAIN, PROTEIN FOR PETS, DEVELOP A SOCIAL MEDIA STRATEGY TO PROMOTE A NINE LOCATION GRAND OPENING TOUR. CHALLENGE We sought to build a creative social media marketing strategy to raise brand awareness and build brand loyalty for Protein for Pets, a fast growing specialty pet food chain that has opened nine locations in ten months. Education needed to play a critical role in our strategy. SOLUTION Bright Age developed a nine city Grand Opening Tour designed to introduce pet owners to Protein for Pets. Our approach consisted of researching and developing specifically targeted Facebook campaigns to introduce pet owners to Protein for Pets with a swag bag incentive designed to drive trial and boost event attendance. RESULTS An average of 5,556 hyper-targeted social media impressions were generated prior each grand opening event. The average Click-Through-Rate of our grand opening announcement posts was a very high 5.75%. Our average cost to reach 1,000 pet owners through our campaign was $ The Rancho Cucamonga store achieved their highest one day gross sales surpassing the $3K mark. 16

20 Case study: protein for pets BRIGHT AGE HELPS RAPIDLY GROWING DOG AND CAT FOOD RETAIL CHAIN, PROTEIN FOR PETS, DEVELOP A SOCIAL MEDIA STRATEGY TO PROMOTE A NINE LOCATION GRAND OPENING TOUR. The Situation The Solution 17 How do you drive trial and build consumer loyalty in an industry that is dominated by a few major players? In the past twelve months, Protein for Pets expanded from one store to nine stores throughout Southern California. Protein for Pets sought a way to ensure their audience of dog and cat owners made Protein for Pets their go-to store for pet supplies. Our challenge was to educate a new geographic region, unfamiliar with the brand, about many benefits of choosing Protein for Pets. We sought to develop an innovative strategy utilizing social media, especially Facebook, to convince someone unfamiliar with the brand to attend a Grand Opening event. We also needed to develop a creative and cost-effective incentive that would help drive traffic to each Grand Opening event. Bright Age developed a nine city Grand Opening Tour designed to introduce pet owners to Protein for Pets. Our approach consisted of developing hyper-targeted Facebook campaigns to introduce pet owners to Protein for Pets as well as craft a creative incentive to draw pet owners to each of the nine Grand Opening events. Because these locations are new, we needed to make sure that everyone was not only aware that the stores were open, but would be there for the Grand Opening Event for their specific city. In order to target specific regions, we created and designed Facebook Advertisements to target people in the select areas that would be within a reasonable geographic region to attend the event. We created location-specific ads that reached pet owners in each of the nine markets. We targeted consumers who have shown previous interest in dogs, cats, pet food and supplies on Facebook. We also targeted consumers who had shown interest in other local pet stores. By precisely targeting our audience it ensured that our ads could be seen by a large amount of people for the best cost. As an incentive to help drive pet owner attendance we created and gave away gift bags filled with fun and functional Protein for Pets swag. Items included a branded frisbee, can topper, bandana, product samples and a coupon to save on your next purchase. One hundred complimentary gift bags were to be handed out at each grand opening event.

21 We attained outstanding results exceeding our overall campaign objectives. We measured the overall success of our campaign by tracking event attendance as well as analyzing social media metrics. Our Grand Opening events were very well received by each of the nine communities we targeted. Event attendance reached far beyond our expectations and even exceeded the over 150 person mark at our Rancho Cucamonga event. Our events also helped create trust and loyalty in our nine communities. Our Facebook Engagement ads in total were seen by over 50,000 pet owners and Case study: protein for pets RESULTS averaged over 5,500 impressions per grand opening event. We also achieved a fantastic average CPM (Cost per 1,000 Impressions) of $12.28 during the duration of our campaign. Our Grand Opening Sponsored post also achieved record engagement. Each store attained an average of 80 Facebook post Likes and 26 shares. Our audience was thrilled to have the opportunity to attend a Grand Opening event. The stores also all achieved our goal of at least fifty families in attendance per event. We learned that consumers were thrilled to have found us through Facebook. The Rancho Cucamonga Grand Opening was so successful that it achieved the highest one day gross sales on record for Protein for Pets. 18

22 19 Case study: DOG HAUS

23 Case study: dog haus BRIGHT AGE HELPS GROWING RESTAURANT CHAIN DOG HAUS INCREASE AWARENESS, DEVELOP AN ENGAGED LOCAL AUDIENCE AND BUILD BRAND LOYALTY. CHALLENGE Develop an innovative social media strategy designed to build awareness of the first Dog Haus franchised location. It was crucial to educate a new audience about Dog Haus, develop relationships, build excitement and buzz leading to a huge grand opening event. SOLUTION We developed a strategic Facebook campaign to introduce Dog Haus to Canoga Park and generate excitement ahead of the restaurant s opening. This plan included developing a targeted set of Page Like ads with messaging tailored to both adults and students in two unique ad sets. Upon converting our target market into Facebook followers we developed posts designed to get our audience to crave Dog Haus in the weeks prior to the grand opening. RESULTS Over 274,000 social media impressions were generated prior the grand opening of Dog Haus Canoga Park. The grand opening promotion post received over 2,700 post engagements with a Click-Through-Rate of 7.57%. Facebook Page Likes increased 1,636% to 1,649 prior to grand opening. Over 1,000 meals served on opening day and an average of 350 meals per day during the first month open 20

24 Case study: DOG HAUS 21 BRIGHT AGE HELPS GROWING RESTAURANT CHAIN DOG HAUS INCREASE AWARENESS, DEVELOP AN ENGAGED LOCAL AUDIENCE AND BUILD BRAND LOYALTY. The Situation How do we create word of mouth and buzz when the restaurant is still weeks away from opening? Our challenge was to educate a new geographic region, unfamiliar with the Dog Haus brand regarding the opening of the first franchised restaurant in Canoga Park. We needed to develop relationships, build buzz and excitement leading to a huge grand opening event. Having a successful grand opening can serve the purpose of introducing Dog Haus to the community, build an initial base of brand advocates, and generate awareness in Canoga Park and surrounding towns. We sought to develop an innovative strategy utilizing Facebook to quickly develop an online community centered around the new Canoga Park location. It was important to target the local demographic efficiently and effectively. We planned to segment our messaging into two age groups; adults and students. By segmenting our targeted audience it would ensure greater conversion and engagement. After acquiring new Facebook followers, we planned to continue to keep our community engaged by developing creative social media posts that are both attention-grabbing and prompt engagement. Leading up to the grand opening we were determined to ensure all customer questions and concerns were addressed timely, professionally and in accordance with corporate guidelines. By addressing customer inquiries we planned to develop relationships with consumers prior to their first in-store experience. The Solution Bright Age developed a Facebook strategy to introduce Dog Haus to Canoga Park and generate excitement ahead of the restaurant s grand opening. We ran several types of Facebook ads to raise awareness including Page Likes, Boosted Posts and Page Publishing. For our Page Like objective we created two ad sets targeting adults and students both with unique messaging. By developing unique messaging targeted by age range we were able to reduce the cost per Page Like by increasing the Click-Through-Rate. We also added a teaser to build anticipation for our upcoming grand opening special offer. In order to ensure high attendance on grand opening day we created a boosted post highlighting the grand opening event and opening day offer. Our boosted post was designed to build anticipation, encourage sharing, and drive viral and organic impressions.

25 We attained phenomenal results exceeding all of our objectives. The overall success of this campaign was easily measured through social media metrics as well as the number of daily meals served. Dog Haus Canoga Park opened with a bang, serving over 1,000 meals on opening day. In the first month they continued to receive a non-stop flow of guests, serving and average of 350 meals per day in the weeks following the grand opening. Case study: DOG HAUS RESULTS In the two weeks building up to the grand opening, we achieved a growth of 1,636% in Page Likes on Facebook. By segmenting our messaging toward adults and students, we attained a Click-Through-Rate of over 7.2% and received over 38,000 Impressions during the first week of our campaign. We also received over 274,000 Facebook Impressions, 5,515 Total Interactions, 4,176 Total Likes, 796 Comments and 543 Post Shares. Our Grand opening grand opening promotion post received over 2,700 post engagements with a Click-Through-Rate of 7.57%. 22

26 we are dedicated to QUALITY BEST MEDICAL WEBSITE BEST SOCIAL CAMPAIGN BEST SOCIAL ENGAGEMENT 23

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28 thank you! #wecreatesocial

29 22220 Gilmore Street Woodland Hills CA Office: (818) DIGITAL CREATIVE AGENCY