Create a Killer Website: Grow Your Traffic in One Month. Presented by: Jake Krolick

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1 Create a Killer Website: Grow Your Traffic in One Month Presented by: Jake Krolick

2 Your website is the online face of your business. Don t make it a cold and boring place. Fill it with life and make people want to visit!

3 Search Engine Optimization Content Creation Social Networking Get Linked Advertising and Marketing Keywords, Design and Warnings

4 Who can tell me what is the most effective means for increasing traffic to a website? Write articles, whitepapers, journals, jokes Keep a consistent blog Create multimedia - videos, photos

5 Useful and Unique Content How to do it Focus on what interests you Look for angles of interest within your business Create a persona Create interest Hire someone or delegate Launch contests asking for content No copying from other websites Get an editor to avoid mistakes For repeat visitors - provide regular updates

6 B to the L to the O to the G Search engines are giving blogs higher rankings Be consistent Use images, bold, spacing Proof your work Wordpress, Blogger, Tumblr, Jux, Posterous

7 Video/Photos/Multimedia Video that is informative & relevant to your site & tagged correctly can improve conversions and page ranking more than any other item. Host on or grab from Vimeo or Youtube or Viddler. Take a picture on your phone and upload everyday. Picture scavenger hunt Get users to post pictures or video Caption contest Draw and scan Use Instagram easy photo APP

8 Social Media and The Social Cycle Social Media fosters social sharing and can exponentially boost exposure and boost SEO by driving traffic from social media platforms to your website. HOW?

9 Social Media and The Social Cycle Create content and promote it on social media. Content is noticed, shared & voted on growing awareness Increased exposure attracts more subscribers, fans, friends, followers & links.

10 Social Media and The Social Cycle Increased links & social exposure grow traffic. More traffic & community help your research. With the information gained from the community your plans can be refined for better content creation, optimization and promotion.

11 Social Media Businesses often neglect to insure this connection between a social media page and a website. How can you bridge the gap?

12 Social Media Link with landing pages Make landing pages on both platforms that link between each other. - Free Social Media Landing Page

13 Social Media Use your website URL on Social Make sure that you mention your site URL in updates. Do this on a frequent enough basis so that the URL stays near the top of your social media feed.

14 Social Media Make Visitors Work For Desired Content The more desired content types promotions, discounts, and videos should not always be embedded or described in full on your Facebook page. Give a teaser description and a link, and force visitors to travel over to your website if they want to learn more.

15 Social Media Common Sense Be sure to post more then just work Follow, Join, Tweet, Re-pin and post consistently to get traffic Videos from YouTube and other sites are appearing on the first page of Google s search results. Those could be your videos. Your LinkedIn profiles, your company s Facebook Fan Page, even your tweets can show up on search engines, pushing your competition off the first page in Google. Cornerstone of SEO is the keyword. Make sure you use the best keywords in your LinkedIn profile, your tweets, and in the titles and descriptions of your YouTube videos and your Flickr photos. Facebook, Twitter, Pinterest, Youtube, Vimeo, Flickr, Linked-in

16 Get Linked/Exchange links Trading links with other websites that are closely related to your website boosts SEO How?

17 Get Linked/Exchange links Offer your unique content to other relevant sites Reach out to friends in and out of the industry Be a guest blogger Press Releases Do not engage in link schemes

18 Try Link Baiting A piece of content that people will want to link to and share across the web. Infographics Videos [Funny, Outside the Box) Top x Lists Controversial Topics Complete Guides and Reports Interesting Polls and Surveys Topic Specific Recaps and Roundups Interviews Free Tools and Software Awards Giveaways, Freebies, and Sweepstakes First to Discuss Widgets First to Cover Breaking News Inside Look/Previews Examples Madmen Yourself, Elf yourself, drawastickman, JK wedding Dance entrance video, Hubspot Grader Tools

19 Try Link Baiting Examples Madmen Yourself, Elf yourself, drawastickman, JK wedding Dance entrance video, Hubspot Grader Tools

20 Advertise Your site Besides trying links or social media you must make use of numerous other ways to increase web traffic. If you have money - consider pay per click or Facebook advertising Make your own newsletter that relates to your website and use a regular reminder to visit your website. Advertise in local newspapers, business brochures, magazines, nationwide publications and mail-drop literature.

21 Advertise Your site Business cards left in local cafés, on signboards, exchanged at meetings etc. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your website's URL at the end of all your postings. Use word of mouth. Tell everyone you know to refer people to your website

22 Advertise Your site Give out promotional products with your site address. Use your car, especially if your website is area-specific; get some vinyl decals or bumper stickers. You might even want to run a guerrilla marketing program plastering stickers around your town be careful where.

23 Keywords Focus your content with keywords related to your topic. Find words that come naturally to people of all ages. Keywords not only go into headings and page names but also into "meta tags". Don't overdo the keywords; excessive keyword usage will result in a low search ranking for your website.

24 Website design is important Balance your page - When users enter a website, their focus first starts at the top left of the page and hovers there before slowly tracking to the right. Keeping it simple - Clean your website up by removing all the unnecessary visual elements, it will allow important items to stand out. White space is your friend. Clean backgrounds - Lots of texture and graphics in the background can be distracting, and the less noticeable your text and images become. For easy navigation - Create a toolbar with links that are easy to navigate and position the toolbar in an area that makes sense. Text readability - Make your pages are easy to read, break up blocks of text and create short paragraphs. Scrolling - There's danger of missing vital information that falls below the fold. Make it quick - your pages should load as quickly as possible.

25 Warnings Never, ever SPAM. Your credibility will be gone before you know it, and with it will go your traffic. Don't get caught up with website generators and internet tricks. Do not be fooled by those traffic sellers promising thousands of hits an hour. They load up your URL in a program and run the program for a few hours. It looks like someone is on your site because your logs show visitors from thousands of different IPs. What happens in reality is your website is just pinged by a proxy, no one really sees your site.