Contact Departement Methods & Statistics Centrumgebouw Noord Padualaan 14 Kamer C CH Utrecht. Telefoonnummer afdeling:

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1 Curriculum vitae dr. V. Toepoel Contact Departement Methods & Statistics Centrumgebouw Noord Padualaan 14 Kamer C CH Utrecht Telefoonnummer direct: FREE Telefoonnummer afdeling: FREE Postal address Postbus TC Utrecht Van Unnik gebouw kamer 518 Heidelberglaan CS Utrecht Job Functions Assistant Professor Methods & Statistics, Utrecht University Assistant Professor Leisure Studies, Tilburg University Senior Researcher, CentERdata Consumer Researcher, Knowledge Center Tourism Junior Researcher Leisure Studies, Tilburg University Lecturer INHOLLAND University of Applied Sciences Additional functions: -Chairwoman Nederlands Platform voor Survey Onderzoek ( - -Guest editor Journal of Mathematical Population Studies

2 -(future) Vice President of RC 33 (Methods and Logistiscs), International Sociological Association) Activities -teaching -workshops -research -VENI Grant NWO referee -chairwoman of the Dutch Platform for Survey Research ( -Leisure Panel ( -coordinator of the Survey Club -PhD Mentor -participant of the UU Mentoring and Coaching Program for Women in Science -guest editor of the Journal of Mathematical Population Studies -(future) Vice-President of RC33 (Methods and Logistics), International Sociological Association) Past activities: Member of the Exam Committee of the Faculty of Social and Behavioral Sciences, Tilburg University Profile Vera Toepoel is Assistant Professor at the Department of Methodology & Statistics. She teaches courses in survey methodology and her research focuses on survey methodology as well. In addition, workshops on survey methodology (e.g. web surveys, panel surveys) can be arranged.

3 Expertise -surveys -panels -web surveys -questionnaire design -panel conditioning -attrition -nonresponse -participation/retention -hard-to-reach groups -snowball sampling/respondent Driven Sampling (RDS) -volunteer sampling -probability-based sampling -weighting -data collection -methodology -incentives -leisure -marketing Links

4 Research Projects VENI Grant : Getting the RIGHT answers: an unconventional approach to building a web panel -recruitment -nonresponse: weighting, participation, retention, incentives -design of questionnaires -panel conditioning Existing Publications Journal articles v De Geus, S., G. Richards & V. Toepoel. (2013). The Dutch Queen's Day Event. How Subjective Experience Mediates the Relationship between Motivation and Satisfaction. International Journal of Event and Festival Management, 4, v Scherpenzeel, A. & Toepoel, V. (2012). Recruiting a Probability Sample for an Online Panel: Effects of contact mode, incentives, and information. Public Opinion Quarterly. v Toepoel, V. & M. Hendriks (2012). Sociaal kapitaal en de Streetleague: onderzoek naar een maatschappelijk project van Betaald Voetbal Organisaties. Vrijetijdstudies, 30, v Toepoel, V. (2012). Ageing, Leisure, and Social Connectedness: How Could Leisure Help Reduce Social Isolation of Older People? Social Indicators Research. v Toepoel, V. (2011). Monitoring Consumer Attitudes in Hospitality Services: a Market Segmentation. International Journal of Tourism Sciences. v Toepoel, V. (2011). Cultural Participation of Older Adults: Investigating the Contribution of Lowbrow and Highbrow Activities to Social Integration and Satisfaction with Life Journal of Disability and Human Development, 10, v Das, J.W.M., Toepoel, V., & Soest, A.H.O. van (2011). Nonparametric tests of panel conditioning and attrition bias in panel surveys. Sociological Methods and Research, 40(1), v Toepoel, V., & Couper, M. (2011). Can verbal instructions counteract visual context effects in web surveys? Public Opinion Quarterly, v Toepoel, V., & Dillman, D.A. (2011). Words, numbers, and visual heuristics in web surveys. Social Science Computer Review, 29(2),

5 v Toepoel, V. (2010). Is consideration of future consequences a changeable construct? Personality and Individual Differences, 48(8), v Toepoel, V., Das, J.W.M., & Soest, A.H.O. van (2009). Design of web questionnaires: The effects of the number of items per screen. Field Methods, 21(2), v Toepoel, V., Das, J.W.M., & Soest, A.H.O. van (2009). Design of web questionnaires: The effect of layout in rating scales. Journal of Official Statistics, 25(4), v Toepoel, V., Das, J.W.M., & Soest, A.H.O. van (2009). Relating question type to panel conditioning: A comparison between trained and fresh respondents. Survey Research Methods, 3(2), v Toepoel, V., Vis, C.M., Das, J.W.M., & Soest, A.H.O. van (2009). Design of web questionnaires: An informationprocessing perspective for the effect of response categories. Sociological Methods and Research, 37(3), v Toepoel, V., Das, J.W.M., & Soest, A.H.O. van (2008). Effects of design in web surveys: Comparing trained and fresh respondents. Public Opinion Quarterly, 72(5), Books v Toepoel, V. (2008). A Closer Look at Web Questionnaire Design. Tilburg: Tilburg University Press. Book chapters v Hendriks, M. & Toepoel, V. (2013) Social Impact of Street Soccer Leagues. In: Exploring the Social Impacts of Events, Richards, de Brito & Wilks (eds.). Routledge: London. v Toepoel, V. (2012) Building Your Own Online Panel via and Other Digital Media In: Handbook of Survey Methodology for the Social Sciences, Gideon (ed.). Springer Verlag: New York. v Toepoel, V. (2012) Effects of Incentives in Surveys. In: Handbook of Survey Methodology for the Social Sciences, Gideon (ed.).springer Verlag: New York v Toepoel, V., & Dillman, D.A. (2011). How visual design affects the interpretability of survey questions. In M. Das, P. Ester, & L. Kaczmirek (Eds.), Social and behavioral research and the Internet. Advances in applied methods and research strategies (pp ). New York: Routledge. v Toepoel, V. (2009). Ik zie, ik zie, wat jij niet ziet. Het belang van visueel design in online onderzoek. In A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts, & J.E. Wierenga (Eds.), Ontwikkelingen in het Marktonderzoek. Jaarboek 2009 MarktOnderzoekAssociatie (pp ). Haarlem: Spaar en Hout. Discussion papers v Toepoel, V., Das, J.W.M., & Soest, A.H.O. van (2008). Relating Question Type to Panel Conditioning: A Comparison between Trained and Fresh Respondents. (CentER Discussion Paper, , ) pp v Toepoel, V., Das, J.W.M., & Soest, A.H.O. van (2008). Design Effects in Web Surveys: Comparing Trained and Fresh Respondents. (CentER Discussion Paper, , ) pp

6 v Toepoel, V., & Dillman, D.A. (2008). Words, Numbers and Visual Heuristics in Web Surveys: Is there a Hierarchy of Importance? (CentER Discussion Paper, , ) pp v Das, J.W.M., Toepoel, V., & Soest, A.H.O. van (2007). Can I use a Panel? Panel Conditioning and Attrition Bias in Panel Surveys. (CentER Discussion Paper, , ) pp v Toepoel, V., Vis, C.M., Das, J.W.M., & Soest, A.H.O. van (2006). Design of Web Questionnaires: An Information Processing Perspective for the Effect of Response Categories. (CentER Discussion Paper, , ) pp v Toepoel, V., Das, J.W.M., & Soest, A.H.O. van (2006). Design of Web Questionnaires: The Effect of Layout in Rating Scales. (CentER Discussion Paper, , ) pp v Toepoel, V., Das, J.W.M., & Soest, A.H.O. van (2005). Design of Web Questionnaires: A Test for Number of Items per Screen. (CentER Discussion Paper, , ) pp Planned publications v Toepoel, V. Doing Surveys Online. Sage: London. (book) Presentations 2011 GOR, Dusseldorf Response Quality, Quantity, and Costs of Building an Online Panel via Social Contacts 2011 AAPOR Phoenix Response Quality, Quantity, and Costs of Building an Online Panel via Social Contacts 2011 MESS Workshop, Moergestel Discussion: Conducting Respondent Driven Sampling on the Web: An Experimental Approach to Recruiting Challenges 2011 ISM Workshop, the Hague Panel Recruitment via Facebook 2013 Workshop Longitudinal Research in Internet Panels, Mannheim, invited speaker Informing Panel Members about study results. effects of traditional and innovative forms of feedback on participation

7 2013 Workshop Peking University delegates, Utrecht University Web Panel Surveys 2013, ESRA, Ljubljana Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top and mobile devices. 2013, MESS Workshop, Scheveningen What happens if you offer a mobile option to your web panel? Results from a pilot study comparing a desktop and mobile device survey Courses Vera teaches courses in survey methodology at UU: -Conducting a Survey -MTS 3 (internal and external validity, Delphi, action research, research in practice) - Methods and Statistics 1 (Utrecht University College)