Content
|
|
- Kimberly Todd
- 7 years ago
- Views:
Transcription
1 Content
2 Content marketing & B2C Internal - Title of the presentation
3 Start a long time ago
4 #40 editions in 12 years
5 Content marketing? à Custom publishing To support new Electrabel brand positionning: het is jouw energie / vous avez l énergie
6 Content strategy From a lifestyle magazine (including receipt, shopping tips ) that makes energy more tangible to people to an Energy Related magazine only (since 2011) Internal - Title of the presentation
7 Energiek - figures 4.5Mio ex / edition From 4 to 2 editions / year Some results: - Recall : btw 50 & 60% - Readership: btw 50 & 55% - Likeability: 7/10
8 So what After 12 years, - Brand Driver - No direct sales impact - Not easy to renew our content - No real digital integration - Cost
9 To convince our Marketeers to start content marketing We needed something that was more sales driven Inbound Marketing 9
10 Inbound marketing An (Inbound) Content Strategy creates and distributes relevant, helpful content to target persona s via their preferred digital marketing channels to capture and nurture leads in a semi-automated way 10
11 11 Case study
12 Paid medias to promoet content: SEA Facebook - outbrain Resi Verhuis voorbereiden : content funnel Top of Funnel Awareness Mid of Funnel Tips bij het zoeken naar een geschikte verhuisfirma. Hoeveel kost een verhuis? Hoe (bekend persoon) zijn verhuis heeft aangepakt Do s & dont s bij het aanschaffen en vullen van je verhuisdozen. Verhuizen: hoe het niet moet. Top 10 van items die je niet toevertrouwt aan een verhuisfirma Considera-on Checklist Stappenplan om te verhuizen: wanneer doe je wat? We sturen je een timeline met to do s en praktische lijstjes. Bo/om of Funnel Conversion Landing page Word klant en regel je verhuis + cross sell 12
13 Move Inbound Program Tofu articles about move on Sweet Home Blog - De vragen die je zeker moet stellen aan een verhuisfirma - Slim gevulde verhuisdozen - Een verhuis kost tussen 300 en 2000 euro - 7 zaken die je niet toevertrouwt aan een verhuisfirma - De 8 zaken die je niet mag doen als je verhuist With CTA Checklist 13
14 14 Move Inbound Program
15 Move Inbound Program s are sent related to the move date of the customer: Move date -3 months Move date -1 month Move date -2 weeks Move date -1 week 15
16 Content marketing & B2B
17 Content strategy As simple as business & energy 5 content types: - Trends & innovations: attract the customers - Markets & prices : a real concern for customers - Continuity of supply: related to some electrabel services - Efficiency - Regulation: to target specific persona (CEO CTO ) Internal - Title of the presentation
18 B2B Commodity content funnel Top of Funnel Awareness Mid of Funnel Paid medias to promoet content: SEA linkedin- Roularta enews Blog articles Hoe de energiemarkt begrijpen in 7 stappen? Schaliegas: hoe de oliemarkt in een prijzenoorlog is terecht gekomen De energieprijs in 2025 Moet ik nu al energie kopen voor 2018? Considera-on ebook Click Strategy Guide ebook + Webinar / Voka sessie Hoe wordt de energieprijs bepaald op de energie markt? Newsletter Energy Market News Bo/om of Funnel Conversion v Active readers v Contact requests 18
19 19 B2B blog
20 Short, concise and comprehensible analysis of commodity & energy markets which apply to Belgium (macro-economics, oil, gas and power) 20
21 Content promotion owned medias Linkedin training for key account managers ing to customer DB 21
22 E-book How is the market price for electricity determined on the energy markets and how to anticipate as a company 22
23 23 Webinar: Prijs voor elektriciteit: waar liggen de kansen voor uw bedrijf?
24 LEARNINGS
25 Learnings THE KPI s - Sales: I want content to sell something - Marketeers: I want content that promote my product and enrich my customers DB - Brand: I want content that fits with my brand value - IT: I want content that is well tagged and published on the right tool - SEO specialist: I want content that fits with google - Agency: I want content that generates margins on production costs - Management: I want content that makes the buzz
26 Learnings Inbound marketing = sales driven content marketing B2B persona s are not always realistic / activable mix of job title & activity sector à Choose persona s that are reachable by some medias Lots of reporting available = short term sales expectations not always manageable à take your time Too much reporting (CPClick CPConversion / content piece) à too much learning à Fix short term KPI s & long term KPI s B2B figures are B2B figures: quali VS quanti small target groups medias costs
27 Learnings Long and complicated nurturing track Nurturing track leads to a Shy effect no, no, I m not trying to sell you something How to build the right nurturing tracks? Last step of nurturing tracks = call à well defined end-to-end sales process (no end-toend digital sales process) Small paid medias offering for B2B content promotion (even SEO): - Linkedin: expensive & low engagement level - Content promotion format are not really used by niches medias - Small medias investments à small fee for medias agency à small services - SEA in B2B area : volumes? Use your owned medias as much as possible but less discreet, perceived as an outbound communication
28 Learnings No internal content authors? a second shy level Use of external influencers as author? Cost & credibility New distribution of roles & level + New internal processes The right partners: - For content creation: blog posts - For complex content creation: AV webinar - infographics - For content amplification - For medias partnerships - For nurturing tracks design - For nurturing tracks content ( s & co) à All-in or not à Insourcing VS outsourcing
29 29 Questions?
The Importance of Collaboration
Welkom in de wereld van EDI en de zakelijke kansen op langer termijn Sectorsessie mode 23 maart 2016 ISRID VAN GEUNS IS WORKS IS BOUTIQUES Let s get connected! Triumph Without EDI Triumph Let s get connected
More informationead management een digital wereld
ead management een digital wereld april 2015 Andeta LauraNuhaan social Selling Today Marketing and Sales need to change Lead management and nurturing Content Marketing /Story telling Social Selling Yelpi
More informationACT Enrollment Planners Conference
CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology
More informationThe state of DIY. Mix Express DIY event Maarssen 14 mei 2014
The state of DIY!! Mix Express DIY event Maarssen 14 mei 2014 Inleiding Mix press DIY sessie Maarssen 14 mei 2014 Deze presentatie is gemaakt voor het Mix DIY congres en gebaseerd op onze analyse van de
More informationHow To Use Social Media Effectively
3 June 2013 Social Media Martijn Roelandse Senior Editor Neuroscience Relatiedag SpringerMedia / Bohn Stafleu van Loghum Social Media 2013 Relatiedag BSL 10/18/2013 2 Wie ben ik 2000 2003 PhD Neurobiology
More information5 STEPS TO TURN YOUR WEBSITE INTO A LEAD GENERATING SALES & MARKETING MACHINE
5 STEPS TO TURN YOUR WEBSITE INTO A LEAD GENERATING SALES & MARKETING TABLE OF CONTENTS: PART 1: HOW THE INTERNET HAS TRANSFORMED BUSINESS..3 PART 2: FIVE STEPS TO TURN YOUR WEBSITE INTO A MARKETING...9
More informationUvA college Governance and Portfolio Management
UvA college Han Verniers Principal Consultant Han.Verniers@LogicaCMG.com Programma Governance IT Governance, wat is dat? Governance: structuren, processen, instrumenten Portfolio Management Portfolio Management,
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationTop 5 Keys to Generating Leads On Your Website
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
More informationIC Rating NPSP Composieten BV. 9 juni 2010 Variopool
IC Rating NPSP Composieten BV 9 juni 2010 Variopool AGENDA: The future of NPSP Future IC Rating TM NPSP Composieten BV 2 Bottom line 3 Bottom line 4 Definition of Intangibles The factors not shown in the
More informationOversight Management: een zinvolle aanvulling!
Oversight Management: een zinvolle aanvulling! Houfhoff Pension Fund Academy Christiaan Tromp info@fiduciaryservices.eu April 2012 1 Agenda The Fiduciary Management promise The evolution of Pension Fund
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationIndividual Services Pricing
Individual Services Pricing Thank you for your interest in Inbound Central s services. We are committed to providing the highest quality marketing services to help you, as an agency, get more done for
More informationVirtualisatie. voor desktop en beginners. Gert Schepens Slides & Notities op gertschepens.be
Virtualisatie voor desktop en beginners Gert Schepens Slides & Notities op gertschepens.be Op deze teksten is de Creative Commons Naamsvermelding- Niet-commercieel-Gelijk delen 2.0 van toepassing. Wat
More informationHow To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates
How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More information#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE
contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly
More informationHow To DRIVE WEBSITE LEADS FOR YOUR CLIENTS
1 How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS ; A HubSpot Publication 2 WHO WROTE THIS EBOOK? Patrick Shea is the Marketing Manager for HubSpot s Value-Added Reseller Channel. Patrick has written and presented
More informationContent Creation for Content Marketing. Chris Bagnall EMEA Managing Director DWA
Content Creation for Content Marketing Chris Bagnall EMEA Managing Director DWA 1 Content marketing is the creation and distribution of educational and/or compelling content in multiple formats to attract
More informationIT-waardeketen management op basis van eeuwenoude supply chain kennis
IT-waardeketen management op basis van eeuwenoude supply chain kennis Hans van Aken / November 28, 2012 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject
More informationSpecification by Example (methoden, technieken en tools) Remco Snelders Product owner & Business analyst
Specification by Example (methoden, technieken en tools) Remco Snelders Product owner & Business analyst Terminologie Specification by Example (SBE) Acceptance Test Driven Development (ATDD) Behaviour
More informationInbound Marketing ebook for Managed Service Providers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
More informationWhat can Media Companies Learn from Events Industry Lead Generation Machine
What can Media Companies Learn from Events Industry Lead Generation Machine About BrightBull Working with B2B and Event companies to drive leads and revenue through inbound marketing Trusted by: How Do
More informationHUDSON NL 2013-2014. John Schäffers Joost Holleman
HUDSON NL 2013-2014 John Schäffers Joost Holleman Agenda 1. Performance Hudson Netherlands 2. Welke strategie hanteren we in 2014 / 2015 / 2016? 3. Marktbenadering en marktfocus 4. Kansen met online ontwikkelingen
More informationCorporate Universities Aanjagers van de lerende organisatie
CORPORATE UNIVERSITY EVENT Corporate Universities Aanjagers van de lerende organisatie Rotterdam School of Management Erasmus University Rotterdam 5 juni 2012 Dagvoorzitter Josette de Goede RSM Oogst Open
More informationAmplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook
Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for
More informationM. H. (Mac) McIntosh Anne Marie Corbett Marketing Programs Manager
M. H. (Mac) McIntosh Anne Marie Corbett President Marketing Programs Manager Mac McIntosh Inc. Globoforce mcintosh@sales-lead-experts.com annemarie.corbett@globoforce.com 1-401-294-7730 1-508-229-1542
More informationA Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly)
A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly) Page 0 of 7 Landing Pages Webinar Q and A This document summarizes the questions that were asked during
More informationContent, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
More informationmarketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients?
marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? Find and fix the leaks in your marketing plan NOW with by following the steps in
More informationVerticale tuin maken van een pallet
Daar krijg je dan je groendakmaterialen geleverd op een pallet. Waar moet je naar toe met zo'n pallet. Retour brengen? Gebruiken in de open haard? Maar je kunt creatiever zijn met pallets. Zo kun je er
More informationInternet Business Mastery OBJECTIVES
Internet Business Mastery OBJECTIVES Provide a top down strategic overview of best internet business models Proven system for delivering information products and services How to develop your unique niche
More informationFROM ENERGY SUPPLIER TO SMART SERVICES PROVIDER SMART GRID FLANDERS SUMMER SCHOOL 2012
FROM ENERGY SUPPLIER TO SMART SERVICES PROVIDER SMART GRID FLANDERS SUMMER SCHOOL 2012 1 The electricity sector has entered a major transition period The old world: Large centralized generation units (baseload,
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationwishpond EBOOK A Simple Guide wishpond.com
A Simple Guide to Blogging for Business wishpond.com Table of Contents Chapter 1 Why Blogging is Important for your Business 5 Chapter 6 5 Tips to Increase Blog SEO 24 Chapter 2 Target Markets for Blogging
More informationIntroduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...
Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can
More information10 Minutes a Day. Rick Burnes. Twitter: @RickBurnes
Social Media Monitoring in 10 Minutes a Day Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes What s HubSpot? Founded in July 2006; grew out of research at MIT Sells inbound marketing software
More informationBRAND AWARENESS SEO ENGAGEMENT THOUGHT LEADERSHIP LEAD GENERATION CONVERSION & ecommerce LEAD GENERATION CONTENT FOR GOALS
LEAD GENERATION CONTENT FOR GOALS TABLE OF CONTENTS 04 05 06 08 09 WHY YOU MIGHT MAKE THIS YOUR TOP PRIORITY KEY PERFORMANCE INDICATORS CONTENT STRATEGY CONTENT FOR LEAD GENERATION LEAD GENERATION WIN
More informationCreating a Content Strategy
Creating a Content Strategy What is Content Marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationWebsite Report: http://www.equint.nl/supportdesk/ To-Do Tasks: 17 SEO SCORE: 78 / 100. Add the exact keywords to this URL.
Page 1 of 7 Website Report: http://www.equint.nl/supportdesk/ Keyword: None entered Date: Octor 26, 2014 SEO SCORE: 78 / 100 To-Do Tasks: 17 Add the exact keywords to this URL. Title tag should contain
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationDutch Mortgage Market Pricing On the NMa report. Marco Haan University of Groningen November 18, 2011
Dutch Mortgage Market Pricing On the NMa report Marco Haan University of Groningen November 18, 2011 Introductory remarks My comments are complementary: I do not focus so much on this market as such, more
More informationHow To Get Your Business Out Of The Call Center Business
Each month thousands of call center professionals are online visiting our communities searching for industry knowledge. Introduce your company to our audience when they are looking for your specific product
More informationInbound Marketing Workbook Company:
Inbound Marketing Workbook Company: Workbook Instructions for Marketing Agencies This workbook is designed to help you identify your prospect s sales and marketing challenges as well as their revenue growth
More informationCONTENT MARKETING Planning Template
2015 CONTENT MARKETING Planning Template 2015 CONTENT MARKETING PLANNING TEMPLATE Why You Need a Content Marketing Plan The adoption rate of inbound marketing has risen dramatically in 2014. The numbers
More informationHow to Make a Smashing B2B Content Marketing Plan
Marketing Automation How to Make a Smashing B2B Content Marketing Plan. Table of Contents Content Marketing - an Integral Part of Inbound Marketing Build a Content Marketing Plan - Set Your Company Goals
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationCONTENT MARKETING STRATEGY
CONTENT MARKETING STRATEGY HOW TO CREATE A HIGH IMPACT CONTENT MARKETING PROGRAM ABSTRACT» Content marketing is everywhere. As the web and social media have become integral parts of all of our lives, large
More informationCREATING CONTENT. CLOSING DEALS.
CREATING CONTENT. CLOSING DEALS. The ultimate guide to content marketing and sales strategy for B2B Content marketing is an ideal companion to a B2B sales team. Why? Two reasons: 1. The B2B sales process
More informationWinning New Business Through Thought Leadership
Winning New Business Through Thought Leadership A How-To Guide: Using Content Marketing for New Business Development Share Your Posts & Pics with #BayshoreCCTB Bayshore Solutions Celebrating 20 Years of
More informationDefining Social Media. 7 Golden Rules to Successful Social Media in Business
Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationContent Marketing Strategy and Implementation. Presented by Sean Hockenbery, Executive Vice President Financial Marketing Solutions
Content Marketing Strategy and Implementation Presented by Sean Hockenbery, Executive Vice President Financial Marketing Solutions Today s Agenda Define content marketing Where to start? Look at consumer
More informationContent Marketing in Australia: 2013 Benchmarks, Budgets, and Trends
Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN AUSTRALIA Hello Marketers! Welcome to Content Marketing in Australia: 2013 Benchmarks, Budgets,
More information5 Tips to Turn Your Website into a Marketing Machine
Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed
More informationUGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages
UGA Inbound Week 7 Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 1. SOCIAL MEDIA UGA Inbound Week 7 How is social media used in the attract phase of the Inbound Methodology? 1.
More informationOrchestra LLC: Success Using Social Media
Orchestra LLC: Success Using Social Media (Zhu, Jia Li Lily) June, 2010 Orchestra LLC: Success Using Social Media by Jia Li Lily Zhu at HubSpot is licensed under a Creative Commons Attribution-Share Alike
More informationINBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
More informationThe information in this report is confidential. So keep this report in a safe place!
Bram Voorbeeld About this Bridge 360 report 2 CONTENT About this Bridge 360 report... 2 Introduction to the Bridge 360... 3 About the Bridge 360 Profile...4 Bridge Behaviour Profile-Directing...6 Bridge
More informationB2B Social Media Marketing
B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing
More informationHow Can I Sculpt a Plan to Start Inbound Marketing
How Can I Sculpt a Plan to Start Inbound Marketing An Effective Marketing Method for Doing Business Online By Courtney McElroy, CEO Marketing Force 1 How Can I Sculpt a Plan to Start Inbound Marketing
More informationPlatform voor Informatiebeveiliging IB Governance en management dashboards
Platform voor Informatiebeveiliging IB Governance en management dashboards Johan Bakker MSc CISSP ISSAP Principal Policy Advisor KPN Corporate Center Information Security Governance Agenda Drivers voor
More informationHOW CONTENT MARKETING FILLS THE SALES FUNNEL
HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?
More informationShould You Lock Marketing Content Behind Forms? White Paper
Should You Lock Marketing Content Behind Forms? White Paper Executive Overview It s estimated that 91% of B2B marketers are using content marketing, and they now spend 33%1 of their marketing budgets on
More informationHoe onze wereld aan het veranderen is
Hoe onze wereld aan het veranderen is Frans Wittenberg CTO Cisco Sinds 2000 actief binnen Cisco Verantwoordelijk voor 3 systems engineering teams Verantwoordelijk voor partner organisatie,comerciële segment
More informationLead Generation Blueprint for Effective Inbound Marketing
Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.
More informationCloud. Transformatie. Cases.
Cloud. Transformatie. Cases. Dé cloud bestaat niet. maakt cloud concreet 2 IT Transformatie. Cloud? De vraag is niet of we gaan, maar wanneer en hoe #sogetidoethet Matthias Radder Cloud Consultant 3 In
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More information3 Keys to a Successful Lead Generation Campaign
3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture
More informationSUBJECT LINES DONE RIGHT (ENGELSTALIG)
SUBJECT LINES DONE RIGHT (ENGELSTALIG) Pagina 1 van 6 An email s subject line is like a first impression. It is one of the first things a recipiënt sees when they glance at their inbox and a determining
More informationFor Lead Generation. Rick Burnes. Twitter: @RickBurnes
Using Social Media For Lead Generation Rick Burnes Marketing Manager @HubSpot Twitter: @RickBurnes Agenda I. About HubSpot & Inbound Marketing II. Why yyou need social media III. How to build social media
More informationINTRODUCTION TO INBOUND MARKETING
INTRODUCTION TO INBOUND MARKETING 1. WHAT IS INBOUND MARKETING? 2 OUTBOUND VS INBOUND MARKETING Outbound marketing focuses on reaching OUT to your target audience advertising, buying email lists, sending
More informationMet wie moet je als erasmusstudent het eerst contact opnemen als je aankomt?
Erasmusbestemming: University of Edinburgh, Edinburgh, UK Academiejaar: 2011-2012 Één/twee semester(s) Universiteit Waar is de universiteit ergens gelegen (in het centrum/ ver uit het centrum)? For law
More informationModern Marketing Playbook
The Modern Marketing Playbook REVENUE RIVER copyright 2014 Introduction: If your business has struggled to find your digital marketing identity, the problem is likely in the plan or the execution. Or both.
More informationTHE EMOTIONAL VALUE OF PAID FOR MAGAZINES. Intomart GfK 2013 Emotionele Waarde Betaald vs. Gratis Tijdschrift April 2013 1
THE EMOTIONAL VALUE OF PAID FOR MAGAZINES Intomart GfK 2013 Emotionele Waarde Betaald vs. Gratis Tijdschrift April 2013 1 CONTENT 1. CONCLUSIONS 2. RESULTS Reading behaviour Appreciation Engagement Advertising
More informationInbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA
Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All
More informationAsking what. a person looks like some persons look like
1 Asking what people are wearing: What are you wearing? = Wat heb jij aan? I m / I am wearing jeans (or a dress or ) = Ik heb jeans aan. What is he / she wearing? = Wat heeft hij / zij aan? He / she s
More informationCONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
More informationINBOUND CERTIFICATION STUDY GUIDE
The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:
More informationLINKEDIN CONTENT MARKETING TACTICAL PLAN
LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn
More informationKansen in KP7 NMP. Aansluitend op de HTSM Roadmap Nanotechnologie. 11 juni 2012. Melvin A. Kasanrokijat
Kansen in KP7 NMP Aansluitend op de HTSM Roadmap Nanotechnologie 11 juni 2012 Melvin A. Kasanrokijat Mogelijkheden in KP7 - Cooperation Groot programma met 10 verschillende thema s NMP, ICT, Health, Energy,
More informationHow To be Found Online for your top Keyword Phrases.
Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top
More informationSmall Business Webinar SEOTrainingSW.com 7 Secrets to Online Marketing
Introduction: Jon Rognerud, the best selling author of The Ultimate Guide to Search Engine Optimization and one of the top SEO s in our industry was our guest during this 90- minute webinar focusing on
More information8 Critical Success Factors for Lead Generation
8 Critical Success Factors for Lead Generation Measurement for the Complex Sale Start with a lead 8 Critical Success Factors for Lead Generation Brian Carroll, CEO InTouch and author of Lead Generation
More informationIP-NBM. Copyright Capgemini 2012. All Rights Reserved
IP-NBM 1 De bescheidenheid van een schaker 2 Maar wat betekent dat nu 3 De drie elementen richting onsterfelijkheid Genomics Artifical Intelligence (nano)robotics 4 De impact van automatisering en robotisering
More informationFranklin Energy Digital Marketing Campaign
Franklin Energy Digital Marketing Campaign Table of Contents ABOUT FRANKLIN ENERGY 4 DIGITAL MARKETING CAMPAIGN 6 CUSTOMER GROUPS 6 B2C 6 B2B 6 SEO 7 COMPETITORS 7 CONTENT DEVELOPMENT 8 REPORTING 8 PROJECT
More informationOUTSOURCING YOUR SEO What You Should Consider
OUTSOURCING YOUR SEO What You Should Consider There is no debate; SEO is here to stay. Forget what you ve heard from self-proclaimed internet gurus proclaiming the death of SEO. True, SEO has changed a
More informationTHE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?
THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page
More informationThe Partner s Guide to the Best Kept Secrets of Online Lead Generation
The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online
More informationDe tarieven van Proximus Niet meer gecommercialiseerde Bizz packs
De tarieven van Proximus Niet meer gecommercialiseerde Bizz packs Juli 2015 Prijzen in Euro Telephony Belgacom Mobile Voice Internet TV Excl. BTW Incl. BTW Pack Business Intense Ltd + ADSL Internet Maxi
More informationT I G 8. www.wolfinteractive.co
Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace
More informationCreating a social media marketing plan Need to know guide
Creating a social media marketing plan Need to know guide Dave Chaffey and Dan Bosomworth Published: May 2012 Creating a social media marketing plan Need to know guide Contents 04 Introduction What is
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationTHE DEFINITIVE GUIDE TO LEAD GENERATION WORKBOOK
THE DEFINITIVE GUIDE TO LEAD GENERATION WORKBOOK WHAT IS LEAD GENERATION; WHY IS IT IMPORTANT? Lead generation describes the marketing process of stimulating and capturing interest in a product or service
More informationHow to improve SEO the power of content curation
an ebook by How to improve SEO the power of content curation How you can - and should you - leverage content curation to increase your SEO rankings SEO and grow traffic to your content from your target
More informationGuide to Digital Marketing for Business-To-Business (B2B)!
o2markit consulting ltd Guide to Digital Marketing for Business-To-Business (B2B) A brief guide aimed at small business or start-up executives who are not Marketing professionals but who need to understand
More information