24LIFE MAGAZINE FOR TABLET STATIC ADS MEDIA SPECIFICATIONS

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1 STATIC ADS Links embedded in pages need to be submitted via at the same time as the creative. Provide by when the media spot has been confirmed. Note: Websites that use Flash are not viewable on the ipad Icons for interactive buttons, (i.e, to a web page, to play a video, etc.) must be included as part of the page design (please adhere to the specs in regards to the size of these buttons). The links associated with these icons will then be added by 24 Hour Fitness digital magazine production team, Active Media Group (e.g. to a partcular Facebook page etc). Minimum font sizes Body copy: 32pt Terms and conditions: 26pt FORMATS (Contact us for delivering in HTML) File type:.pdf EXPORT SETTINGS - AD PAGES Ad pages needs to be designed and supplied in portrait. Bleed is required for the ad to export correctly to all devices. Please adhere to dimensions and safe areas on page 2. Creative presentation may vary on different android devices. Dimensions: 1536 x 2048 px Bleed (no marks): 300px Dimensions, including bleed: 2136 x 2648 px Colour: RGB Resolution using InDesign: 326 ppi Resolution using Photoshop: 72 ppi INTERACTIVE BUTTONS Icons for interactive buttons are provided below. These needs to be added to the design by the client. Please don t add any copy / text for these buttons unless absolutely necessary. Please extract icons for the interactive buttons from this PDF, using Illustrator. Dimensions and character limitations can be found on the following page: Icons to extract for Interactive buttons (already set to correct size): AUDIO WEB LINK 1/5

2 STATIC ADS INTERACTIVE BUTTONS - CONTINUED Provide us with the URLs where the interactive buttons should lead. Dimensions - Icons: 75 x 75 px Diagrams are not to scale: Icon Only 75 px Empty Space 75 px DIMENSIONS AND SAFE AREAS 1536 px AD Safe Area 140 px App Menu Overlay Bleed (to accomodate for device conversion) 2048 px IMPORTANT: Don t put any important graphics in the bleed or menu overlay areas. 300 px 300 px 2/5

3 ANIMATED ADS These specs are for an animated AD that will play when the page loads and fills the entire screen. The last frame of the animated page stays on the screen, until the user navigates away from the page. Animated pages will be embedded into the app itself and are available even if the device is offline (not connected to the internet). Interactive icons needs to be added by the client (Please follow the same specifications as for STATIC ADS for the icons). 24 Hour Fitness / Active Media Group will then add the functionality to these icons. FORMAT & SIZE File type:.mp4 File size: About 2 mb 7 seconds MAX VIDEO EXPORT SETTINGS Dimensions: 768 x Square Pixels. Codec: H.264, VBR 2-PASS Profile: High Level: 5.2 Frame rate: or 25 fps NOTE: Animated pages may feature black borders on different devices, since videos can t contain bleed. Target Bitrate: 2 Mbps Max Bitrate: 4 Mbps Multiplexing Format: MP4 Stream Compatibility: ipod AUDIO EXPORT SETTINGS Codec: AAC Sampling: 16 bit, 32 khz, Stereo Bitrate: 96 kbps, constant IMPORTANT: Audio in animated pages is subject to AMG approvals. 3/5

4 VIDEO CONTENT (for both tablet & phone) All video content will be letterboxed when viewed in portrait. For animated pages that take up the whole screen see animated pages. Video content is streamed from the cloud (Vimeo) and will only be available when the device is connected to the internet. Clients need only supply one video which is used for both tablet and phone. FORMAT & SIZE File type:.mp4 File size: About 80Mb / Minute 2 minutes MAX VIDEO EXPORT SETTINGS Ratio: 16:9 Dimensions: 1920 x Square Pixels (minimum accepted resolution: 1024 x 576) Codec: H.264, VBR 2-PASS Profile: Main Level: 5.2 Frame rate: or 25 fps Target Bitrate: 10 Mbps Max Bitrate: 20 Mbps Multiplexing Format: MP4 Stream Compatibility: ipod AUDIO EXPORT SETTINGS Codec: AAC Sampling: 16 bit, 48 khz, Stereo Bitrate: 320 kbps, constant 4/5

5 DELIVERY DEADLINE Provided by when media spot has been confirmed. DELIVERY OPTIONS - 10MB maximum File burnt to Data DVD File sent via Desktop Application (FTP) or Web Browser CONTACT Creative Department Active Media Group Level 4, 75 Grafton Street Bondi Junction NSW 2022 Australia FILE TRANSFER DETAILS Log in details if using a desktop application (FTP) (such as Cyberduck or Transmit) Transfer Type: FTP SERVER: files.activemediagroup.com.au Username: AMGGU3st Password: Cr3at!v3 Port: 21 Log in details if using a web browser URL: Password: Cr3at!v3 Christina Kritikos Direct Phone: creative@activemediagroup.com.au 5/5