POS & Auto ID 2016 Step Up to Smart Business

Transcription

1 POS & Auto ID 2016 Step Up to Smart Business August 2016 Hall 1 IMPACT Exhibition Center, Bangkok, Thailand

2 SHOW INFORMATION POS & Auto ID Expo 2016 is the only international exhibition & conference in Southeast Asia which focuses on new generation of Point of Sales (POS) solutions, digital interaction in retail as well as automatic identification (Auto ID) systems and solutions, effectively connecting merchants, distributors & dealers with POS, payment solutions, cash register systems and Auto ID technology. This will be the 1st of its kind exhibition globally, effectively connecting these 2 closely related critical technology needs of businesses in 1 key platform for the industry. Event Title: POS & Auto ID 2016 Event Date: August 2016 ( ) Venue: Hall 1, IMPACT Exhibition and Convention Centre, Bangkok, Thailand Organizers: GS1 Thailand Globe International Event Consultancy IMPACT Exhibition Management Co., Ltd

3 Highlights of The Show 1. Smart Business via Barcode Solutions Show case 2. Business Matching (Host VIP Buyer Program) 3. Conference & Seminar

4 Market information of POS & Auto ID - The only trade show in the world focused on POS & Auto ID industry (except Japan) - Tourism is a major economic factor for the Kingdom of Thailand, International tourist arrivals in Thailand are expected to reach a record high in In the second quarter of 2015, Hotel and restaurants sector continued to expand by 18.7 percent accelerated from 13.5 percent in the previous quarter. - The Thai automotive industry continues to be a mainstay of Thailand s economy. In 2014, Thailand s automotive industry was the largest export sector, with an export value of US$30 billion according to the Thailand Ministry of Commerce. - THAILAND: ASEAN S LOGISTICS HUB - Thailand has been actively executing new policies that will transform all aspects of Thailand s transportation infrastructure into globally competitive, first tier systems. The new administration recently passed a new Infrastructure Development Plan ( ) worth US$ 75 billion (THB 2.4 trillion) to revamp Thailand s infrastructure.

5 Why Visit - The fastest avenue to level up your business to the new business era with the easiest implementable smart technologies - Learn about the most cost effective POS & Auto ID technologies which will fulfill your ROI more easily than other technologies - The only trade show in the world focused on POS & Auto ID industry (except Japan) - The gathering of the widest array of POS & Auto ID technologies - Conferences/seminars with renowned speakers from the industry to update your knowledge on this critical technology need within 3 days

6 POS & Auto ID POS Auto ID All in one POS Barcode Scanner Cash Drawer Customer Display Hand held terminal Kiosk Mobile computers Monitor / Touch screen monitor POS Software POS Terminal Printers Payment Terminal Receipt and slip printer Ribbon & Label Scale Thermal Paper Rolls Vending machine system Customer Relationship Management System Distribution and Logistics Systems Warehouse System Event and Amusement Support Systems GPS System Production Support Systems Retail and Wholesale Support Systems Security, Medical, Education, Library, Transportation (rail, air, harbor, etc.), Finance, Disaster Control & Other Public Service Support Systems Supply Chain Management Traceability

7 Thailand POS & Auto ID Congress 2016 POS systems are utilized in many different industries, ranking from restaurant, hotel & hospitality, concert ticket, stadium, casino and many more. Each year, the technology has been developed to be one of the abilities which are as good as its integration with many popular software and service. Sound out from leading POS supplier companies of ASIA how the industry look like in the near future and what are the most suitable plans for your business! 25 th Aug 2016: The Next Generation of POS: Everything in One Go Perfect Pick and Pay POS and The Retail Industry- An Overview Future POS- The New Landscape Of Functionalities & Features Cloud POS Innovation A Cost Effective Playground For Small Sized Businesses Mobile POS- The Decisive Factor in The Future Growth Of Your Retailing Business POS Integration In Multi Devices & Software For The Best Multi-Channel Retailing Strategy 26 th Aug 2016: Auto ID: Traceability, Identification & Monitoring Auto ID & Your Business- An Overview Serial Shipping Container Code GS1 standards implementations in hospitals Roundtable Discussion: Insights into best practices for utilizing Auto ID In your business Target audience: End-users, Distributors & Dealers (Chain store, Retail, Chain restaurant, hospital, Warehouse, Transportation, etc)

8 Visitors' Profile : Automotive Manufacturing Bank Chain Restaurant Community Mall Convenience Store Cosmetics E-Commerce E&E industry Fashion Industry FMCG Brands Food Supply Chain & Manufacturing Government Health Care Hospitality Hypermarket Manufacturing Ports & Intermodal Retail Industry Shopping Mall Skill Trader Supermarket Superstore System integrators and vendors Transportation & Logistic Warehouse

9 PR PHASING, Media & Advertising

10 Before the show : OFFLINE: Press Conference PRESS INVITATION Road Show Local & International CALENDAR NEWS Photo Caption Press Visit INVITATION PRESS Press Conference (July 2016) PRESS INVITATION Exclusive Interviews IDEA PITCHING NEWSPAPER / MAGAZINE NEWS RELEASE CALENDAR NEWS PHOTO RELEASE Advertorial ONLINE: NEWS ONLINE WEBSITE SOCIAL MEDIA FACEBOOK During the show : OFFLINE: Grand Opening PRESS INVITATION NEWS RELEASE ONLINE: NEWS ONLINE WEBSITE SOCIAL MEDIA FACEBOOK After the show : OFFLINE : NEWSPAPER / MAGAZINE NEWS RELEASE PHOTO RELEASE SPECIAL SCOOP ONLINE: NEWS ONLINE WEBSITE SOCIAL MEDIA FACEBOOK PR PHASING *At least 50 times of press coverage

11 Supporting Associations,Organizations, Media Partners

12 Online Media & Ad Network

13 Marketing Activities 360 Degree Communications 1. Industry forum / Press conference (August 2016) 2. Telemarketing & Site Visit 3. On site Business Matching 4. Electronic Mailers (EDM) 5. Fax Campaign 6. Trade Invitation Card 7. Poster, Standee and banner placement and Leaflet distribution

14 Telemarketing & Site Visit Interactive Telephone Communications Site Visit for understanding buyers need and trend of POS & Auto ID Industry for promoting POS & Auto ID 2016 directly to targeted business traders. VIP

15 SMS direct marketing promote SMSText message marketing has an average of open rate 98%

16 Marketing Campaign for VIP visitors 1. Conference package (Complimentary for Director level and key person invited by Exhibitors*) 2. Group visit promotion (Bangkok Area) - Free 3 days parking - 3 day pass for VIP Lounge - Networking Night 3. Transportation and Hotel for VIP/Buyers from other provinces** Become a Vistor of POS & Auto ID Please contact: Kunweera. S KunweeraS@impact.co.th

17 Business Matching The Hosted Buyer Program is a unique component of our show providing top-level buyers the opportunity to meet with exhibitors of their choice for focused one-toone appointments. Qualified buyers will be invited to visit our exhibition and attend free seminar as our VIP guests. They will receive complimentary accommodations as well as several other VIP benefits. More than 80% of those who attend trade shows have buying authority. Business Matchmaking

18 Business Matching (VIP Buyer Program) - The Most Complete Trade & Networking Hub for the ASEAN POS & Auto ID industry 1. Complimentary Transportation and Hotel for VIP Buyers from other provinces & countries 2. Complimentary access to all congress / conferences 3. Complimentary access to VIP lounge 4. Complimentary access to industry networking dinner 5. Minimum requirement of at least 18 scheduled meetings over 3 days with exhibitors Target: 100 local VIP buyers and 150 International VIP buyers (South East Asia, such as Myanmar, Vietnam, Malaysia & Singapore) Become a VIP Buyer of POS & Auto ID Please contact: David Boere davidb@impact.co.th

19 E-Newsletter Frequency: Bi-weekly Database: 30,000 qualified database Content: Show development Fax Broadcast Frequency: Monthly Database: 100,000 Content: Show Development for visitor push

20 Trade Invitation Card 30,000 copies / show 1 time: July 2016 Content: show highlights, conferences, show activities, competitions, preregistration form Distribution: direct mail & Poster, Standee and banner placement and Leaflet distribution to promote show at associations, industrial estate, educational institution, Forum, Press conference etc.

21 Mr. Will Wu Tel: yunfeiw@impact.co.th IMPACT Exhibition Organizer IMPACT Exhibition Management Co., Ltd.