The 21st International Medical Instruments and Equipment Exhibition
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1 The 21st International Medical Instruments and Equipment Exhibition March, 2009 China International Exhibition Center (New Venue), Beijing, China Organizers Health Department of General Logistics Department, Chinese People s Liberation Army China World Trade Center Co., Ltd. Hui Tong Xingye International Exhibition (Beijing) Co., Ltd. Co-organizers Messe Düsseldorf China Ltd. China Meheco Corporation Supporters China Xinxing I/E Corporation Messe Düsseldorf GmbH Organizer of MEDICA May
2 I. General Information Reputed as the first international medical instruments and equipment exhibition with UFI (the Global Association of the Exhibition Industry) certification in China, the 21 st International Medical Instruments & Equipment Exhibition (China Med 2009) was jointly organized by the Health Department of General Logistics Department of Chinese People s Liberation Army, China World Trade Center Co., Ltd., Hui Tong Xingye International Exhibition (Beijing) Co., Ltd. and Messe Düsseldorf China Ltd.. China Med 2009, held at China International Exhibition Center (New Venue), Beijing, China from March 19 to 21, 2009 with a total exhibiting space of 30,000 sqm, attracted 505 exhibitors from 22 countries and regions who displayed their latest equipment and technology to 26,408 trade visitors from 45 countries and regions. Int l Local Total Exhibitor Visitor 2,300 24,108 26,408 Exhibits Profile Medical X-ray Device and Accessory Device and Part Medical Cold Therapy, Low Temperature and Cold Storage Equipment and Apparatus Equipment and Apparatus for Operating Room and Emergency Room Medical Electronic Equipment Medical Ultrasonic Instrument and Relevant Device Medical MRI Equipment Medical Nuclide Equipment Clinical Laboratory & Analysis Instrument Physiotherapeutic Device and TCM Instruments Surgical Instrument Medical Software and Information Processing System Extracorporeal Circulation and Blood Treatment Device Medical High-energy Radiation Device Medical Optical Instrument & Apparatus and Endoscope Device Disinfecting & Sterilizing Equipment and Apparatus Medical High-frequency (HF) Instrument and Device Medical Diagnostic & Observation Apparatus and Instrument Medical X-ray Protecting Equipment Ward Nursing Equipment and Apparatus Dental Equipment and Apparatus Implantation Material and Artificial Internal Organ 2
3 II. Exhibitor Analysis Exhibitor Source The exhibitors showcasing their latest medical instruments, equipment and technologies came from 22 countries and regions, including China, Belgium, Canada, Denmark, Finland, Germany, India, Ireland, Israel, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Sweden, Switzerland, Turkey, UK, USA, Hong Kong SAR and Taiwan China. Germany and Japan participated as National Pavilion. Exhibitor Profile 13.4% 3.6% Manufacturer Trader 83.0% Exhibitors Participation Objective To meet new clients To maintain corporate presence To seek for agents/distributors To display/launch new products To serve existing customers To analyze the trend of market demand To assess the market potential 74.6% 74.1% 73.2% 72.4% 70.6% 78.1% 82.0% Exhibition Evaluation 53.50% 5.30% 41.20% Very Satisfied Satisfied Need to be improved 3
4 III. Visitor Analysis Visitor Source There were 26,408 trade visitors (including 2,300 overseas trade visitors) from 45 countries and regions,including 7,745 distributors and agents all over the country.besides, the Organizer particularly invited military delegation of 600 persons and civil hospital delegation of 431 persons with free food and accommodation. Military Hospital Delegation No. of Hospital Hosted Buyer Covering Area hospital directors 150 equipment dept. directors 323 purchasing directors 32 provinces, municipalities and autonomous regions all over China On-site transaction volume totals up to USD million. Civil Hospital Delegation No. of Hospital Hosted Buyer Bidding Activity hospital directors 315 buyers including department directors, equipment department directors and experts Many hospitals purchased equipment by bidding on site, such as the First People s Hospital of Chuxiong Autonomous Prefecture, Yanda International Hospital, Taiyuan Central Hospital, etc. On-site intention order reached USD million. Distributors/Agents 7,745 distributors and agents participated in the event and reached primary cooperation agreements. Visitors Background Visitors Objective Distributor Hospital Manufacturer Wholesaler Scientific research institution Retailer Importer/Exporter Medical center,nursing, rehabilitation Govemment,minstry Medical university Clinic Emergency center 9.44% 8.29% 7.07% 5.72% 4.96% 4.62% 2.37% 1.85% 1.68% 1.05% 22.95% 22.90% 20.41% Learning New Products & New Technologies Purchasing & Placing Orders Searching for Partners Academic Exchange 44.42% 28.30% 26.91% 15.32% 3.35% Decision Ability Exhibition Evaluation 16.31% 16.39% 20.72% Final Decision Marking Significant Influence on Purchuse 13% 4% Very Satisfied Initial Purchase Recommendation Satisfied New Products Information Collection Need be improved 24.84% 21.74% 83% 4
5 IV. Concurrent Events During China Med 2009, the Organizer held several seminars, attracting thousands of trade visitors from both at home and abroad. Seminar Topics Medical Imaging Equipment Summit Forum The 2nd Trauma Orthopaedics Seminar The 1st International Modern Oncology Technique Academic Forum Medicine Logistics and Medical Equipments Quality Control Medical Informatization Application Tendency in the New Health Care Reform Forum of European and US Medical Markets Admittance Modern Stereotactic New Technology Symposium of Digital Medical Imaging Technology Experience Sharing on Large-size Medical Equipment Management Clinical Laboratory Lecture Special Lecture on Stomatology New Progress in Tumor Imaging Diagnosis Rehabilitation of Brain Injury Application of Hyperbaric Oxygen for Craniocerebral Trauma 2009 National Conference on Management of Equipment Departments in Hospitals Bidding Activities 2009 PLA Promotion Conference for International Medical Equipment Bidding (CT, MRI, X-ray, Ultrasound, Oncology and Nuclear Medicine) 2009 Press Conference for International Medical Equipment Bid Invitation of PLA Press Conference for Medical Consumables Demands Information of the Armed Police and Military Medical Institutions in Beijing Seminar Audience Visiting the Exhibition 86% of the seminar audience visited the exhibition to know about the latest products and technologies by enjoying product demos and communicating with the exhibitors. Audience s Evaluation of the Exhibitors Involvement in the Seminars 84% of the seminar audience believed that the exhibitors involvement in the seminars was of advantage to their promotion of new products and technologies. It could also offer an insight into the functions and technologies of the new products, as well as the status and market prospect for clinic application. Audience s Evaluation of Seminars Practicalbility Advancedness Both 5
6 V. Comments by Visitors This China Med is of great success, and we benefit a lot from it. The information from this event will definitely help us a lot during our future instrument and equipment purchase. We hope there will be further cooperation. ----Director Zhuo Ma from Medicine and Instrument Department of Qinghai Tibetan Medicine Hospital Though the year 2009 is hit by the financial crisis, the German government has still greatly supported the companies to take part in China Med, and the size of German Pavilion remains the same. ----Madam Sandra Roslanm from the organizing party of the German Pavilion It is the pleasure of Varian to unveil our tumor radiation treatment and X-ray products on China Med 2009, and to further expand our business in China. The visitors of this year are of excellent quality. ----Mr. Thomas Duffy, General Supervisor of medical system market and business expansion of Varian, Inc. The most appealing part of China Med for us is the chance to negotiate with foreign medical companies on dealership or technology cooperation. During the last few years we have cooperated with some companies from South Korea and Germany because we contacted them in the event. This year we are still interested in the foreign pavilions, and we hope there will still be fascinating cooperation opportunities. ----Mr. Wu from Jiangsu Though we have lots of choices for our instrument and equipment purchase, we are required by the officers of our hospital to participate in this exhibition held by the General Logistics Department of PLA every year. On the one hand, it is a precious opportunity to communicate with our military hospitals colleagues, and on the other hand, we really like the combination of exhibition and seminars. ----Director of Imaging Department of a hospital in Xi an VI. Supporting Media (In No Particular Order) Magazines Arab-Asian Trade Magazine China Healthcare Innovation China Hospital CEO China Hospital Procurement Directory China Medical China Medical Device Information China Medical Equipment China Medical Herald China Supplier Directory Chinese Journal of Medical Laboratory Technology Chinese Medical Equipment Journal Contemporary Medical Imaging Contemporary Medicine Infomedix International Hospital Medical Products Procurement Directory Hospimedica International Hospital Equipment &Solutions International Medical Devices International Medical Appliance Medical Journal of the Chinese People s Armed Police Forces Medical & Pharmaceutical World Medical Appliance Industry Consult Medical Device and Healthcare Apparatus Medical Device Encyclopedia Medical Equipment Medical Equipment Stocking Medical Information Medical Journal of Chinese People's Liberation Army Medical World People's Military Surgeon Websites
7 Enquiry Form Welcome to attend China Med 2010 on Mar. 26th to 28th, 2010 at China National Convention Center in Beijing. For more information, please visit Please tick the appropriate box, and reply to the Organizer by fax ( * is required): China Med 2010 Exhibiting Visiting * Name * Company Mr. / Ms. Position * Address * Tel * * Fax Website Exhibiting contact with: Exhibition Division, China World Trade Centre Co., Ltd. Ms. Selina Jiang Ms. Enya Chow Ms. Cynthia Wan Tel: Fax: chinamed@cwtc.com zhouxian@cwtc.com wanmingyue@cwtc.com Visiting contact with: Exhibition Division, China World Trade Centre Co., Ltd. Messe Düsseldorf China Ltd. Ms. Elaine Chen Tel: Fax: elaine@mdc.com.cn Ms. Rebecca Qiang Tel: Fax: rebeccaqiang@mdc.com.cn Hui Tong Xingye International Exhibition (Beijing) Co., Ltd. Hui Tong Xingye International Exhibition (Beijing) Co., Ltd. Ms. Holliana Zhang Ms. Zifang Li Tel: / Fax: htexpo@163.com Ms. Lily Zhang Ms. Enya Chow Tel: Fax: zhangli@cwtc.com zhouxian@cwtc.com Ms. Sisi Liang Tel: Fax: htexpo@163.com Organized by Health Department of General Logistics Department, Chinese People s Liberation Army China World Trade Center Co., Ltd. Hui Tong Xingye International Exhibition (Beijing) Co., Ltd. Messe Düsseldorf China Ltd. 7
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