International Activation Development December 5 th 2011
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1 International Activation Development December 5 th 2011
2 Content Background New Approach Activations Pods What It Will Deliver For Partners and MU Proposed Schedule Roles & Responsibilities Next Steps
3 Background Following the success of our recent South America Tour, we have devised a Global Activation Development Plan to give our partners the opportunity to activate globally in their key markets. As part of our International Activation Development we are delighted to give Aon the opportunity to activate on a Global scale We will take the lead in providing an international itinerary of Trophy and Legends These valuable assets will be provided into territory and Partners will have the opportunity to create events around them. The benefit is that over a typical itinerary, we can organise a series of activations for multiple partners.
4 A New Approach Activation Pods Aon: Opportunities to support the Pass it On Programme and general access to legends and the trophy to deliver colleague and client/ prospect events. DHL: Champions Trophy tour: DHL have contractual rights to be presenting the Champions trophy tour Nike: Fan events in Nike-Town
5 What It Will Deliver For Partners & MU WITH OVER 333 MILLION FANS AROUND THE WORLD, THE MANCHESTER UNITED BRAND HAS THE PULLING POWER TO MAKE ANY EVENT A SUCCESS Whether it s a B2B client or prospect event, an internal colleague programme, a CSR initiative, a team building seminar, a trade or media event, putting the World s no.1 Football Club at the heart of any event will make it fly.
6 South America Trophy Tour Case Study: Aon Legends: Bryan Robson, Quinton Fortune & EPL Trophy Aon held a number of employee engagement, client /prospects, fan and media events throughout South America reaching over1,000 Aon employees, clients and prospects in the following markets: Chile (Santiago) Mexico (Mexico City) Ecuador (Quito) Brazil (Sao Paulo) Chile: Bryan Robson met with 120 Aon Client and Aon Executives, Aon combined this event with their Pass It On campaign Americas Mexico: 350 people on employees were given the opportunity in Mexico to have their photographs taken with FAPL trophy. ESPN one of Aon s client also were given access to the trophy for photo opportunities, and appeared on ESPN Mexico which is broadcast to the whole of Latin America featuring Aon. Ecuador: Opportunity for press to spend time with Trophy and Manchester United legend Quinton Fortune and to promote Fan event in Shopping Mall that generated over 1000 attendees 120 Aon clients/guests invited to the only screening in Ecuador(Club La Union) of the live UCL game against Otelul, Romania. PL Trophy on display throughout the match, with Quinton Fortune in attendance. Brazil: Aon Hewitt hosted the first Top Companies for Leaders Seminar conference recognising top companies and concluding the day and evening with a cocktail reception where the PL Trophy was on display for 200 of their guests.
7 The Proposed Schedule 27 international destinations from Europe to Asia and Africa to the Middle East. The Tour will take in Trophy and access to the clubs Legends we ll create a series of Using both the EPL successful and impactful events interacting with Fans, local and international media and partner specific events for employees and Clients and Prospects
8 The Destinations Early Feb: India Delhi, Mumbai Early Feb: Bangkok Thailand Late Feb/Early Mar: Middle East Dubai, Abu Dhabi, Bahrain, Kuwait, Saudi Arabia Mid Mar: Asia Istanbul Turkey, Beijing & Shanghai China, Seoul Korea Late March: Asia - Tokyo Japan, Hanoi Vietnam, Jakarta Indonesia April: Africa South Africa, Tanzania, Uganda, Kenya, Nigeria, Ghana Late April - KL Malaysia, Singapore May: Europe Germany, Norway, Denmark, Holland
9 The Tour Visits 27 Cities: Feb - May 2012 Delhi, India: 4 th February (Legend & EPL Trophy) April Delhi, India: 5 th February (Only EPL Trophy) April Mumbai, India: 7 th February (Legend & EPL Trophy) April Mumbai, India: 8 th February (Only EPL Trophy) April Bangkok, Thailand: 10 th February (Legend & EPL Trophy) Feb Bangkok, Thailand: 12 th February (Only EPL Trophy) Feb Dubai: 28 th Feb (Legend & EPL Trophy) May Abu Dhabi: 1 st March (Legend & EPL Trophy) Abu Dhabi: 2 nd March (Legend & EPL Trophy) Abu Dhabi: 3 rd March (Only EPL Trophy) Bahrain 5 th March (Legend & EPL Trophy) Kuwait: 7 th March (Legend & EPL Trophy) Saudi: 9 th March (Legend & EPL Trophy) Saudi: 10 th March (Only EPL Trophy)
10 Istanbul, Turkey: 14 th March (Only EPL Trophy) March Istanbul, Turkey: 15 th March (Legend & EPL Trophy) March Beijing, China: 17 th March (Legend & EPL Trophy) March Shanghai, China: 19 th March (Only EPL Trophy) March Shanghai, China: 20 th March (Legend & EPL Trophy) March Seoul, Korea: 22 nd March (Legend & EPL Trophy) April Toyko, Japan: 24 th March (Legend & EPL Trophy) April Toyko, Japan: 25 th March (Only EPL Trophy) April Hanoi, Vietnam: 27 th March (Legend & EPL Trophy Feb Jakarta, Indonesia: 29 th March (Only EPL Trophy) Jan Jakarta, Indonesia: 30 th March (Legend & EPL Trophy) Jan Johannesburg, South Africa: 3 rd April (Only EPL Trophy) Nov Johannesburg, South Africa: 4 th April (Legend & EPL Trophy) Nov Tanzania: 6 th April (Only EPL Trophy) Feb Tanzania: 7 th April (Legend & EPL Trophy) Feb Uganda: 9 th April (Legend & EPL Trophy) Feb
11 Kenya: 11 th April (Only EPL Trophy) Feb Kenya: 12 th April (Legend & EPL Trophy) Feb Nigeria: 14 th April (Legend & EPL Trophy) Ghana: 16 th April (Legend & EPL Trophy) Kuala Lumpur, Malaysia 21 st April (Legend & EPL Trophy) Jan Kuala Lumpur, Malaysia 23 rd April ( EPL Trophy) Jan Singapore: 26 th April (Legend & EPL Trophy) Jan Germany: 2 nd May (Legend & EPL Trophy) May Germany:3 rd May (EPL Trophy) May Germany: 4 th May (Legend & EPL Trophy) May Norway: 6 th May (Legend & EPL Trophy) April Denmark: 8 th May (Legend & EPL Trophy) April Holland: 10 th May (Legend & EPL Trophy) April/ May
12
13 Roles and Responsibilities Roles and responsibilities MU Legends and support staff travel, sustenance and accommodation Trophy and Legend Security Roles and responsibilities Aon (local markets) Venue and catering at events Promotional merchandise (signing/gifting etc) Local transportation to/from events Camera crew and photographer in each location Considerations: Availability and appearance times for Club Legends/ EPL trophy will vary country by country. (1 HOUR SLOTS) Opportunity to develop joint activations with other partners, DHL, Nike, Audi, CYT etc.
14 Next Steps Aon to confirm what activity they would like to conduct in market. Deadlines: (these can t be extended) India and Thailand: 18 th December Middle East: 10 th January 24 th January: All other destinations Preferred timings in each city (morning/afternoon/evening) MUFC to confirm legends/ EPL availability for each location MUFC to finalise schedule and communicate dates and times to Aon Aon & MUFC to develop detailed plans around each activation P14
15 MU Foundation Opportunities in Market Learn the secrets behind the success of Manchester United Teambuilding Workshops Keynote Speaker Business Seminars: Leadership Building a team sustaining success Charity dinners B2B networking There are lots of exciting opportunities to support Manchester United Foundation Fundraising Globally. P15
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