Retail Get more out of your mobile campaigns

Size: px
Start display at page:

Download "Retail Get more out of your mobile campaigns"

Transcription

1 Retail Get more out of your mobile campaigns

2 It s all about providing the convenience of being able to shop and pick up products when they want, where they want. Mobile is at the nucleus of this change. Prat Vemana VP of e-commerce, product management, and customer experience, Staples

3 Table of contents Mobile user behavior trends: Retail The shift of retail advertising spend Mobile influences the path-to-purchase journey Bing Network marketplace performance trends Recommendations

4 Mobile changes consumers shopping behavior

5 More than 4 in 5 50% 26% smartphone and tablet owners are using a mobile device for shopping activities.¹ of mobile users say they browse the internet more because of mobile devices. of smartphone users (plus 35% of tablet users) do more shopping because of mobile devices.² 1. The Digital Consumer, Nielsen Company, Feb Shopper Sciences Study, 2012.

6 The four C s of m-commerce Control Convenience Convert* Commerce 1. Ipsos MediaCT, Purchased, and Google, Understanding Consumer s Local Search Behavior, xad/telmetrics mobile path to purchase study, *Conversion include calls, store visits, and purchases across screens. 3. Microsoft Research, Telmetrics mobile path to purchase study, emarketers, Apr 2014

7 The shift of retail advertising spend

8 The biggest priority area for retailers in 2015 is mobile. Forrester for Shop.org Source: The State Of Retailing Online 2015, a Shop.org study conducted by Forrester Research, Feb 2015

9 Website redesign to optimize for small screens tops the list. What are your top three initiatives and priorities for your online business in 2015? Mobile 58% Larger search marketing budget in addition to branding and loyalty program. Omnichannel efforts Marketing 38% 45% Source: The State Of Retailing Online 2015, a Shop.org study conducted by Forrester Research, Feb 2015

10 Mobile influences the path-to-purchase journey

11 Find store locations Check price, validate purchase while at store Where are you located when you use a smartphone to access shopping-related info? At home 84% Research before purchase Purchase Getting somewhere In store 36% 51% While waiting in line 46% Source: Yahoo & Kenshoo, The Mobile Opportunity Gap, Apr 2014

12 Consumer behavior however Retail impressions grew 103% on smartphones and -20% on desktops.¹ Clicks on smartphones grew 41% while remaining constant on desktops.¹ Many smartphone users choose to make purchases on their PCs because they say: it s fast, trustworthy, and uncomplicated Bing Ads internal data, April Sept Yahoo & Kenshoo, The Mobile Opportunity Gap, Apr 2014.

13 When advertisers were asked: Does having paid search presence across all screens impact consumer behavior? Very much Somewhat 1% 99% agreed that having a paid search presence across devices makes an impact on consumer conversion. Not impacted Source: Yahoo & Kenshoo, The Mobile Opportunity Gap, Apr 2014

14 Based on study of 53 websites and 180 million online sessions Conversion rate for smartphone shoppers on mobile-optimized sites is 160% higher than the rate on non-optimized sites. Average order value on smartphones on mobile-optimized sites is 102% of the average order value for shoppers on PCs of those same retailers desktop sites; that number drops to 70% on sites that are not optimized for mobile. 1. Internet Retailers, Oct 2014

15 Bing Network marketplace performance trends: Retail

16 Mobile Query Share March '14 Mobile Query Share March '15 23% 30% 77% 70% All Devices Mobile All Devices Mobile Source: Bing Ads Internal Data

17 260% growth in mobile clicks delivered for Retail over two years Source: Bing Ads Internal Data

18 February March April May June July August September October November December January February Retail (all up) impressions and clicks (February 2014 to February 2015) Impressions and clicks on smartphones are growing at a faster pace than on other devices. Impressions Average share of total clicks PC+Tablet 85% Mobile 15% Mobile PC + Tablet Mobile trend PC+Tablet trend Mobile impressions are growing at a monthly average rate of 10%, compared to 2% for PC+Tablet. Mobile clicks account for 15% of total clicks across all devices. Source: Bing Ads internal data. Bing Network, US, O&O and syndication

19 Retail (all up) CTR and CPC (October 2014 to February 2015) CTR October November December January February $0.55 $0.50 $0.45 $0.40 $0.35 $0.30 $0.25 $0.20 CPC October November December January February Mobile PC + Tablet Mobile PC + Tablet Increase bid adjustments on mobile to capture user engagement. Advertisers pay roughly 60% of the CPC cost on PC or tablet. Source: Bing Ads internal data, Bing Network O&O, US

20 Home & Garden Apparel & Accessories Mass Merchants Department Stores

21 February March April May June July August September October November December January February (February 2014 to February 2015) Impressions and clicks on smartphones are growing at a faster pace than on other devices. Impressions Average share of total clicks PC+Tablet 86% Mobile 14% Mobile PC + Tablet Mobile trend PC+Tablet trend Mobile impressions are growing at a monthly average rate of 9%, compared to 4% for PC+Tablet. Mobile clicks account for 14% of total clicks across all devices. Source: Bing Ads internal data. Bing Network, US, O&O and syndication

22 (October 2014 to February 2015) 6.50 % 6.30 % 6.10 % 5.90 % 5.70 % 5.50 % 5.30 % 5.10 % 4.90 % 4.70 % 4.50 % October November December January February $0.90 $0.85 $0.80 $0.75 $0.70 $0.65 $0.60 $0.55 $0.50 $0.45 $0.40 October November December January February Mobile PC + Tablet Mobile PC + Tablet Source: Bing Ads internal data, Bing Network O&O, US

23 February March April May June July August September October November December January February (February 2014 to February 2015) Impressions and clicks on smartphones are growing at a faster pace than on other devices. Impressions Average share of total clicks PC+Tablet 81% Mobile 19% Mobile PC + Tablet Mobile trend PC+Tablet trend Mobile impressions are growing at a monthly average rate of 12%, compared to 4% for PC+Tablet. Mobile clicks account for 19% of total clicks across all devices. Source: Bing Ads internal data. Bing Network, US, O&O and syndication

24 (October 2014 to February 2015) CTR CPC 9.25 % $ % 8.25 % 7.75 % $0.60 $0.55 $0.50 $ % 6.75 % 6.25 % $0.40 $0.35 $0.30 $ % October November December January February $0.20 October November December January February Mobile PC + Tablet Mobile PC + Tablet Increase bid adjustments on mobile to capture user engagement. Advertisers pay roughly 50% of the CPC cost on PC or tablet. Source: Bing Ads internal data, Bing Network O&O, US

25 February March April May June July August September October November December January February (February 2014 to February 2015) Impressions and clicks on smartphones are growing at a faster pace than on other devices. Impressions Average share of total clicks PC+Tablet 81% Mobile 19% Mobile PC + Tablet Mobile trend PC+Tablet trend Mobile impressions are growing at a monthly average rate of 7%, compared to 1% for PC+Tablet. Mobile clicks account for 19% of total clicks across all devices. Source: Bing Ads internal data. Bing Network, US, O&O and syndication

26 (October 2014 to February 2015) CTR CPC 5.50 % $ % $ % 4.00 % 3.50 % 3.00 % $0.27 $0.25 $0.23 $0.21 $ % $ % October November December January February $0.15 October November December January February Mobile PC + Tablet Mobile PC + Tablet Increase bid adjustments on mobile to capture user engagement. Advertisers pay roughly 70% of the CPC cost on PC or tablet. Source: Bing Ads internal data, Bing Network O&O, US

27 February March April May June July August September October November December January February Department Stores impressions and clicks (February 2014 to February 2015) Impressions Average share of total clicks PC+Tablet 86% Mobile 14% Mobile PC + Tablet Mobile trend PC+Tablet trend Mobile impressions are growing at a monthly average rate of 13%, compared to 4% for PC+Tablet. Mobile clicks account for 14% of total clicks across all devices. Source: Bing Ads internal data. Bing Network, US, O&O and syndication

28 (October 2014 to February 2015) CTR CPC % $ % 9.00 % 8.50 % 8.00 % $0.45 $0.40 $ % $ % 6.50 % 6.00 % 5.50 % $0.25 $0.20 $ % October November December January February $0.10 October November December January February Mobile PC + Tablet Mobile PC + Tablet Increase bid adjustments on mobile to capture user engagement. Advertisers pay roughly 60% of the CPC cost on PC or tablet. Source: Bing Ads internal data, Bing Network O&O, US

29 Retail query trend During the week As consumers leave work, their search behavior shifts to mobile devices peaking around 8PM. Weekend Query volume remains high throughout the day and also peaks around 8PM. Mobile PC Tablet Optimize mobile budget allocation for after work hours to maximize reach. Spread budget more evenly on the weekends. Source: Bing Ads internal data July 2013 June 2014

30 Recommendations

31 To catch the right audience, advertisers need to advertise at the right time with the right channel.

32 Use the mobile bid modifier to adjust budget allocation Targeting selection Bing Ads Unified across devices Google AdWords Unified across devices Desktop Not available Not available Bid modifiers Tablet -20% to +300%* Not available Mobile -100% to +300% -100% to +300% If mobile URLs Yes Yes Mobile Preference Yes Yes

33 Tweak bid adjustments to secure ad position 1 and 2 PC: 108% drop in CTR from position 1 to position 2 Smartphone: 116% drop in CTR from position 1 to position 2 Tablet: 76% drop in CTR from position 1 to position 2 5% 5.2% 5.1% 2.9% 2.4% 2.4% 2.1% 1.7% 1.9% 1.3% 1.3% 1% Tweak bid adjustments to secure ad position 1 and position 2 spots. Location, location, location applies here too. Computers Smartphones Tablets Source: Marin Software; 2014 Annual Report

34 Bing Ads mobile extensions SITELINK EXTENSIONS CALL EXTENSIONS LOCATION EXTENSIONS APP EXTENSIONS LOCATION TARGETING

35 Multiple extensions drive greatest engagement with mobile ads Maximize ad footprint and consumer s attention Multiple Extensions No Extensions Source: Microsoft eye-tracking study

36 If you have a brick and mortar store: Location Extensions drive foot and web traffic +15% CTR lift for campaigns with Location Extensions 76% of smartphone searchers used a store locator or location extension to help them find and visit a local store Source: Nielsen, The Digital Consumer Report, 2014

37 E-Commerce sites: Sitelink Extensions drive deeper site engagement +10% 15% CTR for campaigns with Sitelink Extensions Use Sitelink Extensions to feature: Deals Locations Products/offers Social channels Mobile content

38 Click-to-call drives engagement across online and offline stores 15% 25% lift in CTR for campaigns with click-to-call Top reasons for calling from search results 1 52% Check business hours 51% Schedule appointment/ make reservation 47% Check product availability 1. Search Engine Land, Study: 61 Percent Of Mobile Callers Ready To Convert, Sep 24, 2013

39 App Extensions: driving app discovery and download Extensions are automatically targeted to correct OS and app store Drive downloads: Promote app downloads with Bing Ads on mobile tablet and PC Automatic device targeting: Automatically targeted to each user s device/os; links directly to App Store, Google Play or Windows Store Actionable reporting: Measure installs of and engagement with mobile app

40 Mobile-optimized websites drive higher conversion rates Based on study of 53 websites and 180 million online sessions Conversion rate for smartphone shoppers on mobile-optimized sites is 160% higher than the rate on non-optimized sites. Average order value on smartphones on mobile-optimized sites is 102% of the average order value for shoppers on PCs of those same retailers desktop sites; that number drops to 70% on sites that are not optimized for mobile. 1. Internet Retailers, Oct 2014

41 Thank You

42 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted as a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. Microsoft MAKES NO WARRANTIES EXPRESS, IMPLIED, OR STATUTORY REGARDING THEI NFORMATION IN THIS PRESENTATION.

Financial Services and Insurance. Get more out of your mobile campaigns

Financial Services and Insurance. Get more out of your mobile campaigns Financial Services and Insurance Get more out of your mobile campaigns Table of contents Mobile user behavior trends: Financial Services State of financial services mobile advertising Bing Network marketplace

More information

Insurance vertical insights DNA Asia Landscape, key trends and recommendations

Insurance vertical insights DNA Asia Landscape, key trends and recommendations Insurance vertical insights DNA Asia Landscape, key trends and recommendations Executive summary Insurance vertical analysis Bing Advertisers focused on the insurance vertical have seen approximately 2x

More information

Back-to-School. Insights to help you ace sales this season

Back-to-School. Insights to help you ace sales this season Back-to-School Insights to help you ace sales this season Market spend and activity Use these valuable insights to forecast your Bing Ads back-to-school campaigns (5-6) (3-4) (7) (8-9) (10) (11-14) (15-16)

More information

Introducing Bing Shopping Campaigns beta

Introducing Bing Shopping Campaigns beta Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

Gearing up for the Health Insurance Open Enrollment. Insights for digital marketers

Gearing up for the Health Insurance Open Enrollment. Insights for digital marketers Gearing up for the Health Insurance Open Enrollment Insights for digital marketers More Americans are getting healthcare coverage 14.1 million Americans obtained health insurance coverage from the beginning

More information

Tracking the Impact of Online Advertising on In-Store Sales:

Tracking the Impact of Online Advertising on In-Store Sales: Tracking the Impact of Online Advertising on In-Store Sales: What Every Multichannel Merchant Needs to Know A White Paper by: In-Store Purchases Start Online It s a fairly typical story: A consumer searches

More information

From National to Neighbor: How to localize your mobile strategy!

From National to Neighbor: How to localize your mobile strategy! Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy

More information

Mobile Paid Search: Dial Up Your Online Marketing Results

Mobile Paid Search: Dial Up Your Online Marketing Results Mobile Paid Search: Dial Up Your Online Marketing Results May 2011 Mobile Paid Search: Dial Up Your Online Marketing Results Part I: An Emerging Opportunity Mobile marketing has been one of the most anticipated

More information

The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads

The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads RISE OF THE TABLET According to Gartner, tablets have sold faster than any other

More information

ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime!

ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! Here s to a fantastic 2016! 2016 will be another amazing year for the ecommerce industry, as consumers increasingly

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

8 Google AdWords ad extensions you should know.

8 Google AdWords ad extensions you should know. 8 Google AdWords ad extensions you should know. Have you heard about the changes Google made to its AdRank formula? What do they mean, and how do they apply to you? Ultimately, what they mean is that you

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways

More information

2015 Holiday Commerce Marketing Guide

2015 Holiday Commerce Marketing Guide 2015 Holiday Commerce Marketing Guide This past 2014 holiday period was a very merry season for ecommerce, witnessing a 16% growth in holiday sales over holiday 2013. 1 We have also seen continued shifts

More information

DIALOGTECH. The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING

DIALOGTECH. The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING DIALOGTECH The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING DIALOGTECH INSIGHTS RESEARCH REPORT The 49% ROI Mistake Marketers Don t Know They

More information

Top Trends In Digital Marketing And What to Do About Them

Top Trends In Digital Marketing And What to Do About Them Top Trends In Digital Marketing And What to Do About Them Top Trends in Digital Marketing and What to Do About Them Agenda for Date Time Time Time Time Time Time Item One Item Two Item Three Item Four

More information

Keywords, impressions and clicks

Keywords, impressions and clicks PPC Case Study THE PPC STORY Hidepark is a leather garment manufacturer based in Grantham, Lincolnshire. Before coming to Fifteen, they already had an established client base and a successful Google Adwords

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Grow Your Business with Bing Tools. Harness the power of Bing to drive more traffic to your website.

Grow Your Business with Bing Tools. Harness the power of Bing to drive more traffic to your website. Grow Your Business with Bing Tools Harness the power of Bing to drive more traffic to your website. Welcome Expert Presenter: Duane Forrester Senior Product Manager, Bing Webmaster Program Here s what

More information

»EXAMPLE.com Traffic & Budget Estimate

»EXAMPLE.com Traffic & Budget Estimate »EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-

More information

THE OMNICHANNEL CONSUMER

THE OMNICHANNEL CONSUMER THE OMNICHANNEL CONSUMER KEY FINDINGS FROM THE DELOITTE REPORT THE OMNICHANNEL OPPORTUNITY TO HELP RETAILERS UNLOCK THE POWER OF THE CONNECTED CONSUMER INTRODUCTION The internet and mobile devices have

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results...

2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results... 2 Billion Internet searches per day... proves search results work; 90% of Searchers only read the first page of search engine results...proves ads in the top positions are seen more often, by more people;

More information

Search Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012

Search Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012 Search Marketing Dealer Days 2013 Presented By Andrew Polhemus SEM Team Lead, Dealer.com Agenda KPIs to Watch Ad Copy Testing Bidding on Branded Keywords Ad Extensions The Importance of Strategic Collaboration

More information

Mobile Advertising Around the Globe: 2015 Annual Report

Mobile Advertising Around the Globe: 2015 Annual Report BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2015 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com Executive Summary In 2014, global smartphone

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail

More information

Search Strategies for Smartphones vs. Tablets

Search Strategies for Smartphones vs. Tablets Search Strategies for Smartphones vs. Tablets Follow along using #MobileSearch Eli Goodman, Media Evangelist, comscore, Inc. @LosBuenos Jeff Licciardi, Group Account Director, Performics @JLicciardi *A

More information

MOBILE RETARGETING BEST PRACTICES

MOBILE RETARGETING BEST PRACTICES MOBILE RETARGETING BEST PRACTICES January 2014 On Average 17% of our customers online sales are coming from the mobile channel Introduction On October 1st, 2013, it became official: Mobile leaped above

More information

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad

BENEFITS OF ADWORDS. Take advantage of searches. Allows potential clients to find you on Google. Only pay when someone clicks on the ad ALL ABOUT ADWORDS BENEFITS OF ADWORDS Take advantage of searches Allows potential clients to find you on Google Only pay when someone clicks on the ad Smart way to attract customers on the go BENEFITS

More information

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

Summary. U.S. Retail Cyber Monday Report 2014

Summary. U.S. Retail Cyber Monday Report 2014 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary Heading back to work, consumers clicked their way to the best deals on which remained the busiest online shopping day of the holiday season.

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

COMMERCE SNAPSHOT. October 2015

COMMERCE SNAPSHOT. October 2015 October COMMERCE SNAPSHOT Mobile commerce, and even digital commerce as a whole, still accounts for a small slice of total retail sales in the US. But far more sales are influenced somehow by digital and

More information

Business Strategy and Initial Market Assessment for a Retail Company

Business Strategy and Initial Market Assessment for a Retail Company Business Strategy and Initial Market Assessment for a Retail Company 1 Retail Industry According to Hoovers, the internet and mail-order retail industry in the US includes about 20,000 companies with combined

More information

Drive Online Sales with Mobile Steven Merckx - Google Benelux Performance Solutions & Innovation

Drive Online Sales with Mobile Steven Merckx - Google Benelux Performance Solutions & Innovation Drive Online Sales with Mobile Steven Merckx - Google Benelux Performance Solutions & Innovation Mobile is boring * 2009: Year of Mobile * 2010: Year of Mobile * 2011: Year of Mobile * 2012: Year of Mobile

More information

Importance Of Ecommerce

Importance Of Ecommerce Importance Of Ecommerce $279B US Ecommerce projected to be a $279 Billion industry by 2015 (Forrester) 61% 61% of shoppers begin their research for purchases online (Website Magazine) 53% By 2014, 53%

More information

The Mobile Retargeting Strategy Guide

The Mobile Retargeting Strategy Guide The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share June 2014 Executive summary Today s consumers regularly shift between desktop, mobile,

More information

Measurement A Marketer s New Toolkit

Measurement A Marketer s New Toolkit Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours

More information

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

95% of smartphone users have searched for local information; 61% have called a store nearby after searching for information; and

95% of smartphone users have searched for local information; 61% have called a store nearby after searching for information; and According to research from emarketer and InternetRetailer.com, mobile commerce is projected to reach a staggering $28.7 billion in the United States alone by 2015. So there s no way around it: If your

More information

US Search Advertising Trends in. Financial Services. August 2013

US Search Advertising Trends in. Financial Services. August 2013 US Search Advertising Trends in Financial Services August 2013 Contents Search Advertising Trends for Financial Services on the Yahoo! Bing Network...2 Executive Overview...2 More Reasons to Invest More

More information

Sponsored by DIAL UP THE POWER OF MOBILE SEARCH. 6 Do s and Don ts To Boost Conversions Using Call Analytics. Call

Sponsored by DIAL UP THE POWER OF MOBILE SEARCH. 6 Do s and Don ts To Boost Conversions Using Call Analytics. Call Sponsored by DIAL UP THE POWER OF MOBILE SEARCH I 6 Do s and Don ts To Boost Conversions Using Call Analytics Call Introduction With 160 million consumers now using smartphones, it s no surprise mobile

More information

IBM Digital Analytics Benchmark. Cyber Monday Report 2013

IBM Digital Analytics Benchmark. Cyber Monday Report 2013 Report 2013 1 2 Summary U.S. shoppers made the biggest online shopping day in history with a 20.6 percent increase in online sales. also capped the highest five day online sales period on record from Thanksgiving

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS

More information

Written by: Benjamin Smith, Digital Marketing Expert

Written by: Benjamin Smith, Digital Marketing Expert Written by: Benjamin Smith, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. Paid search advertising (pay-per-click or PPC) are ads

More information

How To Get Instant Traffic Online With A Pay Per Click Advertising Campaign (Ppc)

How To Get Instant Traffic Online With A Pay Per Click Advertising Campaign (Ppc) Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Leading mobile retailers dominate - and the gap is growing Q4 2015 FEBRUARY 2016 Executive summary Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile is

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

Do More. Improving digital commerce by delivering the experience consumers expect.

Do More. Improving digital commerce by delivering the experience consumers expect. Do More Improving digital commerce by delivering the experience consumers expect. Skava White Paper CONTENT Consumer Engagement 1 Consumers Choose How to Interact With Retailers 2 What Does Omni-Channel

More information

Mobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com

Mobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers

More information

Mobile Advertising 2012. Duncan Fisher

Mobile Advertising 2012. Duncan Fisher Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate

More information

Vero Beach, FL increase their web presence and shop traffic October 2012 through June 2014

Vero Beach, FL increase their web presence and shop traffic October 2012 through June 2014 Perfection is a multi-location shop in Vero Beach, FL, with one location specializing in auto body (Perfection Paint & Body) and another in general repair (Perfection Auto Service). They came to Autoshop

More information

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.

More information

Enhanced Campaigns Findings: Based on Extensive Testing & $6M in Spend

Enhanced Campaigns Findings: Based on Extensive Testing & $6M in Spend Wednesday, May 29, 2013 Driving Digital Performance Enhanced Campaigns Findings: Based on Extensive Testing & $6M in Spend POV Contact Jeremy Hull Jeremy.Hull@iProspect.com 817.509.0351 www.iprospect.com

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

The Mobile Retargeting Strategy Guide

The Mobile Retargeting Strategy Guide The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share Executive summary The greatest challenge for marketers right now: reaching targeted

More information

Agency Marketing in a Mobile World:

Agency Marketing in a Mobile World: Agency Marketing in a Mobile World: PROVE AND IMPROVE ROI WITH CALL CALL ATTRIBUTION AND AUTOMATION WHITE PAPER Agency Marketing in a Mobile World 2 INTRODUCTION Mobile s impact on the marketing landscape

More information

Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014

Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014 Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014 Digital Commerce in Retail: Supporting a Common Mobile Customer Journey CONTENTS 1. Background

More information

Quality Over Quantity: Understanding consumer behaviour to maximise your ROI in a competitive market Mike Rogers Managing Director www.optimize.co.

Quality Over Quantity: Understanding consumer behaviour to maximise your ROI in a competitive market Mike Rogers Managing Director www.optimize.co. Quality Over Quantity: Understanding consumer behaviour to maximise your ROI in a competitive market Mike Rogers Managing Director www.optimize.co.uk Quality over Quantity look at how a quality-driven

More information

the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions

the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions Are You Ready for the Mobile Web? Technology is evolving

More information

A Business Owner s Guide to: Pay-Per-Click

A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation.

We join with ambitious brands to accelerate their paid media results through uncommon clarity and constant innovation. The following sample of our GEM Report was completed for a client that hired Searchlogic after reviewing it. Many of slides are blurred to protect their data. It is important to understand that not every

More information

How to Develop a Mobile Strategy

How to Develop a Mobile Strategy How to Develop a Mobile Strategy 1 Presenter Andy Etemadi EYEMAGINE President & Chief Technology Officer 2 Presenter Greg Lett Lett Direct Vice President Web Marketing 3 Agenda Mobile Trends in ecommerce

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

Search Engines are #1 Way to be Found

Search Engines are #1 Way to be Found Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top

More information

Mobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com

Mobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com Mobile Consumers & You How to use mobile to your advantage Driving value from the mobile consumer In the age of the smartphone, brands and retailers cannot succeed without persuading mobile researchers

More information

OPENING THE BLACK BOX

OPENING THE BLACK BOX OPENING THE BLACK BOX Programmatic campaign transparency comes to light Principal Authors: Shachar Radin Shomrat Chief Marketing Officer Harel Amir SVP Customer Success March 2014 Table of contents Introduction

More information

TESTING & OPTIMIZATION FOR MOBILE DEVICES

TESTING & OPTIMIZATION FOR MOBILE DEVICES TESTING & OPTIMIZATION FOR MOBILE DEVICES A quick guide by the very fine folks at Visual Website Optimizer This guide contains 1. Introduction 2. Mobile and Tablet ecommerce Statistics 3. Tips & Tricks

More information

1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination.

1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination. 1.Because e-commerce is ubiquitous it reduces A. marketspace. B. transaction costs. C. dynamic pricing. D. price discrimination. 2. The ability of consumers to use the Internet to discover the actual costs

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

SEARCH ENGINE MARKETING ROUNDUP

SEARCH ENGINE MARKETING ROUNDUP January 2016 SEARCH ENGINE MARKETING ROUNDUP Search advertising remains at the top of the list for ad spending worldwide. With mobile search gaining in importance, 2016 could see even greater spending

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Best practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper

Best practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper Best practices for choosing and integrating a mobile payments platform A GlobalOnePay White Paper Mobile commerce (mcommerce) purchases and in-app payments made on mobile devices are rapidly becoming just

More information

Digital Advertising Report Adobe Digital Index Q2 2015

Digital Advertising Report Adobe Digital Index Q2 2015 Digital Advertising Report Adobe Digital Index Q2 2015 Table of contents Report 3. Overview 4. Key Insights 5. SEM Industry Spend Growth by Region 6. SEM Spend Growth by Search Engine 7. Share of SEM Spend

More information

MOBILE SEARCH ADVERTISING AROUND THE GLOBE

MOBILE SEARCH ADVERTISING AROUND THE GLOBE WHITE PAPER MOBILE SEARCH ADVERTISING AROUND THE GLOBE How Smartphones & Tablets Are Changing Paid Search 2013 Annual Report Table of Contents At a Glance 03 Introduction 04 Part I - United States 06 Part

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates

More information

Are you wrestling with the key decision of whether to invest in a mobile e-commerce website experience?

Are you wrestling with the key decision of whether to invest in a mobile e-commerce website experience? { } 1 Are you wrestling with the key decision of whether to invest in a mobile e-commerce website experience? This paper clearly outlines why the question you should be asking yourself is When do we go

More information

Omni-Channel Shoppers: An Emerging Retail Reality

Omni-Channel Shoppers: An Emerging Retail Reality Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways

More information

The Value of Retail Search and Position

The Value of Retail Search and Position The Value of Retail Search and Position Conducted by comscore Sponsored by Searchandise Commerce and iprospect Background Market research professionals, your marketing colleagues and 15 minutes spent at

More information

Digital Marketing, How To Guide for American Express Merchants

Digital Marketing, How To Guide for American Express Merchants Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Data Management in a Marketing Environment. 2013 Chris Sukornyk

Data Management in a Marketing Environment. 2013 Chris Sukornyk Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences

More information

How To Plan For A Mobile Payment System

How To Plan For A Mobile Payment System Mobile Payment Solutions October 11, 2015 3:05 pm 3:55 pm Moderator Speakers Doug New CIO Tedeschi Food Shops, Inc Ed Collupy Executive Consultant W. Capra Consulting Firm Doug Rodewald Partner W. Capra

More information

Digital Advertising Report. Adobe Digital Index Q1 2015

Digital Advertising Report. Adobe Digital Index Q1 2015 Digital Advertising Report Adobe Digital Index Q1 2015 Table of contents Social 3. Overview 4. Social streaming apps 5. Social branded post 6. Social impressions 7. Social interaction rate by industry

More information

Introduction to e-marketing

Introduction to e-marketing Introduction to e-marketing Agenda Destination NSW overview The impact of technology and digital marketing on travel Email marketing Search engine marketing Social Media for Tourism Facebook advertising

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

IBM Digital Analytics Benchmark. Black Friday Report 2013

IBM Digital Analytics Benchmark. Black Friday Report 2013 Report 2013 1 2 Summary US Holiday shoppers once again shopped online early for the best deals with Thanksgiving Day online sales increasing by 19.7 percent over 2012. This momentum set the stage for a

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information