Ericsson Mobile Platforms

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1 Ericsson Mobile Platforms Jörgen Lantto VP Portfolio Management & Technology BU Multimedia

2 EMP customer launches 2007

3 Ericsson Mobile Platforms Global leader in WCDMA 19 customers 104 models More than 70 million WCDMA handsets on Ericsson Mobile Platforms

4 Global Leadership in Mobile Factoids Platforms pre-approved by all major operators Working hand in hand with Ericsson Networks the leading infrastructure manufacturer in the world Best phone award at MWC 2008 Over 60% market share with Softbank in Japan Smallest HSPA solution in the market Best battery life in the market

5 First with LTE Prototype 2007 Proof of concept 2008 Products 2009 Volumes 2010 M700 platform release in second half 2009

6 Mobile Broadband everywhere Groundbreaking products M700 First LTE platform for truly mobile broadband Ultra high speed (100Mbps) & low latency for real-time broadband services For modules, USB & PC card modems Working samples demonstrated Q M570 HSPA evolution - matching fixed line DSL bitrates DSL speeds up to 42Mbps For modules, USB & PC card modems Total mobile computing support M365 HSPA performance for modems 7.2Mbps/2.9Mbps HSPA For modules, USB & PC card modems Lowest cost HSPA solution in the market

7 Energizing the multimedia experience Groundbreaking products U380 Energizing mobile multimedia Best performance and HSPA in small size Market leading TI OMAP application processor State of the art 3G modem Supports all Open OS U335 Entertaining the global population Best multimedia and mobile TV experience in the low cost segment Multiband support for global market Industry-leading small size U500 The next generation in high multimedia performance Triple ARM1176 processors bring mobile media and entertainment to a new level

8 Revenue Management Marcus Lannerbro Head of Marketing, Revenue Mangement Multimedia Solutions, BU Multimedia

9 Ericsson in multimedia Consumer & business TV Solutions applications Multimedia brokering Service delivery & provisioning Revenue management Mobile platforms

10 Revenue Management Retail Charging and Billing Secure the revenues from new multimedia services and traditional telecom services Wholesale Charging and Billing Enabling new business models including internet player and media companies Users Partners Payments Provide user with convenient and efficient ways to manage their money Revenue Assurance Detect, correct and prevent revenue leakage Be in control of the money streams

11 Trends and needs within the Revenue Management area Changing of business models Telecom is merging with other industry such as IT, Media, Advertising Moving toward realtime Business supporting systems have to be operating in near or real-time Consolidation of billing systems Charging and billing system convergence to support all services for all subscribers Secure the revenue flows Assure collection of all revenues and secure to pay the right cost Mobile payments Mobile phones provide unbanked people the possibility to access financial services Launch of Multimedia services Support complex business models Spending control Interaction Personalization Real-time charging Successfully address lower income segments in high-growth markets Sell telecom in small packages Segmentation to avoid price erosion Flexible charging and payments

12 Market growth Prepaid, postpaid and convergent charging & billing BUSD 16 BUSD 12 Source: Ericsson internal We anticipate real-time charging (mediation, rating, and invoicing) to be the major growth driver for this market over the next 3+ years Source: Stratecast, February 20, 2008

13 Mobile subscriptions Worldwide forecast ( ) Prepaid and Postpaid different systems different services different payments Convergence one system same services different payments Subscriptions/lines (million) Year End Total Mobile Prepaid Postpaid Source: Ericsson internal

14 Convergent charging & billing Technology trends and consumer needs Operators need one way to manage all consumers and services Segment consumers Give consumers control Payment independent Payment assurance Payment Option Focus Consumer Focus Prepaid System Postpaid System Unified Customer Care Invoice and Accounting Real-time Charging Session Control Operator Network and Services Operator Network and Services Prepaid Service Postpaid Service Consumer Consumer Consumer

15 Investing in Revenue Management The LHS Acquisition Ericsson The leader in real-time charging prepaid customers mediation customers LHS Leader in billing and customer care solutions postpaid installations Leader in convergent charging & billing Over 670 million users are charged and billed via Ericsson and LHS solutions

16 Investing in Revenue Management The LHS Acquisition Mobile charging market share (prepaid) Ericsson : 21% : 23% The leader in real-time : 24% (by end of March 2008) charging prepaid customers mediation customers LHS Leader in billing and customer care solutions postpaid installations Mobile retail charging and billing (prepaid + postpaid) : 13% : 18% (including LHS) : 19% (by end of March 2008, including LHS) Leader in convergent charging & billing Over 670 million users are charged and billed via Ericsson and LHS solutions Ericsson & LHS are together growing faster than the market Source: Ericsson & Informa WCIS+

17 Revenue Management offering No.1 Managed in real-time services charging More than 150 customers More than 570 million subscribers Retail Charging and Billing Convergent Charging & Billing Prepaid based solutions Postpaid Mediation based solutions More than 30 operators realize their convergent System Intergration real-time charging offerings based on Ericsson solutions LHS leader Business Billing consulting & Customer Care More than 125 customers Revenue Assurance Payments Electronic Top Up Mobile Remittance Mobile Payments Mobile Financial Services IPX Solution management Wholesale Charging and Billing Roaming Billing Interconnect Settlement Content Settlement No.1 in mediation Learning services More than 300 customers More than 80 online mediation The largest telecom services company in the world Customer Support

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