Custom Decorators Shaw Solutions Presentation

Transcription

1 Escape to a New Era 2011 National Sales Convention Custom Decorators Shaw Solutions Presentation

2 COLOR Coordinates

3 COLOR COORDINATES 2011 Since 2002, Tuftex has offered Color Coordinates as a tool to help qualify consumers. This is the 3 rd version and offers the latest in style and color trends. Market Style Trends- 1. Tailored, Tighter constructions (Cannon Beach) 2. Heathered or barber pole looks (Refined Luxury) 3. LCL s with texture and color play (Great Addition) 4. Loops with two-tone colorization (Gorgeous) With more hard surface in today s homes, consumers can use multiple styles throughout the home. With Color Coordinates, they can stay on color theme as well. Use Color Coordinates as LIFESTYLE SOLUTION What Style fits her lifestyle? What color expresses her emotion?

4 LIFESTYLE SOLUTION! CDI COLOR COORDINATES - Brings Style diversity with the latest color trends. Qualify her needs with this tool. Start with Luxury in Every Step book to talk style and color. Bring 48 color board to show color diversity. LES book and color layout exclusive to CDI All styles are Stainmaster Masterlife Simply Fresh Softbac Platinum

5 Textures HALIFAX Luxurious textured cut pile carpet, constructed of Luxerell, Invista s premier soft fiber. This is an excellent choice for bedrooms and living rooms. CALABASAS The best in show companion to Halifax, Calabasas is a classic, densely constructed texture cut pile carpet that is also well suited for bedrooms and living rooms.

6 Heathered Texture BRYSON PLACE has been a Tuftex best selling look. This style offers timeless sophistication in a tight, tailored, and heathered construction. An attractive flooring option that is both handsome and practical.

7 LCL s CENTURY CITY Timeless, classic, and traditional styling are offered in this cut and loop carpet construction. Terra Linda is the perfect small scale design; works well in any design setting. SAUSALITO - Constructed in Luxerell fiber to be soft to the touch. Sausalito is a traditional organic pattern that works well in dining rooms and formal living rooms.

8 Heathered LCL UNION STREET is a true gem. A densely constructed random pattern in a heathered yarn construction makes it a wonderful family friendly carpet to be used throughout the home.

9 Loops Gorgeous Gorgeous is a sumptuous textured, boucle nylon loop, reminiscent of traditional wool like loop products. Sophisticated and timeless, it begs to be walked on. Brigadoon Beautifully tailored nylon sisal loop pile. Brigadoon is an excellent choice for bedrooms, living rooms, and family rooms.

10 Thick & Thin FINE ART is a beautiful combination of thick and thin tufted yarns that simulates the look of wool. The combination with the heathered yarn makes it a perfect companion to your hard surface.

11 Velvet MENLO PARK is pure luxury under foot. Menlo Park is a gorgeous, deep pile velvet carpet. It is a perfect selection for living room or bedroom for a more traditional consumer.

12 Our Passion We at Tuftex are very passionate about providing the consumer with quality, craftsmanship, and long-lasting beauty. We strive to provide the consumer with the latest color trends in fashion and home interiors. Color is very powerful and has a direct impact on how we feel.

13 Our Passion - Color Color has the power to excite, inspire imagination, energize and tickle our senses. Imagine the feeling of exhilaration you get on a bright sunny day. When it comes to selecting colors for your home, call on your own personal sense of style. With Tuftex s extensive color and product selection, you can create the perfect room; whether it be a warm and relaxing family room, a light and airy living room, a sumptuous bedroom, or fun media room.

14 When Helping Select Color Which colors naturally appeal to you? Which colors make you feel relaxed and which seem to give you energy? Will the room be used for work, play or relaxation? How much natural light does the room get? Do you want the space to feel enclosing or open?

15 Color Philosophy - Gold Golden Hues - The gold rush is on and back in fashion. Gold is uplifting, happy, raises the spirits. Combines well in color schemes of blue, green and burgundy. Golden yellows and warm honey on the floor create a cozy color palette for relaxed interior spaces and is a wonderful color option for rooms with little natural light.

16 Color Philosophy - Neutrals Neutrals - Always in vogue because they are borrowed from the natural world around us. They are incredibly restful and soothing. From ivory and buff to mushroom and chestnut browns, they can give a home a harmonious look that can be earthy or elegant, subtle or striking. On the floor calm, natural tones combine to create a classic and comfortable scheme.

17 Color Philosophy - Red Reds - An incredibly versatile color family. Red in its most intense form can bring energy, drama and passion to a room. A related shade such as peaches and earthy terra cotta provides hues of autumn leaves, sunsets and russets which are popular in Craftsman and Shaker style interiors. Red can add life to any room. Balance a red floor with neutral walls and upholstery to create an appealing scheme for a relaxed living room.

18 Color Philosophy - Green Greens - Green is nature s color and promotes a feeling of comfort and well being. Green in its brightest form can be vibrant and energetic, in its other forms such as sage, celadon, hunter and avocado it is wonderfully calm and relaxing. Green is often described as a neutral color because it combines so well with a number of different hues. On the floor greens are good color choices for bedrooms because they are inherently restful.

19 Color Philosophy - Blue Blues - Blue is a magical color - uplifting, relaxing, serene and inspiring. Deep shades, navy, and denim are timeless classics. On the floor, pair a soft blue carpet with neutrals and warm beige tones for casual family room. Pair a classic blue with white for a New England look.

20 Color Philosophy - Grey Grey - Grey has become a hot new neutral color in fashion and interiors. Works in combination well with other colors. Can be used in many different interior design motifs from contemporary to traditional. On the floor grey is an excellent choice for family rooms and living rooms. It pairs nicely with taupe and warm neutrals for a relaxed setting

21 COLOR COORDINATES Lifestyle Solution Identify style and color wants by appealing to emotions and desires. Has great warranties, but don t lead with warranties. If you start every consumer with Color Coordinates and identify their needs, then you can always move down in price to satisfy a budget. (i.e. Designer Select)

22 Designer Select

23 Designer Select - Affordable Luxury Exclusive to Custom Decorators All ANSO Nylon Offers a variety of high-styled products at a value. Shared color line Tight Texture, Casual Texture, Loop, LCL Pattern, Pin-dot Perfect for the consumer that likes Color Coordinates but needs to hit a budget

24 Designer Select- Now Solution She needs it now offer Designer Select QUICK-SHIP! 5 Colors of each of the 5 Styles in stock for immediate shipment! Colors are 104,109,113, 200,704 Affordable Luxury NOW.Designer Select QUICK-SHIP!

25 SHAW SOLUTIONS LIFESTYLE SOLUTION (Color Coordinates) AFFORDABLE LUXURY SOLUTION (Designer Select) NOW SOLUTION (Quick-Ship) VALUE SOLUTION (Shaw on Shelf)

26 Questions