Trends and Issues in Global Tourism 2012

Transcription

1 Trends and Issues in Global Tourism Trends and Issues in Global Tourism 2012 Bearbeitet von Roland Conrady, Martin Buck 1. Auflage Buch. XXII, 276 S. Hardcover ISBN Format (B x L): 15,5 x 23,5 cm Gewicht: 613 g Weitere Fachgebiete > Sport, Tourismus, Freizeit > Tourismus & Reise: Allgemeines, Geschichte > Tourismus & Reise: Ökonomie, Ökologie schnell und portofrei erhältlich bei Die Online-Fachbuchhandlung beck-shop.de ist spezialisiert auf Fachbücher, insbesondere Recht, Steuern und Wirtschaft. Im Sortiment finden Sie alle Medien (Bücher, Zeitschriften, CDs, ebooks, etc.) aller Verlage. Ergänzt wird das Programm durch Services wie Neuerscheinungsdienst oder Zusammenstellungen von Büchern zu Sonderpreisen. Der Shop führt mehr als 8 Millionen Produkte.

2 Contents Future at a Glance A Futurist s Perspective of Ten Certainties of Change... 3 Ian Yeoman 1 Introduction A Futurist s Perspective of Ten Certainties of Change Conclusion: Reflective Thoughts References Hotels 2020 Responding to Tomorrow s Customer and the Evolution of Technology Rohit Talwar 1 Hotels 2020: Beyond Segmentation Drivers of Future Traveller Behaviour New Customers, Emerging Destinations The Quest for Unique and Individualized Experiences Beyond Segmentation the Rise of the Service Spectrum Technology Enabled Customization Personalizing the Hotel Experience Evolving the Intelligent Hotel Delivering a Total Service Model Beyond Hotels The Rise of Virtual Experiences From Virtual to Immersive Memory Transfer The Ultimate in Immersive Reality? Full Experience Transfer Winning in Turbulent Times Embracing New Management Thinking Conclusion Transforming Hotels from the Outside In... 30

3 X Contents Forecasting Global and European Tourism Rolf Freitag and Dennis Pyka 1 Introduction Overview of World Tourism in European Tourism in Looking Forward Destination Management Culture, Landscape, Cities Mongol Passion: History and Challenges Can Tourism Be a Tool to Empower It? Damba Gantemur The 10 Brand:Trust Theses on the Future of Alpine Destination Management/Branding Klaus-Dieter Koch City Tourism The New Magic of the Place Burkhard Kieker Liveable City Sustainable Quality of Life as Success Driver for Urban Branding Andreas Reiter 1 City Competition Liveable Cities Marketing and Distribution The Needs of Package Tourists and Travel Agents Neuromarketing in the Tourism Sector Ingo Markgraf, David Scheffer, and Johanna Pulkenat 1 Introduction Starting Position, Problems and Objectives Solutions and Method... 80

4 Contents XI 4 Study Design Results Discussing the Results and Practical Implications References Product Development, Marketing, and Distribution Kirsi Hyvärinen, Dusanka Pavicevic, and Dennis Hürten 1 Introduction Change Requires Leadership Change Starts with Results Case Study Montenegro Conclusions References Social Media and Technology Tackle Tourism Industry Social Media and Mobile Devices David Perroud 1 Research Methodology and Sample Usage of Social Media for Leisure Travel Usage of Mobile Devices Conclusions Holiday Hotels and Online Booking Behavior News from the GfK Research Panels Alexandra Weigand 1 Methodology and General Background Booking Trends in Europe Booking Behavior Online vs. Offline with Focus on Hotels

5 XII Contents Business Travel and Event Management Ancillary Revenues in Air Transport Gain and Pain Stefan Fallert 1 My Very Personal Experience Lately Ancillary Fees A Great Alternative to Generate Revenues Travel Manager s Main Challenge: Tracking Customer Reaction Solutions Under Way What to Do Today? Concentrated Might in the Sky Airline Alliances and Travel Management Oliver Graue 1 Introduction Current Airline Alliances Boom Consequences for Travel Management and Business Travelers Conclusion References Qnigge in Event Management Markus Weidner 1 Introduction Participants in the Auditorium Defining Quality The Auditorium s Expectations Explaining the Term Qnigge The Consulting Philosophy of Qnigge GmbH Freude an Qualität Introduction into Quality Management Company Values Derive from Qnigge -Values as an Example How Well Do Employees Know Their Company s Values? What Do You Know About the Term Quality? Evaluating the Quality of an Event Defining Chains of Service and Processes Documenting Organizational Structure and Service Chains

6 Contents XIII 14 Why Do Customers Change Their Service Provider? Six Steps to Unmistakable Quality Conclusion References Quality Events Need Quality Briefings Professional Communications Briefing as a Key Factor for Creating Successful Events Hans Rück 1 Introduction Briefing: Term, Procedure, Meaning Quality of Briefings in the Event Business: Results of an Empirical Study Briefing as an Instrument for Event Planning The Event Manager s Role: From Event Organizer to Communication Expert Conclusion References Corporate Social Responsibility in the Tourism and Travel Industry CSR and Sustainability in the Global Tourism Sector Best Practice Initiatives from the Public and Private Sector Taleb Rifai 1 Sustainability in the Tourism Sector The Move Towards Sustainability International Tourism in a Green Economy Best Practices in the Public and Private Sector Global Initiatives Sustainability in the Tourism Sector: A Collective Responsibility The CSR-System of Tourcert and the Effects of CSR Systems on the Company Johannes Reißland and Petra Thomas 1 The Tourcert CSR Process Effects on Travel Agents from Introducing the CSR System References

7 XIV Contents Challenges Awaiting the Aviation Industry Preparation for the Integration in the Emission Trading Scheme Dietrich Brockhagen 1 Introduction Main Factors Causing CO 2 Emissions in Flight Operation Optimizing the Climate Efficiency of Flights: Detailed City Pair Analyses for Airlines and Companies Investment in Company-Owned Offset Projects and Voluntary Offsetting by Passengers: Multiple Benefits for Airlines Conclusion References Corporate Social Reporting and Practices of International Hotel Groups Xavier Font and Andreas Walmsley 1 Taking Responsibility for Sustainability in the Hospitality Industry Methodology Results Discussion Conclusions References Eco-mobility Status Quo and Future Prospects of Sustainable Mobility Roland Conrady 1 Introduction Resource Consumption and Climate Impact of the Transportation Sector Determining Sustainable Mobility Digression: Basics of Power Generation Concepts of Sustainable Mobility Sustainable Mobility in Tourism Destinations Conclusion and Outlook References

8 Contents XV Eco-mobility Will New Choices of Electric Drive Vehicles Change the Way We Travel? Björn Dosch 1 Introduction Benefits of Eco- or Electric Mobility Technical Solutions Barriers for Electric Drive Vehicles Perspectives of Electric Drive Vehicles Conclusion References Customer Needs and Attitudes Regarding Electrical Cars Herbert Lechner 1 Introduction Potential Buyers Reasons of Non-buyers Conclusion