Powering the Internet of Things
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1 Powering the Internet of Things Peter Hedberg Sales Account Manager, Nordics April 2015
2 Founded in 2009 Recognized as Industry Leader 1 st Application Platform for the IoT Broad industry applicability 10X reduction in cost/time-to-market for IoT/M2M Solutions Acquired by PTC end of 2013 Most Innovative Product Best Application Platform ThingWorx is re-defining the concept of connected platforms and creating a new market meta-category
3 Unlocking the Value in the Internet of Things Sensors, Devices, Machines Apps 5M Apps 500M Apps 1 Trillion 1B 5B B
4 ThingWorx IoT Platform 4 IoT Platform Build Manage Connect IoT Application Enablement Platform and tools to simplify the development of apps. Enables mashup of data from things, people and systems. Device Cloud Device and data management system to manage devices and securely process and collect machine and sensor data IoT Connectivity Middleware Communication software for connecting and interacting with devices and transferring machine and sensor data into the cloud
5 ThingWorx Unites the IoT World IoT Data Services Cloud Services Big Data Analytics Device Connectivity Platforms Device Clouds Business Applications Social Services Industrial Systems & Protocols Sensors, Devices, Gateways, Equipment, Mobile Assets 5
6 ThingWorx Marketplace Magnifies Ecosystem Power ThingWorx Marketplace - The 1st App Store for the Internet of Things Ecosystem extends ThingWorx capabilities and enhances its competitive advantage Improve IoT solution time-to-market through application assembly Accelerating M2M/IoT adoption through global sharing of IP Creating additional revenue streams for extensions, apps, etc ThingWorx 6
7 7 ThingWorx Marketplace -an ever growing Ecosystem ThingWorx Ecosystem Business Systems & Analytics Solution Providers System Integrators & VARs Edge Communication & Embedded Devices Communication Service Providers
8 The Third Wave of IT Evolution s s s s...Beyond Products with Mechanical Products Value Chain Value Chain Dispersion Embedded IT and & Physical Processes Automation and Integration Connectivity Products are mechanical and value chain activities are performed manually using analog information through paper processes and verbal communications IT used to automate information collection and processing in activities across the value chain The Internet enables coordination and integration the value-chain, across individual activities, with outside suppliers, channels, and customers, and across geography Smart, connected products and systems of products transform value creation for customers while reshaping the value chain affecting product design, procurement, marketing, and service while creating the need for new activities
9 9 Evolution of Smart, Connected Products PRODUCT SMART PRODUCT SMART, CONNECTED PRODUCT PRODUCT SYSTEM SYSTEM OF SYSTEMS TILLERS TRACTORS Farm Equipment System COMBINE HARVESTERS PLANTERS Irrigation System Farm Equipment System Farm Management System Platform Weather Data System Field sensors Irrigation nodes Irrigation application Seed Optimization System Farm performance database Seed database Seed optimization application Rain, humidity, temperature sensors Weather maps Weather forecasts Weather data application
10 Why now? 10
11 Why now? Affordable and available technology Computing power Smart machines, Analytics, Big data, Storage Connectivity Internet IPv6 (no limit of nodes), Low power communication, Tracking and identification (GPS, RFID...) Sensors! Cheap, small and connected, more and more advanced
12 Why now? We are ready! Competence People are used to computers, usage of internet, social media etc Accepted All ages are using the technology, youngest generations expect it!
13 The Value of Smart, Connected Products 13
14 Value Opportunities 14 The capabilities of smart, connected products create four new value opportunities Improve Customer Experience Leverage data from connected products for improved service, support and usability Optimize Business Processes Combine realtime data with existing systems to increase efficiency Differentiate Offering Increase pace of product and service innovation New Revenue Streams Unlock new business models and realize new value-add opportunities
15 What business am I in??? 15 3 important questions to answer What is the value to our customers? Are we product or service centric? Where is our Operational Efficiency sweet spot?
16 Ten Strategic Choices Which product capabilities to pursue? Expand company scope? Functionality: embedded in the product vs. the cloud? Sell data to outside parties? 9 3 Open or closed system? Change the business model? 8 4 Technology development: internal or outsource? Disintermediate distribution or service channels? What data to capture? How to manage data rights and access? 16
17 Some good examples 17 iremember
18 Some good examples 18
19 Some good examples 19
20 Some good examples 20 Smart Parking Sensor networks in SF and LA eliminate the search for parking spots
21 Some good examples 21 Well Cow
22 Summary 22 Conclusion Internet of Things (IoT) is here to stay IoT will effect all of us IoT is changing the business landscape What should you do? Prepare an IoT strategy Decide what business you really are in
23 Jump in, get wet! PETER HEDBERG Sales Account Manager, Nordics 23
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