IBM Business Analytics
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1 IBM Business Analytics Smarter Decisions. Better Results. Presentation for AFPOA
2 Agenda Introductions Business Analytics Defined Qualifications Market Leadership USAF Installs IBM Cognos 10 Example Implementation Questions & Answers 2
3 So what is Business Analytics? Resource Planning and Analytics Planning Forecasting What if Data Capture Predictive Analytics Data Collection (surveys) Statistics Modeling Deployment Plan Predict Monitor Report Enterprise Business Intelligence Reporting Dashboarding Metrics Events Self Service Collaboration Statistics More Structured Data Sources Unstructured Data Sources Latency -> Static, On Time, Real Time 3
4 IBM Resource Planning and Analytics TM1 Most organizations today do resource planning via MS/Excel spreadsheets: Why: Available, ease-of-use, familiar Some issues include: Accuracy, auditability, efficiency, long cycle times, scalability TM1 is a server based solution for building high performance resource planning applications It is based on an industry proven multidimensional data store designed for: Writeback Reporting Real Time Responsiveness Ø Consider a budget planning exercise with: Ø 40 Cost Centers Ø 50 Accounts Ø 12 Budget Periods Ø 40*50*12 = 24,000 cells of information Ø The level of effort to build, collect, validate, and aggregate this information is going to be significant Ø This will limit the ability of the organization to experiment with various what-ifscenarios to identify the best resource allocation simply because of the level of effort Ø And most large enterprises have more complex requirements 4
5 IBM Business Analytics - SPSS Predictive Analytics Data Collection Delivers accurate view of customer attitudes & opinions IBM SPSS Data Collection Statistics Drives confidence in your results & decisions IBM SPSS Statistics Modeling Brings repeatability to ongoing decision making IBM SPSS Modeler IBM SPSS Text Analytics Deployment Maximizes the impact of analytics in your operation IBM SPSS Decision Management IBM SPSS Collaboration & Deployment Services 5 5
6 IBM Business Analytics Cohorts Clarity FSR The component automates the assembly and production of reports and narrative disclosures, including XBRL, in a secure, transparent, collaborative and auditable environment. Open Pages This component automates the process of identifying, measuring, and monitoring all the different areas in an organization that risks will impact. It helps organizations develop a comprehensive compliance and risk management program across a variety of risk domains. Consumer Insight This component automates the gathering and analysis of customer/ stakeholder sentiment, affinity, and evolving topics from social media sites. 6
7 7 QUALIFICATIONS
8 IBM Cognos a Leader in the Forrester Wave : Enterprise BI Platforms The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. 8 Source: Forrester Research Inc. The ForresterWave: Enterprise Business Intelligence Platforms, Q4 2010, Oct 20, Full report can be accessed at
9 IBM (Cognos) a Leader in the Forrester Wave: Business Performance Solutions The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. 9 Source: Forrester Wave Business Performance Solutions, Q4 2009, November 19, Full report can be accessed at
10 IBM SPSS a Leader in Predictive Analytics Leadership in Predictive Analytics Market leader 40+ year heritage in predictive analytic technologies Broad product range Statistics, data-mining, data collection and deployment product families A first-to-market deployment methodology A methodology for deploying Predictive Analytics across the enterprise Provides an incremental, phased approach to the enterprise solution Based on the convergence of analytics, architecture and business processes Play well with others Non-intrusive integration (Service Oriented Architecture - SOA) Database-agnostic Leverages existing operational software & IT investments Integrated with IBM Business Analytic Components 10
11 Megavendor Results Gartner Critical Capabilities for BI Platform Integration Source: Gartner Critical Capabilities for Business Intelligence Platform Integration, Rita Sallam, James Richarson, 29 December 2009 A full copy of this report can be found on the IBM website at Generally speaking, BI platforms that are tightly integrated deliver quicker results. Source: Gartner Critical Capabilities for Business Intelligence Platform Integration, 29 December 2009 When selecting a BI platform vendor with a low platform integration score, prepare for more challenging BI platform implementation, migration and maintenance efforts. Source: Gartner Critical Capabilities for Business Intelligence Platform Integration, 29 December
12 12 IBM Cognos 10
13 Key Drivers for Our Next Wave of Innovation enable an evolving workforce to become more analytics-savvy expand perspective on the business for a more complete view balance needs of business for creativity and IT for control facilitate collaboration about the information to fuel insight and alignment respond to growing user communities and ever growing demands for faster performance to more data What makes companies stand out from one another is the ability to use analytics across the end-to-end business model. IBM CFO study (1) (1) The New Value Integrator: Insights from the Global Chief Financial Officer Study, IBM Institute for Business Value, March
14 Deliver Innovation and Sustained Value C O G N O S V A L U E IBM Cognos 8 A revolutionary BI workspace delivered on a proven platform with seamless upgrade Series 7 T I M E 14
15 Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results. Freedom to Think Unified workspace All time horizons Progressive interaction Connect with Others Decision networks Business context Accountability and Simply Do Mobile and Disconnected Integrated Real-time A revolutionary BI workspace delivered on a proven platform with seamless upgrade 15
16 To meet the needs of an evolving workforce that knows no boundaries From Purpose built interfaces To Unified BI workspace that seamlessly progresses to follow a train of thought Business User Executive Business User Executive Business Analyst Manager Business Analyst Manager 16
17 Freedom to Think Analytics everyone can use to answer key business questions Cognos 10 Advances Explore data from any perspective without limitation ensuring a complete perspective of your business Search and assemble any amount of BI content from any source to quickly gain insight Seamless progressing from viewing to advanced analytics allowing users to see more and do more New/Enhanced Features Business Insight External Data Statistics SPSS Modeler TM1 The new unlimited BI workspace supports the way you think, so you don t have to interrupt your train of thought to fit the software 17
18 Connect with Others Collective intelligence to share insights and gain alignment Cognos 10 Advances Engage others in decision networks to discuss issues, share insights and align to make smarter decisions Attach comments/annotations to BI content, build a repository of decision history to raise knowledge capital in the organization Support workflow to establish accountability and engage the right people at the right time New/Advanced Features Annotations Built-in collaboration and social networking fuels the exchange of ideas and knowledge that naturally occurs in the decision-making process Cognos Collaboration (Lotus Connections) 18
19 and Simply Do Actionable insight everywhere at the point of impact Cognos 10 advances Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines Address challenges of compressed decision cycles with real-time analytics Integrate analytics in everyday work and in workflow to inform business processes New/Enhanced Features Cognos Mobile Cognos Active Report Cognos Real-Time Monitoring Mobile, real-time, and portable BI transforms BI from a separate task, to BI informing everything you do 19
20 20 Example Implementation
21 IBM Business Analytics in the Air Force Today Air Force Materiel Command (Wright Patterson AFB, Robins AFB and the ALC s) 15 Projects Secretary of the Air Force Installations and Logistics (Pentagon) Air Force Logistics Air Education and Training Command (Randolph AFB) ADSS TTMS Air Force Safety Center (Kirtland AFB) Air Force Office of Special Investigations (Andrews AFB) Air Mobility Command (Scott AFB) Air Force FIRST (Wright Patterson AFB, Pentagon) Air Force Keystone Decision Support System FM (Pentagon) Air Force Research Lab (Wright Patterson AFB) Air Logistics Centers Integrated Pay and Personnel Air Logistics Centers MRO 21
22 ADSS-EII Program Overview The ADSS is an integral component of the overall Air Education Training Management System (AETMS) ADSS was developed to provide AETC with the tools and capabilities to capture data from operational training delivery systems and to organize, analyze, and present information for the purpose of supporting Command decisions and mission objectives ADSS was placed into production (1999) A spiral/staged development approach has been followed with the objective of providing reporting and analysis based on three core subject areas: Production; Resources; and Costs Each initiative contributes to growth in integrated data and information holdings key to AETC information analysis, model development and reporting 22 22
23 Reporting Services / Capabilities of ADSS-EII Integrated / Non-Integrated Systems/Data ***Single Point of Administration*** Non-Integrated Fly Training Data Incoming Data Integrated Fly Training Data Non-Integrated Tech Training Data Scorecard Capability Dashboard Capability ADSS-EII Reporting Services / Capabilities AETC ESB Publish & Subscribe (once available) Integrated Tech Training Data TRIM T1-TMS Event Mgmt Capability THRMIS Pentagon Analysis Capability Query Capability Reports Capability COSMOD AETC FM Outgoing Data Cognos 10 BI delivers the complete range of capabilities on a single, service-oriented architecture (SOA). Users can author, share ( ), and use reports that draw on data across ALL enterprise data sources. Operational - Track core operational processes with continuous data refreshes Tactical - Run against data marts or data warehouses to track dimensional data holdings Strategic - Monitor execution of AETC defined strategic objectives at each level of the organization 23
24 ADSS-EII Architecture 24
25 Benefits of Enhanced AETC Reporting Capabilities Greater Reporting Efficiency Single AETC Reporting Capability Increased Data Integrity and Standardization Single Point of Delivery and Sustainment Enterprise Security Model Cost Savings Eliminate Reporting Redundancies Cost Effective Utilization of Human and Technical Resources Better Insight Increased Data Accuracy, Accessibility and Exchange Creates a common context for decision-making across commands at every level Helps leadership understand how their commands are performing and allows action on recent information to be taken Reporting Capabilities become scalable Lower total cost of ownership 25 25
26 26 Questions and Answers
27
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