Henrik Eskilsson, CEO. June 2016

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1 Henrik Eskilsson, CEO June 2016

2 Tobii Group in brief World leader in eye tracking Headquartered in Sweden, with offices in the US, China, Japan, South Korea, Taiwan, Germany, Norway and UK +650 employees worldwide ( of which >200 in R&D) Listed on Nasdaq Stockholm since April 2015 Sales per region Net sales Rest of the world 14% North America 55% Europe 31% MSEK

3 Eye tracking a technology that understands you What you are paying attention to What information you are processing Presence, identity, focus, drowsiness 3

4 Eye tracking provides benefits in many fields Assistive technology Research Gaming Provides the ability to communicate to people with special needs Unique insights into human behavior and consumer responses Raise game immersion and intensity to new levels for a large set of enthusiast PC gamers Virtual reality Mainstream computers Automotive Specialty applications Graphics optimization and new immersive user experiences for VR headsets New user interfaces for mainstream computers, tablets and smartphones with built-in eye tracking Monitor and warn drivers for drowsiness and inattention Numerous new areas such as diagnostics, process industry and security 4

5 Three strong, independent business units Global leader in assistive technology for communication Global leader in eye tracking solutions for research Leading eye-tracking components and platforms for integration customers 3/4 of Tobii Group s sales 1/5 of Tobii Group s sales 5% of Tobii Group s sales 5

6 Tobii Dynavox The global leader in assistive technology for communication Provides products that enable tens of thousands of users with special needs to speak and communicate effectively Reimbursed through public and private insurance systems 3/4 of Tobii Group s sales 6

7 Tobii Dynavox Tobii Pro Tobii Tech Tobii Dynavox in numbers Market penetration in countries with reimbursment for assistive technology for communications Revenue and gross margin 58% 61% 68% 73% % SEK m Global market share EBIT 9% 9% 16% 1% % SEK m Market data, source: Arthur D. Little 7

8 Tobii Dynavox Tobii Pro Tobii Tech Awareness and knowledge are key drivers for long-term growth Clip with Ian from Argentina 8

9 Strategies for growth in Tobii Dynavox Develop products that address specific diagnoses and impairments more effectively Strengthen channels and offerings for private purchase and schools Expand geographically 9

10 Tobii Pro The world leader in eye tracking solutions for understanding human behavior Provides eye tracker hardware and analytics software, plus market research consulting Deep and objective insights into human behavior and consumer responses 1/5 of Tobii Group s sales 10

11 Tobii Dynavox Tobii Pro Tobii Tech Tobii Pro in numbers Strong and growing customer base Net sales and gross margin 73% % % % 209 Academic institutes, including all top 50 universities Companies, including 2/3 of top 100 global advertisers SEK m Market share EBIT 11% 8% 10% 48 % 0% SEK m 2015 Market data, source: Arthur D. Little 11

12 The need for objective data is driving the market for behavioral studies Tobii Dynavox Tobii Pro Tobii Tech See video about Unilever s Consumer Insight Center

13 Urge for data-driven methods key driver in adoption of new techniques for market research Emerging methods adoption % of companies in market research who are using or considering emerging methods in 2016 Source: Greenbook Research Industry Trends Report

14 Tobii Dynavox Tobii Pro Tobii Tech Glasses 2 opens up more segments for wearable eye tracking Simulators Industrial processes Sports Etnographic studies 14

15 Strategies for growth in Tobii Pro Tobii Dynavox Tobii Pro Tobii Tech Strengthen the offering in both high-end and low-end Grow the services business Tobii Insight Explore in-home panels Drive awareness and acceptance of eye tracking as method 15

16 Tobii Tech Provides components and platforms for eyetracking to integration customers Targets new volume markets such as computer gaming, computers, virtual reality, automotive and medical devices ~5% of Tobii Group s sales 16

17 Volume opportunities in several fields Tobii Dynavox Tobii Pro Tobii Tech PC gaming Virtual reality Mainstream computers, tablets & smartphones Automotive Specialty applications 17

18 Tobii Tech in numbers Tobii Dynavox Tobii Pro Tobii Tech Adressable markets Net sales and gross margin 38% 45% 46% 59 20% 37 PC gaming 70M 1 VR headsets 25M SEK m EBIT Laptop & desktop PC 300M 1 Tablets 300M ) Enthusisast and performance PC gamers who spend more than USD 1,000 on their PC gaming hardware. Source: J. Peddie 2) Estimated number of VR headsets sold in Source: Kzero 3) Estimated annual volume in Source: Statista SEK m 18

19 Tobii Dynavox Tobii Pro Tobii Tech Increased immersion central driver in the gaming market See how eye tracking enhances the gaming experience

20 Strategies for growth in Tobii Tech Tobii Dynavox Tobii Pro Tobii Tech Continue to invest in making our leading eye-tracking technology even better, smaller and cheaper Succeed in PC gaming by working with a growing number of game studios and integration in more hardware devices Develop technology and partnerships in VR For a list of games supporting Tobii eye trackers, go to 20

21 Tobii group in numbers Net sales and gross margin Sales per business unit 63% 65% 71% 75% Tobii Dynavox Tobii Pro Tobii Tech Group EBIT EBIT per business unit Tobii Dynavox Tobii Pro Tobii Tech Group

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