The Engines that Make the Product Wheel Go Round

Transcription

1 The Engines that Make the Product Wheel Go Round Mark Taylor Lean-Agile Partners, Inc Lean-Agile Partners Inc. 1

2 Mark s Background 25 years as an individual contributor to business executive in software and hardware systems companies Four successful startups and three F500 companies 8 years as an agile team and enterprise coach Member of Granite State Angels and North Country Angels 2

3 Driver to Engines Ratio 3

4 Team Alignment In the Straightaway 4

5 Team Alignment In the Turns 5

6 $5 Part Malfunction 6

7 Unrecoverables Time Revenue Marketshare 7

8 Uncertainty on the rise We need to operate despite uncertainty But some go into paralysis Boston, MA during Big Dig construction Photo credit: 8

9 Product Lifecycle & Business Development Perpetual Engine Do the right thing team Decline Maturity Enhance Growth Technology Continuous & Synchronous Communication Social Legal Environmental The Thing Market Customer Economic Competition Political Do the thing right team Concept Launch Approval Develop

10 Four Elements of Product Value Delivery Concept Approval Development Launch Growth Enhancement Maturity Decline Termination Users Choosers Approvers Product/Portfolio Lifecycle Voice of the Customer Value Market Conditions Market Competition Political Economic Social Technology Environmental Legal 10

11 Voice of the Customer User Features & User interface Hands-on IT support Chooser Fit with other apps DRI for apps down & up stream IT support Approver Better, Faster, Cheaper Check signer 11

12 Four Elements of Product Value Delivery Concept Approval Development Launch Growth Enhancement Maturity Decline Termination Users Choosers Approvers Product/Portfolio Lifecycle Voice of the Customer Value Voice of the Company Market Conditions 4D s Market Competition Political Economic Social Technology Environmental Legal 12

13 Exercise 13

14 Voice of the Company Definers Do the Right Thing Team Product Management, Business Analyst Tech Lead Deliverers Do the Thing Right Team Development, Test, Regulatory Affairs... Manufacturing, Supply Chain Management Outbound Marketing... Deal Makers Present the Thing to the Right Audience Sales Business Development The Deal Get the Value You Want from the Thing Selected Customers 14

15 Product Roadmap Alignment C-Level Executive Management Roadmap Team to Middle Management 1 degree off alignment at 5 miles a day puts the product a mile off course w/in 2 weeks 15

16 Mindset Alignment C-Level Executive Management 2-3 Yrs Team to Middle Management 1 degree off alignment at 5 miles a day puts the product a mile off course w/in 2 weeks 16

17 Industrial Digital Evolution Internet Of Everything Computers & Storage Durable Goods Planes, Trains & Cars Your Next Innovation Robots The Cloud Industrial Controls Medical Devices 17

18 What Matters Now In 2015 Uber, the world s largest taxi company owns no vehicles. Facebook, the world s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world s largest accommodation provider, owns no real estate. 18

19 Quote for the Day It is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change. - Charles Darwin 19

20 References Scott W. Ambler. Agile Modeling: Effective Practices for Extreme Programming and the Unified Process. Wiley David J. Anderson. Agile Management for Software Engineering: Applying the Theory of Constraints for Business Results. Prentice Hall Kent Beck et al. The Agile Manifesto Kent Beck, Cynthia Andres. Extreme Programming Explained. Embrace Change. 2nd Edition. Addison Wesley Mike Cohn. Agile Estimating and Planning. Prentice Hall Mike Cohn. User Stories Applied: For Agile Software Development. Addison Wesley Ester Derby, Diana Larson. Agile Retrospectives. Pragmatic Bookshelf Sam Kaner et al. Facilitator's Guide to Participatory Decision-Making. New Society Publishers Kane Mar. Technical Debt & Design Death. ScrumAlliance Weekly Column Mary and Tom Poppendieck. Lean Software Development: An Agile Toolkit for Software Development Managers. Addison-Wesley Professional Ken Schwaber, Mike Beedle. Agile Software Development with SCRUM. Prentice Hall Ken Schwaber. Scrum It Depends on Common Sense. CSM training material Rob Thomsett. Radical Project Management. Prentice Hall James P. Womack, Daniel T. Jones. Lean Thinking: Banish Waste and Create Wealth in Your Corporation. Free Press

21 References Current software-driven medical device examples taken from and Medical device recalls obtained by searching the FDA recalls database at Van Schooenderwoert, Nancy, 100-to-1 Ratio for Agile Defect Prevention Over Traditional Methods, available on AAMI TIR45:2012 "Technical Information Report: Guidance on the use of AGILE practices in the development of medical device software", Association for the Advancement of Medical Instrumentation, August (available at Adzic, Gojko, Impact Mapping, 2012, London, Provoking Thoughts. ISO 14971:2007 (2nd ed) Medical devices Application of risk management to medical devices ANSI/AAMI/IEC TIR :2009, Medical device software - Part 1: Guidance on the application of ISO to medical device software, 26-Oct

22 Resources For assistance in regulatory submission documentation: Shoebar Associates ( For Agile coaching for safety-critical product development: Lean-Agile Partners ( For more info on QSM data comparisons, contact Michael Mah: Tool mentioned that supports both Impact Mapping and Story Mapping: see TechTalk s SpecLog at 22

23 Visualization of lean flow Courtesy of Arrie van Niekerk 23