Agenda. Cost Efficiency with SaaS. Agenda. Overview of Alatum. Spore SaaS Trend (USD Millions) What is SaaS? Software-as-a-Service (SaaS) is:

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1 Cost Efficiency with SaaS Clement Lim 20 th August 09 Largest Commercial Grid Service Provider based on Cloud Technology in the Region SingTel +HP Collaboration which offers: Software-as-a-Service (SaaS) Infrastructure-as-a-Service (IaaS) Computing-on-demand Storage-on-demand Runs on a Highly Reliable, Secure, Scalable Platform as a Pay- Per-Use and On-Demand Services to. Spore SaaS Trend (USD Millions) Software-as-a-Service (SaaS) is: Applications Deployed Over the Internet Access the Internet Service No Maintenance on Hardware or Software Pay Per Use Model Customer A Customer B Customer C Account Receivable s Live Back Up Services Source : IDC 2008 ERP Payroll Ecommerce s

2 Why SaaS? Much of the ICT spend by SMEs will be on deploying in-house or hosted data backup and disaster recovery solutions, enhancing IT security and boosting networking bandwidth ICT costs now constitute between 20-25% of annual capital expenditure costs among SMEs. And about 20-23% SME IT budget are for software, security, storage and networking. Source : Times, November 2008 What Drove Organizations Towards Using SaaS? How SaaS can Help You? Eliminate Upgrade and Maintenance Costs Save on Upfront Hardware Software Costs Need to cut costs Lack of in-house headcount Budget issues forcing us to find cheaper alternatives Implement New Process Source : IDC, March 2009 Lack of in-house skill sets Improve overall business operating environment Plug-in Anytime And Anywhere Pay-Per-Use; Scalable With Growth Our SaaS Partners Price Management Track Debts Live Backup Shipyard Performance Management Management Filtering Ecommerce Hosted SaaS Services CRM, Office, Online Feedback Account Receivable s Mobile Content & VAS Enterprise Resource Planning Online s Information Leakage Detection & Protection Human Resource Management

3 IT Infrastructure s s Live Backup Data Enhancement Filtering Information Leakage Detection & Protection Enhancement Website Existing Infrastructure (Current PC/Servers, Antivirus Software, Mail Server, Biz Applications) A P P L I C A T I O N S HR Operations ERP CRM/ Office Automation ecommerce Our SMB Our Enterprise

4 Case Study: Chemical Manufacturer Case Study: Service Company Challenges 1. Manual Price Setting processes using excel spreadsheet which is un-timely to disseminate to sales team 2. Inconsistency in applying structured discounting rules and markup / surcharge policies during quotation process 3. Sales Quotation is done in spreadsheet (error prone) where data can be outdated and the price and margin model is sometimes inconsistent / inaccurate 4. Lack of mechanism to enforce price policies, price and margin rules resulting in price / margin erosion 5. No visibility to price performance e.g. discounts given customers against recommended selling price and inability to track discount reasons List Price Management 1. List Price Management allows ease and speedy update of Price Guideline 2. Structured Pricing Policies put in place to manage discounts and surcharges for different customers, channel partners, volume, trade terms etc 3. Price and Margin Rules (e.g. floor price, target, etc) was defined and approval workflow setup 4. Quotation Management system which automates recommendation of selling price given the condition / trade terms of sales and enforces price and margin rules 5. Tracking of price performance for continuous improvement Results 1. Timely update / revision of price guideline 2. Reduce inconsistent pricing / un-warranted discount 3. Benefits equivalent to 1.2 % of revenue / year Scenario: A Service Based Company In Singapore Offering Recreational Activities that needs to do Recurring Billings to. s: (Track Debts) Web-Based Online Invoicing and Invoice Tracking For SMEs and SMBs Challenges 1. Accounting and book-keeping outsourced 2. Dependent on book-keepers to initiate billings 3. No verifications of correct billing 4. No access to reports on a timely basis 5. Non payment by customers was not tracked immediately upon occurrence of event. 6. No timely cashflow reporting Resulted in Slower Payment By! TrackDebts Results 1. Information on billings and receivables are available on a realtime basis. 2. Ensure invoices are billed to customers for services rendered 3. Non payment by customers are tracked and followed up 4. Recurring billings are captured and billed easily 5. Faster payment by customers through closer monitoring (improve DSO) Benefits of SaaS Companies Can IT Enabled Their es: Start Immediately Faster implementation and Deployment Reduced Cost of Ownership Fewer resources, no software updates or server maintenance Improved and Performance Enterprise caliber secure data center Better Service Delivery Pay as you grow with a predictable annual fee Reduced Up-front and On-going Cost No hardware to buy Questions? clementlim@singtel.com

5 Learn & Try The Latest SaaS Application Data Protection s: Learn & Try The Latest SaaS Application End to End Bundled solutions: Data Website Benefits: 1. Backup all Critical Data at your Desktop 2. Ensure All s Delivered 3. Prevent Information Leakage HR GL Cash Mgmt Perf Mgmt Benefits: 1. Complete Set of s 2. Covers HR, and Customer s 3. Enhance working Capital & Cashflow 4. Improve Strategic Management Decision Making 5. Improve Customer Relationships Customer Feedback Mgmt Learn & Try The Latest SaaS Application Register for a 30 Days Free or Look for Booth 1 & 2 Free 3 s & 1 Workshop 9 Sept Sept 09 6 Oct Oct 09 Training Secure Protection For Every Trade Applications Needs For Your Training Sessions will be Conducted Free Trial Account During Training F1 Door Gifts During Training - SingTel F1 Thumb Drive 4GB - F1 Notebook Bag