THE STATE OF MOBILE. Kasey Lobaugh. January Deloitte Digital Copyright 2015 Deloitte Consulting LLP. All rights reserved.

Size: px
Start display at page:

Download "THE STATE OF MOBILE. Kasey Lobaugh. January Deloitte Digital Copyright 2015 Deloitte Consulting LLP. All rights reserved."

Transcription

1 THE STATE OF MOBILE Kasey Lobaugh January 2015

2 Times they are a changin Bob Dylan

3 MOBILE EVERYTHING 50% Share of Media Consumption 40% 30% 20% 10% 0% TV Online Radio Print Mobile Source: emarketer, April

4 SMARTPHONE USER GROWTH 100% US Smartphone Penetration 75% 50% 25% 0% Source: Deloitte State of Mobile Consumer, Asymco, 2014 Actual Forecasted

5 DATA USAGE 16 Usage by Device Exabytes E 2015E 2016E 2017E 2018E Source: Cisco, February 2014 Smartphones Tablets Laptops

6 RETAIL GROWTH Holiday Sales Growth (Initial Read) 43% 15% 5.5% Total Retail E-Commerce M-Commerce Source: ComScore, MasterCard, & PayPal, January 2015

7 M-COMMERCE BY DEVICE Share of Spending Spending Per User $56.87 $60 $47.17 $40 37% 63% $20 $- Smartphone Tablet Source: ComScore, August 2013 Smartphone Tablet

8 PLATFORM DIFFERENCES Market Share 6.1% $93.94 Average spend per ios user 42.4% Android ios Other 51.5% $48.10 Average spend per Android user Source: ComScore, September 2014 Source: Business Insider, December 2013

9 WEB VS. APPS Share of Retail Time Spent 44% 78% 56% 22% Smartphone Tablet Source: ComScore, August 2013 Mobile Browser Mobile App

10 Blurred Lines

11 DEVICE BLURRING

12 US RETAIL INDUSTRY IN 2018 $5,552B Retail Sales $492B E-Commerce Sales $133B M-Commerce Sales Source: emarketer, April 2014

13 MOBILE INFLUENCE $159B $593B $1,183B * 5% 19% 25% Actual Forecasted Non-Mobile Source: Deloitte, The New Digital Divide, April 2014 * 2014 market size sourced from emarketer, April 2014; 2012 and 2013 market size sourced from US Census Bureau

14 DEVICE DIFFERENTIATION 60% Most Likely Used Device 40% 20% 0% Before going to store At the store After going to the store Smartphone Tablet Laptop Source: Deloitte, The New Digital Divide, April 2014

15 THE METRICS Conversion by Device 3.11% 2.59% 1.01% Smartphones Tablet Laptop/Desktop Source: Smart Insights, March 2014

16 DIGITAL INFLUENCERS 40% higher conversion when digital used 84% use digital during shopping journey Source: Deloitte, The New Digital Divide, April 2014

17 Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas Edison

18 MOBILE INFLUENCE ON RETAIL IN 2018 ~$4,500B Mobile Influenced Sales $5,552B Retail Sales $492B E-Commerce Sales $133B M-Commerce Sales Source: Deloitte, The New Digital Divide, April 2014; emarketer, April 2014

19 CUSTOMER PREFERENCES Look up item price Get product Information Check item availability Checkout/ make payment Own device 59% 52% 48% 47% Unmanned device (e.g. kiosk, digital display) 25% 28% 28% 33% Sales Associate 17% 20% 24% 22% Source: Deloitte, The New Digital Divide, April 2014

20 CATEGORY DIFFERENCES Preference to Shop Without Associate Shoes 24.60% Beauty 43.20% Home Improvement 49.40% Baby 76.30% Source: Deloitte, January 2015

21 CUSTOMER REASONS Top Reason for Making Purchase Furniture COMPLIMENTARY ITEM Apparel DISCOUNT OR COUPON Baby REVIEWS & RECOMMENDATIONS Source: Deloitte, January 2015

22 DIGITAL OMNIVORE Source: Deloitte, Digital Democracy, April 2014

23 The future ain t what it used to be. Yogi Berra

24 MOBILE TRENDS TREND ONE Mobile will play the role of an advanced in-store assistant TREND TWO Tablets and smartphones will provide an extended experience TREND THREE Sensors will act as an enabler for personalized shopping TREND FOUR Mobile will make shopping increasingly social TREND FIVE Advertising via mobile channels will become more interactive TREND SIX Mobile will become an integrated part of sales enablement

25 New Mobile Study The dawn of mobile influence Discovering the value of mobile in retail The New Digital Divide Retailers, shoppers, and the digital influence factor 2015 To be released in March

26

Special Report: Trends in Mobile Payment April 2015

Special Report: Trends in Mobile Payment April 2015 Special Report: Trends in Mobile Payment April 2015 Contents Executive Summary Consumers Adopting Mobile Mobile Payment Methods Leveraging Mobile Payments Enabling Your Business 2 Confidential & Proprietary

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015 State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

Visa Checkout: The Right Choice for Online Retailers. March 2015

Visa Checkout: The Right Choice for Online Retailers. March 2015 Visa : The Right Choice for Online Retailers March 2015 Highlights A new report from comscore shows clear advantages to online retailers using Visa to simplify their checkout experience. The results of

More information

The 50 Most Important Mobile Marketing Charts of 2015

The 50 Most Important Mobile Marketing Charts of 2015 The 50 Most Important Mobile Marketing Charts of 2015 What is the future of mobile marketing? Mobile has transformed the way we shop, consume media, and interact with our families and friends. In this

More information

COMMERCE SNAPSHOT. October 2015

COMMERCE SNAPSHOT. October 2015 October COMMERCE SNAPSHOT Mobile commerce, and even digital commerce as a whole, still accounts for a small slice of total retail sales in the US. But far more sales are influenced somehow by digital and

More information

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015 Balancing Multi-Generational Retail Strategies Millennials, Boomers and the changing retail landscape August 2015 It is no secret that Baby Boomers are a shopping force and have provided many retailers

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

The dawn of mobile influence. Discovering the value of mobile in retail

The dawn of mobile influence. Discovering the value of mobile in retail The dawn of mobile influence Discovering the value of mobile in retail Table of Contents The Mobile Influence Factor 4 Mobile Shoppers are the future of retail 6 Snowball effect 7 A new approach to mobile

More information

US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016

US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 December 2015 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns. We include infographics

More information

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing

More information

Back-to-School. Insights to help you ace sales this season

Back-to-School. Insights to help you ace sales this season Back-to-School Insights to help you ace sales this season Market spend and activity Use these valuable insights to forecast your Bing Ads back-to-school campaigns (5-6) (3-4) (7) (8-9) (10) (11-14) (15-16)

More information

Mobile Marketing 2012: Now and Next Jon Mew Director of Mobile and Operations jon@iabuk.net @jonmew. iabuk.net/contact

Mobile Marketing 2012: Now and Next Jon Mew Director of Mobile and Operations jon@iabuk.net @jonmew. iabuk.net/contact Mobile Marketing 2012: Now and Next Jon Mew Director of Mobile and Operations jon@iabuk.net @jonmew iabuk.net/contact The Agenda Now Next! iabuk.net/contact Mobile trends iabuk.net/contact Smartphone growth

More information

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

THE NEW MCOMMERCE REALITY

THE NEW MCOMMERCE REALITY Streamlining the customer experience with mobile chat. Smartphones and tablets have changed everything: the way we communicate, the way we meet, the way we get around, the way we shop and more. The connected,

More information

2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.

2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM. 2014-2015 EDITION FRONTSTREAM NONPROFIT MOBILE MATTERS: THE IMPACT OF MOBILE TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.COM FUNDRAISING ON FACEBOOK FUNDRAISING ON FACEBOOK Page 2 MOBILE

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

Measuring the User Experience of Fashion Web Stores on Tablet Devices

Measuring the User Experience of Fashion Web Stores on Tablet Devices MOBILE BENCHMARK STUDY Measuring the User Experience of Fashion Web Stores on Tablet Devices www.userzoom.com MOBILE BENCHMARK STUDY Table of contents Content Introduction A brief overview of mobile commerce

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Leading mobile retailers dominate - and the gap is growing Q4 2015 FEBRUARY 2016 Executive summary Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile is

More information

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail

More information

State of Mobile Commerce. Q1 2015

State of Mobile Commerce. Q1 2015 State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce

More information

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS

More information

TESTING & OPTIMIZATION FOR MOBILE DEVICES

TESTING & OPTIMIZATION FOR MOBILE DEVICES TESTING & OPTIMIZATION FOR MOBILE DEVICES A quick guide by the very fine folks at Visual Website Optimizer This guide contains 1. Introduction 2. Mobile and Tablet ecommerce Statistics 3. Tips & Tricks

More information

Adobe 2012 Mobile Consumer Survey Results

Adobe 2012 Mobile Consumer Survey Results Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best

More information

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe

Monetization through Advertising. Ollie Clamp Publisher & Developer Services Director, Europe Monetization through Advertising Ollie Clamp Publisher & Developer Services Director, Europe Contents 1. Can mobile advertising support your growth objectives 2. Understanding Rich Media 3. In App Advertising

More information

Smartphone CRM system

Smartphone CRM system Smartphone CRM system (1) Membership Coupon publisher. (2) Coupon deliver. (3) Online Ordering. (4) Online Booking. Customers bring benefit Powered by YoungPOS Introduction Touch screen Point of Sales

More information

Mobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com

Mobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers

More information

Mobility in Retail. RapidValue Solutions

Mobility in Retail. RapidValue Solutions Mobility in Retail Retail Industry : Changing Landscape Why Go Mobile? Increased penetration of mobile Increased need to focus on the mobile market. M-commerce growth is outpacing traditional E-commerce

More information

Survey of US Retailers Use of Indoor Location. Greg Sterling Derek Top

Survey of US Retailers Use of Indoor Location. Greg Sterling Derek Top Survey of US Retailers Use of Indoor Location Greg Sterling Derek Top August 2014 Consumer Background MOBILE DEVICE ADOPTION Smartphones: 70% Heading to 90% Smartphones: 70% penetration 160 million+ people

More information

Do More. Improving digital commerce by delivering the experience consumers expect.

Do More. Improving digital commerce by delivering the experience consumers expect. Do More Improving digital commerce by delivering the experience consumers expect. Skava White Paper CONTENT Consumer Engagement 1 Consumers Choose How to Interact With Retailers 2 What Does Omni-Channel

More information

NAVIGATING THE NEW DIGITAL DIVIDE. Capitalizing on digital influence in German retail

NAVIGATING THE NEW DIGITAL DIVIDE. Capitalizing on digital influence in German retail NAVIGATING THE NEW DIGITAL DIVIDE Capitalizing on digital influence in German retail The New Digital Divide The gap between consumers digital behaviors and expectations and retailers ability to deliver

More information

Bricks, Mortar & Mobile

Bricks, Mortar & Mobile Bricks, Mortar & Mobile Building an Effective In-Store mcommerce Strategy EXECUTIVE SUMMARY: Over the course of the last few decades, retail has seen ecommerce emerge and succeed as a viable sales channel.

More information

Housekeeping Details. Housekeeping Details Housekeeping Details

Housekeeping Details. Housekeeping Details Housekeeping Details Housekeeping Details Entrepreneurs and Their Communities If you haven t already done so, enter your name/email address into the chat box Top 10 Trends and Cool Tools in Social Media Julie Fox, Ph.D. Program

More information

MOBILE RETARGETING BEST PRACTICES

MOBILE RETARGETING BEST PRACTICES MOBILE RETARGETING BEST PRACTICES January 2014 On Average 17% of our customers online sales are coming from the mobile channel Introduction On October 1st, 2013, it became official: Mobile leaped above

More information

Best practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper

Best practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper Best practices for choosing and integrating a mobile payments platform A GlobalOnePay White Paper Mobile commerce (mcommerce) purchases and in-app payments made on mobile devices are rapidly becoming just

More information

Industry Trends. Today s Mobile Landscape

Industry Trends. Today s Mobile Landscape Industry Trends Today s Mobile Landscape Mobile Ownership 88 % US Persons 13+ have a cell phone Source: Nielsen Mobile July 2012 2 Smartphone & Tablet Ownership 1 in 2 US Mobile Users Own a Smartphone

More information

Mobile trends in the content publisher landscape

Mobile trends in the content publisher landscape trends in the content publisher landscape Introduction It s no secret that mobile is on its way to devouring consumers attention. In fact, 23% of time spent on media in the US each day is on mobile, surpassing

More information

The Future of E- commerce. Done By: Kenny Ong

The Future of E- commerce. Done By: Kenny Ong The Future of E- commerce 1 Done By: Kenny Ong Agenda: 1. Introduction 2. Industry Analysis 3. Forecasts 4. Implications 5. Emerging Tech 6. Conclusion 2 Introduction 3 Value Chain Analysis - Disintermediation

More information

State of Mobile Commerce Growing like a weed

State of Mobile Commerce Growing like a weed State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile

More information

2015 Holiday Commerce Marketing Guide

2015 Holiday Commerce Marketing Guide 2015 Holiday Commerce Marketing Guide This past 2014 holiday period was a very merry season for ecommerce, witnessing a 16% growth in holiday sales over holiday 2013. 1 We have also seen continued shifts

More information

Fashion Flash Report. Fickle yet fashionable: How apparel consumers are leading the multidevice

Fashion Flash Report. Fickle yet fashionable: How apparel consumers are leading the multidevice Fashion Flash Report. Fickle yet fashionable: How apparel consumers are leading the multidevice revolution. SEPTEMBER 2015 FLASH REPORT 2015 Executive Summary The long and the short of it: Fashion is

More information

The Smart Shopper Snapshot. September 2015

The Smart Shopper Snapshot. September 2015 The Smart Shopper Snapshot September 2015 About the Consumer Barometer Introduction The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast

More information

THE OMNICHANNEL CONSUMER

THE OMNICHANNEL CONSUMER THE OMNICHANNEL CONSUMER KEY FINDINGS FROM THE DELOITTE REPORT THE OMNICHANNEL OPPORTUNITY TO HELP RETAILERS UNLOCK THE POWER OF THE CONNECTED CONSUMER INTRODUCTION The internet and mobile devices have

More information

SMARTPHONES & BIG DATA. Daniel Nelson Head of Enterprise Development, Braintree @DanielROINelson daniel.nelson@braintreepayments.

SMARTPHONES & BIG DATA. Daniel Nelson Head of Enterprise Development, Braintree @DanielROINelson daniel.nelson@braintreepayments. SMARTPHONES & BIG DATA Daniel Nelson Head of Enterprise Development, Braintree @DanielROINelson daniel.nelson@braintreepayments.com TODAY WE LL COVER 1. Why smartphones represent a significant enabler

More information

the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions

the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions Are You Ready for the Mobile Web? Technology is evolving

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates

More information

Digitizing the In-Store Experience

Digitizing the In-Store Experience Digitizing the In-Store Experience Current use and trends of in-store digital technology in retail Nathan Isaacson 04/01/15 At this stage in the digital revolution it is clear that technology, the internet,

More information

Physical/Digital Convergence: New Technology for Omnichannel Retail

Physical/Digital Convergence: New Technology for Omnichannel Retail Physical/Digital Convergence: New Technology for Omnichannel Retail Moderator Allison Enright Editor Internet Retailer Featured Panelist Nikki Baird Partner Retail Systems Research Speaker Jeremy Wilson

More information

Databook Q1 2014: Gaming Advertising Spend in China

Databook Q1 2014: Gaming Advertising Spend in China Brochure More information from http://www.researchandmarkets.com/reports/2907815/ Databook Q1 2014: Gaming Advertising Spend in China Description: Online gaming advertising spend in China stood at US$229

More information

Adobe 2013 Mobile Consumer Survey results

Adobe 2013 Mobile Consumer Survey results Adobe 2013 Mobile Consumer Survey Results Adobe 2013 Mobile Consumer Survey results Using mobile sites, apps, and emerging technologies to build loyalty Contents 1: Survey of mobile users 2: Key insights

More information

The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel

The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel A Forrester Consulting August 2014 Thought Leadership Paper Commissioned By RetailMeNot The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel Table Of Contents Executive

More information

Digital Impact on In-Store Shopping: Research Debunks Common Myths. October 2014

Digital Impact on In-Store Shopping: Research Debunks Common Myths. October 2014 ! Digital Impact on In-Store Shopping: Research Debunks Common Myths October 2014 BACKGROUND We all know that the spread of smartphones and access to online information has changed the way we shop in physical

More information

How To Get A Good Online Shopping Experience

How To Get A Good Online Shopping Experience A UPS CONSULTATION PAPER SEPTEMBER 2013 GLOBAL STUDY A Customer Experience Study Conducted by Contents Welcome to the UPS Pulse of the Online Shopper Global Study... 3 Methodology... 3 Internet Population

More information

Mobile Advertising 2012. Duncan Fisher

Mobile Advertising 2012. Duncan Fisher Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate

More information

mcommerce Mobile strategy for businesses on the go

mcommerce Mobile strategy for businesses on the go Mobile strategy for businesses on the go 1 Contents 3. What is mcommerce? 4. Overview 5. The Smartphone 6. The evolution of mobile shopping 7. Merging of payment worlds 8. Case study: Dermacia 9. Sage

More information

GLOBAL MOBILE MEDIA CONSUMPTION

GLOBAL MOBILE MEDIA CONSUMPTION GLOBAL MOBILE MEDIA CONSUMPTION INSIGHTS FEBRUARY 2013 Contents 1. Foreword 2. Executive Summary 3. Key Findings 4. Mobile is Getting Bigger 5. Introduction 6. General Media Consumption 7. Multitasking,

More information

The Retail Customer Experience Which elements of the shopping experience matter most?

The Retail Customer Experience Which elements of the shopping experience matter most? The Retail Customer Experience Which elements of the shopping experience matter most? September 2015 When it comes to shopping behavior, price is always a key motivator. However, to sustain a customer

More information

A Portrait of Today s Tablet User Wave II

A Portrait of Today s Tablet User Wave II A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based

More information

Importance Of Ecommerce

Importance Of Ecommerce Importance Of Ecommerce $279B US Ecommerce projected to be a $279 Billion industry by 2015 (Forrester) 61% 61% of shoppers begin their research for purchases online (Website Magazine) 53% By 2014, 53%

More information

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014 A Look at User Preferences and Behaviors for Advertiser Opportunities August 2014 Copyright 2014 Burst Media LLC A Look at User Preferences and Behaviors for Advertiser Opportunities Fifty-one percent

More information

Faster ecommerce. ebook. How mobile app speed impacts sales

Faster ecommerce. ebook. How mobile app speed impacts sales Faster ecommerce ebook How mobile app speed impacts sales Table of Contents Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Introduction Retail traffic is shifting to mobile Importance

More information

Understanding women s habits Women s forum - October 13 to 15, 2011

Understanding women s habits Women s forum - October 13 to 15, 2011 Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State

More information

WEBINAR: E-COMMERCE IN VIETNAM - OPPORTUNITIES FOR UK INVESTORS AND TRADERS. Date: 07 th October 2015 Ho Chi Minh City, Vietnam

WEBINAR: E-COMMERCE IN VIETNAM - OPPORTUNITIES FOR UK INVESTORS AND TRADERS. Date: 07 th October 2015 Ho Chi Minh City, Vietnam WEBINAR: E-COMMERCE IN VIETNAM - OPPORTUNITIES FOR UK INVESTORS AND TRADERS Date: 07 th October 2015 Ho Chi Minh City, Vietnam Ricardo Glenn New Busines Director, Kantar Media Vietnam & Cambodia MASTER

More information

IBM Digital Analytics Benchmark. Black Friday Report 2013

IBM Digital Analytics Benchmark. Black Friday Report 2013 Report 2013 1 2 Summary US Holiday shoppers once again shopped online early for the best deals with Thanksgiving Day online sales increasing by 19.7 percent over 2012. This momentum set the stage for a

More information

Business Strategy and Initial Market Assessment for a Retail Company

Business Strategy and Initial Market Assessment for a Retail Company Business Strategy and Initial Market Assessment for a Retail Company 1 Retail Industry According to Hoovers, the internet and mail-order retail industry in the US includes about 20,000 companies with combined

More information

OPTIMIZING OMNI-CHANNEL RETAIL THROUGH END USER EXPERIENCE MANAGEMENT

OPTIMIZING OMNI-CHANNEL RETAIL THROUGH END USER EXPERIENCE MANAGEMENT OPTIMIZING OMNI-CHANNEL RETAIL THROUGH END USER EXPERIENCE MANAGEMENT STRATEGIES & REAL-WORLD CASE STUDIES FOR DRIVING EXCELLENT END USER EXPERIENCE WITH ATERNITY WORKFORCE APM OMNI-CHANNEL RETAILING REQUIRES

More information

Using Mobile Applications to Close The Marketing Loop

Using Mobile Applications to Close The Marketing Loop iapps Technology White Paper WP005#4- January 2012 Using Mobile Applications to Close The Marketing Loop iapps Pty Ltd 3/19 Premier Circuit, Warana, QLD, 4575, Australia T +61 (0)7 5437 8900 F +61 (0)7

More information

Mobile Commerce for Multichannel Retailers

Mobile Commerce for Multichannel Retailers White Paper An Introduction to Mobile Commerce for Multichannel Retailers This paper is written for retailers who have some experience in ecommerce and want to find out more about the growth and opportunities

More information

CUSTOMER! ENGAGEMENT SURVEY RESULTS

CUSTOMER! ENGAGEMENT SURVEY RESULTS CUSTOMER! ENGAGEMENT SURVEY RESULTS July 2011 Table of Contents Introduction Respondent Info 3 6 QUESTIONS: How would you rank an overall customer engagement strategy in comparison to other current priorities

More information

Syniverse E-Book: 2016 Mobile Engagement Trends

Syniverse E-Book: 2016 Mobile Engagement Trends The third party names, marks, and logos used in this e-book are owned by the various respective parties. Syniverse E-Book: 2016 Mobile Engagement Trends Share this E-Book: 2015 was a BIG year for mobile

More information

How Mobile Shopping Drives Omnichannel Conversions

How Mobile Shopping Drives Omnichannel Conversions Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience

More information

US Hispanic Marketing Trends - 2015

US Hispanic Marketing Trends - 2015 US Hispanic Marketing Trends - 2015 May 2015 US Hispanic Demographic segment is fast growing and considered one of the most sought after markets The Hispanic American consumer marketplace is growing in

More information

Click Labs Report: How Retail Leverages Mobile

Click Labs Report: How Retail Leverages Mobile Click Labs Report: How Retail Leverages Mobile Table of Contents: Transforming Retail via Mobile...4 Mobile Apps vs. Mobile-Optimized Websites for Retail...6 How to Leverage Mobile Retail Apps to Increase

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT

More information

Drive Online Sales with Mobile Steven Merckx - Google Benelux Performance Solutions & Innovation

Drive Online Sales with Mobile Steven Merckx - Google Benelux Performance Solutions & Innovation Drive Online Sales with Mobile Steven Merckx - Google Benelux Performance Solutions & Innovation Mobile is boring * 2009: Year of Mobile * 2010: Year of Mobile * 2011: Year of Mobile * 2012: Year of Mobile

More information

Designing a Successful Mobile Strategy

Designing a Successful Mobile Strategy Designing a Successful Mobile Strategy A FunMobility White Paper While many companies today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key

More information

OVERVIEW OF MOBILE PAYMENT LANDSCAPE

OVERVIEW OF MOBILE PAYMENT LANDSCAPE OVERVIEW OF MOBILE PAYMENT LANDSCAPE NEACH FORUM September 10, 2014 Marianne Crowe Federal Reserve Bank of Boston Disclaimer: The views expressed in this presentation are those of the presenter and do

More information

OMNI-CHANNEL NEEDS OMNI-SECURITY

OMNI-CHANNEL NEEDS OMNI-SECURITY OMNI-CHANNEL NEEDS OMNI-SECURITY isheriff RETAIL INDUSTRY WHITE PAPER COPYRIGHT 2015 isheriff, INC. A customer-centric experience that seamlessly connects a company s digital and physical stores and allows

More information

OVERVIEW OF MOBILE PAYMENT LANDSCAPE Marianne Crowe Federal Reserve Bank of Boston NEACH September 10, 2014

OVERVIEW OF MOBILE PAYMENT LANDSCAPE Marianne Crowe Federal Reserve Bank of Boston NEACH September 10, 2014 OVERVIEW OF MOBILE PAYMENT LANDSCAPE Marianne Crowe Federal Reserve Bank of Boston NEACH September 10, 2014 Disclaimer: The views expressed in this presentation are those of the presenter and do not necessarily

More information

The Impact of Tablet Visitors on Retail Websites

The Impact of Tablet Visitors on Retail Websites The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail

More information

From National to Neighbor: How to localize your mobile strategy!

From National to Neighbor: How to localize your mobile strategy! Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy

More information

POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE?

POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? Do you plan to allocate significant marketing dollars to digital next year? Can you identify your prospects and customers across channels? Do you know

More information

India Online Retail Market Forecast & Opportunities 2016

India Online Retail Market Forecast & Opportunities 2016 Brochure More information from http://www.researchandmarkets.com/reports/2103346/ India Online Retail Market Forecast & Opportunities 2016 Description: Many players were trying to revamp the structure

More information

Newspaper Multiplatform Usage

Newspaper Multiplatform Usage Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,

More information

CSMR-WCRE 2014: SQM 2014. Exploring Development Practices of Android Mobile Apps from Different Categories. Ahmed Abdel Moamen Chanchal K.

CSMR-WCRE 2014: SQM 2014. Exploring Development Practices of Android Mobile Apps from Different Categories. Ahmed Abdel Moamen Chanchal K. CSMR-WCRE 2014: SQM 2014 Exploring Development Practices of Android Mobile Apps from Different Categories By Ahmed Abdel Moamen Chanchal K. Roy 1 Mobile Devices are Ubiquitous! In 2014, it is expected

More information

Mobile & shopping on demand. How performance marketing helps mobile redraw the path to purchase. tradedoubler.com

Mobile & shopping on demand. How performance marketing helps mobile redraw the path to purchase. tradedoubler.com Mobile & shopping on demand How performance marketing helps mobile redraw the path to purchase tradedoubler.com Mobile performance marketing channels are transforming the experience of shopping in Europe,

More information

IAB Europe Advertiser Mobile Audit Report. September 2015

IAB Europe Advertiser Mobile Audit Report. September 2015 IAB Europe Advertiser Mobile Audit Report September 2015 Content Introduction Methodology Participating IABs Automotive brands Retail brands Appendix - data tables Introduction There is an increasing opportunity

More information

OPTIMIZING OMNI-CHANNEL RETAIL THROUGH END USER EXPERIENCE MANAGEMENT

OPTIMIZING OMNI-CHANNEL RETAIL THROUGH END USER EXPERIENCE MANAGEMENT OPTIMIZING OMNI-CHANNEL RETAIL THROUGH END USER EXPERIENCE MANAGEMENT STRATEGIES & REAL-WORLD CASE STUDIES FOR DRIVING EXCELLENT END USER EXPERIENCE WITH ATERNITY WORKFORCE APM OMNI-CHANNEL RETAILING REQUIRES

More information

How To Understand The Digital Media Usage Of 2014

How To Understand The Digital Media Usage Of 2014 NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers

More information

Vdopia Mobile Insights

Vdopia Mobile Insights The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural

More information

WHO WHAT WHY CLIENTS CONTACTS

WHO WHAT WHY CLIENTS CONTACTS PRESENTATION FOR: Deveyes Group is an agency established in 2010 for design, development and commercialization of digital solutions. Our team consists of experts working in the field for over 15 years.

More information

THE RISE OF THE MOBILE WORLD

THE RISE OF THE MOBILE WORLD THE RISE OF THE MOBILE WORLD Mobile ad spend will surpass desktop spending in just 3 years. 4/18/2014 The mobile audience continues its rapid growth. 250 200 millions US Smartphone & Tablet Users 207.4

More information

2015 8 TH ANNUAL GLOBAL SHOPPER STUDY. June 2015

2015 8 TH ANNUAL GLOBAL SHOPPER STUDY. June 2015 2015 8 TH ANNUAL GLOBAL SHOPPER STUDY June 2015 2015 Global Shopper Study One of the most important insights from the 2015 Shopper s Study is that in the world of channel convergence, shoppers are demanding

More information