Secure Homes Report Master Licences: VIC No P WA No. SA42314 SA No. ISL NSW No ACT No QLD No.

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1 Secure Homes Report 2013 Master Licences: VIC No P WA No. SA42314 SA No. ISL NSW No ACT No QLD No

2 ANDY ELLIS President Tyco Fire and Security It is important to be armed with the facts about residential security, so you can feel safe in your own home. ADT Security s 2013 Secure Homes Report brings you the latest trends and behaviours towards home security, and reveals public perceptions of safety, privacy, the emotional impact of crime, new technology and more. By understanding the nature of crime and effective protection options, you will be better equipped to enhance the safety of your home and enjoy peace of mind for you and your family. This report has been compiled from online market research panel Pure Profile which conducted this survey of 1500 homeowners and renters around Australia during If you have any questions, please don t hesitate to contact us on , or visit Regards, Andy Ellis President Tyco Fire and Security KEY FINDINGS AT A GLANCE 27% of surveyed residents have been a victim of a break-in 26% were broken into while a family member was at home Despite this, 81% don t believe burglary is a problem in their local area Simple lock and key remains the most popular security method among residents (97%), followed by smoke alarms (69%) which are compulsory throughout Australia Forced entry through a window is the predominant method of break-ins (32%) 76% ask their neighbours to keep an eye on their home while they are away 83% no longer leave a spare key outside the property for visiting family or tradesmen 71% don t investigate or call the police when they hear an alarm go off in their local area. Invasion of privacy (70%) and identity theft (66%) remain key concerns for residents in relation to break-ins 85% believe that posting your whereabouts on social media websites presents a threat to home security 72% would feel safer with CCTV or security cameras in the community

3 26% of burglaries happen while someone is at home Would a crime rate affect where you decided to live? 27% of surveyed residents have been a victim of a break-in, with 12% having experienced a break-in in the last 12 months Disturbingly, 26% were broken into while a family member was at home 19% of Australian residents believe burglary is a problem in their local area 12% of those surveyed experienced a break-in at their current residence 18% have experienced a break-in more than once 85% of those surveyed consider a suburb s crime rate when looking to buy or rent Common methods of break-ins Residents reported forced entry through a window as the predominant method of break-ins (32%) Other break-in methods included forced entry through back door (18%), forced entry through front door (17%), entry through an unlocked window (12%), through garage (7%), or via balcony (3%) Common methods of break-ins 32% 18% 17% 12% 7% 3% Measures taken to protect the home Simple lock and key remains the most popular security method among residents (97%), followed by smoke alarms (69%), guard dog (22%), warning signs/stickers (25%), bars on windows/doors (15%) and motion detecting lighting (26%) Others security measures taken include stand-alone alarm (14%), monitored home alarm system (9%), intercom (8%), keypad entry (7%), CCTV (6%) Roller shutters on windows and doors are increasing in popularity 63% upgraded their home security after becoming a break-in victim Neighbourly behaviour: Keeping home safe while on holidays 72% of those broken into warned their neighbours following the crime 76% ask their neighbours to keep an eye out on their home while they are away on holidays, through tasks such as collecting the mail: this is the most popular method used to ensure security while on holidays Older generations more likely to rely on neighbours (Builders 85%, Boomers 78%, X 75%, Y 70%), whereas the middle generations prefer to organise a house-sitter (X 24%, Boomers 26%, Y 18%, Builders 16%) Other popular strategies to keep the home holiday safe include setting timers to lights and radios (31%), arranging for a house-sitter (22%), lowering landline ringing volume (12%), activating an alarm system (22%) Forced entry through a window Forced entry through back door Forced entry through front door Entry through an unlocked window Through garage Via Balcony

4 Residents are becoming more motivated to invest in home security and protect themselves from crime Residents are relying more on alarm systems to protect their homes while on holidays (an increase from 13% in 2010 to 22% in 2013) 83% no longer leave a spare key outside the property for visiting family or tradesmen, due to fear of it being stolen 20% of the Builder generation still leaves a spare key outside! (Boomers 16%, X 16%, Y 17%) Motivations for investment in electronic security 48% 45% 38% % don t investigate or call the police when they hear an alarm go off in their local area. Generation breakdown of those who don t investigate: Y 77%, X 72%, Boomers 68%, Builders 62% 31% 32% 23% 33% 19% Emotional Impact of Crime Victims of residential crime reported the following emotional impacts: 37% experienced reduced trust levels, 35% anxiety/ stress, 19% had sleeping problems, 11% unable to be at home alone Almost a quarter (23%) of females reported having difficulty sleeping/nightmares after their home was a target of crime, compared with 14% of males Gen Y reported higher overall incidence of emotional impact than other generations: anxiety/stress (Y 54%, X 36%, Boomers 32%, Builders 12%), inability to be at home alone (Y 18%, X 15%, Boomers 6%, Builders 2%), reduced levels of trust (Y 43%, X 35%, Boomers 41%, Builders 24%), Sleeping problems (Y 27%, X 22%, Boomers 15%, Builders 5%) Motivations for investment in home security Trend: residents are becoming more motivated to invest in home security and protect themselves from crime To secure home when residents are absent To improve family safety To protect valuable items Factors for consideration when selecting security options Discount on insurance premium Ease of use was identified as the most important factor when selecting security options (75%), overtaking ongoing costs (58%) which was most important in 2012 Other important factors were suitability for house/installation requirements (38%), maintenance of system (43%), fast alarm response (51%), and use of latest security technology (22%) Men desire the latest technology in home security more than women (24% v 20%) 43% consider a 24/7 monitored alarm system an important factor when selecting a security option The most common motivation for investment in electronic security is to feel confident that the home is secure while residents are not there (45%), 38% to improve family safety, 32% to protect valuable items, and 33% to reduce and discount on their insurance premiums

5 55% believe that security cameras are an effective anti-crime effort in their community New technologies 39% believe a home automation system (control climate, lighting, security and appliances) would improve the value of their home Almost half (58%) would like to have the ability to remotely control their home security system while away from home Gen Y is far more interested in remote control than older generations (Y 68%, X 59%, Boomers 52%, Builders 44%) Community anti-crime efforts 64% believe there should be regulation around where residents can place their own security cameras Concerns about break-ins Invasion of privacy (70%) and identity theft (66%) remain key concerns for residents in relation to break-ins Other major concerns are theft/vandalism to property Violence to family (76%) Baby boomers are most concerned about identity fraud (Boomers 70%, Builders 65%, X 67%, Y 61%) Gen Y, the Facebook generation, are least concerned about invasion of privacy (Y 60%, X 70%, Boomers 76%, Builders 74%) 55% believe that security cameras are an effective anti-crime effort in their community 72% of people would feel safer with CCTV/security cameras in their local community Social media 85% believe that posting your whereabouts on social media websites presents a threat to home security 26% of burglaries happen when someone is at home

6 Inform your neighbours of your holiday plans so that they can keep an eye on your property Every home in every neighbourhood is a target for burglary. Here are some simple tips to help you protect our family and home. Inform your neighbours of your holiday plans so that they can keep an eye on your property and be sure to provide them with emergency contact details. Consider hanging old clothes on the line to give the impression someone is home or not away for an extended period of time. Lower the telephone ringing volume so that it cannot be heard from outside your home and avoid leaving a recorded message indicating that you are away. Make sure you or your children don t reveal holiday plans to strangers or online at websites such as Facebook, Myspace, Twitter or Foursquare. Ensure your house has good exterior lighting; think about installing sensor lights at entry and exit points of the house, as light acts as a deterrent to thieves. If possible, time these outside lights to switch on automatically at night. If you are going away, leave a car in the driveway, if possible, or arrange for a neighbour to keep a car there and move it around from time to time. Consider installing a monitored alarm system. While some people place their faith in an unmonitored alarm in the hope that it will deter intruders, these are unfortunately often ignored by neighbours, especially if they frequently go off. If an alarm system is in place the following additional steps are recommended: Ensure your alarm is in working order and has been serviced within the last 12 months. Advise your security company that you are going away. If you are hiring a house sitter, make sure they know how to use your alarm. ABOUT OUR RESEARCH ADT Security commissioned online market research panel Pure Profile to conduct this survey of 1500 homeowners and renters around Australia during For the purposes of the research, the generations are grouped as follows: Generation Y (born ), Generation X (born ), Baby Boomers (born ) and Builders (born before 1946). ABOUT ADT SECURITY With more than a century of experience and providing electronic security solutions to more than eight million residential, commercial and retail customers worldwide, ADT Security is the world s largest electronic security company. ADT Security s products include alarm systems and integrated security applications that link access control, CCTV, electronic article surveillance and source tagging systems. Whether your home is large or small, we offer a wide range of comprehensive security solutions to suit your needs, application and budget. Ensure you have clear signage indicating that you have an alarm system to deter burglars.

7 We advance safety and security by finding smarter ways to save lives, improve businesses and protect where people live and work. At ADT Security we have made it our business to help safeguard people, property and possessions. As a leading supplier of monitored home security solutions, we provide homeowners a security system to suit their specific needs, application and budget. Our 24/7 monitoring means customers are connected to our Security Response Centre for 24 hour intruder alarm, smoke, panic/duress and personal emergency monitoring. For more information Contact ADT Security on or visit Master Licences: VIC No P WA No. SA42314 SA No. ISL NSW No ACT No QLD No