The Path to Behavioral Marketing
|
|
|
- Jordan Wilkerson
- 7 years ago
- Views:
Transcription
1 The Path to Behavioral Marketing Taming the Complexity of Digital Marketing Tyler Altrup Strategy Solutions Consultant 23 September 2015 Copyright 2015, Oracle and/or its affiliates. All rights reserved.
2 Tyler Altrup, Marketing Strategist EMC Corporation Social Media Analytics Badgeville Gamification Solutions Consultant Oracle Marketing Cloud Strategy Solutions Consultant Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted
3 The Rise of Digital Darwinism Customers Evolve Faster Than Marketing CUSTOMER MARKETING 12% of the Fortune 500 from 1955 still remain there today. Sources: McKinsery and AEI Copyright 2015, Oracle and/or its affiliates. All rights reserved. 3
4 Pre-Determined Journeys Fail to Adapt Fast Enough Only 12% of marketers believe their marketing is real-time enough to drive adequate business results. -EConsultancy
5 What s slowing marketers down? Copyright 2015, Oracle and/or its affiliates. All rights reserved.
6 The Rift Between Digital and Offline Interactions Fractures View of Customer DESKTOP MOBILE APP 11% Marketers who have high confidence in the audience they re targeting. -Nielsen OFFLINE MOBILE WEB Copyright 2015, Oracle and/or its affiliates. All rights reserved. 6
7 The Division Between Anonymous and Known Marketing Data Prevents Relevance 85% Of CMOs say data spread channels prevents crosschannel consistency. - CMO Club Greg Jones, 30, Chicago Past Purchase: Jeans ANONYMOUS KNOWN Copyright 2015, Oracle and/or its affiliates. All rights reserved. 7
8 Companies Lack Centralized Hub to Orchestrate Customer Interactions and Content Across Lifecycle Marketing Agency WEB 93% SOCIAL MOBILE CREATIVE Of marketers have silo d teams and technologies by channels -econsultancy CONTENT SEARCH MEDIA Copyright , Oracle and/or and/or its affiliates. its affiliates. All rights All rights reserved. reserved.
9 Chaotic Ecosystem Overwhelms Marketing Strategy & Planning Total Marketing Tech Landscape size: 1,876 vendors across 43 categories - ChiefMarTec APPS DATA MEDIA Copyright 2015, Oracle and/or its affiliates. All rights reserved.
10 Vision for the Future of Behavioral Marketing Connect Online and Offline Interactions to One Customer Tie interactions to one customer across all devices and channels Bridge Anonymous and Known Marketing Connect all proprietary and 3 rd party data to increase relevance Adapt with Behavior- Based Orchestration Empower the customer to dictate their own path Copyright 2015, Oracle and/or its affiliates. All rights reserved. 10
11 Connect with Individual Customer Across Channels & Devices Desktop Mobile Web Identity Graph Purchase or CRM Data Mobile Apps Social Copyright 2015, Oracle and/or its its affiliates. All All rights rights reserved.
12 Connect Data: Bridge Known and Anonymous Marketing Data Transform owned and third-party data into actionable audience Offline Past Purchase Data Buying Propensity Lifetime Value Trade Shows Purchases & Transactions Web Commerce Sales CRM Marketing CRM Point-of-Sales Owned Digital Channels Website Engagement Marketing Social Data Mobile Apps/Web Third-Party Data Intent Geography Interest & Lifestyle Branded Demographic Copyright 2015, Oracle and/or its its affiliates. All All rights rights reserved.
13 Connect Data: Analyze Ideal Audience and Demonstrate Marketing s Value Across Channels Model your ideal audience and measure how their engagement drives conversions Audience Analytics Cross-Channel Insight Copyright 2015, Oracle and/or its affiliates. All rights reserved. 13
14 Create Engagement: Deliver Relevant Content Across Lifecycle Listen to your audience and engage them with relevant content across marketing channels Copyright Copyright 2015, Oracle 2015, and/or Oracle its and/or affiliates. its affiliates. All rights reserved. All rights reserved. 14
15 Orchestrate Experience: Let Customers Dictate Their Own Path Adapt to individual customer behaviors and real-time interactions NEXT STOP Purchased Online Send Campaign Any Preference Switch In-Store Send Push Notification Copyright 2015, Oracle and/or its its affiliates. All All rights rights reserved.
16 The Next Wave of Behavioral Marketing Understanding behavioral types to deliver relevant experiences Bartle Playnomics Kim Lazzaro Copyright 2015, Oracle and/or its affiliates. All rights reserved.
17 What does this mean for marketers? Copyright 2015, Oracle and/or its affiliates. All rights reserved.
18 The Era of the Digital Marketing Silo is Over A new era will value new skills Analytical Rigor A scientific, datadriven approach to marketing decisions Behavioral Psychology A deeper approach to understanding and managing customer experiences Copyright 2015, Oracle and/or its affiliates. All rights reserved.
19
The Marketer s Dilemma
The Marketer s Dilemma For Love or Money Jocelyn Brown Senior Director, Market Readiness Oracle Marketing Cloud January 19 th, 2016 Copyright 2015, Oracle and/or its its affiliates. All All rights reserved.
Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers
Digital Messaging Platform Digital Messaging Platform AgilityHarmony Orchestrate more meaningful relationships between you and your customers By marketers for marketers Epsilon Agility Harmony brings together
ORACLE SOCIAL MARKETING CLOUD SERVICE
ORACLE SOCIAL MARKETING CLOUD SERVICE KEY FEATURES Universal navigation between all social marketing functionality Single-platform management for Facebook, Google+, Twitter and other social communities
Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack
Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack Signal Cross-Channel Marketing and Technology Survey September 2014 Page 3 Page 4 Page 5 Page 6 Page 15 Page 18 Page
The Digital Transformation
The Digital Transformation Driving Multichannel Engagement in Life Sciences with Oracle Marketing Cloud Peter Rojas Sr Director Life Sciences Marilyn Cox Marketing Principal - Industry Center of Excellence
Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce
Beyond CRM: a new era for Customer Engagement SAP hybris - Customer Engagement & Commerce Enrico Manzi VP Business Development CEC EMEA Lisbon, November 4 th 2015 Agenda Our World Addressing the change
Drive growth. See results. Performance Marketing Services Overview
Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands
Customer Centric Banking. June 2014, IBU Banking, SAP
Customer Centric Banking June 2014, IBU Banking, SAP EMPOWERED CUSTOMERS ARE 79% 53% 59% Digitally Connected of customers spend at least 50% of total shopping time researching brands online. Socially Networked
Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models
Three powerful analytics use cases for Customer Link 1 How linked data powers smarter analytics and better predictive models 0123 4567 8901 2345 The power of linked data When it comes to adopting new tech
What s New in Analytics: Fall 2015
Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest
The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting
The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands
Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud
Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the
The new driving force of data-driven marketing
Oracle Data Cloud @OracleDataCloud The new driving force of data-driven marketing Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on
Audience Management & Targeting
Audience Management & Targeting For Marketers A Dean Media Group Solution What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform
The Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
Social Media Analysis and Audience Engagement
Solution in Detail Media and Marketing Executive Summary Contact Us Social Media Analysis and Audience Engagement Analyze Social Media and Engage Customers Audience Engagement Consumer Experiences Social
Personalization is a hot topic among digital marketers
Personalization is a hot topic among digital marketers today and for good reason. Customers are bombarded by far more marketing messages than ever before across a broader breadth of channels. Fortunately,
LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE
Copy right 2012, S AS Ins titute Inc. A ll rights reserve d. LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE ASEAN BANKER FORUM 2014 MARK ESCAURIAGA MARK.ESCAURIAGA@SAS.COM Copy right 2012,
What s New in Analytics: Fall 2015
Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest
The Customer Experience Revolution
The Customer Experience Revolution 1 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 The following is intended to outline
Case Study & POC & Demos Information
Case Study & POC & Demos Information Type: Case Study Name: Multichannel Campaign Management (MCCM) Description: The IBM Company seeks, as vendor, through the multichannel campaign management (MCCM) services,
People-Focused Marketing At The Speed Of Today s Connected Consumers Engage your Audience with Real-Time Context and Relevance
A Forrester Consulting Thought Leadership Paper Commissioned By Criteo February 2016 People-Focused Marketing At The Speed Of Today s Connected Consumers Engage your Audience with Real-Time Context and
Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement
Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1
Adobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
Cautionary Statement Regarding Forward-Looking Statements
Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing
Optimize Omnichannel Engagement With Actionable Consumer Insights
Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16
POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE?
POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? Do you plan to allocate significant marketing dollars to digital next year? Can you identify your prospects and customers across channels? Do you know
4How Marketing Leaders Can Take Control of Data for Better
Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform
MODERN MARKETING ESSENTIALS GUIDE. MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing
MODERN MARKETING ESSENTIALS GUIDE MOBILE MARKETING A Prescriptive Guide Fortified to Build Stronger Marketing INTRODUCTION The sheer volume of marketing information available today is nearly impossible
Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members
Why Traditional ESPs Aren t Cutting It for Email Marketers Results of an Adobe Study Conducted Across DMA Members Why Traditional ESPs Aren t Cutting It for Email Marketers Table of contents 3 Email marketing
Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer
A Forrester Consulting October 2014 Thought Leadership Paper Commissioned By Oracle Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer Table Of Contents
«How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement
«How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement Leaders will take a systematic and integrated approach to drive enterprise
Choosing A Customer Data Platform
Choosing A Customer Data Platform Learn what makes a CDP work and how it can bring customer-driven marketing benefits to your marketing team. The Customer Data Platform Built for Marketers TABLE OF CONTENTS
4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders
2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put
Transforming Business Processes with Agile Integrated Platforms
Transforming Business Processes with Agile Integrated Platforms SPRING 2015 Sponsored by SAP Technology Business Research, Inc. Technology changes, but the needs of business do not. Integration is essential
2%INCREASE 66%INCREASE. Boylesports, winning through marketing.
Boylesports, winning through marketing. Top Irish bookmaker masters cross-channel marketing and personalized customer communications with Adobe Campaign. Adobe Campaign had by the far the richest capabilities
Leverage Insights. Ignite Brand Engagement.
Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers
Agenda Overview for Marketing Management, 2015
G00270720 Agenda Overview for Marketing Management, 2015 Published: 18 December 2014 Analyst(s): Richard Fouts Increased participation in strategic business decisions and an evolving organization put new
The B2B customer community Part of Deloitte s Colingo proposition. Deloitte Digital Copyright 2014 Deloitte Digital LLC. All rights reserved.
The B2B customer community Part of Deloitte s Colingo proposition Deloitte Digital Copyright 2014 Deloitte Digital LLC. All rights reserved. Contents 1. About Deloitte Digital 2. About Hub 3. Technical
Marketing solutions experts dedicated to developing a host of offerings for credit unions
Marketing solutions experts dedicated to developing a host of offerings for credit unions 1 Today s Discussion Latest tools and best practices that leverage the power of dynamic data to improve marketing
GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty
GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching
The Path to Building Lifetime Customers. Lars Birkholm Petersen Global Director, Business Optimization Services Lpe@sitecore.net / @LarsBirkholm
The Path to Building Lifetime Customers Lars Birkholm Petersen Global Director, Business Optimization Services Lpe@sitecore.net / @LarsBirkholm Reality? 2 Common Marketing Today How We Digitally See Our
Agenda Overview for Digital Commerce, 2015
G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.
actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap
actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing
Agenda Overview for Multichannel Marketing, 2015
G00271717 Agenda Overview for Multichannel Marketing, 2015 Published: 19 December 2014 Analyst(s): Adam Sarner, Jennifer S. Beck Multichannel marketing is where content and context meet and where brand
DATA AND TECHNOLOGY SERVICES
DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing
SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer
SAP's Strategy and Roadmap for Cloud for Marketing How Customers Benefit from Adopting Cloud to Empower the Modern Marketer Oliver Conze, Global VP Product Management, SAP June 3, 2014 @oliverconze Legal
Digital Transformation in Germany
Silver sponsor of the study: Changing marketing and IT strategies Executive Summary Background The way enterprises interact with their customers is currently undergoing a massive change: Digital technologies,
Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend
Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from
Marketzone. campaigns that may or may not be working. Marketers today live in the world of the always-connected customer
marketzone Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world
Introduction. External Document 2015 Infosys Limited
Digital Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI. Introduction
Pega Sales Automation for Insurance
Pega Sales Automation for Insurance Release Notes 7.13 Overview Pega helps carriers meet the competition head on by accelerating agent channel production and ensuring that agents are poised to sustain
Build Your Brand and Increase Revenue Through Digital Channels
SAP Brief Adobe Experience Manager from SAP Adobe Target from SAP Adobe Analytics from SAP Objectives Build Your Brand and Increase Revenue Through Digital Channels Engage customers with personalized content
Gain a new perspective on your digital customer experience and get closer to what matters
Gain a new perspective on your digital customer experience and get closer to what matters Redesigning the way companies work and engage customers and employees in the digital world. What if you could actually
Data Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.
Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers
How to Better Optimize Your CRM and Find High Potential Auto Shoppers Best Practice for Automotive Marketers Auto marketers can better identify best customers hidden within their Customer Relationship
Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans
Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential
Marketing Report 2015
The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow
THE FUTURE OF RETAIL HAS ARRIVED. RAZORFISH AND ADOBE PRESENT RAZORSHOP: A SEAMLESS, DIGITALLY ENABLED IN-STORE CONTENT AND COMMERCE EXPERIENCE.
THE FUTURE OF RETAIL HAS ARRIVED. RAZORFISH AND ADOBE PRESENT RAZORSHOP: A SEAMLESS, DIGITALLY ENABLED IN-STORE CONTENT AND COMMERCE EXPERIENCE. DIGITAL HAS FOREVER CHANGED THE WAY PEOPLE SHOP. Online
Digital Campaign Management and Localization
Digital Campaign Management and Localization Winning the Attention Game for Global Audiences By Benjamin B. Sargent and Rebecca Ray November 2015 Digital Campaign Management and Localization Benjamin B.
The Future of Marketing Platforms. 2012 IBM Corporation
The Future of Marketing Platforms Agenda Introduction of IBM Smarter Commerce Today s marketing challenges IBM s solutions for marketing Smarter Commerce can help transform every phase of the commerce
MODERN MARKETING ESSENTIALS GUIDE DATA MANAGEMENT A Prescriptive Guide Fortified to Build Stronger Marketing
MODERN MARKETING ESSENTIALS GUIDE DATA MANAGEMENT A Prescriptive Guide Fortified to Build Stronger Marketing INTRODUCTION The sheer volume of marketing information available today is nearly impossible
Using Email Data to Find New Customers. Andrew Howe, Sales Director UKI, Teradata Interactive February 26 th, 2015
Using Email Data to Find New Customers Andrew Howe, Sales Director UKI, Teradata Interactive February 26 th, 2015 About Teradata Interactive Vision To enable our customers to collect and use data to improve
Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė
Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics Prof.dr. Dalia Krikščiūnienė Microsoft AX Dynamics- marketing module ERP in cloud Industry trends for ERP
Wearable Technology Survey
Wearable Technology Survey Wearable Tech Survey Section 1.0: What impact will wearable technology have on customer engagement? Brands understand the consumer is empowered with the ability to influence
White Paper. Real-time Customer Engagement and Big Data are Changing Marketing
Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed
Mobile Marketing Strategies
INTRODUCTION Your customers are using mobile as an integral part of their everyday lives, and as a marketer, you need to get on board. But, not every mobile marketing activity is going to make sense for
OPENING THE BLACK BOX
OPENING THE BLACK BOX Programmatic campaign transparency comes to light Principal Authors: Shachar Radin Shomrat Chief Marketing Officer Harel Amir SVP Customer Success March 2014 Table of contents Introduction
Oracle Retail Customer Engagement Cloud Services
OR A C L E D A T A S H E E T Oracle Retail Customer Engagement Cloud Services Oracle Retail Customer Engagement Cloud Services is a suite of integrated cloud services designed to drive incremental revenue
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity
1Targeting 2. 4Analysis. Introducing Marketing Automation. Best Practices for Financial Services and Insurance Organizations.
Introducing Marketing Automation Best Practices for Financial Services and Insurance Organizations 5 Marketing Technology 1Targeting 2 Engagement 4Analysis 3 Conversion 1 Marketing Automation = Marketing
Measurement A Marketer s New Toolkit
Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours
Transform how government engages with customers through digital experiences
Transform how government engages with customers through digital experiences The digital landscape is constantly evolving, and these changes offer agencies new ways to deliver services more cost-effectively,
Digital Analytics Checkup:
Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,
How the right CXM solutions deliver better customer experiences
The Right CXM Solutions Nurture Better Customer Experiences 1 How the right CXM solutions deliver better customer experiences www.kentico.com 2 The Right CXM Solutions Nurture Better Customer Experiences
Accelerate Your Transformation: Social, Mobile, and Analytics in the Cloud
IT Transformation the way we do it Accelerate Your Transformation: Social, Mobile, and Analytics in the Cloud Take on the Future of Enterprise Technology, Today Current trends in Corporate IT have caused
Data Ownership Overview: Using omni-channel data to connect one-on-one with customers
: Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with
MARKETO VS. HUBSPOT HIGH LEVEL DIFFERENTIATION
MARKETO VS. HUBSPOT HIGH LEVEL DIFFERENTIATION Selecting the right Marketing Automation solution for your company is critical. But with so many marketing solutions out there, what functionality should
THE DIGITAL ADVANTAGE
We optimizing under-performing interactive and multimedia assets, with the intention to uncover hidden branding and profit opportunities. Our value is in our ability to strategically execute against our
SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH
SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing
Sitecore Experience PlatformTM. Know every customer. Shape every experience.
Sitecore Experience PlatformTM Know every customer. Shape every experience. Because you need to own every experience The Sitecore Experience Platform TM Know every customer How do you treat millions of
INTRODUCTION. In this ebook you will learn:
INTRODUCTION Since the introduction of the iphone in 2007, smart phones, tablets, and mobile devices have permeated all aspects of our lives. These devices bring communication, commerce, and interaction
Advertising Automation SOFTWARE OVERVIEW
Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic
LionShare knows the Landscape
LionShare knows the Landscape LionShare has a long-standing commitment to the health care industry. For more than 20 years we have partnered with hospitals and health systems across the country to make
Inbound & Outbound Marketing
Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display
Bridging the Data Gap Between Television and the Internet
CASE STUDY Bridging the Data Gap Between Television and the Internet Turn used its own industry-leading digital marketing platform to drive an innovative multi-channel campaign. January 2013 Bridging the
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT
CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed
Multichannel Marketing:
White Paper Multichannel Marketing: Connecting with Customers Across Channels This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica Corporation
Software and Data Are Reshaping the Advertising Market
THOUGHT LEADERSHIP Software and Data Are Reshaping the Advertising Market APR 2016 Scott Denne, Analyst Matt Mullen, Senior Analyst, Social Business The growth of digital media and mobile connectivity
Customer Activation. Marketing with a Measurable Purpose
Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer
BUILDING BRIDGES TO THE PROMISED LAND: Big Data, Attribution & Omni-Channel. A CMO Perspective. A Joint Study by The CMO Club and Visual IQ, Inc.
BUILDING BRIDGES TO THE PROMISED LAND: Big Data, Attribution & Omni-Channel A CMO Perspective A Joint Study by The CMO Club and Visual IQ, Inc. Driving Brilliant Cross Channel Performance TM TABLE OF CONTENTS
OMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
Turning Big Data into More Effective Customer Experiences. Experience the Difference with Lily Enterprise
Turning Big into More Effective Experiences Experience the Difference with Lily Enterprise Table of Contents Confidentiality Purpose of this Document The Conceptual Solution About NGDATA The Solution The
Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper
June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable
Driving Marketing ROI with Data Integration
Driving Marketing ROI with Data Integration Presenters Neil Hoyne Head of Customer Analytics Google Michael Loban CMO InfoTrust, LLC mloban@infotrustllc.com What s on the agenda? Analytics Premium Google
Software Enabled Creative Destruction. Jason Jackson, Field CTO, Pivotal
Software Enabled Creative Destruction Jason Jackson, Field CTO, Pivotal A New Era Begins Digital Transformation Jason K Jackson CTO Asia Pacific & Japan @jasonkjackson A new era begins at the demise of
Customer Engagement Platform. Engage your audience in cross-channel conversations
Customer Engagement Platform Engage your audience in cross-channel conversations Customer Engagement Platform Engage Audiences Across Web, Email, Mobile and Social Today audiences are crossing digital
Enterprise Marketing Management (EMM)
IBM Software Thought Leadership White Paper Enterprise Marketing Management Today s empowered customer puts marketing to the test Enterprise Marketing Management empowers marketers 2 Contents 2 Businesses
Global Insights on Succeeding in the Customer Experience Era. Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Global Insights on Succeeding in the Customer Experience Era 1 Contents Introduction 3 Methodology 4 Executive Summary 6 Findings 7 Our Take 16 Industry & Regional Appendix 18 2 Introduction Today s consumers
5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY
5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience