Safe Harbor Statement

Transcription

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2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 2

3 Social Marketing Roadmap November 2015 Execute consistent, integrated social marketing strategies across your global brands Copyright 2014, Oracle and/or its affiliates. All rights h ttp://oracle.com/social 3

4 Oracle Social Cloud: Key Differentiators Comprehensive Platform, Modern User Experience Deeper Insights and Precise Market Data Business Impact Holistic Enterprise Approach Modern role- based UX Modern Customer Engagement for social, service and marketing From PaaS to SaaS Eliminates Dirty Data for Precise Insights Widest data sets from public, anonymous, and private sources In- context insights Most comprehensive customer profile Social attribution for all channels Social ROI for business results Leverage critical marketing data for CX Global UI, Advanced Listening, Data Sources Innovation with CX Apps and Beyond Partner Marketplace 4

5 Oracle Social Cloud: Latest Enhancements & Innovation Listen and Engage Innovation New Languages & Sentiment Listen Source Filtering Emoji listening Custom Indicators Column- based modular Engage Custom Data Source Analyzer Topic Alerts Integrations and Extensibility Twitter Partnership for Enriched Data Social Service Enhancements DLT (social attribution) across CX Targeted Social Commerce Responsys Integration Data Cloud Integration Development Platform API 5

6 Oracle Social Cloud: Latest Enhancements & Innovation User Centered Design New Calendar Social Intelligence Center Message Monitor & Quick Post Custom Analytics Mobile App Enhancements Social Station Paid Media Capabilities Partner Brand Networks Custom Audience and Lookalike Audience New Network Support LinkedIn Instagram Weibo 6

7 Social Marketing Calendar 2015 Roadmap H1 R1 - Released H1 R2 Released H2 R1 - Released H2 R2 Enhance Best- of- Breed Social Capabilities Workflows in Calendar LinkedIn analytics Mobile app Short URL support Facebook Enhanced Video Support Owned channel indicator and sentiment Additional Twitter and Facebook owned Tumblr Publish and Analytics Facebook Page Tagging enrichment (beta) channel analytics Column- based response UI (GA) Social Intelligence Center enhancements Column- based response UI (beta) Mobile publishing to LinkedIn Publishing performance improvements Build a Global Product Weibo publish and response UI internationalizationfor Indonesian, Hindi, Malay, Thai Integrate Seamlessly with Oracle Applications and CX Suite WeChat response Developer Platform release (publish and Responsys integration Enhanced Engage metadata integration Developer Platform (GA) response API) (beta) with Oracle Service Cloud 7

8 Social Marketing Calendar 2016 Roadmap H1 R1 H1 R2 H2 R1 H2 R2 Enhance Best- of- Breed Social Capabilities Facebook unpublished posts response Suggesting posts across bundles Tag/Campaign Performance Analysis Accessibility conformance Instagram analytics oworkflow improvements Integration with Rules Engine Google+ response Emoji Support in Publish and Engage oenhanced platform- wide asset manager Enhanced Engagement Analysis Platform performance improvements Competitive comparison tool partner Internal employee and influencer Post insights and content curation Modular Prebuilt Dashboards amplification (integration) enhancements Mobile app analytics Twitter publishing enhancements Pinterest publishing Publishing post grid enhancements Build a Global Product Enhanced SSO support with SAML WeChat publish and owned- channel analytics Integrate Seamlessly with Oracle Applications and CX Suite Enhance Custom Audience with Onramp Oracle Content Marketing enhancements Bi- Di Support for Arabic and Hebrew UI OSN Integration (beta) Enhanced Digital Targeting with ODC Deeper Audience Insights with ODC Content Management Integration (Compendium and Doc Cloud) OSN integration (GA) 8

9 Social Marketing Roadmap 2017 and Beyond Unscheduled/Beyond Enhance Best- of- Breed Social Capabilities Additional Paid Media partnerships Owned/Public Analytics Data Full Integration Pinterest response 3 rd party modular app integrations Build a Global Product Youku/Tudou social network LINE social network response Integrate Seamlessly with Oracle Applications and CX Suite Taleo/Select Minds Integration New Social ROI Measurement Buy- Through Rate for Social activity with ODC Social Profile Enrichment with ODC Enhanced Commerce Analytics Social Analytics Support for ODM 9

10 APPENDIX Prior Year 10

11 Social Marketing Prior Year 2014 H H R1 - Launched R2 - Launched R1 - Launched R2 - Launched Enhance Best- of- Breed Social Capabilities Enhanced Workflow and Automation for Publish and Engage with a new collaboration center, enhanced notifications, audit trail Mobile app for Publish, Engage Publish support for FB Unpublished post Improved management for Listen and Engage Topics Enhanced Facebook and Twitter messaging support Enhanced Engage analytics Publish support for LinkedIn G+ enhancements with photo Enhanced Analytics UI and additional response analytics Paid Media partnership with support for Facebook and Twitter Engage access for SM customers Engage full text search LinkedIn response Mobile app response enhancements New Content Calendar UI with import capability Enhanced Analytics support for Twitter, YouTube and LinkedIn Social Intelligence Center view Quick Post Module Suggested/Curated Content module Enhanced Twitter message support Bulk response actions Team Assignment in Engage Enhanced Response Automation Content Curation/Suggestion module Instagram comment response Enhanced Publishing Capability for Facebook unpublished posts Twitter response enhancement Build a Global Product Mobile app available in 25 languages Integrate Seamlessly with Oracle Applications and CX Suite Publish integrations with Eloqua Enhanced Service Cloud Integration Custom Audiences integration with Commerce Initial BlueKaiintegration 11

12 Social Marketing Prior Year 2013 H H R1 - Launched R2 - Launched R1 - Launched R2 - Launched Enhance Best- of- Breed Social Capabilities Enhanced UX Enhanced Workflow and Automation Enhanced Workflow and Automation for Enhanced Facebook Media & Custom Workflow & Automation Publish full post Listen Publish and Engage with a new Audience management editing and enhanced user profile management collaboration center, enhanced Enhanced Publish web analytics tracking FB Photo Albums Enhanced Publish support for Twitter notifications, audit trail with configurable meta data enabling One click promotion with Facebook Photos more granular reporting on social Media Content and Apps Twitter Live module interactions YouTube Analytics Shop enhanced social data and mobile buying UI Build a Global Product Available in 30 languages Integrate Seamlessly with Oracle Applications and CX Suite Shop integration with ATG CRMOD Campaigns Eloqua Campaigns and integration with Facebook Custom Audience integrations Siebel Lead Capture Module Siebel CRM CRMOD Lead Capture Module Publish with Eloqua campaigns Eloqua Social Digital Body Language 12