Global Market and Supply Chain Challenges from a Manufacturing Company s Point of View Dr. Stefan Hartung, Robert Bosch GmbH, Power Tools
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1 from a Manufacturing Company s Point of View Dr. Stefan Hartung, Robert Bosch GmbH,
2 The Bosch Group Home of Structure of the Bosch Group Bosch Group Sales: 38.2 bn euros 1) Associates : 270,687 Automotive Technology Sales: 21.7 bn euros Share of sales: 57% Industrial Technology Sales: 5.1 bn euros Share of sales: 13% Consumer Goods and Building Technology Sales: 11.3 bn euros Share of sales: 30% 1) including other 2
3 Global Market and Challenges More than 100 new Products in 2010 Selected new Products 3
4 More than 32 million Bosch each year A Bosch Power Tool is purchased worldwide every second Users 150 million professionals 195 million do-it-yourselfers 180 million garden owners 4
5 Markets shifting to Emerging Countries Regional Shares of the Market Asia Pacific Latin America Africa / Middle East North America 22% 32% Europe 5
6 External Challenges on today s Significant Changes in Business Environment Availability Costs Capital employed 6
7 PT Excellence covers various fields Working fields to achieve excellent Management Supply Chain Strategy Key Performance Indicators Logistics (S M D) IT-Systems Crossfunctional Performance Management & Improvement Logistics organization Competence management Integration Value stream design SC results Robust Flexible Effective Efficient Adaptive = Business driver/enabler 7
8 Demand Changes drive increased Collaboration Challenges and Working Areas of Integration Logistics (S M D) IT-Systems Supply Chain Strategy Key Performance Indicators Crossfunctional Performance Management & Improvement Logistics organization Integration Value stream design Challenges Direct delivery to professional and private users increasing Volatility of demand Competence management Integration Customer collaboration: understand demand and improve collaborative planning and forecasting Supplier collaboration: improve planning with suppliers; support supplier capability; increase reliability and flexibility of supplies 8
9 Manufacturing Footprint Options change Challenges and Working Areas of Value Stream Design Logistics (S M D) IT-Systems Supply Chain Strategy Key Performance Indicators Crossfunctional Performance Management & Improvement Logistics organization Integration Value stream design Challenges Local for local manufacturing Long transport lead times Competence management Value stream design Analyse and revise sourcing options (regional versus overseas, own manufacturing versus buy-out) Optimize lead times and increase plant flexibility 9
10 Excellent Global Processes require Qualification Challenges and Working Areas of Qualification Logistics (S M D) IT-Systems Supply Chain Strategy Key Performance Indicators Crossfunctional Performance Management & Improvement Logistics organization Integration Value stream design Challenges High process standards are required by customers Qualification levels vary Competence management Competence management Define standard roles and their competence requirements Identify competence needs and assign development plans Build-up Academy to provide standard training worldwide, supported mainly by internal trainers 10
11 Summary Consequent market and customer orientation remains a key success factor in supply chain excellence Backbone to every successful supply chain management are KPI Lean Operations Process competence Changing conditions require constant adaptation of SC: Pursue the right development activities Exploit the potential of upcoming trends Apply integrated SC approach from supplier to customer 11
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