Non-Profit Marketing Services

Transcription

1 Non-Profit Marketing Services This Packet Includes: Services Overview Package Options & Pricing Non-Profit Marketing FAQ s Non-Profit Add On s About Us

2 SERVICE OVERVIEW MARKETING SOLUTIONS FOR NONPROFIT Marketing is essential to ensure the advancement of your organization's goals. With the right marketing methods, your non profit will be able to increase donations, target the right audience through multiple channels, develop your organization's image and create awareness of your mission and services. CharityNet USA has identified multiple key nonprofit marketing strategies to help "spread the word" and showcase your organization's services or needs. Our essential marketing initiatives and solutions can help you to start generating interest in your nonprofit activities or fundraising events. Some of our nonprofit marketing services include: Newsletter Development: Form better relationships by keeping ongoing communication with all of your constituents, donors and volunteers via , the number one activity of Americans. Brochures, Flyers, Post Cards and more: Distribute information about your organization's services to your constituents, potential volunteers and donors. We can develop many types of marketing pieces for any event. Branding: Develop and use a branding strategy that will seamlessly integrate with all of your marketing material and website into one cohesive brand image. Press Release Writing & Distribution: Allows you to share something newsworthy about your organization to reach the local media and generate more awareness of your organization to potential donors and volunteers. Blog Setup & Training: An organizational blog can help communicate your vision and build credibility that inspires people to action. Social Media: Build a loyal fan base and spread the word about your nonprofit organization in a cost effective way. Mobile Marketing: This is a new and effective way to reach a growing target of young active and socially minded population group with smart phones. Text to give is a fast growing and popular fundraising strategy. Cause Marketing: Developing corporate sponsorship programs or cause related marketing with local companies can create awareness of your services and needs plus generate high significant donation amounts. The above marketing initiatives for nonprofits may seem challenging, and you're right! This is why you need professional help. For our clients we start with a marketing consultation and then develop a customized approach to building a successful marketing strategy. Best of all we can help with fundraising and easy pay options to make it easy to start.

3 Non-Profit Marketing Services Marketing Package Basic Marketing Consultation & Plan Press Release Write-Up + Distribution Online Newsletter Design (2Hrs) Newsletter EBlast Social Network Setup (1) Total: $399 Marketing Package Value Marketing Package Basic+ Build Social Media Fan Base Setup Add l Social Network (2) Add l Newsletter Eblast Total: $699 Marketing Package Plus Basic Marketing + Value Package + Press Release Distribution (100 Sites) Newsletter Blast Pinterest Picture Board QR Codes (Mobile Bar Code) Total: $999 Marketing Maintenance Fees Weekly Maintenance 2 hrs p/wk $99.00 Weekly Maintenance 5-6 hrs p/wk $299.00

4 SEO & Marketing SEO Package Starter Basic Website SEO Review Search Engine Submission Blog Implementation Blog Development SEO Package Basic Starter Package + Additional Social Media Setup (Strengthen SEO) Keyword & Competition Research Directory Registration (40) Total: $149 Total: $399 SEO Maintenance Fees SEO Maintenance ($149 Mo. 6 Mo) $ SEO Maintenance ($299 Mo. 6 Mo) $ SEO Maintenance ($499 Mo. 6 Mo) $499.00

5 Non-Profit Add Ons Twitter Fan Base 1000 Followers $ Facebook Biz Landing Page $99.00 LinkedIn Biz Product Page (1) $99.00 Social Media Network Blast $ Blast Template Setup + Links $ Blast (Subsequent) $79.00 Blog Development w/ SEO (ea) $ Blog Development Additional (ea) $ Press Release $ Google Analytics Set Up $99.00 White Paper Article (1000 Words) $ White Paper Online Submission $89.00 White Paper Web Lead $ Drip Marketing - Campaign Setup $ Website Lead Capture $ Website Pop-up $ Login & Reg User Page $ Meetup Group Setup $ Webinar (1 Hr) $ Webinar Presented $ Webinar Development $ Youtube Acct Setup + 1 Video Upload $ Vimeo Acct Setup + 1 Video Upload $99.00 Online Video Development $ Animation Video $ Live HD Video $ PPC - SEM (1 Acct Set Up) $ PPC - SEM (2 Acct Set Up) $199.00

6 Non-Profit Marketing FAQ Q. Why is marketing important to my nonprofit organization? A. Marketing is one of the most important aspects of growing your nonprofit organization and is an investment that will pay for itself over and over again. It is important to establish a presence in the community you serve in order to recruit clients and, perhaps more importantly, donors. Q. Does every company have to brand itself and/or its products? A. This depends on whether or not you want customers to identify your product with something they will remember. (Most usually do) Brands are nothing more than a set of associations that, if properly communicated, will result in potential customers associating a message with the product; which in turn results in more sales. Q. How many social networking sites should my nonprofit organization use to start out with? A. While there are hundreds, if not thousands, of social media sites out there, it's impossible to use them all. Generally, it's more effective to use a small number at first and be active on those sites. You don t want to take on more than you can handle; social networking sites are only as effective as you make them. If you can devote enough time, we would suggest using 5, but if your time is limited, we would suggest starting with only 1. Both our package of 1 and 5 social networking sites include training. Q. What are the best ways to market/promote my special event or grand opening? A. There are a variety of ways you can market a special event or a grand opening, some of these include: a press release, an newsletter for your subscribers, social networking event announcements, postcards, flyers and more.

7 Q. Why is my press release limited to 400 words? A. 400 words for the maximum length of a press release is the standard limit for many newswires and is often the preference for members of the associated press. Since press releases focus primarily on the most important information and little "fluff', it is not a problem to write a complete, newsworthy release with all the facts in under 400 words. Therefore, we recommend not exceeding 400 words. Should you have a ground-breaking event or huge announcement, we can write an extended release for an additional charge. Q. Am I able to make revisions to my design? A. Most clients provide us with some text and general information about what they want. The designer will select appropriate pictures, colors and layouts. Once a sample is created, the designer will forward a copy to you for approval or revisions. Q. Do you sell opt-in lists with the campaigns that you create? A. No, we do not sell "opt-in" lists. Sending any bulk to a purchased "opt-in" list is guaranteed to get you in trouble for spamming. Since none of the addresses on the purchased list consented to receive bulk s from you, it is technically never an "opt-in" list that you are purchasing. Q. What is the difference between a Sponsored Listing and a Free Listing on Google and how do I use them? A. Google will list two different type of results. The first results you see are usually the sponsored listings, people who have paid for the top spots for those keywords. Sponsored listings can be achieved through a Google AdWords PPC campaign. After that, the free listings are shown. These websites have been listed here by relevancy, page rank and traffic determined by the search engines. Getting listed in the free listings requires Search Engine Optimization of your website. Q. How long does it take to see results for the internet marketing and SEO campaigns I will purchase? A. Measuring the success of any internet marketing campaign can take time and patience. As with most marketing campaigns, you should engage in activity at all times and monitor that activity.

8 About Us Our Mission Founded in 2004 and headquartered in Orlando, FL, ChairtyNet USA serves as a one-stop resource center for startup, small and mid-size businesses nationwide. Expanding from a one product one owner company in 2004, to currently offering over thirty products and services, ChairtyNet USA understands what it takes to grow a business from the ground up. Now, we are leaders in the industry, with a satisfied client base of over 12,000 and growing. Today, non-profit owners are looking to start or grow their own business turn to us for assistance with their business needs. From incorporation, business plan development and certification to accounting, web design, marketing and everything in between, we work to get our clients the most out of their business model. At CharityNet USA, our goal is to help non-profit organizations succeed, even after their services are completed. In addition to the featured business services, we offer free tools and resources to provide ongoing support for every client. Our company is all encompassing. We have a proven business model that has fostered annual growth within the organization. We believe our product quality, commitment to excellent customer service and competitive pricing have enabled us to do this, even during a recession. We consistently strive to improve our product line and package structures to better meet the revolving needs of our clients. Our Brands Since our founding in 2004, we have discovered the specific attention needed by nonprofit and religious organizations. The BizCentral USA brands, CharityNet USA, ChurchNet USA and HelpNet USA, provides individuals in the nonprofit and religious sector with the specialized assistance needed to form successful and sustainable organizations. CharityNet USA: A nonprofit subsidiary of BizCentral USA serving as the nation s number one provider of nonprofit startup services. ChurchNet USA: A nonprofit subsidiary of BizCentral USA serving as an online church and ministry resource center. HelpNet USA: An online resource community that brings together individuals and nonprofit organizations, encouraging fellowship and empowerment.