HONG KONG Local guides. Worldwide.

Transcription

1 HONG KONG

2 THE HONG KONG VISITOR MARKET Travel and tourism remains one of the largest retail industries in Hong Kong and continues to boom in In the first quarter of 2012, there were over 11,220,000 visitors to Hong Kong. A 16% year on year increase from the same period in Visitors in 2010 spent a total of HK$210 billion, up 33% from 2009 HOW MANY VISITORS ARE YOU REACHING?

3 THE SPENDING POWER OF THE VISITOR MARKET 320 International Visitor Expenditure (in billions) Visitors $ Origin of Arrivals From shopping to sightseeing, Hong Kong remains a popular tourist destination, with international visitors increasing annually Continent 2011 Arrivals 80 Are Looking For You! The Americas 1.82 million Europe, Africa, Middle East 2.19 million Australia, NZ & S Pacific 757,871 North Asia 2.30 million South & Southeast Asia 3.75 million Taiwan 2.15 million Mainland China million Visitors To Hong Kong (in millions) Mainland visitorship increased by over 23% - 53% of visitors are overnighters and spend on average 3.2 nights in Hong Kong - Other emerging markets include Russia (+52%), Portugal (+40%) and Brazil (+27%) Sources: Hong Kong Tourist Board

4 The Brand - Since 1937, the upscale Where publications have provided visitors to the major cities of the world with information on local shopping, dining, arts, entertainment, day trips and attractions. - Where Magazines are published and edited locally in more than 43 markets (23 in the United States alone) around the world, delivering first-hand, and insider information from the people who know the city best. - Where Magazines are distributed to hundreds of hotel rooms in the leading four and five star hotels of each respective city.

5 Hong Kong - Where GuestBooks are decadent hardcover visitor books that are distributed in the guest rooms of more than 1,700 upscale hotels in more than 40 markets globally to reach more than 55 million business and leisure travelers each year. Launched in 2008, will mark the fourth edition of the Where GuestBook in Hong Kong. Distribution: 20,000 copies. Free in four and five star hotels across Hong Kong. Language: Bi-lingual with both English and Simplified Chinese text.

6 EDITORIAL FEATURES Hong Kong Where GuestBook is the updated, in-room coffee table book for affluent travelers. Following the success of the 2012 issue, 2013 will feature the most current and happening hotspots in Hong Kong. Through compelling editorial and stunning photography, Where GuestBook will continue to capture and explore the finer side of the city. Editorial Highlights Letter from the Publisher a brief welcome message from the publisher sharing what they love about Hong Kong First Look a visual overview of the city. Features articles on local fashion, food, and entertainment. Neighborhoods a useful guide to the city s most visited areas. City Essentials practical information on the city s best shopping, dining, and entertainment. Essential Addresses an index of all of the publication s advertisers. Parting Shot a memorable closing image of Hong Kong.

7 WHAT S THE WHERE ADVANTAGE? The Where GuestBook Reader Profile Where GuestBook reaches a discerning audience of affluent visitors who travel often and indulge in the luxury lifestyle of their destination. In Their Prime Average Age 42.4 Marital Status: Married 71.8% Single/Divorced/Widowed 28.2% Average HHI US $140,000 * Grad College+ 68.9% Dedicated Travelers # of trips per year 9.8 # of total night stays per year 23.3 Average # of nights for vacation 14.1 Average # of nights for business 14.2 Trip Activities: Dining 100.0% Shopping 94.8% Attractions 51.3% Arts/Museums 48.2% Theatre 33.7% Spa/Salon 15.9% Committed Readers Average time spent reading an issue 37.7 minutes *Average household income projection based on research from Where GuestBook s previous title, Guest Informant, Publisher s estimates and hotel distribution data Source: Simmons Market Research Bureau, Inc. Online Readership Study, October 2003 (Readership statistics from survey respondents with a household income exceeding $100,000) Consummate Consumers Average spending per trip activity: Shopping US $1, Dining US $1, Theatre US $ Attractions US $ Spa/Salon US$ Arts/Museums US $179.00

8 WHERE IS HONG KONG. Effective May 31st, All rates are in Hong Kong dollars Hong Kong 2013/2014 Rates 1 x Annual Ad Size Dimensions Front Half Full-page $58,000 DPS $86,200 City Essentials Section Full-page $49,700 1/2 Page Vertical $25,900 1/4 Square & Vertical $13,700 Portfolio 4 Pages $198,000 8 Pages $356, Pages $640,000 Special Advertiser Sections Page 4 $64,600 Page 6 $62,100 Facing Contents $62,100 First DPS $93,200 Facing Ad Index $55,100 Inside Back Cover $96,500 Back Cover $130,900 Book size is 10 x10 (Trim) 2-Page Spread Full Bleed (Trim Size) 504x250mm 2-Page Spread Full Bleed (Bleed Size) 514x260mm 2-Page Spread Non-bleed 470x216mm Full Page Bleed (Trim Size) 250x250mm Full Page Bleed (Bleed Size) 260x260mm Full Page Non-bleed 210x216mm 1/2 Page Vertical 102x216mm 1/4 Page Vertical 48x216mm 1/4 Page Square 102x105mm Barebones Specifications Colors: CMYK process only. Line Screen: 150 lines per inch (use 300dpi continuous tone at final size). Fonts: Use ONLY Postscript Type 1 (outline all others as graphic). Files: We can accept files from most professional applications. We can accept PDF if properly created from files that conform to our specifications. Delivery: FTP and . Contact your salesperson for addresses. Advertising deadline: January 18th, 2013 Material deadline: February 15th, 2013 Publication Date: March 29st, 2013 Regional Advertising Contact : Edo Bersma /EBconcepts at edo@ebconceptshk.com / T. (852)

9 Distribution List Butterfly on Morrison Butterfly on Prat Butterfly on Wellington Charterhouse Conrad Cosmo Cosmopolitan Courtyard by Marriott Eaton Four Season Hotel Harbour Grand Hotel Harbour Plaza - Resort City Harbour Plaza 8 Degrees Harbour Plaza North Point Hotel Bonaparte by Rhombus Hotel de EDGE Hotel Icon Hotel LKF by Rhombus Hotel Panorama by Rhombus Hullet House Intercontinental Grand Stanford Island Shangri La Landmark Mandarin Oriental Hotel Langham Langham Place Lanson Place Le Meridien L Hotel Island South L Hotel Tin hau Luk Kwok Luxe Manor Mandarin Oriental Marco Polo Metro park Wanchai Mira Park Lane Peninsula Regal Airport Regal Hong Kong Regal Kowloon Hotel Regal Oriental Hotel Regal Riverside Hotel Renaissance Harbour View Hotel Ritz Carlton Royal Park Royal Plaza Sheraton SkyCity Marriott