Open. the door. to more customers. Royal Mail Door to Door

Transcription

1 Open the door to more customers Royal Mail Door to Door

2 Why door drops? Want to tell more people about your company? Looking to drum up more business? Need to promote an event, product or service, or distribute free samples? and do it at incredibly good value? Why Royal Mail Door to Door? Royal Mail can help your door drop achieve great results by delivering your message with the daily post. This puts your business in touch with thousands of potential new customers that can mean an excellent return on your investment. Far more than just a delivery service To make sure your message really hits home, we can do all the hard work from pinpointing the best place for you to find new customers, to designing, printing and delivering your leaflets. We even monitor your responses to make sure your door drops are working hard for your business. Following customer feedback we ve introduced an enhanced collection & warehousing service so now you can ask us to collect and store your items ready for distribution. A door to another world The numbers speak for themselves: 84% of UK adults remember receiving a door drop in the past two weeks* 30% of recipients make a purchase as a direct result of receiving a door drop** Royal Mail Door to Door offers a digital watermarking service that embeds digital content onto physical items. When scanned with a smartphone app this will take your customers directly to content on your website - ready to buy, vote, get in touch or whatever it is you want them to do. Why not try out the example on the cover of this leaflet, and see how far a door drop item can lead your target audience? Just call to find out how. 35% of recipients have responded to a door drop in the last 12 months** Sources: * The British Marketing Survey, December ** Marketing Week, February 2011.

3 The Door to Door journey Only Royal Mail Door to Door gives you: access to 29 million UK addresses the flexibility to deliver leaflets, catalogues, samples and more up to 200g per item precision targeting to defined areas delivery by our network of professional Royal Mail staff exclusivity we won t deliver a competing message with yours expert advice from start to finish. Target and plan it s free! Book it! Design and print Pack Collection Door drop Total Response 1 2 Over to you, or leave it with us We can manage all these aspects of your distribution for you, so you can focus on running your business day to day. Or if you prefer, you can pack and deliver your printed items to one of our distribution centres. Targeting and planning Identify your target audience and plan your door drop, with the help of our experts. Book it! Online or over the phone whichever you prefer. Design and print We provide a full end-to-end design and print service, so we can be as involved in the creation and production process as you want us to be. Pack Pack your leaflets into bundles, boxes or pallets. We can help with this, too. Collection Let us come and collect your door drops ready for distribution, with our updated Collection services. Or bring them to one of our Walk Bundling centres. Door drop We ll deliver your items through your customers letterbox. Total Response We don t only deliver your items. We can also handle and evaluate your customer s responses to them, and can help you to fine tune your future campaigns.

4 Picture your perfect customer. Where do they live? What do they do for a living? We can help make sure your door drop finds the right people making your marketing budget work much harder and winning you more business. Maybe you already have a list of customers you want to reach, in which case we can crossreference them with our own databases to improve accuracy. What will you send? Your daily post will most likely include door drops from many well-known organisations banks, supermarkets, mobile and internet providers, national food outlets and charities. But thousands of businesses all over the UK also use Door to Door to extend their reach. It works for them and it could work for you. Whatever you want to achieve, get in touch and talk to us about getting the very most from using Door to Door. Target and plan it s free! New user discount! If you re new to Door to Door, or haven t used our service for 18 months or more, you ll get a discount on all door drops for up to six months from your first delivery. Just remind us when you get in touch. Then you ll need to decide when you want your items distributed by our professional uniformed staff. Are you promoting a special seasonal offer a summer discount, or a special Christmas or Easter deal? Remember, you can book a door drop up to two years ahead, or as soon as three weeks before, giving you the flexibility to plan ahead or react quickly when necessary. We ll also plan your drop carefully with you, and ensure that it never clashes with any competitors campaigns. This way, yours is more likely to get the attention it deserves. Book it! The options are endless with our heavyweight door drop service With Door to Door, you can now send individual items up to 200g giving you more options, including samples or promotional gifts. 1 2 Door to Door can help you: get new customers attract customers to shops and sales centres draw visitors to your website send promotional samples highlight special offers ask for donations tell people about local or national issues test products and offers.

5 You can design and print your own door drop, or we can do it all for you. Our highly experienced design team can help you develop your message and create an eye-catching, attention-grabbing door drop that s hard to ignore. And if you want to make sure the print quality is the best it can be, we can manage this for you too. Because we have such a large printing capability, our prices are really competitive. Get in touch to find out more. Environmentally sustainable options. Want to make sure your door drop is environmentally sound? Royal Mail Door to Door offers a range of sustainable specifications to boost your green credentials and lower your carbon footprint. We even have a carbon calculator to help you assess the environmental impact of your campaign and work towards PAS 2020 [2025?] standards. Pack Collection Once you ve printed your materials, you ll need to pack them into boxes, bundles or pallets, ready for them to go to one of our distribution centres. We can now come to collect your items, or you can still bring them to us if you prefer. Design and print 3 Of course, if you ve asked for our expert help and we handle the design and print side of things, we do the packing stage for you that s one less thing to worry about! But if you ve designed, printed and packed your items in-house, we simply need to come and collect them and store them, ready for distribution to your target audience.

6 Now to get your carefully planned campaign out there and in front of your target audience, using the UK s largest and longest established postal service. We deliver your items to a pre-arranged schedule, and you can manage your campaign more easily spreading out responses so they don t all come at once. But we can do so much more than deliver. We can also help you evaluate your current campaign and plan more effectively for future ones. Whether it s more strategic targeting or timing, a different design or format, we can help you make the small adjustments that make a big difference. Door drop It s one thing distributing door drop items to your customers, but quite another to know the effect they have or how best to handle the responses they generate. With Total Response, you can offer existing and potential customers more ways to respond to your door drops by , visiting your website, text message, phone or post. What s more, we log all the response data so you can really see how effective your campaigns are, and what they inspire your customers to do. This information is vital for fine tuning your future campaigns to be even more impactful and effective. Total Response is also designed to help you fulfil your obligations to customers for example, by collecting, storing and distributing any follow-up mail. With Door to Door you can reach up to 29 million addresses, and deliver to 12,000 households for just XXX* (excluding VAT). 6 7 Price includes mailing costs but excludes VAT and print costs. * XXX figure based on Door to Door tariff of XX per 1,000 items for less than 25,000 leaflets printed on 0-20g paper. MEASURE EVALUATE FULFIL MANAGE Total Response

7 Get Royal Mail Door to Door working wonders for you To find out more call Select option 1, then option 2. Lines are open 8:30am to 5:30pm, Monday to Friday. Calls may be recorded, monitored and used for training and compliance purposes. Visit to find out more about door drops and other forms of direct mail. Royal Mail, the Cruciform and the colour red are registered trade marks of Royal Mail Group Ltd. Door to Door Copyright Royal Mail Group Ltd All rights reserved. All details and prices are accurate as of xxxx 2013 and are subject to change.