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1 University Report Universum Student Survey 2011 Klicka här för att ändra format på bakgrundstexten Nivå två Nivå tre Polish Edition Nivå fyra Nivå fem 1 Politechnika Lubelska Business Copyright Universum 2010 Copyright Universum

2 Universum around the world Universum annually surveys over 350,000 students and 100,000 professionals worldwide through our standardised research. In addition we conduct research in several other countries through our consulting projects. The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America), Cologne (Europe) and Shanghai (Asia). Annual Research Consulting Projects 22

3 About us Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers. We believe that career choice is one of the most important decisions in a student s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to understand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs. Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value. 3

4 4 Content Methodology & key findings University experience Students career & communication preferences Employer Rankings Students employer preferences Global top findings

5 University Report 1 Klicka här för att ändra format på bakgrundstexten Nivå två Nivå tre Methodology & key findings Nivå fyra Nivå fem 5 Politechnika Lubelska Business Copyright Universum 2010 Copyright Universum

6 6 Methodology 1 Field period: November 2010 to March 2011 No. of educational institutions included: 58 Data collection: Data collection was carried out via our online survey. The online link was distributed primarily via university contacts (career centers and the educational institutions). Students received an or in some cases a letter containing the survey s link which allowed them to access the online questionnaire. Weighting and data cleaning: In order to achieve a realistic perspective of the university landscape we set targets by main field of study and educational institution based on official statistics. To get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the targets. Finally, a data cleaning process guarantees that only valid answers become part of our sample. Target group: University students from all educational years. Data protection: Universum sticks to national data protection laws. All answers remain anonymous and all data is analysed on an aggregated base only.

7 7 Comparison groups analysed in this report 1 Group 1: Base of the group: Politechnika Lubelska Number of respondents: 53 Group 2: Base of the group: Total Number of respondents: 4 803

8 8 Key findings - Politechnika Lubelska 1 Gender: 70% women and 30% men Top career goals: To be secure or stable in my job To be a technical or functional expert Average age: 22,3 years To be entrepreneurial or creative/innovative Grade (self-assessment): 6,8 (of 10) Top preferred industries: Media and advertisement Banks Financial Services Top actual communication channels: Social networks/communities Career Magazines for students Job boards Top job functions: Marketing/communications/PR function Customer service function Finance function Expected annual salary: PLN

9 9 Key findings - Total 1 Gender: 73% women and 27% men Top career goals: To be secure or stable in my job To be a technical or functional expert To have work/life balance Average age: 22,9 years Grade (self-assessment): 7,1 (of 10) Top preferred industries: Financial Services Banks Media and advertisement Top actual communication channels: Job boards Employer websites TV advertisements Top job functions: Marketing/communications/PR function Finance function Administrative function (e.g. HR, Purchasing, IT support) Expected annual salary: PLN

10 Age & Gender 1 Average Age: Gender: 22,9 22,3 Politechnika Lubelska 70% 30% Total 73% 27% Total Politechnika Lubelska Female Male SURVEY QUESTIONS: What is your year of birth? What is your gender? 10

11 Nationality 1 Politechnika Lubelska 100% Total 99% 1% Polish Other What is your nationality? 11

12 Academic performance 1 1 0% 2 0% 3 0% 4 2% 2% % 15% 15% 23% % 28% 30% 29% 9 6% 10% 10 2% Politechnika Lubelska Total Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average" 12

13 Areas of study - Business (1/1) 1 Area of study Politechnika Lubelska Total Management 74% 34% Marketing 38% 22% Finance 28% 28% Entrepreneurship 25% 12% Human Resources Management 23% 14% Economics 21% 30% Logistics 17% 10% Sales 17% 10% Accounting/Auditing/Taxation 13% 17% Strategy 13% 7% Information Management 11% 4% Communication Studies 9% 5% Real Estate 6% 5% International Business 4% 11% Public Administration 4% 12% Tourism Management 4% 7% Business Administration 0% 4% Other Business 2% 2% What is your major(s)/main area(s) of study? 13

14 Participating students - Educational institutions - Total (1/3) 1 University Total University Total Uniwersytet Ekonomiczny w Krakowie 7,26% Szkola Glówna Gospodarstwa Wiejskiego w Warszawie 2,49% Uniwersytet Ekonomiczny we Wroclawiu 6,74% Uniwersytet Szczecinski 2,32% Akademia Ekonomiczna w Katowicach 6,38% Uniwersytet Mikolaja Kopernika w Toruniu 2,20% Uniwersytet Ekonomiczny w Poznaniu 5,78% Wyzsza Szkola Biznesu - National-Louis University w Nowym Saczu 2,10% Uniwersytet Gdanski 4,74% Wyzsza Szkola Informatyki I Zarzadzania w Rzeszowie 2,02% Uniwersytet Lódzki 4,43% Politechnika Gdanska 1,98% Uniwersytet Warszawski 3,23% Wyzsza Szkola Bankowa w Poznaniu 1,97% Szkola Glówna Handlowa w Warszawie 2,98% Which educational institution do you attend? PLEASE NOTE: The percentages shown in this table are weighted results based on the actual student population of each school. 14

15 Participating students - Educational institutions - Total (2/3) 1 University Total University Total Politechnika Lubelska 1,71% Uniwersytet Slaski w Katowicach 1,28% Politechnika Wroclawska 1,64% Uniwersytet Jagiellonski w Krakowie 1,22% Akademia Górniczo-Hutnicza w Krakowie 1,46% Akademia Leona Kozminskiego 1,20% Politechnika Lódzka 1,46% Uniwersytet Rzeszowski 1,16% Uniwersytet Marii Curie-Sklodowskiej w Lublinie 1,42% Uniwersytet Kardynala Stefana Wyszynskiego w Warszawie 1,16% Uniwersytet Wroclawski 1,42% Politechnika Slaska 1,04% Politechnika Poznanska 1,32% Uniwersytet Zielonogórski 0,98% Górnoslaska Wyzsza Szkola Handlowa Im. Wojciecha Korfantego 1,29% Which educational institution do you attend? PLEASE NOTE: The percentages shown in this table are weighted results based on the actual student population of each school. 15

16 Participating students - Educational institutions - Total (3/3) 1 University Total University Total Wyzsza Szkola Handlu I Prawa Im. Ryszarda Lazarskiego w Warszawie 0,82% Akademia Humanistyczno-Ekonomiczna w Lodzi 0,43% Politechnika Czestochowska 0,79% Uniwersytet Im. Adama Mickiewicza w Poznaniu 0,24% Uniwersytet w Bialymstoku 0,79% Wyzsza Szkola Finansów I Zarzadzania w Bialymstoku 0,18% Uniwersytet Opolski 0,78% Politechnika Swietokrzyska w Kielcach 0,16% Politechnika Bialostocka 0,73% Politechnika Krakowska 0,09% Politechnika Rzeszowska 0,73% Polsko-Japonska Wyzsza Szkola Technik Komputerowych 0,06% Politechnika Warszawska 0,71% Wyzsza Szkola Informatyki Stosowanej I Zarzadzania w Warszaw 0,06% Politechnika Koszalinska 0,67% Other 16,37% Which educational institution do you attend? PLEASE NOTE: The percentages shown in this table are weighted results based on the actual student population of each school. 16

17 University Report 2 University experience 17 Politechnika Lubelska Business Copyright Universum 2008 Copyright Universum

18 Satisfaction - Lecturers/tutors Satisfaction - Choice of courses/modules 2 Very dissatisfied 3% 2% Very dissatisfied 2% 5% Dissatisfied 20% 12% 9% Dissatisfied 18% 22% 34% Neutral 27% 32% 25% Neutral 34% 33% 26% Satisfied Very satisfied 3% 7% 12% 47% 50% 53% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total Satisfied Very satisfied 8% 9% 31% 39% 39% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total SURVEY QUESTIONS: How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: Are your students rather satisfied or dissatisfied with the above aspects? Did satisfaction significantly increase or drop compared to last year? 18

19 Satisfaction - Reputation of the university Satisfaction - Student life 2 Very dissatisfied 2% Very dissatisfied 3% 3% Dissatisfied 3% 13% 5% Dissatisfied 3% 3% 6% Neutral 22% 20% 15% Neutral 13% 10% 18% Satisfied Very satisfied 13% 16% 63% 51% 45% 33% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total Satisfied Very satisfied 27% 38% 44% 46% 44% 43% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total SURVEY QUESTIONS: How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: Are your students rather satisfied or dissatisfied with the above aspects? Did satisfaction significantly increase or drop compared to last year? 19

20 Satisfaction - University s contacts with the business community Satisfaction - Quality of the education 2 Very dissatisfied 3% 2% 6% Very dissatisfied 2% 2% Dissatisfied 25% 15% 18% Dissatisfied 13% 5% 12% Neutral 30% 38% 48% Neutral 13% 23% 43% Satisfied Very satisfied 19% 25% 32% 16% 11% 14% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total Satisfied Very satisfied 6% 10% 13% 41% 50% 69% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total SURVEY QUESTIONS: How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: Are your students rather satisfied or dissatisfied with the above aspects? Did satisfaction significantly increase or drop compared to last year? 20

21 Satisfaction - Day-to-day administration within my faculty Satisfaction - Possibility to study abroad 2 Very dissatisfied 9% 13% Very dissatisfied 2% 2% Dissatisfied 25% 23% Dissatisfied 3% 3% 8% Neutral 22% 23% Neutral 25% 39% 30% Satisfied Very satisfied 9% 10% 31% 35% Politechnika Lubelska Total Satisfied Very satisfied 16% 20% 20% 36% 40% 56% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total SURVEY QUESTIONS: How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: Are your students rather satisfied or dissatisfied with the above aspects? Did satisfaction significantly increase or drop compared to last year? 21

22 Satisfaction - Access to and quality of service facilities Satisfaction - Living costs and boarding/accommodation 2 Very dissatisfied 3% 3% Very dissatisfied 6% Dissatisfied 2% 11% 19% Dissatisfied 13% 21% Neutral 13% 15% 11% Neutral 38% 38% Satisfied Very satisfied 25% 21% 29% 44% 46% 59% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total Satisfied Very satisfied 6% 9% 26% 44% Politechnika Lubelska Total SURVEY QUESTIONS: How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: Are your students rather satisfied or dissatisfied with the above aspects? Did satisfaction significantly increase or drop compared to last year? 22

23 Satisfaction - Ratio of students per lecturer/tutor Satisfaction - Practical elements of my course 2 Very dissatisfied 3% 3% Very dissatisfied 9% Dissatisfied 13% 15% Dissatisfied 24% 41% Neutral 35% 41% Neutral 22% 30% Satisfied 39% 44% Satisfied 31% 34% Very satisfied 9% Politechnika Lubelska Total Very satisfied 3% 7% Politechnika Lubelska Total SURVEY QUESTIONS: How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: Are your students rather satisfied or dissatisfied with the above aspects? Did satisfaction significantly increase or drop compared to last year? 23

24 Satisfaction - This year vs. last year 2 Click icon to add table Politechnika Lubelska 2011 Politechnika Lubelska 2010 The student life 4,2 4,3 The possibility to study abroad 3,8 3,7 The reputation of the university 3,8 3,7 Access to and quality of service facilities (e.g. libraries, computers) 3,8 3,9 The quality of the education 3,7 3,5 Living costs and boarding/accommodation 3,4 - Lecturers/tutors 3,3 3,5 Ratio of students per lecturer/tutor 3,3 - The university's contacts with the business community 3,2 3,3 Day-to-day administration within my department/faculty 3,0 - Practical elements of my course 3,0 - Choice of courses/modules 3,0 3,3 How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: What are the strengths and weaknesses of your university in the perception of your students? Are there any positive university aspects that should be pointed out more by university communication and marketing? 24

25 Satisfaction - Politechnika Lubelska vs. Total 2 Click icon to add table Politechnika Lubelska Total The student life 4,2 3,9 The possibility to study abroad 3,8 3,7 The reputation of the university 3,8 4,0 Access to and quality of service facilities (e.g. libraries, computers) 3,8 3,9 The quality of the education 3,7 3,6 Living costs and boarding/accommodation 3,4 3,1 Lecturers/tutors 3,3 3,7 Ratio of students per lecturer/tutor 3,3 3,4 The university's contacts with the business community 3,2 3,3 Day-to-day administration within my department/faculty 3,0 3,2 Practical elements of my course 3,0 3,0 Choice of courses/modules 3,0 3,2 How satisfied or dissatisfied are you with your study environment regarding the following factors? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: Are your students more or less satisfied compared to students at similar departments from other universities? What are the strengths and weaknesses of your university in the perception of your students? Are there any positive university aspects that should be pointed out more by university communication and marketing? 25

26 Overall satisfaction 2 Very dissatisfied 1% Dissatisfied 6% 5% 7% Neutral 13% 13% 19% Satisfied Very satisfied 22% 8% 16% 59% 57% 74% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total How satisfied are you overall with your university? Politechnika Lubelska 2011 Politechnika Lubelska 2010 Total 4,0 3,9 3,8 How satisfied are you overall with your university? (Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied) THINK ABOUT: How satisfied are your students with the university? What differentiates your students from the other students? Why do you think they are more or less pleased? Which aspects might have the biggest impact on overall satisfaction? 26

27 Career related services offered by university - Politechnika Lubelska 2 Services offered by the career service at my department/faculty Click icon to add table Services offered by the university's central career service 37% 43% 33% 47% 20% 17% 3% Career advice by professors and lecturers 10% 23% 50% 17% Career fairs at university 48% 39% 10% 3% Company workshops/presentations organised by the university 26% 35% 39% Job board with external offers 29% 39% 32% I am aware of this service and use it I am unaware of this service, but would use it I am aware of this service, but don't use it I am unaware of this service and wouldn't use it Are you aware of/ do you use the following career related services offered by your university? (I am aware of this service and use it, I am aware of this service, but don't use it, I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.) THINK ABOUT: Are your students aware of the different career related services offered by your university? Is there a demand for an institutionalised career service or other career related services? What potential career related services can your university offer in the future? 27

28 Career related services offered by university - Total 2 Services offered by the career service at my department/faculty Click icon to add table Services offered by the university's central career service 23% 31% 37% 43% 35% 21% 6% 4% Career advice by professors and lecturers 8% 21% 60% 10% Career fairs at university 44% 27% 26% 4% Company workshops/presentations organised by the university 29% 25% 43% 3% Job board with external offers 39% 27% 32% 2% I am aware of this service and use it I am unaware of this service, but would use it I am aware of this service, but don't use it I am unaware of this service and wouldn't use it Are you aware of/ do you use the following career related services offered by your university? (I am aware of this service and use it, I am aware of this service, but don't use it, I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.) THINK ABOUT: Are your students aware of the different career related services offered by your university? Is there a demand for an institutionalised career service or other career related services? What potential career related services can your university offer in the future? 28

29 Aspects of university choice 2 Click icon to add table Politechnika Lubelska Total Parents/friends 48% 37% University rankings 42% 52% Students of the university 39% 29% University directories 39% 33% Information event at university (e.g. university open day) 16% 15% Information event at school 6% 7% Promotional material 6% 11% Career fairs 3% 4% Online advertising 3% 5% Online social networks/communities (e.g. Facebook) 3% 5% Advertising in print media 0% 3% Media coverage/articles in newspapers or magazines 0% 10% Videos produced by the university 0% 1% Other 10% 14% Which of the following aspects had an influence on the choice of your university? THINK ABOUT: Which aspects had the highest influence on the university choice of your students? Where do you invest in marketing activities and do your investments pay off? Should you concentrate on alternative communication channels? 29

30 University Report 3 Students career & communication preferences 30 Politechnika Lubelska Business Copyright Universum 2010 Copyright Universum

31 Preferred industries - Top 10 3 Media and advertisement 25% 44% Banks 28% 38% Financial Services 25% 28% Auditing and Accounting 19% 20% Public sector and Governmental Agencies 19% 16% Management consulting 13% 12% Business services and operational consulting 9% 16% Telecommunication Services 3% 9% Transportation and logistics 9% 10% Automotive 6% 4% Politechnika Lubelska Total In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives THINK ABOUT: Do industry preferences reflect the labour market s reality in your region? Are your students rather willing to go into business or academic research? 31

32 Preferred Job functions 3 Marketing/communications/PR function 36% 56% Customer service function Finance function Administrative function (e.g. HR, Purchasing, IT support) Research and development function 18% 19% 19% 16% 28% 25% 30% 29% Analyst 13% 20% Engineer Sales/Key account manager 2% 13% 13% 9% Middle management Project Manager 9% 9% 18% 18% Upper management Consultant 3% 9% 12% IT specialist/developer Other 2% 4% Politechnika Lubelska Total In which job function would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives THINK ABOUT: Which job functions are most popular amongst your students? 32

33 Preferred size of employer 3 Micro employer (Less than 10 employees) 3% 4% Small employer ( employees) 29% 41% Medium-sized employer ( employees) 34% 41% Big employer ( employees) 6% 19% Macro employer (More than 1000 employees) 9% 15% Politechnika Lubelska Total What size of employer would you prefer working for when choosing your first employment? Please select only one alternative THINK ABOUT: Do your students prefer to work for rather bigger or smaller companies? Do preferences related to employer size reflect the labour market s reality in your region? 33

34 Career goals - Politechnika Lubelska vs. Total 3 To be secure or stable in my job 60% 72% To be a technical or functional expert 49% 59% To be entrepreneurial or creative/innovative 31% 31% To have work/life balance 31% 45% To be a leader or manager of people 25% 23% To be competitively or intellectually challenged 25% 32% To be dedicated to a cause or to feel that I am serving a greater good 16% 17% To be autonomous or independent 9% 17% To have an international career 3% 14% Politechnika Lubelska Total Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives THINK ABOUT: How do your students career goals differ from the priorities of other students? 34

35 Career goals - This year vs. last year (Politechnika Lubelska) 3 To be secure or stable in my job 72% 65% To be a technical or functional expert 59% 54% To be entrepreneurial or creative/innovative 31% 43% To have work/life balance 31% 32% To be a leader or manager of people 25% 32% To be competitively or intellectually challenged 25% 34% To be dedicated to a cause or to feel that I am serving a greater good 7% 16% To be autonomous or independent 9% 13% 3% To have an international career Politechnika Lubelska % Politechnika Lubelska 2010 Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives THINK ABOUT: How do your students career goals differ from the priorities of other students? 35

36 Career goals - This year vs. last year (Total) 3 To be secure or stable in my job 49% 60% To be a technical or functional expert 49% 50% To have work/life balance 45% 45% To be competitively or intellectually challenged 32% 36% To be entrepreneurial or creative/innovative 31% 32% To be a leader or manager of people 23% 21% To be dedicated to a cause or to feel that I am serving a greater good 17% 17% To be autonomous or independent 17% 19% 14% To have an international career Total % Total 2010 Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives THINK ABOUT: How do your students career goals differ from the priorities of other students? 36

37 Expected annual salary (PLN) 3 Politechnika Lubelska Total What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? PLEASE NOTE: How do salary expectations differ amongst the different groups? 37

38 Actual communication channels - Top 10 3 Social networks/communities 22% 34% Career Magazines for students 23% 32% Job boards 32% 33% Professional networks/communities 22% 32% News websites advertisements 18% 30% Career fairs 28% 27% News print media advertisements 19% 27% TV advertisements 27% 28% Career guides/books 25% 25% University press & student organisation publications 20% 25% Politechnika Lubelska Total How have you mainly learnt about these employers? Please select as many as applicable THINK ABOUT: Which communication channels do employers use to communicate with your students? 38

39 University Report 4 Employer rankings 39 Politechnika Lubelska Business Copyright Universum 2010 Copyright Universum

40 Considered employer ranking - Politechnika Lubelska - Top 30 4 Employer Rank 2011 Percent 2011 Rank 2010 Employer Rank 2011 Percent 2011 Rank 2010 Procter & Gamble 1 25,00% 11 Philips Polska 11 18,75% 22 Bank PeKaO S.A. 2 22,92% 9 PKN Orlen 11 18,75% - Grupa Zywiec 2 22,92% 7 Sony Polska 11 18,75% 17 PKO Bank Polski 2 22,92% 3 TVN S.A ,75% 27 Polskie Linie Lotnicze LOT 2 22,92% 14 Bank BGZ 20 16,67% 52 BRE Bank 6 20,83% 36 Bank Millennium 20 16,67% 27 L'Oréal Polska 6 20,83% 2 Empik Grupa 20 16,67% 7 Nestlé Polska 6 20,83% 1 Johnson & Johnson Poland 20 16,67% 3 Renault Polska 6 20,83% 36 Kompania Piwowarska 20 16,67% 27 Toyota Motor Poland 6 20,83% 27 Kredyt Bank 20 16,67% 75 Coca-Cola 11 18,75% 22 Pepsi Cola General Bottlers 20 16,67% 17 Google Poland 11 18,75% 17 Telewizja Polska 20 16,67% 49 LUKAS Bank 11 18,75% 14 Unilever 20 16,67% 27 mbank 11 18,75% 11 Alior Bank 29 14,58% 22 Nokia Poland 11 18,75% 9 Bank Zachodni WBK 29 14,58% 66 Below is a list of employers. Which of these employers would you consider working for? If your favorite employer is not listed, you may add it into the bottom of the list as "Other Employer 1" or "Other Employer 2. THINK ABOUT: Do students consider employers that are recruiting on your campus and with whom you may cooperate? Are important partners or sponsors of your university missing in this ranking? 40

41 Ideal employer ranking - Politechnika Lubelska - Top 20 4 Employer Rank 2011 Percent 2011 Rank 2010 Employer Rank 2011 Percent 2011 Rank 2010 Google Poland 1 15,56% 13 Polskie Linie Lotnicze LOT 7 8,89% 48 TVN S.A. 2 13,33% 27 Telewizja Polska 7 8,89% 48 Bank PeKaO S.A. 3 11,11% 2 Toyota Motor Poland 7 8,89% 27 L'Oréal Polska 3 11,11% 5 Bank Millennium 14 6,67% 48 PKO Bank Polski 3 11,11% 1 Coca-Cola 14 6,67% 27 Procter & Gamble 3 11,11% 2 Generali Polska 14 6,67% 64 Alior Bank 7 8,89% 20 IKEA Retail 14 6,67% 20 Grupa Zywiec 7 8,89% 13 Johnson & Johnson Poland 14 6,67% 7 Mars Polska 7 8,89% 4 Kompania Piwowarska 14 6,67% 20 Nokia Poland 7 8,89% 13 Multibank 14 6,67% 7 Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Please select 1-5 companies. THINK ABOUT: Which of the potential employers from the considered ranking are not short-listed by your students? 41

42 Potential applicants ranking - Politechnika Lubelska - Top 10 4 Employer Rank 2011 Percent 2011 Rank 2010 Employer Rank 2011 Percent 2011 Rank 2010 Toyota Motor Poland 1 7,14% - Polkomtel (m.in. Plus, SimPlus) 2 4,76% - Mars Polska 2 4,76% 2 Renault Polska 2 4,76% - Multibank 2 4,76% 14 Alior Bank 8 2,38% - PGE (Polska Grupa Energetyczna) 2 4,76% 4 Avon Cosmetics Polska 8 2,38% - PKN Orlen 2 4,76% - Bank Millennium 8 2,38% 14 SURVEY QUESTIONS: Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Have you or will you apply to these employers? THINK ABOUT: Are there big differences in comparison to the Ideal Employer ranking? 42

43 Ideal employer ranking - Total - Top 20 4 Employer Rank 2011 Percent 2011 Rank 2010 Employer Rank 2011 Percent 2011 Rank 2010 TVN S.A. 1 14,82% 1 Unilever 11 7,38% 12 Ernst & Young 2 12,27% 2 Nestlé Polska 12 7,35% 9 L'Oréal Polska 3 11,28% 4 Microsoft 13 7,31% 16 Google Poland 4 10,44% 5 ING Bank Slaski 14 6,41% 21 PricewaterhouseCoopers 5 9,45% 3 Coca-Cola 15 6,29% 15 Deloitte 6 8,55% 6 Bank Zachodni WBK 16 6,20% 23 Polskie Linie Lotnicze LOT 7 8,29% 11 KPMG 17 6,16% 8 Procter & Gamble 8 8,13% 7 Alior Bank 18 6,09% 19 PKO Bank Polski 9 8,05% 14 Nokia Poland 19 5,46% 28 Mars Polska 10 7,89% 10 Empik Grupa 20 5,31% 22 Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Please select 1-5 companies. THINK ABOUT: Which of the potential employers from the considered ranking are not short-listed by your students? 43

44 44 Top findings - Employer rankings - Total 4 Ideal Employer ranking: 1. TVN S.A. 2. Ernst & Young 3. L'Oréal Polska 4. Google Poland 5. PricewaterhouseCoopers High Achievers ranking: 1. Ernst & Young 2. PricewaterhouseCoopers 3. TVN S.A. 4. Deloitte 5. L'Oréal Polska Considered Employer ranking: 1. TVN S.A. 2. Nestlé Polska 3. L'Oréal Polska 4. Ernst & Young 5. Coca-Cola Potential Applicants ranking: 1. Ernst & Young 2. Mars Polska 3. Deloitte 4. PricewaterhouseCoopers 5. Procter & Gamble

45 University Report 5 Students employer preferences 45 Politechnika Lubelska Business Copyright Universum 2010 Copyright Copyright Universum Universum

46 The Drivers of Employer Attractiveness 5 Employer Reputation & Image - The attributes of the employer as an organisation Attractive/exciting products and services Fast-growing or entrepreneurial Financial strength Good reputation High ethical standards High level of Corporate Social Responsibility Innovative products and services Inspiring top management Market success Prestige People & Culture - The social environment and attributes of the work place Has a culture that is accepting towards minorities Has a culture that respects my individuality Has a culture that supports equality between the sexes Has leaders who will support my development Offers a comfortable physical work environment Offers a creative and dynamic work environment Offers a friendly work environment Offers interaction with international clients and colleagues Recruits only the best talents Will enable me to have good work/life balance Job Characteristics - The contents and demands of the job, including the learning opportunities provided by the job A variety of assignments An attractive geographic location Challenging work Control over my working hours Flexible working conditions High level of responsibility Opportunities for international travel Opportunities for relocation abroad Professional training and development Secure employment Remuneration & Advancement Opportunities - The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good possibilities for rapid promotion Good prospects for high future earnings Good reference for future career Leadership opportunities Overtime pay/compensation Performance-related bonus Sponsorship of future education PLEASE NOTE: The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students. 46

47 The Drivers of Employer attractiveness - Importance of each driver 5 Employer Reputation & Image Job Characteristics Employer Reputation & Image 18% 18% People & Culture Remuneration & Advancement Opportunities Job Characteristics 24% 25% People & Culture 28% 26% Remuneration & Advancement Opportunities 31% 31% Politechnika Lubelska Total How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance 47

48 The Drivers of Employer attractiveness - Employer Reputation & Image 5 Fast-growing or entrepreneurial 39% 58% Employer Reputation & Image Job Characteristics Market success 35% 42% People & Culture Remuneration & Advancement Opportunities Financial strength 36% 38% Good reputation 33% 32% Inspiring top management 25% 26% Innovative products and services 22% 17% Prestige 19% 36% Attractive/exciting products and services 17% 21% High ethical standards 17% 18% High level of Corporate Social Responsibility 14% 12% Politechnika Lubelska Total Employer Reputation & Image refers to the attributes of the employer as an organisation. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives 48

49 The Drivers of Employer attractiveness - Employer Reputation & Image (this year vs. last year) 5 Fast-growing or entrepreneurial 33% 58% Employer Reputation & Image Job Characteristics Market success 42% 41% People & Culture Remuneration & Advancement Opportunities Financial strength 36% 36% Good reputation 33% 30% Inspiring top management 25% 23% Innovative products and services 22% 16% Prestige 19% 36% Attractive/exciting products and services 17% 22% High ethical standards 17% 14% High level of Corporate Social Responsibility 14% 19% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Employer SURVEY Reputation QUESTION:Employer & Image refers Reputation to the attributes & Image of refers the employer to the attributes as an organisation. of the employer as an organisation. My ideal Which employer attributes is associated do you with: perceive as the most attractive? Please select a maximum of of three alternatives 49

50 The Drivers of Employer attractiveness - Job Characteristics 5 Professional training and development 60% 82% Employer Reputation & Image Job Characteristics Secure employment 52% 64% People & Culture Remuneration & Advancement Opportunities Control over my working hours 27% 29% A variety of assignments 21% 24% An attractive geographic location 15% 20% Flexible working conditions 15% 17% High level of responsibility 15% 12% Opportunities for international travel 15% 24% Challenging work 9% 17% Opportunities for relocation abroad 6% 13% Politechnika Lubelska Total Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives 50

51 The Drivers of Employer attractiveness - Job Characteristics (this year vs. last year) 5 Professional training and development 64% 82% Employer Reputation & Image Job Characteristics Secure employment 41% 64% People & Culture Remuneration & Advancement Opportunities Control over my working hours 15% 27% A variety of assignments 21% 16% An attractive geographic location 15% 20% Flexible working conditions 8% 15% High level of responsibility 15% 36% Opportunities for international travel 15% 16% Challenging work 9% 25% Opportunities for relocation abroad 6% 10% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job. Which My ideal attributes employer do is you associated perceive with: as the most attractive? Please select a maximum of three alternatives 51

52 The Drivers of Employer attractiveness - People & Culture 5 Has leaders who will support my development 44% 54% Employer Reputation & Image Job Characteristics Will enable me to have good work/life balance 49% 43% People & Culture Remuneration & Advancement Opportunities Offers a creative and dynamic work environment 43% 48% Offers a friendly work environment 38% 38% Offers interaction with international clients and colleagues 27% 31% Offers a comfortable physical work environment 24% 33% Has a culture that respects my individuality 19% 18% Recruits only the best talents 7% 16% Has a culture that supports equality between the sexes 11% 8% Has a culture that is accepting towards [underrepresented] minorities 4% Politechnika Lubelska Total People & Culture refers to the social environment and attributes of the work place. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives 52

53 The Drivers of Employer attractiveness - People & Culture (this year vs. last year) 5 Has leaders who will support my development 42% 54% Employer Reputation & Image Job Characteristics Will enable me to have good work/life balance 41% 49% People & Culture Remuneration & Advancement Opportunities Offers a creative and dynamic work environment 43% 42% Offers a friendly work environment 38% 39% Offers interaction with international clients and colleagues 27% 21% Offers a comfortable physical work environment 24% 33% Has a culture that respects my individuality 19% 26% Recruits only the best talents 16% 11% Has a culture that supports equality between the sexes 5% 11% Has a culture that is accepting towards [underrepresented] minorities 9% Politechnika Lubelska 2011 Politechnika Lubelska 2010 People SURVEY & Culture QUESTION: refers to the social environment and attributes of the work place. Which People attributes & Culture do refers you perceive to the social as the environment most attractive? and attributes of the work place. My ideal employer is associated with: Please select a maximum of of three alternatives 53

54 The Drivers of Employer attractiveness - Remuneration & Advancement Opportunities 5 Competitive base salary 33% 45% Employer Reputation & Image Job Characteristics Good prospects for high future earnings 45% 50% People & Culture Remuneration & Advancement Opportunities Good possibilities for rapid promotion 29% 42% Clear path for advancement 32% 35% Sponsorship of future education 26% 30% Good reference for future career 19% 21% Overtime pay/compensation 19% 18% Performance-related bonus 19% 18% Leadership opportunities 16% 18% Competitive benefits 13% 17% Politechnika Lubelska Total Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives 54

55 The Drivers of Employer attractiveness - Remuneration & Advancement Opportunities (this year vs. last year) 5 Competitive base salary 35% 45% Employer Reputation & Image Job Characteristics Good prospects for high future earnings 45% 44% People & Culture Remuneration & Advancement Opportunities Good possibilities for rapid promotion 19% 42% Clear path for advancement 19% 32% Sponsorship of future education 14% 26% Good reference for future career 19% 21% Overtime pay/compensation 19% 32% Performance-related bonus 19% 19% Leadership opportunities 16% 25% Competitive benefits 13% 25% Politechnika Lubelska 2011 Politechnika Lubelska 2010 Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future. My ideal Which employer attributes is associated do you with: perceive as the most attractive? Please select a maximum of three alternatives 55

56 Top findings - Students employer preferences 5 Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in accordance with how important they perceive them. Politechnika Lubelska Top 5 - Overall most important attributes: 1.Professional training and development (Job Characteristics) 2.Secure employment (Job Characteristics) 3.Good prospects for high future earnings (Remuneration & Advancement Opportunities) 4.Competitive base salary (Remuneration & Advancement Opportunities) 5.Offers a friendly work environment (People & Culture) Total Top 5 - Overall most important attributes: 1.Good prospects for high future earnings (Remuneration & Advancement Opportunities) 2.Professional training and development (Job Characteristics) 3.Secure employment (Job Characteristics) 4.Offers a creative and dynamic work environment (People & Culture) 5.Will enable me to have good work/life balance (People & Culture) This is the importance of all the 40 attributes in relationship to how important the students think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness. 56

57 University Report 6 Global top findings 57 Politechnika Lubelska Business Copyright Universum 2009 Copyright Universum

58 Importance of the drivers of employer attractiveness by region Business students Employer Reputation & Image 6 Remuneration & Advancement Opportunities Employer Attractiveness Job Characteristics 25,5% 19,8% 27,4% 31,6% 20,9% 24,3% People & Culture 27,6% Nordic Russia 23,3% America 20,4% Europe Asia 21,8% 22,6% 27,0% 27,8% 26,5% 24,9% 26,5% 25,0% 24,8% 26,8% 25,8% South Africa 24,2% 28,4% 23,5% 23,9% How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance Source: Universum Student Survey 2010 conducted in 24 countries worldwide 58

59 Importance of the drivers of employer attractiveness by region Engineering students Employer Reputation & Image 6 Remuneration & Advancement Opportunities Employer Attractiveness Job Characteristics 24,3% 19,0% 28,6% 32,4% 20,8% 25,0% People & Culture 28,4% Nordic Russia 21,8% America 20,2% Europe Asia 22,1% 22,2% 26,6% 28,5% 26,1% 26,3% 26,1% 27,5% 24,7% 25,5% 24,2% South Africa 24,6% 26,8% 25,8% 22,8% How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance Source: Universum Student Survey 2010 conducted in 24 countries worldwide 59

60 The most attractive industries by region Business students 6 1. Marketing/ advertising 2. Management consulting 3. Investment banking Nordic 1. Marketing/ advertising 2. Management consulting 3. Entertainment/media/public relations Russia 1. Marketing/ advertising 2. Commercial banking 3. Financial services America Europe Asia 1. Commercial banking 2. Management consulting 3. Auditing/ accounting/ taxation (corporate) 1. Accounting (public) 2. Financial services 3. Marketing/ advertising South Africa 1. Accounting (public) 2. Auditing/ accounting/ taxation (corporate) 3. Financial services Source: Universum Student Survey 2010 In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives conducted in 24 countries worldwide 60

61 The most attractive industries by region Engineering students 6 1. Engineering consulting 2. Energy/power 3. Environmental/conservation 1. Energy/power 2. Engineering/manufacturing 3. Aerospace/defense Nordic Russia 1. Engineering/manufacturing 2. Energy/power 3. Construction America Europe Asia 1. Engineering/manufacturing 2. Engineering consulting 3. Energy/power 1. Engineering/manufacturing 2. Electronics 3. Automotive 1. Engineering/manufacturing 2. Engineering consulting 3. Energy/power South Africa In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives Source: Universum Student Survey 2010 conducted in 24 countries worldwide 61

62 Top 3 career goals by region Business students 6 1. To have work/life balance 2. To be competitively or intellectually challenged 3. To be secure or stable in my job 1. To have work/life balance 2. To be competitively or intellectually challenged 3. To have an international career Nordic Russia 1. To have work/life balance 2. To be autonomous or independent 3. To be a leader or manager of people America Europe 1. To have work/life balance 2. To be secure or stable in my job 3. To be a leader or manager of people South Africa Asia 1. To have work/life balance 2. To be secure or stable in my job 3. To be a leader or manager of people 1. To be a leader or manager of people 2. To be entrepreneurial or creative/innovative 3. To be secure or stable in my job Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives Source: Universum Student Survey 2010 conducted in 24 countries worldwide 62

63 Top 3 career goals by region Engineering students 6 1. To have work/life balance 2. To be secure or stable in my job 3. To be competitively or intellectually challenged 1. To have work/life balance 2. To be secure or stable in my job 3. To be competitively or intellectually challenged Nordic Russia 1. To be a technical or functional expert 2. To have work/life balance 3. To be secure or stable in my job 1. To have work/life balance 2. To be secure or stable in my job 3. To be competitively or intellectually challenged America Europe South Africa Asia 1. To be a technical or functional expert 2. To have work/life balance 3. To be a leader or manager of people 1. To be a technical or functional expert 2. To be a leader or manager of people 3. To be competitively or intellectually challenged Source: Universum Student Survey 2010 Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives conducted in 24 countries worldwide 63

64 Top 3 preferred communication channels by region Business students 6 1. Career fairs 2. Employer websites 3. Acquaintances employed by the company/organisation 1. Employer websites 2. Internship/co-op programs/work placement 3. Employer presentations on campus Nordic Russia 1. Employer presentations on campus 2. Career websites/internet job boards 3. Internship/co-op programs/work placement America 1. Career fairs Europe 2. Internship/co-op programs/work placement 3. Employer websites Asia 1. Employer presentations on campus 2. Career fairs 3. Acquaintances employed by the company/organisation South Africa 1. Employer websites 2. Internship/co-op programs/work placement 3. Career websites/internet job boards How would you prefer to gather information about potential employers? Please select a maximum of three alternatives Source: Universum Student Survey 2010 conducted in 24 countries worldwide 64

65 Top 3 preferred communication channels by region Engineering students 6 1. Employer websites 2. Career fairs 3. Employer presentations on campus 1. Employer websites 2. Internship/co-op programs/work placement 3. Employer presentations on campus Nordic Russia 1. Employer websites 2. Employer presentations on campus 3. Internship/co-op programs/work placement America 1. Career fairs 2. Internship/co-op programs/work placement 3. Employer presentations on campus Europe South Africa Asia 1. Employer websites 2. Employer presentations on campus 3. Internship/co-op programs/work placement 1. Career websites/internet job boards 2. Career fairs 3. Advertisements on the Internet How would you prefer to gather information about potential employers? Please select a maximum of three alternatives Source: Universum Student Survey 2010 conducted in 24 countries worldwide 65

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