THE GATEWAY TO LIFE SCIENCES ONLINE MARKETING

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1 THE GATEWAY TO LIFE SCIENCES ONLINE MARKETING

2 WHAT WE ARE? Despite being at the forefront of innovation, the Life Sciences sector is slow to embrace online marketing digital technologies. Most life sciences companies seem to adopt a scatter-gun approach to online media with little to no strategic direction other companies have yet to include digital as part of their marketing mix strategy. As the Life Sciences Gateway to online marketing, the Science Media Group (SMG) was founded to help companies in this sector to embrace online marketing technologies and take advantage of the world of performance marketing. Science Media Group (SMG) uniquely combines advanced, proprietary online marketing technology and capability with a profound understanding of the biomedical industry and the rest of the life sciences sector. This combination creates our novel approach - Intelligent Bio Marketing. Whether you are a small startup trying to penetrate the market, or a big pharma company seeking to enhance performance, SMG is the right choice for you.

3 ABOUT US Science Media Group was founded to deliver cutting edge solutions in the online bio marketing arena. In collaboration with Mars Media Group, a progressive, innovative, technological online marketing agency, SMG draws upon the expertise of over 100 online marketers and over 10 years of Mobile and Internet technology online marketing capabilities. Science Media Group offers partners a range of online solutions and services to achieve quality campaign results. Pinpointed at the Life Sciences sector, SMG covers powerful media channels including: Internet technologies, performance marketing, social media, mobile advertising, marketing, search marketing and affiliate marketing. As pioneer in the Life Sciences sector online marketing, we offer true knowledge based intelligent marketing. The online Life Sciences field is innovative, fast evolving and complex, so our experts constantly adapt and deliver results.

4 OUR MEDIA CHANNELS WE HELP YOU REACH YOUR TARGET AUDIENCE USING DIVERSE MEDIA CHANNELS THAT DOMINATE THE LIFE SCIENCES FIELD. We give you enduring engagement with your target audience throughout our cross platform media channels. SMG s services cover multiple fields within the complexed online marketing world. We offer advertisers from the Life Sciences sector and the biomedical industry unique solutions to drive top-quality results, utilizing the right media channels and powerful technological tools. VIDEO MARKETING DISPLAY MARKETING MARKETING MOBILE ADVERTISING AFFILIATE MARKETING SOCIAL ADVERTISING

5 DISPLAY MARKETING CAMPAIGN Science Media Group uses the latest technological developments to build and execute your online display campaigns. Our network is divided into channels and sub categories supplying access to unlimited, premium and exclusive inventory supplied by our global partners and covering the entire life sciences industry. Science Media Group network consists of over 3000 exclusive and premium publishers worldwide, delivering over 20 Billion monthly impressions. Enjoy immediate access to a massive amount of inventory, categorized into channels both automatically and manually. Science Media Group offers its partners the benefit of unlimited cross platform mobile traffic. Get solutions to any device and platform. Our in house technologies allow us to offer brand-safe traffic across all inventory sources and optimize each campaign to maximize ROI.

6 SEARCH MARKETING CAMPAIGN Text and keywords are the bread and butter of a Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) successful campaign, but when it comes to life sciences, thousands of professional terms and keywords across hundreds of niches exist. RESEARCH & ANALYSIS RESULTS OPTIMIZATION Immunoglobulins Drug Influenza Mutation Polymorphisms Disease Enzymes Biostatistics Leukemia Protein FastQ Ribosomes Nucleotides Peptides Cell Exosomes RNA-Seq HIV Neuroimaging RNA Molecule Enzymes Membranes Enzymes Microbiology srna Nucleotide Microscopy Proteomics Pharmacogenetics Carcinoma YOUR CAMPAIGN NEEDS Epigenomics Exome Alleles Metabolism GOALS DRIVEN CAMPAIGN

7 MOBILE MARKETING CAMPAIGN The use of mobile and mobile apps in the life sciences and biotech industry is on the rise. We invite you to learn how you can earn revenue from the most popular communication devices in the world. Science Media Group offers you a creative, industry leading approach to ensure your long term success in the mobile market. Whether it s Mobile Advertising or App Distribution, we can supply you with a wide range of solutions targeted towards high volume downloads and installs. We provide innovative cross platform installation capabilities and alternative application stores that will assist you with maximizing your app installation rate. Full support for Android and ios allowing the use of several formats such as Mobile Web, in-app and video ensuring a simplified approach and more extensive reach. Science Media Group technology offers you the opportunity to increase your app users by referring them from internet websites directly to their mobile and your app.

8 VIDEO MARKETING CAMPAIGN Online video marketing platforms grant you all the advantages that other advanced marketing method has to offer. Applying the latest technology available in the world of online video advertising will definitely increase your ROI. Research has shown that consumers are more prone to watch video advertisements and enjoy sharing them with other consumers. We offer multi-channel capabilities with a variety of online video solutions tailored to suit your current goals and objectives. Determine the campaign effectiveness - Our technology enables you to track everything you need including: video shares, viral growth, brand clicks, lead generation and more. Choose from our diverse variety of online video solutions - In Stream, In Banner, In Mobile or In Social. PREROLL MIDROLL POSTROLL

9 INNOVATIONS The roots of Science Media Group is nested deep inside the academic world. We believe that just like science, online marketing should be precise, innovative and data-driven. We base our knowledge and skills on years of mastering the online world of Life Sciences, creating platforms dedicated to the scientific community and for the broader audience. With strong social features and vast amount of content, our platform is being used daily by thousands of scientists & industry researchers. Get My Genome

10 LABWORM.COM A SOCIAL PLATFORM FOR BIOMEDICAL RESEARCHERS LabWorm is an innovative platform intended for conveniently finding, organizing and ranking online resources and tools, and for promoting social communication revolving them. In addition, LabWorm offers widgets and utilities that are implemented in dozens of internet sites around the web and are being used daily by researchers across the community. LabWorm aggregates thousands of online sites ranging from new products and biomedical utilities to professional bioinformatic tools and databases. Keeping the user in mind, all this information is accessible via our cutting edge, user-experience focused website. Labworm includes an innovative ranking system based on site traffic, user ranking and citations. The gist of LabWorm is its social features. In LabWorm, scientists can communicate, follow, share and exchange knowledge with their colleagues world-wide in a single place.

11 GETMYGENOME.COM INDEX FOR GENOMIC SERVICES Genomic sequencing is a fast evolving field and the number of genomic companies offering products and genetic testing directly to consumers is rapidly growing. GetMyGenome.com is a platform dedicated to make these services easily searchable and accessible to the general public. Getmygenome.com organizes and ranks genomic products and services. Using reviews and guides, we make these services accessible to the general public while contributing to brand awareness of the genomic service providers.

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