Introduction Corporate brand help you make sure that the visual design elements of the Malta Information Technology Agency (MITA) are used correctly i

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1 MITA Style Manual Logo usage Last edited: April 2009 Malta Information Technology Agency Gattard House, National Road, Blata l-bajda HMR 9010, Malta Tel: +(356) Fax: +(356)

2 Introduction Corporate brand help you make sure that the visual design elements of the Malta Information Technology Agency (MITA) are used correctly irrespective of the medium. It is important that the standards are strictly followed, especially with respect to the MITA logo s appearance. The success of maintaining corporate identity depends on the ownership of its goals and values by every employee that represents MITA. This Style Manual covers logo specifications, usage rules, for stationery, powerpoint templates, signature and web credit appearance. A digital copy of these, together with other relevant resources can be found on 2

3 About MITA Every successful organisation has a responsibility to use its resources and influence to make a positive difference in the life of its people and to the local community at large. The Malta Information Technology Agency are proud to have an internal value system which provides roots to the Agency s work ethic and reflects the character and the spirit of the organisation. Our values are core to everything that we do, including our behaviour, our attitude, and both our internal and external transactions. Committed and accountable, striving for the higher standards and quality, MITA takes on big challenges, and pride themselves on seeing them through. Our drive is inspired by our seminal role in diffusing the application of technology to enhance the quality of life of Maltese citizens. MITA believes in leading by example and in so doing, seeks to contribute positively towards the country s sustainable development, to assume responsibility towards topical societal and environmental issues and to extend its support in favour of humanitarian causes. Source: 3

4 MITA Logo Introduction Introduction Elements The below illustrations serve to provide a technical overview of the MITA logo, its construction and its components. It is unlikely that the Agency would require actual modifications to the approved logo version, though, if this is required, a vectorised version of the logo is needed to facilitate editing. The logo was conceived using Adobe Freehand MX. 1. Official Version (grey acronym) To be used for all official materials, documents and communication, such as business stationery, business cards, corporate folders, Power Point presentations, marketing materials. 1a. Full logo with signature and drivers 2. Full colour logo To be used for non-traditional media, web & promotional merchandising materials. 2a. Full logo with signature and drivers 1a. 2a. 1b. Logo without drivers 2b. Logo without drivers 1b. 2b. 4

5 Getting the proportions right Key elements of logo s origin There are the intrinsive qualities of the logo that are essential for its integrity. Without the respect of these characteristics the logo will not represent the fruition of all the research that brought it to life. The MITA Logo is borne out of a hybrid of researched characteristics, namely: 1) Its strategic colours (blue, orange and green); 2) a Serif font (belonging to the Garamond family) and an icon that represents the dynamic nature of the Agency; Careful study was involved in creating a logo that radiates the Agency s image so adherence to the Style Manual instructions is imperative at all times. Hi-Quality offset printing will require a Tiff version of the logo (saved at minimum of 300dpi) for optimum results. Modifications to the Agency logo, unless sanctioned by MITA directorship are NOT allowed. 3) Core drivers of MITA (Transformation, Innovation, Excellence). 5

6 The MITA logo with signature and drivers Free space and minimum clear space Minimum size to be used with signature and drivers is 50mm 50mm Free space - a zone devoid of type, images or texture. It constitutes the minimum unobstructed area around the logo that ensures it is sufficiently prominent. In some cases the Free space is impossible to have, therefore the minimum broader around logo should be 5mm and no less. (See exceptions on page 7) Minimum clear space surrounding the logo should be the same size as that of the icon used for particular logo appearing. Minimum size for logo when using signature should not be less than 50mm. If used smaller, then the drivers: Transformation, Innovation, Excellence will be too small to be legible. The needs not be white, though strictly a colour approved by this manual or a (300dpi) image or illustration that features colours that are approved and that do not over shadow the logo itself. Rule of thumb be that if the background image respects visually the free space all around, therefore it can be used. 6

7 The MITA logo without drivers Free space and minimum clear space Free space and minimum clear space rules apply as on page 6 Minimum size to be used is 45mm 45mm Exceptions to the rule: In some cases, like in the case of the business card or a sticker, where space is very limited, the minimum border around the logo should not be less than 5mm. 5mm 5mm 7

8 Getting the typeface right Logo Typeface Garamond à Aa Ee Rr Aa Ee Rr Corporate Typeface Myriad Pro Light à Aa Ee Rr Aa Ee Rr Alternative Font This is a Serif font, offering a conservative look to the acronym. This font has been edited and altered from its original state (thickened and given various tints). Garamond is not for use in the Agency text irrespective of the medium concerned. In the absence the corporate typeface (Myriad Pro Light), only the alternative font Tahoma should be adopted instead. Myriad Pro Light is a fully licensed typeface, purchased for official day-to-day use in printed communications on all media, where ever it is possible. Refer to next page for alternative, fall-back/replacement font where Myriad Pro Light is not available. Myriad Pro Light is an OpenType Pro font (sans serif) that offers extended character and language support, including Maltese. Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Garamond bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Malta Information Technology Agency Malta Information Technology Agency Malta Information Technology Agency Myriad Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Myriad Pro Light Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

9 Getting the colours right-cmyk CMYK (cyan, magenta, yellow and black) and also referred to as 4 colour printing or 4 colour process, is a subtractive colour model, used in colour printing. Though it varies by print house, press operator, press manufacturer and press run, ink is typically applied in the order of the abbreviation (CMYK). 40c 29c 0m 100y 0k 87c white 40c 29c 0m 100y 0k 87c white 100c 0m 100y 24k 42m100y 100c 0m 100y 24k 42m100y 60k black lens 35% opacity 60k 87c 100c 0m 100y 24k 87c 100c 0m 100y 24k 42m100y 42m100y 100c 100m 80c 38m 74c 23m 5y 56m 98y 34m 82y 10m 25y 100c 100y 48k 100c 100y 24k 22c 100y 8k The CMYK model works by partially or entirely masking certain colours on the typically white background (that is, absorbing particular wave lengths of light). Such a model is called subtractive because inks "subtracts" brightness from white. 9

10 Getting the colours right-pantones Pantone version of the MITA logo consists of 6 pantone colours, therefore it is more economically viable to use the CMYK model for full colour printed materials. However the pantone version of the logo could be required for specific productions like ceramics. Light blue 40% pantone process blue cvc Dark green pantone 349 cvc Lense affect 53% pantone cool grey 11 cvc pantone process black cvc Light green pantone 390 cvc Darker blue 87% pantone process blue cvc Lighter orange 18% pantone 138 cvc Darker orange pantone 138 cvc All of letters are filled with a gradient of pantone cool grey 11 cvc fading into white 87% pantone process blue cvc pantone 349 cvc pantone 138 cvc Light blue 40% pantone process blue cvc Dark green pantone 349 cvc Dark blue pantone process 274 cvc Light blue 40% pantone process blue cvc Lighter orange 18% pantone 138 cvc 60% pantone process black cvc Light green pantone 390 cvc Darker blue 87% pantone process blue cvc Darker orange pantone 138 cvc Dark green pantone 349 cvc Darker orange pantone 138 cvc Light green pantone 390 cvc 87% pantone process blue cvc pantone 349 cvc pantone 138 cvc 10

11 Getting the shades right In the case of 2 colour printing or Greyscale (black and white) printing, the letters MITA will remain as is, but the icon will then be changed to shades of black according to the specifications below. 5k 5k 80k 50k 5k 30k 60k 100k black lens 35% opacity 100k 30k 50k 80k 11

12 Incorrect usage of the logo The MITA logo SHOULD NEVER BE USED without the icon, surrounded by other texts apart from MITA signature or drivers, flipped vertically or distorted in any way (proportion, colours, outlined)

13 Background colours Ensuring the logo always appears clear The MITA logo is very colourful and alive in itself so when it comes to background colours, one has to be careful not to use loud or louder colours than those used in the MITA logo. The ideal colour to use would be white, as this really brings out the vivacity of this logo. For instance if we had to use one of the colours that is used in the logo or any close matching colours, the MITA logo is immediately put out and appears dull in comparison. Below are some examples of what background colours could be used and what should be avoided: 13

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