Jamie Purfeerst Senior Associate Editor. W. Mark Hilton, DVM. Purdue University. Nevil Speer.

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2 2015 MEDIA KIT Meet the Editors Our Mission: BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. BEEF strives to serve the news, production and business management needs of its readers via a synergy of its print and electronic products with the goal of helping readers build more profitable and efficient cattle-production businesses while maintaining an eye on end-product quality and the preservation of natural resources. Letter from the editor Hello and thanks for your interest in the BEEF information franchise. This is an exciting time for the U.S. beef business and for BEEF magazine. Our editorial charge is to provide the production and management information to help the top echelon of U.S. beef producers weather those challenges and make the best of the opportunities. Joe Roybal Editor jroybal@beef-mag.com Burt Rutherford Senior Editor brutherford@beef-mag.com Meet the contributing editors Together, we aim to help readers stay informed and nimble as they build and maintain effective, efficient and profitable beef cattle enterprises. Jamie Purfeerst Senior Associate Editor jamie.purfeerst@penton.com Amanda Radke BEEF Daily Editor amanda.radke@penton.com Troy Marshall BEEF CowCalf Weekly troy@seedstockdigest.com Wes Ishmael BEEF Stocker Trends wesleysink@aol.com Mike Apley, DVM, PhD Kansas State University W. Mark Hilton, DVM Purdue University Harlan Hughes harlan.hughes@gte.net Steve Kay stevecbw@aol.com Dave Sjeklocha, DVM drdave@cattle-empire.net Nevil Speer nevil.speer@agriclear.com Burke Teichert burketei@comcast.net

3 beefmagazine.com 2015 MEDIA KIT Contacts Sales Contacts Phone Jay Carlson Andy Vance Steve May Amanda Noyce Cindy Miller Johnson A Penton Publication Who will control genetic evaluation? PAGE 8 Reader Survey: Most producers like their prospects June 2014 Market Contacts Greg Frey, Vice President greg.frey@penton.com Sarah Muirhead, General Manager, Livestock Group sarah.muirhead@penton.com Roger Randall, General Manager, Digital Sales roger.randall@penton.com Inside: Money on the table PAGE 6 Two-tiered production? PAGE 20 Change your game to change your results PAGE 28 Sending Your Orders & Materials Print Advertising Please send your signed insertion orders and ad materials as follows: Orders: Send signed orders to your sales person Ad materials upload: Digital Advertising Website orders and materials: Send signed orders and materials to your sales person enewsletter and custom campaign orders and materials: Mary Fox, , mary.fox@penton.com

4 Month Close Materials Due Special Feature 2015 MEDIA KIT 2015 Editorial Calendar January *Readership Study Cattle Industry Convention/Environmental Stewardship Profile of incoming NCBA president, Philip Ellis, Chugwater, WY. Environmental Stewardship Award finalists. >>Bonus distribution: National Cattle Industry Convention / READEX Study BEEF Vet BEEF Vet Spring Issue - February February March April Genetics & Reproduction/Calving Management New product feature What s new in full-size and heavy-duty pickups? Quarterly BEEF Industry Pulse reader survey. >>Bonus distribution: World Ag Expo Forage Management & Feeding Proven tips and systems in forage management and feeding 2015 Feed Composition Tables New product feature What s new in mower/conditioners? Parasite & Pest Management An industry directory of products and suppliers by category New product feature What s new in ATVs and utility vehicles? >>Fencing Guide New pull-out format - promotional feature section BEEF Vet BEEF Vet Summer Issue - May May June July Beef Demand Research-proven practices to optimize calf performance State of the Industry Report Growing influence of globalization on the beef industry Annual reader survey on producer attitudes Quarterly BEEF Industry Pulse Survey feature. >>Bonus distribution: Beef Improvement Federation Weaning and Calf Health Research-proven practices to optimize calf performance BEEF Vet BEEF Vet Fall Issue - August August September October Risk Management and Marketing Programs Cattle Marketing Alliances The industry s top value-added programs. New product feature What s new in hp utility tractors? >>Bonus distribution: Farm Progress Show Winter Cow Nutrition & Health Management Quarterly BEEF Industry Pulse Survey feature. >>Bonus distribution: American Association of Bovine Practitioners annual convention Stocker Award Issue/Cattle Handling 10th annual national BEEF Stocker Award winner is announced. BEEF Vet BEEF Vet Winter Issue - October November December Trailblazer Award Issue/Business Management 22nd annual Trailblazer Award winner is introduced. Livestock Husbandry Animal care, employee management, source verification and traceability. Quarterly BEEF Industry Pulse Survey feature. The editors reserve the right to make issue content changes.

5 beefmagazine.com 2015 MEDIA KIT National Display Rates A Penton Publication Just how high can calf prices go? PAGE 6 Low-stress weaning Inside: Pick your partner PAGE 5 Weaning management that buyers pay for PAGE 16 Raise the checkoff PAGE 22 July 2014 BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. Reach this prime beef market! Qualified Print Circulation: 97,000 Formerly BPA Worldwide audited. Association of Audited Media (AAM, formerly ABC) Audit Applied For. Ad Orders and Materials Orders: Send to your signed orders to your sales representative. Upload ad materials to: First-time users of SendMyAd will need to register. Keep your login information for future use. All General Rate Policies, Terms and Contract Regulations as published in the BEEF Commercial Rate Card apply. Circulation 97,000 National Display Rates Ad Size B&W 2-Color 4-Color Full Page $14,420 $15,470 $16,950 2/3 Page 9,335 10,385 11,865 1/2 Page 6,795 7,845 9,325 1/3 Page 4,250 5,300 6,780 1/4 Page 2,555 3,605 5,085 1/6 Page 1,710 2,760 4,240 Back cover ,495 Second cover ,645 Frequency Discounts Insertions Savings 4-7 5% % % % Applies to space and color charges for all advertising placed during a 12-month period. Advertiser must specify in writing the period covered if other than a calendar year as well as the highest discount level you expect to reach. Adjustments will be made only once at the end of the year. Copy Changes & Split Runs Single Page Spread Black plate change $1,140 $1,605 2-color plate change 1,475 2, or 4-color plate change 1,860 2,655 Customized county selections are available; contact your sales representative for current counts. Note: $1,250 will be charged for splits along a county line. All charges are per press stop and are commissionable but cannot be discounted. Close & Material Dates Issue Close Material January 11/20/14 11/26/14 February 12/19/14 01/06/15 March 01/27/15 02/10/15 April 02/26/15 03/12/15 May 03/30/15 04/14/15 June 04/30/15 05/14/15 July 05/28/15 06/11/15 August 06/29/15 07/13/15 September 08/03/15 08/10/15 October 09/02/15 09/16/15 November 10/01/15 10/15/15 December 10/28/15 11/11/15 Ad Sizes Publication Trim 7.75 x Full Page 2/3 Full Page Live Area 6.75 x 9.75 Trim 7.75 x Bleed 8 x 11 2/3 Page ical x /2 1/2 Island Full Page Spread Full Page Spread Live Area 14.5 x 9.75 Bleed x 11 Trim 15.5 x /2 1/2 Page Island x 7.5 ical 3.25 x 9.75 ontal 6.75 x 5 1/3 1/3 1/3 Page ical x 9.75 ontal x 5 1/6 1/4 1/12 Pg 1/6 1/4 1/4 Banner 1 1/4 Page ical x 5 ontal x 3.75 Banner 6.75 x 2.5 1/6 Page ical X 5 ontal x 2.5 1/8 Page x /12 Page x 2.5 Column Inch x 1

6 Fall 2013 More with Less Increased forage value could offer veterinarians stocker opportunity. BEEF Vet, launched by BEEF in 2012, is a stand-alone information resource focused on serving bovine practitioners working in the beef industry. Its information resources focus on tools, strategies and business practices that can be deployed by veterinary practitioners to build a successful practice in today s changing business environment. BEEF Vet magazine is published quarterly to an audience of 6,300 veterinarians in beef cattle practice. BeefMagazine.com/health/beef-vet Circulation 6,300 Rates - all rates are net Rates provide your choice of B&W, standard 2-color, 2-color PMS match, or standard 4-color. Ad Size Rate Double Page Spread $6,000 Full Page 3,500 1/2 Page 2,200 1/3 Page* 250 1/4 Page 1,200 *1/3 Page disclaimer ad - requires purchase of a full page or spread purchase. Close / Material / Mail Dates Issue Ad Close Material Due Mail Date Winter /21/15 01/29/15 02/24/15 Spring /21/15 05/05/15 06/02/15 Summer /21/15 07/31/15 08/21/15 Fall /15/15 09/29/15 10/28/15 Ad Orders and Materials Orders: Send to your signed orders to your sales representative. Upload ad materials to: First-time users of SendMyAd will need to register. Keep your login information for future use. All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply MEDIA KIT BEEF Vet Ad Sizes Publication Trim 7.75 x Full Page 1/3 Pg* Full Page Live Area 6.75 x 9.75 Trim 7.75 x Bleed 8 x 11 1/3 Page Disclaimer ical x /2 Full Page Spread Full Page Spread Live Area 14.5 x 9.75 Bleed x 11 Trim 15.5 x /2 Page Spread 1/2 Page ontal Spread Live Area 14.5 x 5 Bleed x 5.5 1/2 1/2 Page ical 3.25 x 9.75 ontal 6.75 x 5 1/4 1/4 1/4 Page ical x 5 ontal x 3.75

7 September Discounts Insertions Savings 3-5 months 5% 6-11 months 10% 12 months 15% Discounts apply to advertising orders placed in one contract for consecutive issues. Multiple insertions purchased at different times will be treated as separate orders. Terms A Penton Publication New contest for readers $7,000 in prizes Page 16 It s time for Winter Prep Inside: Lice-control tips PAGE 8 Stomping down on foot rot PAGE 54 Do you seek breeding progress or breeding change? PAGE 66 BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. Reach this prime beef market! Qualified Print Circulation: 97,000 Issues are billed the month your ad runs. Interest of 1.5% is charged each month on unpaid invoices 30 days after the invoice due date. No cash discounts allowed. Circulation 97,000 Sale Ring Rates (Marketplace) Rates provide your choice of B&W, standard 2-color, 2-color PMS match, or standard 4-color. Ad Size 1-5x Rate 6-11x Rate 12xRate 1/3 Page (v or h)** $2,385 2,155 1,905 1/4 Page (v, h or banner) 1,840 1,660 1,475 1/6 Page (v or h) 1,235 1, /8 Page /12 Page Column Inch (minimum) * 2-color ads are black plus one additional standard color. Standard second colors: red, blue, green or yellow. PMS match is made using 4-color process. **Maximum ad size for this section is 1/3 Page. Classified Advertising $2.15 per word per insertion. Minimum order: $30 per insertion except if discounts apply. Close & Material Dates Issue Close Material January 11/20/14 11/26/14 February 12/19/14 01/06/15 March 01/27/15 02/10/15 April 02/26/15 03/12/15 May 03/30/15 04/14/15 June 04/30/15 05/14/15 July 05/28/15 06/11/15 August 06/29/15 07/13/15 September 08/03/15 08/10/15 October 09/02/15 09/16/15 November 10/01/15 10/15/15 December 10/28/15 11/11/15 Ad Orders & Materials Send ad orders to: Amanda Noyce, , amanda.noyce@penton.com. Proofs: If BEEF builds your ad, copy must be received 7 days before the issue close date to receive an ad proof. Ad materials, upload to: First-time users of SendMyAd will need to register. Keep your login information for future use. All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply MEDIA KIT Sale Ring Ad Sizes Maximum ad size for this section: 1/3 Page 1/3 1/3 1/4 1/6 1/3 Page ical x 9.75 ontal x 5 1/4 1/4 Banner 1/4 Page ical x 5 ontal x 3.75 Banner 6.75 x 2.5 1/6 1/8 Pg 1/6 Page ical X 5 ontal x 2.5 1/8 Page x /12 Page x 2.5 Column Inch x 1 COLUMN INCH 2-1/8" x 1" (actual size) 1/12 Pg 1

8 beefmagazine.com 2015 MEDIA KIT 2015 Fencing Buyers Guide BEEF s Fencing Buyers Guide is a multi media product guide for cattle producers. NEW! Print portion of the Fencing Buyers Guide in the April issue is a special pull-out reference section in BEEF. Digital portion of the Fencing Buyers Guide package special BEEF Industry Express editions in April, July and September. BEEF is the authoritative source of business management and production information for U.S. beef cattle industry professionals. Reach this prime fencing market! Qualified Print Circulation: 97,000 Formerly BPA Worldwide audited. Association of Audited Media (AAM, formerly ABC) Audit Applied For. All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. Fencing Buyers Guide Packages Choose your multi-media, value-driven high reader impact package Package 1 Rate PRINT*: 1/4 page ad in the special pull-out $2,835 Fencing Buyers Guide section, April BEEF issue. - PLUS - enewsletters: Image with Text Ad - 180x150 image** accompanied by up to 50 words of supporting text. Special BEEF Industry Express editions 04//02/2015, 07/02/2015 and 09/03/2015. Package 2 Rate PRINT*: 1/4 page ad in the special pull-out $6,405 Fencing Buyers Guide section, April BEEF issue; 1/4 page ad in BEEF July Sale Ring AND 1/4 page ad in BEEF September Sale Ring. - PLUS - enewsletters: Image with Text Ad - 180x150 image** accompanied by up to 50 words of supporting text. Special BEEF Industry Express editions 04//02/2015, 07/02/2015 and 09/03/2015. *Print ads - your choice of B&W, 2-color or 4-color. **Color JPG or GIF image 180x150, 72dpi, maximum file size 15K. Circulation BEEF magazine circulation: 97,000 BEEF Industry Express enewsletter, Opt-In Subscribers: 33,500 Print Close & Material Dates Packages Close with April Issue - Close Material April 02/26/15 03/12/15 July 06/11/15 September 08/10/15 enewsletter Material Dates enewsletter ad materials are due one week prior to edition date. Ad Orders and Materials Send ad orders to: Please send your signed orders to your BEEF sales representative. Proofs: If BEEF builds your ad, copy must be received 7 days before the issue close date to receive an ad proof. Print ad materials, upload to: com. First-time users of SendMyAd will need to register. Keep your login information for future use. enewsletter ad materials due one week prior to edition date, send to: mary.fox@penton.com NEW! Special Print Pull-out Section Fencing Buyers Guide FENCING PRODUCTS Special Pull-out Section A Penton Publication Feed values for 280 byproduct feeds PAGE 16 Tips Saving For On Hay 180x150 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. 180x150 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. 180x150 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. Inside: March 2014 Consumers want to know PAGE 8 Markets keep climbing PAGE 46 The value of empowered employees PAGE x150 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. 180x150 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli. 180x150 incredibiliter plus 50 perspicax umbraculi, iam Pompeiies. Co words braculi, iam Pompeii of text lucide deciperet. numbracraculi, iam Pompeii uli.

9 2015 MEDIA KIT Print Ad Sizes and Specs Print Ad Sizes Publication Trim 7.75 x Full Page Live Area 6.75 x 9.75 Trim 7.75 x Bleed 8 x 11 2/3 Page ical x /3 Full Page 1/2 1/2 Island Full Page Spread Full Page Spread Live Area 14.5 x 9.75 Bleed x 11 Trim 15.5 x /2 Page Spread 1/2 Page ontal Spread Live Area 14.5 x 5 Bleed x 5.5 1/6 2/3 1/2 1/2 Page Island x 7.5 ical 3.25 x 9.75 ontal 6.75 x 5 1/3 1/3 Page ical x 9.75 ontal x 5 1/4 1/4 1/4 Banner 1/4 Page ical x 5 ontal x 3.75 Banner 6.75 x 2.5 Orders, Contracts & Ad Materials Please all ad contracts, insertion orders and digital ad materials follows: Display print ad orders orders: Send to your BEEF sales representative. Sale Ring print ad orders and materials: amanda.noyce@penton.com enewsletter and custom orders and materials: mary.fox@penton.com Website orders and materials: austin.willard@penton.com SUBMITTING ELECTRONIC FILES FOR PRINT AD MATERIALS The preferred method of receiving files is through the updated Penton Farm Progress ad delivery portal powered by SendMyAd, a revolutionary online system designed to ensure error-free ad submission. First time users of SendMyAd will need to register, both registration and login can be done at The preferred file format for delivery is PDF/X-1a, for ease of creating PDF s the Penton Farm Progress PDF Export settings file for InDesign and Acrobat can be downloaded at For best results, please refer to the following support documents when creating your ad: Ad sizes and templates; FAQs; and how-to videos: click Dashboard. Learn to set trim and bleed: How to upload, reposition and approve an ad: If you cannot use the SendMyAd service, a CD-ROM with ad materials or color proofs is acceptable. Send to: BEEF Magazine Production Assistant th Avenue, Suite P St. Charles, IL Voice Mechanical Requirements - Electronic ad materials preferred. The preferred method of receiving files is through our SendMyAd service, full instructions are noted above. Total ink density of images should be set at 300%. All color and grayscale photo scans should be actual size at a minimum 240 dpi and saved as tiffs. Please refer your ad production questions to Jim Heffron at Compatible Ad File Formats PREFERRED FORMAT: Acrobat PDF* Comments PDF/X-1a Version 1.3 OTHER FORMATS: Page Layout Program Adobe InDesign Use extension.indd, Package for output. Photo File Formats TIFF Photoshop EPS Use CMYK, grayscale, or bitmapped. No RGB. Use ASCII encoding, 8-bit tiff preview. *All PDFs are considered final output and cannot be edited. PDFs that are noncompliant to the PDF/X-1a or Press Ready standards will be returned to client for corrections.

10 2015 MEDIA KIT Digital Advertising - Website & Mobile BeefMagazine.com and m.beefmagazine.com offer you high traffic, attention-grabbing banner options with targeted and cost-effective promotional tools to strengthen your marketing campaign and build your brand. Balance your print advertising program with online elements for a truly powerful integrated marketing program. Website Advertising Rates Positioning options: All ads are run of site unless otherwise scheduled. Ad Size Rates (Net) #1 Leaderboard Banner 728x90 $42 CPM File size limit: 35K #2 Boom Box 300x250 $42 CPM File size limit: 35K #3 Button Ad 300x100 or 180x150 $26 CPM File size limit: 20K All General Rate Policies and Contract Regulations as published on BEEF s Commercial Rate Card apply. Website Ad Specs File types accepted: JPG, GIF, animated GIF, Flash (saved in Flash 8), 3rd party tags. Linking URL(s). Special Flash notes: If you are using flash, your scripts must be set up exactly (case-sensitive). Please submit non-rich media files (i.e., JPG, GIF, or animated GIF) to use as backups for those users who do not have flash-enabled browsers. Mobile - Exclusive Sponsorship Rates Leaderboard Banner 728x90, $5,040 net per month Boom Box 300x250 and Button Ad 320x50 Minimum 2 consecutive months per schedule. File size limit: 15k. All files must be static or animated JPG, GIF or PNG. Mobile Ad Specs Ads and content automatically readjust to 2 or 3 column formats on tablets ad smartphones. Mobile sites retain category and internal search for reader convenience. Tablet tools allow users to deploy social media and other functionality. Website and Mobile Materials and Orders Orders and materials are due one week prior to launch date. Send signed orders and materials to: Please orders and materials to your sales person. All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. 1 Leaderboard Banner (728x90) Leaderboard Banner (728x90) 3 Button Ad (180x150) Boom Box Ad (300x250) Button Ad (300x100) 2 3 Boom Box Ad (300x250) Button (320x50)

11 2015 MEDIA KIT Digital Advertising - enewsletters BEEF DAILY - enewsletter BEEF DAILY This dynamic enewsletter, created for the commercial beef operator, with the day s top stories and personalized blogs. Frequency: 4x per week, Monday - Thursday Opt-In Subscribers: 37,500 BEEF DAILY - Ad Types and Rates Ad Size Rates (Net) #1 Tower Ad, runs 4x per week $700 per week, per ad Image size: 160x600 Ad file size limit: 30K #2 Image with text, runs 4x per week $450 per week, per ad Image size: 180x150, plus 50 words of supporting text Image file size limit: 15K COW-CALF WEEKLY - enewsletter BEEF COW-CALF WEEKLY is the cattle market s flagship enewsletter for cattle industry professionals. BEEF launched its ground-breaking communication tool in the summer of Today its cattle industry news coverage is recognized as the industry s most respected weekly news source. Frequency: 52x per year, every Friday Opt-In Subscribers: 41,000 BEEF COW-CALF WEEKLY - Ad Types and Rates Ad Size Rates (Net) #1 Tower Ad $600 per week Tower ad (160x600) Ad file size limit: 30K #2 Image with text $420 per week Image size: 180x150, plus 50 words of supporting text Image file size limit: 15K enewsletter Ad and Image Specs File types accepted: JPG, GIF only. Static GIFs only, no rotating or animated files. No rich media. 72 dpi image resolution. enewsletter Orders and Materials Orders and materials due one week prior to launch date. Send orders and materials to: mary.fox@penton.com All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. 180x150 Image + 50 words of text 180x150 Image + 50 words of text 180x150 Image + 50 words of text 180x150 Image + 50 words of text incredibiliter perspicax umbraculi, iam braculi, iam Pompeii lucide deciperaculi, iam braculi, iam Pompeii lucide deciperet. Click here for more info #2 incredibiliter perspicax umbraculi, iam braculi, iam Pompeii lucide deciperaculi, iam braculi, iam Pompeii lucide deciperet. Click here for more info incredibiliter perspicax umbraculi, iam braculi, iam Pompeii lucide deciperaculi, iam braculi, iam Pompeii lucide deciperet. Click here for more info #2 #2 incredibiliter perspicax umbraculi, iam braculi, iam Pompeii lucide deciperaculi, iam braculi, iam Pompeii lucide deciperet. Click here for more info #2 Tower Ad (160x600) #1 #1 Tower Ad (160x600)

12 BEEF INDUSTRY EXPRESS - enewsletter 2015 MEDIA KIT Digital Advertising - enewsletters BEEF INDUSTRY EXPRESS This monthly ecatalog delivers your latest product information to our commercia beef operator audience. Frequency: Monthly - plus special editions Opt-In Subscribers: 33,500 BEEF INDUSTRY EXPRESS - Ad Types and Rates Ad Size Rates (Net) #1 Boom Box Ad $450 per ad Two ads of this size available per edition Image size: 300x250 Up to 50 words of supporting text available. Image file size limit: 35K #2 Image with text $350 per ad Image size: 180x150 Plus 50 words of supporting text Image file size limit: 15K 2015 BEEF INDUSTRY EXPRESS Edition Dates Ad order and material due one week prior to edition date. 01/08/15 02/12/15 03/12/15 04/02/15 - Special Fencing Edition 04/09/15* 05/14/15* 06/11/15* 07/02/15 - Special Fencing Edition 07/09/15* 08/13/15 09/03/15 - Special Fencing Edition 09/10/15 10/08/15 11/ /10/15 enewsletter Ad and Image Specs File types accepted: JPG, GIF only. Static GIFs only, no rotating or animated files. No rich media. 72 dpi image resolution. enewsletter Orders and Materials Orders and materials due one week prior to edition date. Send orders and materials to: mary.fox@penton.com 180x150 plus 50 words of text 180x150 plus 50 words of text incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli. #2 incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli. #2 Boom Box Ad 300x250 plus 50 words of text #1 All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply.

13 2015 MEDIA KIT Digital Promotion - Custom enewsletters Deliver your promotional messages to our developed, demographically profiled producer lists with our custom message or campaign services. Select your target audience by geographic and demographic criteria Performance measurements are available five days following deployment and include results for delivery, opens and clickthrough metrics. File Preparation and Specs Message file format: HTML Maximum message file size: 50k Maximum width: 700 pixels (recommend 600) All images for html messages must be hosted online and a full image source link provided. No JavaScript or Flash coding can be accepted. Animated GIF files are allowable with the understanding that they will not be viewable for all recipients due to their program. Message file provided must include the sponsor s physical address per CAN-SPAM rules. The copy provided should also include an opt-out so recipients can directly opt-out of messages from the 3rd party sponsor s list. A sponsors name will appear first in the From address line followed by the publication s name. All messages must be approved by the Publisher prior to distribution. List requirements: When a supplemental list is provided to include in the distribution of the custom message or campaign (other than a seed list of a few names), an indemnification letter from the Penton Legal Department must be signed before names can be added. This provides assurance that CAN-SPAM procedures are adhered to in client s address collection practices. A suppression file of the client or 3rd party s opt-out database for promotional s should be provided. Provide your list file in.txt,.csv or Excel format. Images should be in GIF or JPEG files. Custom Services rates Pricing is based on list selection and deployment volume. Discounts available for multiple deployments when placed at the same time and on one order. Request counts from your sales representative Deployment List Size Net Price Up to 1,500 $1,980 1,501-2,000 $2,420 2,001-3,000 $3,300 3,001-4,500 $3,520 4,501-6,000 $3,850 6,001-7,500 $4,180 7,501-9,000 $4,400 9,001-11,000 $4,620 11,001-13,000 $4,840 13,001-15,000 $5,060 15,001-17,000 $5,280 17,001-19,000 $5,500 19,001-22,000 $5,775 22,001-25,000 $6,050 25,000-28,000 $6,298 28,001-31,000 $6,600 31,001-34,000 $6,930 34,001-37,000 $7,370 37,001-40,000 $7,700 40,001-45,000 $7,975 45,001-50,000 $8,250 Additional quantity rates on request. Frequency Discounts Deployments Savings 3-5 5% 6-9 8% % Frequency discount rates apply to multiple deployments. Custom message lists, materials and orders Orders and materials due one week prior to launch date. Schedule earlier to to ensure you receive your requested deployment date. Send orders and materials to: mary.fox@penton.com All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply.

14 2015 MEDIA KIT Digital Content Marketing - IndustryVoice Connecting sponsored, native advertising content to the agriculture community. IndustryVoice takes your content to a next level of reader engagement. IndustryVoice is searchable and built on existing Penton Farm Progress websites. IndustryVoice content assets flow through each site s content management system just like other editorial content. Your IndustryVoice content should be newsworthy. Respective editors maintain the right to reject any content deemed in poor taste, combative or overly promotional. IndustryVoice content Content assets are clearly identified as IndustryVoice. A sponsored by or brought to you by byline. Robust taxonomy tagging that enables the content to be searchable and appear on relevant category pages and the home page. Search engine optimized. Posted to social media. Featured in newsletter. Three-month priority posting. After three months, your content is available on the website and can be viewed through search. Reporting metrics: Content clicks Time spent All General Rate Policies, Terms and Contract Regulations as published within the BEEF Commercial Rate Card apply. IndustryVoice content IS: Original content Educational Informative Insightful Examples Include: White papers Industry overviews Tips and recommendations Predictions about the industry Insights into ongoing R&D Research results 180x150 Button Ad IndustryVoice Rate Leaderboard Banner Per project, 3 month posting $1,500 After three months, your content asset remains available and may be reached through search. Ask about additional services to expand your IndustryVoice content marketing campaign. IndustryVoice content IS NOT: Promotional in nature Product announements A press release or repurposed press release* Critical of your competition Examples Include: Press releases* Product announcements Sales brochure copy *Please note: Approved press releases can be posted to our Briefing Room, however, will not be accepted as IndustryVoice content. 300x250 Boom Box Ad 300x100 Boom Box Ad 300x100 Boom Box Ad

15 2015 MEDIA KIT Penton Corporate Marketing Tools & Services Move your brand promotion forward with Penton Marketing Services. Use our expertise across 17 industries with proven services to bring you closer to your clients and move your sales ahead. Penton Marketing Services include: Microsites and Websites. Services range from developing a program focused microsite or fullservice website design and build out and content creation. Social Media elistening. Hear what customers, prospects and even competitors are saying about you on a wide spectrum of social media networks with comprehensive report results delivered on your timetable. Search Engine Marketing. Get the most out of your website assets with programs designed to improve your search standing and draw more viewers to your site through optimization. DIGITAL SOLUTIONS Micro Site ebook Webinar Virtual Event enewsletter Websites Social Media elistening Search Engine Marketing Lead Lifecycle Custom Apps Custom Video RESEARCH SOLUTIONS Custom Research Polling Trade Research PRINT CONTENT SOLUTIONS White Paper Supplements Custom Magazines Show Daily Virtual Conferences Webinars Lead Lifecycling. Systematic lead generation and development programs that score your best sales opportunities, developing lead nurturing and follow-up programs to advance your sales cycle. Webinars, Virtual Events and Videos. Turn-key programs educate your customers and prospects about your latest offerings, product features and returns comments to you. Events are supported by planning, promotion and a comprehensive analytic report. ebooks and enewsletters. Digital platforms to deliver your detailed messages or to maintain an ongoing relationship with customers and prospects. Custom print solutions and content marketing. Creating qualified lead-generating tools such as white papers, supplements, custom magazines and show programs. Custom Magazines Search Engine Marketing and Search Engine Optimization Social Media elistening Newsletters White Papers emedia Centers Penton is the leading professional information services company. We drive performance for more than 16 million professionals each and every day. Contact Your Penton Farm Progress Sales Representative to Learn More About Our Proven and Effective Business Services

16 SPECIAL POSITIONS Orders stipulating preferred position not accepted for less than full-page, except on an or omit basis and subject to General Manager s approval. Advertisers who negotiate back cover positions and pay for them have options on back cover positions in corresponding issues the following year. However, advertisers must exercise that option by notifying Beef in writing 60 days prior to closing date. Specified position pages cannot be cancelled after 60 days prior to publication date. BLEED a. No charge for bleed. b. Minimum size for bleed is 1/2 page. GENERAL RATE POLICY/TERMS OF SALE a. Orders beyond 3 months at rates then prevailing. Blanket orders and till forbid orders do not hold rate. b. Editorial style copy will carry label Advertisement at the sole discretion of the Publisher. c. No fraudulent or misleading advertising accepted. All copy subject to Publisher s approval. d. Publisher reserves the right to refuse ads that will cause excessive production costs. e. Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom made against the Publisher. SPECIAL SERVICES a. Addressing and mailing services available. b. Reader reply service available. Commercial display advertising only. Column- inch minimum. c. When Publisher must provide artwork or extra copy work including registering color blocks, outlining, etc., advertiser will be billed at cost. d. To obtain proofs when necessary, copy must be received at least seven days before closing date. Not applicable for some magazines. e. Old materials will be destroyed one year after insertion unless shipping instructions are given to the Publisher. MECHANICAL REQUIREMENTS General Specifications Trim Size: 7 ¾" x 10 ¾". Printing Method: Web offset. Binding: Saddle stitch, jog to head, 1/8" head trim. Paper: Cover 50 lb. #5 coated groundwood, text printed on 38" SCA+. Ink: SWOP standard and four-color process. Line Screen: 133 lines per inch. Digital Ad Specifications PDF Format: Advertisers are encouraged to submit PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. For an Acrobat Distiller job-options file and more information on creating acceptable PDF files, visit Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.). Preferred Applications: Ad layouts should be created using either QuarkXpress or Adobe InDesign. If submitting application files, provide all supporting graphics and fonts. PROOFS: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof. PHOTO ELEMENTS: 300 dpi, actual size; CMYK color model;.eps or.tiff format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. COLOR TONE VALUES: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. COLOR MODE: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK. FONTS: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline; however outline text cannot be altered. LETTERING: Black text should be created as 100% black to avoid registration problems; 4-color black will not be accepted. Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided. MEDIA: CD Digital Ad Upload: Please contact the publication Production Manager for specific concerns and to alert that files have been submitted. For complete preparation guidelines and file delivery information, please visit or contact the publication Production Manager MEDIA KIT Terms & Policies RATE POLICY AND CONTRACT PROVISIONS All advertisements are accepted and published entirely on the representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Agency will indemnify and hold the Penton Media, Inc. ( Publisher or Penton ) harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the advertisements), and other claims based on the contents or subject matter of such publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not in keeping with the publication s standards, policies and principles. The Publisher reserves the right to add the word Advertisement at the top and/or bottom of, or anywhere within any publication page, that in the Publisher s sole judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when such conditions conflict, with the terms or conditions of the publication s rate card, or any amendment thereof. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser s materials. Agency Commission: 15% of the gross billing allowed to recognized advertising agencies on space, color, bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser s material must be prepared in accordance with production specifications to qualify for agency commission. No cash discounts allowed. Sequential Liability: Advertiser and Advertising Agency are jointly and severally liable for payment. Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. Cancellation Policy: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted. Error Liability Limit: The Publisher s liability for any error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers index, or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to the Advertiser s copy/materials. Short Rate Protection: Advertisers billed at special contract rates based on frequency, but who fail to fulfill the contract, will be billed at the Publisher s sole discretion for the difference to reflect the rate that is actually earned. For example, Advertisers will be billed for lost frequency discounts if, within a twelve (12) month period (or written contract period) from date of the first insertion, they do not use the amount of advertising space upon which their billing rate was based. Rate Card in Effect: Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and supersede any other information published in previous rate cards, directories, media guides or rate and data services whether in print or online. Publisher will not honor rates or data derived from these other sources unless it is in conformance with this rate card. Publisher has the right to increase rates with prior notification to advertiser. Terms of Sale: Terms of sale are Net 30 (thirty) days from date of invoice. Interest of 1.5% is charged each month on unpaid invoices 30 days after the invoice due date. No cash discounts allowed. Penton will not accept any form of payment which contains any limitations or conditions on payment such as short paid checks noted as representing payment in full of a disputed balance. Line of Credit: Advertiser s line of credit may increase or decrease from time to time. Such changes will be made at the sole discretion of Penton, and no advanced notification is promised or implied. Past Due Accounts: Orders may be held at the Publisher s sole discretion. Collection Related Issues: If Penton must refer Advertiser s delinquent account to an attorney or collection agency, Advertiser agrees to pay all reasonable attorneys or collection agency s fees, court costs, and other collection costs in connection with the Publisher s collection efforts. Jurisdiction: Advertising Agencies and/or Advertisers agree that any legal action arising between Penton and Advertising Agency and/or Advertiser must be brought in the courts of the state of Kansas, Johnson County, and that Advertising Agency and/or Advertiser agrees to submit all claims to the jurisdiction of these courts regardless of any conflict of jurisdiction which may arise. Notification to Publisher: If the Advertising Agency and/or Advertiser changes their address or there is a change of ownership or control of their company, please notify the Publisher of this change within 10 working days.