I LOVE FASHION MERCHANDISE COLLECTIONS & STORE CONCEPT
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1 I LOVE FASHION MERCHANDISE COLLECTIONS & STORE CONCEPT
2 INTRODUCTION FashionTV is the biggest fashion medium in the world. As the only global 24/7 TV station focused exclusively on fashion, beauty, trends and style, FTV broadcasts the latest news & information to over 350 million households and 7 million public places worldwide. Recognized as one of the most influential and renowned media brands in the fashion industry, it is not surprising that FashionTV has developed its own successful line of branded merchandise and a chain of retail stores. FashionTV is more than a channel, it is a lifestyle. The community of FTV viewers is considered the most luxurious, glamorous and fashion-oriented target group among all media consumers, who not only love to watch the fashionable lifestyle on TV, but they also enjoy living it. As a result, FashionTV products and high-profile events are increasingly popular and sought-after by millions of fans around the world.
3 FashionTV WORLDWIDE FashionTV is watched and adored by audiences across the globe, reaching the highest popularity among the viewers in Asia, Middle East and Eastern Europe Households Reached by FashionTV
4 FashionTV BRAND AWARENESS FashionTV ONE OF THE MOST INFLUENTIAL FASHION MEDIA BRANDS The FashionTV brand with its exceptional awareness is one of the most recognized fashion media brands. During its 13 years of existence, FashionTV has inspired an entire generation of young viewers that grew up watching it since their teenage years. The FTV brand will always stay in the minds of Generation Y as a symbol for fashion, elegance, jet-set and modern lifestyle. With its famous DIAMOND shaped logo and an inimitable look & feel, the FTV brand is easily identified by millions of consumers around the world. After over a decade of entertaining its viewers, now is the time, when the FTV brand reaches its strongest popularity among a broad target market, spanning multiple generations and various socioeconomic categories.
5 FashionTV BRAND ESSENCE EVERYTHING THAT HAPPENS IN THE WORLD OF FASHION AND TRENDS HAPPENS ON FTV Naturally, the major benefit of FTV brand is its use as a selling aid, thanks to the FashionTV effect. Whether affixed to a dress or an item of jewellery, a T-shirt, watch or a handbag, the brand provides an opportunity for instant recognition and identification with its inspirational lifestyle. And this is where the magic of the FashionTV brand truly lies: IT IS A BRAND THAT BUILDS BRANDS. The world in which the FashionTV brand is positioned allows for far-reaching partnerships spanning both generic and branded products. 12
6 I LOVE FASHION COLLECTIONS In order to reach and satisfy the entire FashionTV fan base, spanning from young to mature adults, I Love Fashion collections are positioned as AFFORDABLE LUXURY. Our brand promise is to be fashionably classic, offering affordable luxuries. This strategy allows us to meet the demand of nowadays consumer, who is requiring higher quality products without the added cost. Price points are similar to the fashion lines of Guess, D&G, Just Cavalli, Armani Exchange, Miss Sixty, Bebe, Pepe Jeans, etc. SIMPLY A WORLD CLASS FASHION... BUT ACCESSIBLE TO MANY... Fashion TV works with licensees and designers to manufacture, and develop high quality fashion collections sold in retail stores across the globe, in various online stores and in the flagship stores. Collections offer both male and female designed fashion, including ready to wear, underwear, beachwear, footwear, eyewear, jewelry, watches, perfumes, travel accessories, etc. 18 I Love Fashion line is always fashion-forward representing modern and timeless. The line offers FTV fans and consumers even more choice when it comes to updating their wardrobes with eye-catching, fun and casually elegant pieces.
7 I LOVE FASHION STORE As the popularity of branded FTV clothing grew, FTV implemented the I Love Fashion Store Concept in cooperation with licensing partners, providing a retail platform for I Love Fashion merchandising products. I Love Fashion store is designed based on workflows and guidelines for the corporate design. FashionTV delivers the whole equipment and decoration with integrated TV screens to spread the atmosphere of FashionTV. FashionTV supports the action of the I Love Fashion stores on air and on-line. The store layout is planned so that enough space is available for fashion shows and social events. The idea is to create not only an I Love Fashion store, but also to integrate a bar area for people to relax. This could be a F.Vodka bar, resp. a F.Champagne bar, also offering refreshing drinks from F.Beverages line.
8 I Love Fashion Retails In the table below are shown the existing stores and the stores that are opening till the end of 2011 and in The figures for upcoming stores are proven by signed contracts. country existing stores coming in total Thailand China Indonesia Malaysia Philipinnes Middle East South Africa Israel Turkey & Eastern Europe South America Europe total
9 I Love Fashion Sourcing Retailer can select the manufacture from existing one (Turkey, Thailand, China, Indonesia), as well as use collections of all manufactures or few of them. Turkey China Thailand Indonesia fashiontv
10 I Love Fashion Design and Development Presently each manufacture and retail group in China, Thailand, Turkey, Indonesia have their own design teams including Italian, French, American, Japanese, Chinese, Indonesian designers FTV cooperating with local designers and providing logo and guidelines for the collections Four collections are produced per year including knit, woolen items, accessorizes, underwear, bags, shoes, watches, sunglasses 300 items are included in each collection We serving all range and full sizes Men collection for 2012 will start with 100 items Collection for age 6-15 is planned to be produced in 2012 Collection of luggages is planned to be produced in 2012 Collection of perfume and cosmetics is planned to be produced in fashiontv
11 LICENSEE GUIDELINES BUSINESS MODEL I Love Fashion Store License Agreements incorporate a revenue share model on a Minimum Guarantee basis. Licenses are exclusive and available on territorial limitations. REPORTING Licensors reports all pre and post production activities to FTV, including marketing plans & business plans, prior to the license launch. Licensor reports all distribution and retail activities to FTV on a monthly basis, detailing the production costs and the retail price. 56 Standard Contract Term: 3 years, renewal upon negotiation FTV GRANTS THE RIGHT TO license the company trademarks on a limited term and regional limitations. For detailed information, please click F Shop Agreement.
12 FashionTV WOMAN Approximately 36% of TV AUDIENCE are WOMEN. 41% of them are in the age of with an above average monthly income. They like to purchase luxury and fashionable items, such as jewelry, watches, bags, and other accessories. Majority of ACTIVE (web) female audience are young girls in the age 13-24, seeking the latest news on fashion, beauty and style. This is one of the most sought-after consumer target groups purchasing a wide range of fashionable products, including tops, shirts, dresses, jeans, and accessories. FashionTV Woman is self confident, strong yet friendly, cultured, free, active, enjoys life to the fullest; knows the latest trends, but also has her very own unique style. Her attitude towards fashion is one that is reflected in all that she does, including her social life and spare time activities, as well as her interests. She possesses a worldly aesthetic vision and is the reference point for her peers. Fashion is a dominant element of her everyday life. She likes to buy clothes and is very interested in fashion trends. She likes to be well dressed and stand out in a crowd. She likes to try new things and is always interested in new products on the market. 21
13 FashionTV AUDIENCE Fashion TV Viewers Structure of audience All Respondents (21-74 year old) Male 64,1 Female 35,9 60,000-80,000 11,9 80, , , , ,000/+ 4,3 3,6 2,1 16 Age ,7 Age Age ,4 29 Age ,7 Source: EMS Winter 2007 (incl. CEMS) Note: EMS is a survey conducted in 19 European countries, representing 40 million affluent Europeans age living in the top 13% of households in each country
14 SPENDING ON FASHION FTV viewers like to spend on fashion & luxury items 56,3 Fashion TV Viewers Clothing items bought in last 12 months All respondents & luxury consumers (21-74yo) 41,2 FTV viewers (global) FTV viewers (luxury consumers) Ind: ,3 18,7 Ind: 105 7,2 14 Ind: ,5 15,8 Ind: ,1 12,5 Ind: Fragrance Costing Over 75 Share in the channel audience structure % Designer Suit Or Dress Costing Over 750 Briefcase Or Handbag Over 300 Shoes Or Boots Over 300 Jewellery Over 1,500 ( 1,000) Source: EMS 2007 (incl. CEMS)
15 I LOVE FASHION WOMEN S LINE I Love Fashion women s line is directly inspired from the prêt-à-porter shows in Paris, Milan, London, New York and LA. The line includes the following collections: PUNK COUTURE MUST HAVE TAILOR MIX WILD GLAMOROUS WINTER BAGS 22
16 PUNK COUTURE COLLECTION 23
17 MUST HAVE COLLECTION 25
18 TAILOR MIX COLLECTION 27
19 WILD GLAMOROUS 29
20 SPORT COLLECTION 32
21 BAGS COLLECTION Product categories: bags, purses, clutches, etc. 34 Bag Wholesale: 26 USD Retail: 86 USD Bag Wholesale: 26 USD Retail: 86 USD Bag Wholesale: 15 USD Retail: 83 USD Bag Wholesale: 19 USD Retail: 93 USD *Prices in USD calculated based on conversion rate 1 USD=30 THB
22 I LOVE FASHION ACCESSORIES Accessories and jewelry are one of the most popular items of I Love Fashion line, and also the most ordered products online. Men and women love F. branded accessories, as they provide a sense of identity with the world s most popular fashion television, especially if worn at parties and fashion events. 35
23 ACCESSORIES COLLECTION Product categories: belts, scarves, hats, hair pieces, etc. 36 Patent Belt Wholesale: 5 USD Retail: 23USD Scarf Wholesale: 7 USD Retail: 26 USD Straw Hat Wholesale: 5 USD Retail: 16 USD Head Band Wholesale: 14 USD Retail: 46 USD *Prices in USD calculated based on conversion rate 1 USD=30 THB
24 JEWELRY COLLECTION Product categories: charms, necklaces, bracelets, pins, earrings, etc. 37 Necklace Wholesale: 2 USD Retail: 23 USD Red Pin Wholesale: 3 USD Retail: 13 USD Pin Wholesale: 2 USD Retail: 13 USD Charm Wholesale: 10 USD Retail: 33 USD *Prices in USD calculated based on conversion rate 1 USD=30 THB
25 FCOUTURE BY MATINI 39 For more images, please see f COUTURE by MATINI
26 FCOUTURE BY MATINI 40 For more images, please see f COUTURE by MATINI
27 FCOUTURE BY MATINI 41 For more images, please see f COUTURE by MATINI
28 FCOUTURE BY MATINI 42 For more images, please see f COUTURE by MATINI
29 I LOVE FASHION STORE DESIGN 47 For a complete concept store design, please see I Love Fashion Concept Store Design.
30 I LOVE FASHION FLAGSHIP STORE 49
31 I LOVE FASHION FLAGSHIP STORE 50
32 I LOVE FASHION FLAGSHIP STORE 51
33 FDIAMOND STORE 52 For more images of FDiamond store, please see FDiamond Photo Gallery.
34 F STORE IN BULGARIA 53 For more images of I Love Fashion Bulgaria store, please see I Love Fashion Bulgaria Photo Gallery.
35 CONTACT For more information, kindly contact: Natalya Menshikova
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