EXECUTIVE MASTER MIBS. international business. for small and medium. enterprises ACADEMIC YEAR 2021/2022

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1 EXECUTIVE MASTER MIBS international business for small and medium enterprises ACADEMIC YEAR 2021/2022

2 presentation Taking part in the MIBS program will allow students to acquire a comprehensive knowledge of the issues related to the management of companies located in global markets, deepening the legal, economic and financial aspects of international markets for goods, services and capital, as well as the tools of the web and social media marketing useful to support internationalization processes. This will allow the integration of their knowledge in a broader and interdisciplinary context. The philosophy adopted focuses on enhancing the learning abilities of the participants using different tools: use of databases, processing and presentation of small projects, interactions with teachers, factory tours and inclusion of external experts in the master and drafting of the project work. Finally, a quick job placement will allow to learn the dynamics seen in the classroom in a pragmatic way. The study of specific cases, together with the possibility to be in contact with experts in the international field, will lead to the creation of professional figures that will be able to develop the ability to apply the knowledge acquired.

3 employment opportunities MIBS aims at training expert professional profiles in the management of internationalization at management level and business processes, making the student able to define and evaluate a project idea, preparing a business plan and establishing a marketing plan, including through the tools of the web and social media. The sector of employment will be in companies and organizations, where the propensity to internationalization is high. The professional figure created for the course Supporting SME Internationalization and Web marketing is that of junior manager related to the activities of export managers, project managers, global supply chain managers, marketing managers, social media managers and similar activities. The Master aims to bridge the gap between academic training and the world of business through teaching that offers case studies and team-work. single courses -International Business 415 The purpose of the course is to provide a deep analysis of the organisational design of MNEs and of those SMEs which have started a process of internationalisation. - International Accounting 310 The purpose of this course is to introduce students to the most important concepts and principles of accounting and finance. - Digital Media Analytics 210 This module aims to provide the tools to analyze the performance of Web sites through the use of tools such as google analytics. - Digital Media Marketing 210 The purpose of this course is to provide the concepts and the strategy to enhance marketing activities by using the most important digital tools. -E-Commerce 210 The course deals with the issues related to e-commerce. It evaluates the opportunities for firms, the performance, and the critical aspects related to its implementation.

4 - Innovation Management and Patent Intelligence 210 The course aims to develop some basic concepts useful to understand innovation in creative organizations and to analyze patent data. - International Marketing 310 The module aims to provide the participant the fundamentals of marketing, to subsequently develop the concepts useful for the management of projects of digital marketing. - Organisational Design and Global Supply Chain 310 The course, using a combination of country case studies, and nested multiple Firm cases, explores the phenomena of rapid SME internationalization, small born global firms in high-tech sectors, R&D relocation and reverse innovation processes. - International Payments and Documentary Credits 310 This course will provide the knowledge and competences needed for understanding utility and functions of documentary credits in import-export finance with particular regard to risk management. - Strategy and Business Plan 415 The course aims also to give a concrete and practical contribution to the preparation of a Business Plan among those who are looking in the firm to be sponsored for their innovative ideas or who turn to venture capital as a source for financing their business. - Web Communication 210 The module aims to provide the skills for the design and management of marketing communication activities based on new digital media, with particular attention to the issue of coherence and integration between tools on-and off-line activities such situations BtoB and BtoC. - Web Design 210 The module aims to treat the architectural and technological aspects of the construction of websites (web design).

5 information Start and end dates (approximative) November 2021 September Classes are held at Dipartimento di Scienze Economiche e Aziendali M. Fanno, via U. Bassi Padua Places available (min-max) Entry requirements - All classes and university degrees. Application deadline 8th of October 2021 Open day 30th of June 2021 Credits 60 CFU Organization - Lessons will be held in English - 70% minimum attendance hours formal lectures hours internship hours project work Lessons will be held both face to face and on-line: it is possible to follow the course entirely on-line. Enrollment fee Master 6.322,50 Further details will be available on the Selection Process Notice 21/22, which will be available soon on UniPD website, Master section.

6 contacts partners Director prof. Fiorenza Belussi Vice Director prof. Francesco Zen Organizing Office Social Facebook Web unismart.click/master-mibs DSEA - Dipartimento di Scienze Economiche e Aziendali M. Fanno Università degli Studi Padova Via Bassi, Padova

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