Use Color Don t AbUse Color

Transcription

1 Use Color Don t AbUse Color Workbook This workbook is intended to be used along side The Use Color Don t Abuse Color web training located at By Caryn Elm 10/23/2013

2 BEFORE YOU START This workbook is intended to be used along with the Use Color Don t Abuse Color Online Training. Sources for both this workbook and online training can be found at the end of the online training. Each web page has corresponding workbook page(s). Use this workbook to enhance the information from the web page and take notes. You will be prompted to go to the workbook online by a statement similar to this: *** Go to page ## in your workbook *** You will be prompted to go to the website by this (but do not go there yet) Stop This lesson continues online!

3 Table OF contents Introduction 1 Background 2-5 Keep In Mind 6-7 Complementary Colors 8-9 Using Color Schemes 10 Monochromatic Analogous Triadic Review Summary 20

4 1 Introduction In this training you will learn the basics of using color in your training documents. We will go over complementary colors, three color schemes and how to use color to create emphasis in each color scheme. For this training we will focus on using color in PowerPoint presentations but once you learn the basics you can apply it to any part of your training or consulting business. There are many reasons to use color in your training presentations, you can create emphasis, repetition, mood and much more. The benefit of using color are numerous but the wrong use or abuse of color can be a huge distraction from the training you are trying to present. It is important to learn the basics of color so you can enhance your training not distract from it. Throughout this semester you have learned how to write a contract and be a consultant. You can use the information in this training to enhance your consulting documents, marketing materials or your products. Objectives At the end of this training you will be able to: Name two outside factors that can affect the quality of color, in your training presentations. Name the secondary complementary color to each primary color. Use one color scheme to create a PowerPoint slide. Use one color scheme with the appropriate emphasis to create a PowerPoint slide. You will need Pen/ pencil About 1hr. and 30min. A computer with Adobe Flash Adobe Reader Quick Time Internet Printer Stop This lesson continues online!

5 2 background Terms and definitions As seen in the video Primary colors are Blue, Red and Yellow. Primary colors cannot be formed by mixing colors. Blue red yellow The primaries mixed together create SECONDARY COLORS Purple (Violet), Green and Orange. + = Purple + = Green + = orange

6 3 background The secondary colors mixed with an unequal amount of the primary create your intermediate COLORS (tertiary colors) Blue Violet, Red Violet. + + = + + = Primary, secondary and intermediate( tertiary) can be mixed with White or Black to create their tints and shades. Tints are formed by adding White to a color. Shades are formed by adding Black to a color. All the colors that you see around you, besides the primary colors, can be formed by adding primaries with each other, White or Black.

7 4 background Color is often displayed in a color wheel. A color wheel is made up of primary colors, secondary colors and intermediate (tertiary) colors. + + = Sometimes Color Wheels will also show tints and shades.

8 5 background ARE YOU READY TO MOVE ON? 1. Name the primary colors. 2. Name the secondary colors. 3. Label each color below as a (P) primary color, (S) secondary color, or (X) intermediate (tertiary) color, tint or shade of color. A B C D E F G H I J Color P,S,X Stop check your answers online!

9 6 Keep in mind As you can see below the online portion of this training looks very different just by slightly adjusting your color setting on your computer screen. Stop this training continues online!

10 7 Keep in mind ARE YOU READY TO MOVE ON? Name two outside factors that can affect the quality of color, in your training presentations. Stop check your answers online!

11 11 Complementary Colors As a consultant complementary colors can be used to quickly add emphasis to a business document without going overboard and becoming unprofessional. See the documents below adding a touch of color and its complement makes the consultants name and slogan pop. While the one color looks professional notice how your eye is pulled away from the consultants name by the matching border. Black and White One color Two complementary colors

12 12 ComplEmentary Colors Are you ready to move on? 1. Circle the logos below that use complementary colors. 2. Write each primary color and its complement. Primary Complement Stop check your answers online!

13 Color schemes Definition According to the creativity glossary, a color scheme is an arrangement of colors based upon an orderly arrangement of colors on the color wheel used within a piece of artwork. Consultants uses As consultants your art work is your documents and training presentations. Whether you are adding color to a training handout, your design documentation or website all the rules are the same. When talking about color schemes, for consistency, we will be referring to PowerPoint presentations for the remainder of this training, but do not forget where all the other areas this knowledge can be used. 13

14 Monochromatic Martin (2013) list some pros and cons to using Monochromatic Color Scheme Pros: A monochromatic palette is very easy to make. Simply choose your color, then add white and black to it. The colors can never clash, as there only is a single color. If choosing colors frightens you, a monochromatic design is a relatively safe option to choose. The design feels more minimal. The simplicity of the color scheme extends itself into the design. There is no contrasting and competing between different colors, and that peacefulness builds towards a more pleasant, minimal design. Cons: Less variation in your design. The lack of variety and contrast lessens the visual interest of the design. Whilst aiming for a minimalist design, you may just end up with a boring one. You have to ensure the details in your design still look great. Difficult to read the text. Often there is too little contrast between the color of the text and the color of the background it is being read from. Take care to ensure your page is still easy to read. Frustration. The limited palette can be very frustrating when you first work with it. 14

15 Monochromatic In a Monochromatic Color Scheme creating emphasis can be challenging. Notice the four PowerPoint slides below. See how they all look balanced but where does your eye really go? As consultants you want to make sure your trainees eyes are going to the text of your training. Look at the dark background, the light text boxes really pop! The dark looks sharp but are your eyes going to the words or the light box around it. Also what one is easier to read? The light box. Similar on the boxes below the dark boxes still look nice but the light box is easier to read and still draws your emphasis to the words. Out of all the boxes the top right draws you in the most to the text box and words because of the dark background and the light boxes and easily read words. So when dealing with monochromatic remember just because it looks good it might not be the best fit for your training. Walk away and come back see if your eye is really drawn towards what you want to be your focus. Try to pick one or two similar tints or shades to be your main colors a supporting shade or tint, and an accent tint or shade. The darkest blue is the supporting shade The lightest blue is the accent tint The middle blue is the main shade 15

16 16 Monochromatic Are you ready to move on? 1. How many colors do you use in a Monochromatic Color Scheme? 2. To create emphasis you would use A. The complement of the color you chose B. Tints and shades of the colors you chose C. Tints and shades of the color you chose D. The complements of the colors you chose Stop check your answers online!

17 17 Analogous Martin (2013) list some. Tiger (2012) gives some hints to making an Analogous Color Scheme. Make sure you have enough contrast when choosing an analogous color scheme. Choose one color to dominate, a second to support. The third color is used (along with black, white or gray) as an accent. Remember you can pick any color in the color wheel to start. Then just pick the two right next to that color or the two to the left or right. Each color is included in three Analogous Color Scheme. Let s stick with Orange, above you see it paired with Red and Red-Orange. Now look below as we spin the color wheel it is paired with. Yellow- Orange Orange Red- Orange and Yellow Yellow- Orange Orange

18 18 Analogous Are you ready to move on? 1. If you wanted to have Yellow in your Analogous Color Scheme what other colors can you choose? A B C D E F G H Yellow &. I. Yellow II. Yellow III. Yellow Stop check your answers online!

19 19 Triadic Martin (2013) list some. Tiger (2012) gives some hints to making an Triadic Color Scheme. A triadic color scheme uses colors that are evenly spaced around the color wheel. Triadic color schemes tend to be quite vibrant, even if you use pale or unsaturated versions of your hues. To use a triadic harmony successfully, the colors should be carefully balanced - let one color dominate and use the two others for accent. Remember to form a Triadic Color Scheme you can pick any color to start with then draw an equilateral triangle so you pick three colors equal distance from each other. Green Orange Purple and Yellow-Orange Blue-Green Red-Violet

20 20 Triadic Are you ready to move on? 1. If you wanted to have Red-Orange in your Triadic Color Scheme what other colors can you choose? I.. II.. Stop check your answers online!

21 21 Review Answer the following questions then check your answers online. 1. What are the primary colors? 2. What are the secondary colors? 3. Draw a line from the primary color in Group 1 to its complement in Group 2. Group 1 Group 2 4. What example below is the BEST use of a Monochromatic Color Scheme emphasis for a training purpose? A B C D

22 22 Review 5. Label what color scheme is being used if you choose the colors below. A.. B.. Stop check your answers online!

23 23 Summary Great Job! You should now be able to Name two outside factors that can affect the quality of color, in your training presentations. Name the secondary complementary color to each primary color. Use one color scheme to create a PowerPoint slide. Use one color scheme with the appropriate emphasis to create a PowerPoint slide. There are more color schemes to explore, use the key terms like: mood and color, emotions and color, and color psychology to learn about how to create a mood and emotions with your use of color and much more. I hope you had fun and choose to continue to learn more about COLOR! Stop check out the summary online!