Greeting Cards - Global Outlook

Transcription

1 Brochure More information from Greeting Cards - Global Outlook Description: The global outlook series on Greeting Cards provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the global greeting cards industry, and highlights the prevailing market trends, issues, growth drivers, growth inhibitors, demand forecasts, and the activities with the impact on the industry. Regional markets elaborated upon include United States, Canada, Europe, The United Kingdom, Asia, Australia, India, Japan and Thailand among others. The report also offers a recapitulation of recent industry activity in addition to an indexed, easy-to-refer, fact -finder directory listing the addresses, and contact details of 187 companies active in the market. Please note: Reports are sold as single-site single-user licenses. Electronic versions require hours as each copy is customized to the client with digital controls and custom watermarks. For information on site licence pricing please click on Enquire before buying Contents: 1. GREETING CARDS 1 Expression Through Cards: An Undying Tradition Persevering Through Time 1 History of Greeting Cards: A Peek Into Its Intriguing Origin 1 Market Traits 1 2. CURRENT AND FUTURE ANALYSIS 3 Impact of Economic Recession on the Greeting Cards Industry 3 Everyday Cards and Spring Cards: Bright Spots Amid the Gloom 3 Going Forward 3 Challenges to Reckon With 3 Internet: A Major Threat 4 Table 1: World Recent Past, Current & Future Analysis for Greeting Cards by Geographic Region - US, Canada, Europe, Asia-Pacific (Including Japan), Latin American and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through Table 2: World 6-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Europe, Asia-Pacific (Including Japan), Latin America and Rest of World Markets for Years 2011 and COMPETITIVE LANDSCAPE 6 Table 3: US Market for Greeting Cards (2011): Percentage Breakdown of Sales of Leading Players - Hallmark, American Greetings, Taylor Corp., Amscan, and Others 6 Hallmark & American Greetings: A Competitive Profile of the Two Global Greeting Cards Giants 6 What Makes Hallmark a Hallmark in the Greeting Cards Arena? 8 Hallmark & American Greetings: Insights Into Ploys & Strategies Adopted by the Antagonists 8 4. INDUSTRY OVERVIEW 10 A Holistic Scan of the Greeting Cards Market 10 Table 4: World Exports of Printed Greeting Cards and Illustrated Or Printed Postcards, (2010): Percentage Share Breakdown of Value Exports by Exporter- China, US, UK, Netherlands, Hong Kong and Others 10

2 Table 5: World Imports of Printed Greeting Cards, Illustrated or Printed Postcards, (2010): Percentage Share Breakdown of Value Imports by Select Countries - US, UK, Canada, Germany, Netherlands and Others 11 Traditional Greeting Cards vs. Electronic Greeting Cards 11 Demographics/Lifestyles & Cards: Drawing a Parallel 11 Players' Initiatives amidst Shifting Demographics 12 ATM as a Retailing Medium - What the Future Holds MAJOR TRENDS 13 Seasonal Cards Segment: Losing Sheen 13 Waxing Popularity of Business Christmas Cards 13 Calendar Card: the Latest Trend in Business Holiday Cards 13 Conventional Designs Rule the Roost in the Christmas Cards Segment 13 Handmade Cards: Going Strong 14 Craft Art: Back in Vogue 14 Innovative Products to Reinvigorate Sales 14 High-Tech Cards 15 Cards That Can Connect With the Mobile World 15 Fashion-Themed Cards 15 Creative Gift-Giving Catching Consumer Interest 15 Hilarious Greeting Cards Put the Fun Back into Wishing 15 Promotional Programs: A Euphemized Mechanism to Ensnare Customers 16 Heavy Non-Seasonal Discounts 16 High Voltage Promotional Campaigns 16 Environmentalism Has Manufacturers Rummaging Through Ecofriendly Options 16 Recycled Paper Greeting Cards: The In Thing 16 Licensing Agreements: Building Blocks for Improved Sales Turnover 16 Greeting Cards to Fortify Charitable Spirit 17 Multicultural Holiday Cards - Skirmish the Cultural Hitch 17 Workplace Greetings Attain Commonplace Stature 17 Valentine Cards are a Passé, How About an Anti-Valentine'? 18 Innovative Strategies - Order of the Day 18 Trends in Manufacturing 18 Increased Demand for Cards Among the Blind 18 Sympathy Cards - Helped Sail through Difficult Times ELECTRONIC GREETING CARDS 20 Electronic Greeting Cards: An Introduction 20 Customized Greeting Cards Lend a Personal Touch 20 Internet as a Medium to Celebrate & Socialize: A Boon to E- Greetings Cards 20 Electronic Greeting Cards Complement the Virtual World 20 Are E-greeting Cards Cannibalizing the Traditional Paper-based Cards? 21 Avid E-greeting Card Users Can No Longer Hitch a Free Ride On the Web 21 Men Twice as Likely to be Enthralled by E-greeting Cards Than Women 21 The Tussle in the E-Greeting Arena 21 AmericanGreetings.com - Heavily Trafficked Site for Online Greetings 22 American Greeting's Recipe for Online Success DISTRIBUTION CHANNELS 23 Direct Retail Outlets 23 Indirect Retail Outlet 23 Online/Virtual Retailing PRODUCT OVERVIEW 24 Greeting Cards - A Definition 24

3 Business Greeting Cards 24 Disposable Feature 24 Prospects 25 C.A.R.D System: Endorsing the Tradition of Offering Business Cards 25 Advantages of the C.A.R.D. System 25 Applications of the Card System 25 Kids' Greeting Cards 26 UNICEF Greeting Cards RECENT INDUSTRY ACTIVITY PRODUCT INNOVATIONS/ INTRODUCTIONS 33 REGIONAL MARKET PERSPECTIVE THE UNITED STATES 42 Greeting Cards Industry at a Glance 42 Table 6: US Greeting Cards Market by Occasion (2011): (Christmas/ New Year, Valentine's Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary and Other Everyday Cards) and Other Card 42 Women Dominate the Market 43 Who Wields the Leadership Scepter? 43 Distribution Channels 43 Table 7: Leading Retailers of Greeting Cards in the US by Store Type (2011): Percentage Breakdown of Value Sales for Card & Gift Stores, Mass-Market Retailers, Chain Drug Stores, Food Stores, Discount Party Stores, Dollar Stores and Others 43 Startling Facts and Figures 44 Sanguine Prospects Unfolds in Desperate Economy 44 Personalized Greeting Cards: Order of The Day 45 Saying Thank You: The Newfound Buzz Word 46 Hispanics: America's Fastest Growing Ethnic Group 46 Evolution of E-Greeting Cards 46 Table 8: E-Greeting Card Usage in the US by Generation (2011): Percentage Breakdown of Number of Adults Sending Online Greeting Cards for Millenials, GenXers, Baby Boomers and Matures 47 Christmas Cards Go Green 47 Supermarkets - The New Haven 47 Trade Statistics 48 Table 9: US Exports of Printed Greeting Cards, Illustrated or Printed Postcards, Announcement or Message Cards (2009 & 2010): Value Exports in US$ Thousand by Country- Canada, Mexico, UK, Hong Kong, Japan, Australia, Brazil, UAE, Jamaica, Netherlands and Others 48 Table 10: US Imports of Printed Greeting Cards, Illustrated Or Printed Postcards, Announcement Or Message Cards (2009 & 2010): Value Imports in US$ Thousand by Country of Origin - China, Mexico, Canada, Hong Kong, UK, Switzerland, South Korea, Israel, Italy, Taiwan and Others CANADA 49 Overview 49 Table 11: Canadian Greeting Card Sales by Occasion (2011) (Christmas/New Year, Valentine's Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card 49 Trade Statistics 50

4 Table 12: Canadian Exports of Printed Greeting, Illustrated Or Printed Postcards, Announcement Or Message Cards (2009 & 2010): Value Exports in US$ Thousand by Destination -US, Jamaica, UK, Germany, Switzerland, Belgium Australia, China, Italy, UAE, and Others EUROPE 51 A Current and Future Analysis 51 Table 13: European Recent Past, Current & Future Market Analysis for Greeting Cards by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of European Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through Table 14: European 6-Year Perspective for Greeting Cards by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for the Years 2011 & By Product Category 52 By Occasion 52 Table 15: European Market Greeting Cards by Occasion (2011): (Christmas/New Year, Valentine's Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets 53 3a. THE UNITED KINGDOM 54 A Quick Primer 54 Demographics and Social Factors 54 Launch Pad of the Commercial Brands 54 Distribution Mode 54 A Synopsized Sketch of Greeting Cards Industry 55 Table 16: UK Greeting Cards Market by Occasion (2011): (Christmas/ New Year, Valentine's Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets 56 Competition ASIA-PACIFIC 57 Table 17: Asia-Pacific Greeting Cards Market by Occasion (2011): Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/ New Year, Valentine's Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and Other Everyday Cards) and Other Card Markets 57 An Overview of Select Markets 57 Australia 57 India 58 An Overview 58 Challenges 58 Noteworthy Trends 59 Organized Retail Gathering Momentum 59 Teenagers Avert Greeting Cards for SMS 59 Alliances Rise in the Indian Greeting Card Market 59 Rising Penetration of Internet Fuels e-card Growth 59 Singapore 59 Hong Kong 60 Thailand 60 Japan 60 Table 18: Japanese Market Greeting Cards Market by Occasion (2011): Percentage Breakdown of Dollar Sales for Seasonal Cards (Christmas/New Year, Valentine's Day, and Other Seasonal Cards), Everyday Cards (Birthday, Anniversary, and

5 Other Everyday Cards) and Other Card Markets 61 GLOBAL DIRECTORY Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

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