Cloud, NFV, SDN, Policy Management & Analytics Trends in the Telco Market

Transcription

1 Cloud, NFV, SDN, Policy Management & Analytics Trends in the Telco Market

2 About Us - We re the Cloud Management Guys Appledore Research Group is a global research and consulting firm specializing in the telecommunication and software market. Global Forecast Cloud Management (MANO / VNF Management) Policy Management Real Time Analytics Digital Collaboration Software Our clients include global software and infrastructure suppliers, CSPs, and investment banking firms. Our analyst team brings 25+ years of experience driving change at both CSPs and major suppliers in the industry.

3 Patrick Kelly, Founder & Principal Analyst Patrick Kelly, Founder and Principal Analyst, Appledore Research Group Patrick has more than 25 years of experience in product management, business development, and technology consulting. He has advised executives and developed actionable business plans to help hundreds of technology companies profit in high growth software segments of the market. His focus most recently is in the areas of Telco Cloud, virtualization of the network, NFV, SDN, orchestration, analytics, service management, IoT application enablement, and customer experience domains. He leads the telecom software research team in evaluating new growth markets, identifying market trends, and analysing the impact of software systems to achieve specific business outcomes. He co-founded OSS Observer which became the premier supplier of telecomsspecific software market research; in 2008 this company became part of Analysys Mason. Patrick holds a Master of Business Administration of Plymouth University and a bachelor of Science, University of Vermont Specialist skills: Cloud and virtualization Analytics SDN, NFV Service assurance Service management Customer experience management LTE M2M Management OSS/BSS Selected relevant experience Virtualisation of networks, NFV, SDN, cloud computing Big data and real time network analytics Customer experience management deployment strategies Key advisor to major NEMS in the telecommunication market including Huawei, Ericsson, Alcatel-Lucent, and EMC Conduct workshops and strategy sessions focused on market opportunities, competitive strategies, and new business models for CSPs and suppliers Recently completed workshops for two leading suppliers in a Go to Market Strategy for NFV MANO Industry conference speaker at TM World, MWC, IIR, and customer events including IBM Pulse, Amdocs, HP, Ericsson, and CA Frequently quoted in industry trade magazines and speaker webinar series covering industry trends Research Director at Analysys Mason for telecommunication software practice used to support major vendors around the world in their business with network operators Co-founder of OSS Observer which became the premier software supplier serving over 100 clients in the telecommunication industry. Senior Analyst at RHK a market research firm which was acquired by OVUM. Director of Product Management at Aprisma (now part of CA). Managed the product development teams for network management and operations support comprising a team of 20 individuals. These products were used by global managed service operators to manage IP network business services Senior Product Manager at Cabletron Systems, responsible for SPECTRUM software. SPECTRUM was a highly scalable domain management platform with network resource, discovery, service assurance, and security capabilities

4 Grant Lenahan, Partner & Principal Analyst Grant Lenahan, Partner & Principal Analyst Grant provides a unique combination of management and technical acumen, combined with 30 years of successful innovation in both technology and business models. He most recently served in the office of CTO for Ericsson. Through his career, Grant has specialized in transforming telecom software and service businesses in the face of dramatic market and technology shifts, positioning the businesses for survival and growth in new environments. He has deep experience in understanding market and technology shifts, and the consequent opportunities and threats that these shifts create. He has consistently guided Telcordia and Ericsson software product portfolio to thrive on these changes. Grant holds a Bachelor of sciences from Drew University and an MBA (SM-Management, SM-Engineering) from Massachusetts Institute of Technology. Specialist skills: Agile OSS and DevOps NFV, SDN Market transformation Business planning Real time charging Policy Management IoT Innovation Lab Selected relevant expérience Deep expertise in Virtualized Networks (NFV, SDN, MANO, ZOOM), Service Assurance, Service Fulfilment and Charging/Billing, with an emphasis on next generation real-time charging/policy technology. Led Telcordia Technologies entrance into the global mobile market, and transformed Telcordia s IN business into the global leader in converged real-time charging. Most recently he has led Ericsson s dual shifts to componentized operations and to support for virtualized networks. Leader n TMForum efforts on virtualization ( ZOOM) and Open Digital (IoT, M2M) initiatives, including co-founder of Software Enabled services, member of ODE Steering Group, and lead on directional paper for TMF s Digital Services Reference Architecture. A globally recognized speaker on next generation operations, with multiple speaking engagements across TMForum Live!, SMPTE, Keynote at IMS Summit, BBWC (Paris), OSS/Billing World,. MEF GEN14, and many others. Author of many published articles (Telecommunications, J. SMPTE, others), and regular columnist for NGN Magazine, IMS Magazine, and others. Patents submitted and pending covering methods for service creation, service interoperability, componentized fulfilment, componentized charging, and componentized assurance. Original architect on next-generation OSS/BSS suite for a leading software vendor Original architect on next-generation dynamic policy architecture for a leading software vendor

5 Keith Willetts, Associate & Executive Advisor Keith Willetts, Associate and Executive Advisor, Appledore Research Group Keith brings 30+ years of senior level business experience in the communications and IT sector and is widely regarded as one of the world s leading authorities on business management of digital services and networks. Keith is focused on helping clients navigate the disruptive changes in the telecommunication and media market segments. Keith founded the TM Forum, an international trade association with nearly 1000 member companies with presence in 200 countries. He served as Chairman and CEO until mid He remains as a member of its board. Keith has consulted with a wide variety of companies including HP, IBM, Microsoft, Motorola, NEC, Nokia, Oracle, and Ericsson. Keith previously held a variety of executive positions at British Telecom (UK), TCSI (USA); Chairman, Comnitel Technologies (acquired by IBM); Chairman, Evolved Networks (UK); and Chairman, Appium (Sweden now part of Aepona); a member of the BT Technical Advisory Board (UK); member of the Datanomic advisory board of the UK (now part of Oracle). Specialist skills: Operational Transformation Digital Software Services Merger and Acquisitions Author of The Lean Communications Provider and Unzipping the Digital World OSS/BSS Selected relevant experience Advisor to CEO / CIO and CTOs across the telecommunication eco-system. Influential Speaker on a diversity of disruptive topics in the telecommunication market Key advisor to major ISVs and NEPS in the telecommunication market Conduct workshops and strategy sessions focused on market opportunities, competitive strategies, and new business models for CSPs and suppliers Industry conference speaker at TM World, MWC, IIR, and customer events Frequently quoted in industry trade magazines and speaker webinar series covering industry trends Founder and Director of TM Forum

6 Our Research & Analysis We re the Cloud Management Guys

7 Cloud Models Drive Changes Throughout the Business Telco Cloud NFV SDN aas Digital Services Change The Rules Economics Commercial Models Diagnostics Health Assurance Product Innovation Automation & Algorithms Channels Partners Ecosystems

8 Appledore Research Group Telco Cloud Management Market Taxonomy Customer API Gateway Network Planners NOC / SOC Partner Finance Self Care Portal Product Mgmt Partners API/Portal Exposes processes and data to customers, partners and developers through both GUIs and APIs to support self-service and Digital Ecosystems Customer Experience Analytics A,A,A APIs Service Creation Partner Mgmt Store- Front Self- Help Management & Orchestration Privileges CEA A set of reporting tools used to improve customer retention, improve market campaign offers, and optimal tuning of the network that aligns with value of the customer. Marketing Analytics Care Analytics Network Operations Analytics Network Optimization Analytics Customer Location Network Device DevOps Business Logic & Rules Order/Activate Workflows Assurance Logic/ Service Model Charging Logic & Rules Catalog Products Services Resources Source: Appledore Research Group Service Model Domain Managers Service Management Service Chaining SLA Network Analytics Policy Mgmt SDN Controllers Real Time Charging Service Impact Infrastructure Controllers Fulfillment Inventory Topology Discovery Service Fulfillment Order Mgmt Shared Resources VNF Mgr Assure Activation APM and NPM Passive Probes RCA & Event Deduplication VIM Service Creation A set of tools used to design, create, compose, and test new products and services rapidly. The catalog provides a consistent, reusable, shared data model to construct services based on business and market needs. Management & Orchestration The run time software to instantiate and manage services created above. Coordination between service creation, chaining, policy management, and streaming network analytics complete the feedback loop for resource control and management. Resource Control Infrastructure, network, and application control across the SDN, NFV and nonvirtual components. Virtual resource instantiation, routing and switching topology control, and data flows are executed here. Non-virtual SDN NFV

9 Worldwide Telecommunication Cloud Management Forecast by Region: NA has a high propensity to purchase commercial software and AT&T, Verizon, and Sprint have indicated that virtualization is a priority in its future investments. T and VZ pushing standards Western European CSPs DT, Vodafone, Telefonica, and Orange are moving from POCs to live deployments in the areas of vcpe, vepc, and vran NTT, KT, and Telstra are strong proponents of virtualization in the APAC region We anticipate MEA CSPs will support a cap and grow strategy when technology matures CALA market strongly influenced by European parent companies. Other than Brazil, region lags other markets until technology matures.

10 Policy Taxonomy & Reference Architecture: Policy Definition and Management A management function that: Supports life-cycle management of policies Supports the structured definition of new business policies that are linked to structured definition of technical policies Constrains choices to those that are supported in the infrastructure (via characterization and abstraction of those devices) Supports conflict management (allowable sets, prohibited sets) Interfaces to PDPs and PEPs to load, activate, update, etc.

11 Real Time Analytics Driving Business Value Today Churn and Retention Revenue Generation Quality of Experience Network Optimization

12 Services Annual Subscription Service Strategy Day Competitive Analysis Thought leadership white papers Webinars Case Studies Company Profiles Speaking engagements ZNirAPQMYQ

13 Subscription Service Plans Deliverables Bronze Silver Gold Platinum Diamond Metered Inquiry 5 hours 10 hours 20 hours Unlimited Unlimited Usage License Enterprise Enterprise Enterprise Enterprise Enterprise One on One Conferences Major Market Assessment Reports (MANO, Policy, Analytics, IoT, Charging) Company Profile Reports >25 Press / Media Support Global Forecast Reports Remote Strategy Session Once annually Once annually Analyst Speaker on-site at Industry Conference Event Once annually Once annually Profile Distribution Rights On-site Strategy Session Once annually

14 Experience and Client Engagements Representative experience with CSPS and technology suppliers Summary of experience Due diligence of business and technology capabilities in Evolved OSS Market Growth strategy for entering Analytics market Supplier procurement project analysis for CSP Go to market strategy in NFV MANO market Market assessment of the emerging IoT Application market Market forecast and sizing of new opportunities CSP speaking events globally

15 Upcoming Research 2016 Major Reports Report Title Q1 Q2 Q3 Q4 The Role of Policy in the Telco Cloud Analysis of Supplier Offerings The Emergence of Digital Ecosystems and Cross-Vertical Innovation Real Time Analytics Driving Business Value in the Telco Nextgen Assurance Suppliers Scorecard of Virtualized Solutions Nextgen Service Assurance in the Virtualized Network Digital Collaboration Emerging Business Models Driven by Cloud Technology Economics of Virtualized Networks Real Time Analytics Supplier Scorecard Global Forecast Cloud Management Systems Digital Ecosystems Analysis of Commercial Supplier Solutions Role of Automation in Virtualized Networks The Impact of Virtualization on Charging in the Telco Cloud Supplier Assessment of Charging in the Telco Cloud Closed Loop Advanced Analytics in the Virtualized Infrastructure Advanced Analytics Supplier Scorecard Report

16 Upcoming Research 2016 Minor Reports Report Title Q1 Q2 Q3 Q4 Digital Ecosystem / Collaboration Supplier Profiles Ericsson Oracle Microsoft APIgee NetCracker Amdocs JamCracker Policy Supplier Profiles Nokia NetCracker Amdocs IBM Cisco HPE Aria Oracle Ericsson RedKnee Nextgen Assurance Supplier Profiles Viavi Netscout Ericsson Cisco EFO Huawei Nokia IBM TEOCO NetCracker Real Time Analytics Supplier Profiles Ericsson EMC Guavus Amdocs Huawei Nokia Astellia Charging Supplier Profiles Amdocs Ericsson NetCracker Oracle Comptel Redknee

17 Published Research

18 Published Research

19 Published Research

20 Published Research

21 Contact Patrick Kelly Grant Lenahan