Company Introduction. Ver. 4 March. 2021

Transcription

1 Company Introduction Ver. 4 March. 2021

2 Company Introduction Company profile About us History Business Division Headquarters and key departments Online business division Offline department Media department Web and IT development Warehouse Private brands Partnering brands Mono products

3 Company profile LOGO / CI Company name Major World Number of employees 64 Founded in June 2011 Website Founders Address Hyun Han Key areas of business [Headquarters] 557, Dongtangiheung-ro, Hwaseong-si, Gyeonggi-do, Republic of Korea [Warehouse] 5-16, Deokseongsandan 2-ro, Idong-eup, Cheoin-gu, Yongin-si, Gyeonggi-do, Republic of Korea [Media center] 2-11, Yangjae-daero 71-gil, Songpa-gu, Seoul, Republic of Korea Distribution, Sales, Promotion, Marketing, Advertising of golf related products and more C E O VICE PRESIDENT ONLINE DEPARTMENT OFFLINE DEPARTMENT DISTRIBUTION ACCOUNTING& FINANCE STRATEGIC PLANNING IT R&D MANAGEMENT SUPPORT 2

4 About Us Having our headquarters at Dongtan Techno Valley, Major World is comprised of diversified departments with professional management. With strong passion to achieve greater success in the industry, Major World actively leads business performance. Key Business Divisions Offline Department Online Department Media Center Warehouse Wholesale On-course Department store Traders Special sale (B2B) Off-course (Direct shop) B2B mall operation Online Mall Direct mall SBS Golf, Golf Land B2B mall Product Development Marketing sales Client support Media channel management New business planning Platform development business Promotion material planning and production Direct mall management Operations management Delivery management Inventory management Customer Service Visual material making 3

5 History Corporate conversion to Major World Launched Major World s online mall Started partnership with major online ecommerce platforms Started partnership with various open market platforms Started partnership with golf specialty malls Signed B2B partnership major distributors in Korea Business expansion through development of Alldeal Signed consign management contract with golf specialty malls (SBS GOLF / X-GOLF / SAYGOLF Exclusive sale of Honma Beres 3STAR Distributed Adidas in Emart and golf courses Partnered with Daum-Kakao Sport media marketing Managed sole distribution and target marketing of SBS Golf Shop s membership Signed contract with Dunlop, Bridgestone, Honma, Saint nine for mono ball Opened pro shop in East valley Country Club Opened pro shop in Lake Wood Urban Range ~ Major World is founded Launched and started service of Alldeal, Major World s independent retail platform Signed contract with FootJoy as its clearance vendor Started selling in Emart Traders Signed exclusive contracts with various online shopping malls for their golf category Relocation of Headquarters to Dongtan techno valley Contracted with Adidas for their Mono products Contracted with Voice Caddie for their exclusive Mono products Established 6600 square meter wide warehouse in Yongin Launched Killdeal, Major World s another independent retail platform for business entities Signed sole distributorship with Descente Golf Korea in offline country club sales Signed sole distributorship of Bridgestone golf balls in offline country club sales 4

6 Sales Performance Conversion Major World has been experiencing sales increase every year since 2011 at a dramatic rate. Starting from $2.3million in 2011, our sales have peaked in 2020 to $38million. Despite the overall economic downfall caused by the pandemic in 2020, Korea s golf industry undergone rapid growth, having its market size increase more 1 than 10% to $5billion from $4.1billion in Moreover, with the new inflow of young golfers in their 20s and 30s, the overall market size is forecasted to peak to $5.7billion by On this note, Major world s sales figure is also seen to positively escalate to $54million by Kim, B. (2021, February 21). 해외못나간 2030, 골프시장큰손됐다. Seoul Economic Daily. Figures converted from KRW to USD *Above figures were converted to US dollar from Korean won based on the currency exchange rate of February 24 th Above figures approximate values which have been rounded down to its nearest million in process of currency conversion (Forecasted) 5

7 Key Business Divisions

8 Business Divisions Off-Line Department Our offline business sector performs four main functions: store management, data processing & management, event planning, business support. Major World distributes golf products to many of Korea s major offline retailers including on-course pro shops. By securing wide range of offline channels, we are able to make bulk purchases of partnering brands products. Key performances: Exclusive distributorship of Adidas Golf, Descente Golf, Bridgestone, Ecco in golf course sales Supply of golf shoes, golf bags, golf caps and rangefinders worth 1.7million USD to E-mart Traders Supply of Adidas, Honma, Voice Caddie, TaylorMade products worth 2.2million USD to E-mart and E-mart 24 Supply of Voice Caddie and Licata products worth 442 thousand USD to Shinsegae department store Distributes to 140 golf courses nationwide generating 4.2million USD worth annual sales Operates pro shops in Urban Range and East Valley Country Club generating 2.6million USD worth annual sales Our business partners: No. of branches: 20 Annual sales USD 2 billion No. of branches: 150 Annual sales USD 17.4 billion No. of branches: 4000 Annual sales USD 1.4 billion No. of branches: 8 Annual sales USD 17.4 billion No. of branches: 8 Korea s No..1 golf course with most members Driving range with multi facilities 7

9 Business Divisions On-Line Department Through our multi years of know-hows in e-commerce operation, Major World s online department has made many noteworthy achievement in wide areas of business from website management to B2B/B2C product selection while generating high satisfaction from our business partners. We partner with many companies ranging from famous search portals to various online retailers where we offer stable e- commerce management and guidelines for promotional contents production. Our online department can be the key to you business s future endeavors as we endlessly strive to challenge and develop high quality process of operations. Key Functions Online Operations Management Marketing/PR Contents Production Design Website management Product management Partner mall management Product supplier management Promotion planning Product development and Marketing SNS operation management Online posting Promotional video making Concept and photo shoot planning Product detail page production Event page and banner Promotional material Photo shoot Our partners 8

10 Business Divisions On-Line Business Structure Major World s online distribution of products take place in following four main ways as described below: 1. Direct mall Online platforms that has been developed and managed by Major World. Alldeal and Killdeal has been co-developed with other golf related websites for its high effectiveness 2. E-commerce management Awarded with the access to authority of partnering websites, Major World takes care of product management, marketing, selection of products and etc. 3. Corporate welfare mall Supplies and sells to online shopping mall for employee s welfare, and welfare/closed mall that allow one to buy the products with card points on a direct contract basis without a vendor 4. Partner mall (Open markets) Entered in many well known online open markets in Korea from Auction, G market, Interpark and many more Online sales breakup Direct mall E-commerce management Corporate welfare mall Partner malls 13% ( $ 3 million) 55% ( $ 128 million) 20% ( $ 4.7 million) 12% ( $ 2.8 million) *Above figures were converted to US dollar from Korean won based on the currency exchange rate of February 24 th

11 Business Divisions Media Center Located in Songpa district Seoul, Major World s Media Center produces various original contents that incorporates the trends of latest media environment. Our original contents aim to provide entertainment and information to customers and they are available through various media channels like Youtube and Kakao TV. Having our own studio in the center, Major World also operates social commerce business via Korean live shopping giants like Naver Shopping Live and Kakao Commerce. Our original contents To check out our contents, click on each picture for hyperlink Golf Lessons Online golf lesson featuring KPGA pro golfers Product Review Detail product review under the format of infomercial Live Shopping Live shopping of golf products streamed via Naver Shopping Live 10

12 Business Divisions Web Development Major World also have web development team consisted of professionals who are capable of writing various programming languages. To facilitate rapid feedback and revision we have web development team at both Dongtan headquarters and Seoul Media Center. we operate our own in-house programming team, employee performance is enhanced and developing finer system is made possible. Key Functions Planning Web Development Maintenance and Repair Server Management Platforms Project planning UI/UX planning Database planning Alldeal Front-end and back-end web development Platform sync development System development Platform developed by Major World that invites SNS users who are willing to sell golf products at zero setup cost Platform error revision and system improvement Upgrade / Advancement KillDeal Web and FTP service management DBMS management Server security Platform developed by Major World that provides All-in-One service to business partners who are willing to sell golf products. From platform provision to products supply, logistics and promotions, KillDeal takes care of all levels of business for our partners. 11

13 Warehouse Warehouse Major World s warehouse located in Yongin Techno Valley is a largescale logistics center with 6600 square meter that is run by our own manpower and system operation. Having all the stocks readily stocked in our warehouse, we are able to yield greater customer satisfaction through rapid warehousing, shipment and product management. Company-owned property By owning the warehouse under company s property, we are able to save fixed costs. Reduction of distribution cost via direct operations management By saving costs, we are able to offer our customers more competitive pricing Golf-specific talents We provide education to our employees on regular basis to enhance their understanding on golf products and to operate our warehouse more systematically Speedy delivery By having more than 90% of products sold pre-stocked in our warehouse, we are able to make speedy delivery and exchange/return which as a result generates higher customer satisfaction Always in stock In our warehouse more than 5000 SKUs are stored and stably managed 12

14 Private brands Major World also produces private brand lines that offer high-quality products at competitive pricing. Premium golf club brand that showcases collaboration of Japanese craftsmanship and Italian Design targeted at seniors Brand that develops practical and high quality products under the slogan of Golf Technical Brand that offers more accessible and affordable products and pricing for customers to enjoy golf with less of a burden Himeji Monza Monza Licata 13

15 Partnering Brands Major World works with some of the leading brands in the industry. Under an official contract, we sell our partner brands products via online and offline. 14

16 Mono Products Golf Clubs Golf Balls Golf Club Bags Gloves Footwear Clothing Accessories Honma BERES A SPEC 3 STAR High Resistance Driver (Quantity produced: 770) Bridgestone Super Straight Balls (Quantity produced: 25,000) Adidas Tour Basic Premium Caddie Bag (Quantity produced: 800) FootJoy WeatherSof Ballmarker Golf Gloves (Quantity produced: 30,000) Adidas CP Traction BOA Men s Golf Shoes (Quantity produced: 16,000) Adidas SS Polo Men s Short Sleeve T-shirt (Quantity produced: 1,620) Adidas Tour Style Cap (Quantity produced: 53,000) Honma Beres A SPEC 3 STAR Iron Set (Quantity produced: 680) Bridgestone NEW Treo Soft (Quantity produced: 63,000) Mizuno RB AD Light Caddie Bag (Quantity produced: 300) Srixon Ballmarker All Weather Golf Gloves (Quantity produced: 15,000) Adidas Adistar Lite BOA Women s Golf Shoes (Quantity produced: 9,600) Adidas SS H RDY Men s Short Sleeve T-Shirt (Quantity produced: 1,600) Adidas Seamless 2 Golf Cap (Quantity produced: 11,000) PRGR NEW EGG 5500 Impact Men s Driver (Quantity produced: 85) Srixon New Marathon (Quantity produced: 87,500) Bridgestone Lightweight Stand Bag (Quantity produced: 430) Srixon All Weather Magnetic Ballmarker Golf Gloves (Quantity produced: 8,400) Descente Energite Spikeless BOA Women s Golf Shoes (Quantity produced: 670) Adidas FW FZ Hybrid Men s Vest (Quantity produced: 3,100) Mizuno RB Tour Basic Cap (Quantity produced: 10,000 ) PRGR NEW 6I Steel Men s Iron set (Quantity produced: 100) TaylorMade Tour Response (Quantity produced: 11,500) Mizuno Eagle Lightweight Stand Bag ((Quantity produced: 430) Srixon Hybrid Golf Gloves (Quantity produced: 5,500) Descente Energite G Tour BOA Golf Shoes (Quantity produced: 620) Adidas FW ULT365 Stretch 5 Pocket Golf Pants (Quantity produced: 3,200) Mizuno MP Iron Style Belt (Quantity produced: 2,000) XXIO Cross Carbon Iron set (Quantity produced: 700) Saintnine Q Plus High Repulsion Quantity produced: 34,000) Mizuno RB Club Case Half Bag (Quantity produced: 1,000) Adidas SMU Warm Touch Screen Gloves (Quantity produced: 3,000) FootJoy Ultra fit 2.0 BOA Men s Golf Shoes (Quantity produced: 890) Adidas FW COS Brushed Men s Golf Pants (Quantity produced: 4,500) Mizuno RB Style Golf Belt (Quantity produced: 2,000) 15

17 Thank you For any inquiries, please contact M E.