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1 TEMPLATE Love-Based Copywriting: Write Copy That Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients by Michele PW (Michele Pariza Wacek) Bestselling Author of the Love-Based Copywriting books LoveBasedCopyBooks.com

2 Love-Based Copywriting: Write Copy That Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients Copyright 2016 by Michele Pariza Wacek. All rights reserved. Printed in the United States of America. No part of this book may be reproduced or transmitted in any manner or by any means, electronically or mechanically, including photocopying, recording, retrieval system, without prior written permission from the author, except in the case of brief quotations embodied in a review. For information, address Michele Pariza Wacek, PO Box Prescott, AZ II

3 Action Sheet START BY FINDING YOUR IDEAL CLIENT Exercise: Close your eyes and think about your favorite client. It doesn t have to be someone who even paid you, it could someone you helped for free. Once you see them in your head, get out a pen and paper and start describing them. Be as specific as possible. What is it about them that made them your favorite client to work with? What did you really appreciate about them? Don t rush this process take the time you need to really get a good sense of who is your ideal client. Now, once you have a strong sense of who your ideal clients are, not only will you be in a position to write really powerful copy to attract them but you ll also have a much better idea on where to find them. Instead of wasting time and money on places where your ideal clients aren t hanging out, you can instead focus on where they are. And it doesn t stop there you ll also have more of an idea what products or services to sell them, how you need to set up your business to better serve them, etc. That s why knowing who your ideal clients are is so important for all parts of your business. SECOND, FIGURE OUT WHAT YOUR IDEAL CLIENT S PAIN IS. Exercise: Get out a pen and paper and start imaging what is keeping your ideal clients up at night. Start writing everything they would be thinking. Don t hold back, don t try and censor and, above all, don t put it in your marketing speak. What are the actual words they would be saying? That s what you want to get to the heart of not a summary of what their pain is but how they would describe their pain. Those are the words you want to use in your marketing copy. You can also ask your ideal clients what was keeping them up at night and why they decided to hire you. Write down EXACTLY what they said their words and their phrasing. As closely as possible you want to mirror how they re thinking so they immediately recognize they re in the right place when they ready your marketing copy. 1

4 THIRD, WHAT IS YOUR COME FROM ARE YOU COMING FROM A PLACE OF ABUNDANCE AND LOVE, OR SCARCITY AND FEAR? Exercise: If you are in scarcity or fear and want to move into a place of abundance and love, look for any exercise that can help you expand, open up and feel abundance. So, for instance, exercises that tap into the law of attraction can work or the list below can be a good place to start: Gratitude (making lists of what you feel grateful for and really feel grateful) Meditation Journaling Affirmations Rituals to cleanse old energy that is no longer serving you and welcome in new energy Grounding yourself stand outside in your bare feet (need to be standing on the earth). Also depending on how stuck you feel, you may want to work with a coach or a program to bust through those mindset blocks. You can find resources on my blog MichelePW.com/ blog, including episodes of my PW Unplugged Radio where I interview top mindset coaches and experts. And when you sit down to write, write to your ideal client just like you re writing to a friend. Imagine ONE SPECIFIC ideal client and write to that person with all the passion you have for what you re offering. 2

5 Template Headline Make it clear who your ideal clients are and what they re looking for (either focusing on the solution and implying pain or using pain). For s this is the subject line. Introduction Let your ideal clients know you get their pain. Start with 3-5 bullets describing their pain for website pages, sales letter and maybe opt in pages for s 1 bullet is typically enough. Your story Why are you qualified to solve their problem? Your solution (product, service, program) Describe it and use language that focuses on the transformation or benefit your ideal clients will receive. Your offer Restate your offer (product, service or program) so your ideal prospects understand exactly what they re going to get. Action you want your ideal clients to take (click a link, buy something, apply for a free strategy session, etc.) 3

6 About the Author MICHELE PW Michele PW (Pariza Wacek) is the best-selling author of the Love- Based Copywriting books that teach people how to write copy that attracts, inspires and invites, and the owner of Creative Concepts and Copywriting LLC, the premiere direct response copywriting and marketing agency through which she guides entrepreneurs in attracting more clients and boosting their business. If you want to learn more about the Love-Based Copy and Marketing philosophy, check out her books at LoveBasedCopyBooks.com 4

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