PIRELLI TYRES. Giovanni Ferrario

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2 PROFIT & LOSS FULL YEAR RESULTS Euro mln Var. 00/99 Net Sales 2,880 2, % EBITDA % on Net Sales % % +6.2% EBIT % on Net Sales % % -2.7% Net Result (172) 112 n.m. Net Debt %

5% EBITDA % on Net Sales 370 12.8% 349 13.6% +6.

3 SALES VARIATIONS 2000/1999 Var. % Volume and mix Currency Prices Other 10.5% 5.7% -2.6% -1.1% TOTAL 12.5%

4 EBIT VARIATIONS 2000/1999 Euro mn Exchange rate Price Volume and mix Materials Efficiency Other +13 (71) +129 (61) +26 (41) TOTAL (5)

5 SECTOR SALES TYRES 2,880 YoY +12.5% ROS 6,3% Car / Light Truck Truck Moto Other 1, YoY +12.2% +25.4% +16.5% -1.8% ROS 5.2% 9.4% 15.2% 1.7%

6 ENVIRONMENT Size is not anymore the only driver for success Tyre perceived as a critical component: continuous quality enhancement Innovation through technological transformation must match customer demand Web is improving the brand name recognition and is giving a virtual globalization to companies

technological transformation must match customer demand Web is improving

7 BUSINESS UNITS STRATEGIC GUIDELINES Car + Light Truck Truck Moto Deployment of new plants based on new processes (MIRS) Focus in HP/UHP Concentration of M/L segment in low cost factories New products introduction Allocation of production in low labour cost countries Renewal of product range Fleet management Introduction of MIRS process Leadership strengthening through Pirelli and Metzeler brand management Worldwide industrial process optimization

of production in low labour cost countries Renewal of product range Fleet management Introduction of MIRS

8 STRATEGIC PILLARS Pillars Focus Drivers Business Units Customer Centricity Focused Value propositions Innovation Technical innovation Tyre as a sensor MIRS update Efficiency Internetworking Standardisation Individual accountability

Technical innovation Tyre as a sensor MIRS update

9 STRATEGIC PILLARS Pillars Focus Innovation Drivers Business Units Customer Centricity Focused Value propositions Focus Technical innovation Tyre as a sensor MIRS update Efficiency Internetworking Standardisation Individual accountability

10 BUSINESS UNITS ORGANISATION Focus Tyre Sector Car & Light truck Truck Moto Steel Cord Shared services and competencies Business Unit Performance Standard Production Unit Market Development Unit

11 CUSTOMER CENTRICITY Focus Traditional tools Channel management Trade marketing Specialised salesforce e-based tools Dealer End user database End-users

12 FOCUSED VALUE PROPOSITION Focus Fitted Unit Package B2B2C Value chain enrichment e-procurement Efficient promotion Category management Efficient replenishment Campaign e-crm promotion Assortment Deployment Category strategy Product Portfolio B2B supply chain solutions portfolio Stock management

Efficient replenishment Campaign e-crm promotion Assortment Deployment

13 STRATEGIC PILLARS Pillars Focus Drivers Business Units Customer Centricity Focused Value propositions Innovation Technical innovation Tyre as a sensor MIRS update Efficiency Internetworking Standardisation Individual accountability

14 TECHNICAL INNOVATION VISION Innovation Trends - End users - Vehicle - Driving Systems Recreational vehicle Hybrid vehicle Integrate systems Tyre as a sensor C3 C1 C2 + Intelligent Wheel suspension New Tyres Run Flat Recreat. Summer Pax-like Ultralite & strong Materials and technology Granular small components Powdered rubber New Polymers New Fibre Innovative processes MIRS, I-II-III Mirs Moto Mirs Truck Mixing room Alternative Curing

15 TYRE AS A SENSOR Innovation Competencies to preside over Mission Pirelli tyre centric solutions for : - OE - AM - Fleets Target Produce revenues in the short term Intelligent compound able to pick up and transmit condition variations Tyre + Sensors + devices in the rim in order to modify running conditions Tyre + Sensors + signal collection and processing:. Connecting electronic on board. Driving style Build up competencies with development partners Tyre + Sensors checking temperature, pressure and forces Integration of the offer

the rim in order to modify running conditions Tyre + Sensors + signal collection and processing:. Connecting electronic on board.

16 STRATEGIC PILLARS Pillars Focus Drivers Business Units Customer Centricity Focused Value propositions Innovation Efficiency Technical innovation Tyre as a sensor MIRS update Internetworking Standardisation Individual accountability

Efficiency Technical innovation Tyre as a sensor MIRS

17 Buy-side PIRELLI TYRES INTERNETWORKING In-side Efficiency Sell-side Sector infrastructure Finance, Administration and Control, IT, Human Resources, R&D and Product Supply chain Suppliers Procurement 1 Inbound Logistics Operations Outbound Logistics Sales, Marketing and Service Trade End User OEMs. e-procurement MRO. Rubbernetwork. Group Portal (e.g. KPI s). Knowledge Management. Demand Net Integration. B2B Tyres. B2B2C. e-crm. Salesforce Autom.

Logistics Operations Outbound Logistics Sales, Marketing and Service Trade End User OEMs. e-procurement MRO.

18 RESULTS ON KEY PROJECTS Projects Results so far Objectives 2001 Efficiency B2B Tyres - 10 active markets - 27% on line transactions connected customers - 15 active markets - 40% on line transactions connected customers eprocurement MRO - 37 active plants across 5 countries orders/week - 1 Ml Euro/week Turkey, Latin America and commercial unit Europe extension orders/week 2.3 Ml Euro/week B2B applications: e-crm profiles profiles on unique database centrally managed Supply chain/ DNI - Demand planning on 5 European countries - Europe extension + North and South America integration flows

600 connected customers eprocurement MRO - 37 active plants across 5 countries - 800 orders/week - 1 Ml Euro/week - - - Turkey, Latin America and commercial unit

19 STANDARDISATION FOCUSED MANUFACTURING SYSTEMS Efficiency - Standardisation UHP-HP SUV Run Flat MIRS PAX - - Focused working models Product/process optimisation T U R K E Y Standard Associate Brand

20 INDIVIDUAL ACCOUNTABILITY Efficiency Performance responsibility: by business units/market/ channel/customer Variable compensation: 30% - 60% KPI : EBIT, FCF, EVA, Fixed costs Reporting system on-line, on daily basis, to follow the targets

Variable compensation: 30% - 60% KPI : EBIT, FCF, EVA,

21 Traditional process PIRELLI TYRES NEW PRODUCTS: CAR P zero nero P6 P7 Winter MIRS process Perfect HP M+S Sport Summer

22 NEW PRODUCTS: TRUCK FG 85 TG 85

23 NEW PRODUCTS: MOTO GTS 23 MT 450 Supercorsa Evo 21

24 2001 KEY MISSION Shareholder value Customer value 2001: Focus Innovation Efficiency Employee value 2000: Growth

Meeting with Investors and Analysts Milan, 21st March 2001

Meeting with Investors and Analysts Milan, 21st March 2001 Marco Tronchetti Provera 2001 ECONOMIC SCENARIO NORTH AMERICA GDP 2.1% Inflation rate 2.6% Interest rate 4.8% BRAZIL GDP 3.8% Inflation rate 5.1%