Festival Original Content & Media Year Round Programming & Events

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1 Tribeca Overview

2 Tribeca Enterprises is a multi-platform film and entertainment company bringing together brands, filmmakers, distributors, and consumers around great storytelling. Festival Original Content & Media Year Round Programming & Events

3 Tribeca Co-Founders: Robert De Niro, Jane Rosenthal, and Craig Hatkoff

4 Festival Founded post 9/11 to support lower Manhattan 350,000+ engaged consumers with $200,000 Median Household Income 149 films from 46 countries Film Industry + Press + Consumers April 16-27, 2014

5 Festival Premieres Studio Galas and special events 20+ Red Carpet Independent Film Premieres 400+ screenings of short and feature films

6 1,259 Registered Media = 3 Billion Impressions

7 Industry Panel discussions on film and entertainment with industry leaders Networking cocktail receptions and targeted industry segment events Awards Celebration honors top films chosen by VIP jurors

8 Special Programs

9 Community Three nights of outdoor screenings and events at Tribeca Drive-In 325,000+ consumers in Tribeca at the Family Street Fair Free panels and talks for consumers and industry

10 Tribeca Digital Studios

11 Film-Centric Content Festival-inspired content and footage to activate partnerships Inside looks at filmmaking and the creative process Distributed by Tribeca and partners

12 Original Series Stories produced by Tribeca for broad online distribution Scripted and unscripted series Acting Disruptive launches fall 2013 on Aol.

13 Films Inspired by Brands Tribeca brings its vast network of filmmakers to produce films with brand partners Develop partner-driven creative briefs shared by Tribeca with filmmakers Produce, market, and distribute the films Partners activate media around the titles

14 TribecaFilm.com All things Tribeca, designed for digital and mobile Editorial features, video series, newsletters for Festival and year round

15 80,000 x 2 140,000 Likes 6,000 Followers 200,000 x 2 How we use it To post breaking news and link to our most topical, in-the-moment content, as it happens. A way to interact with our Festival network Focus on topical which makes it a valuable tool for a live events How we use it Images and text to spark conversation, mark occasions (movie anniversaries, etc), and share content that isn t substantial enough for tribecafilm.com Nostalgia always delivers How we use it Compelling photos of celebrities, behind the scenes, great design and location based beauty Festival correspondents How we use it Content that adds to a post on our site, similar to special features on a DVD (a gif from a movie we posted about on the site, or an interesting quote pulled out from a video) More esoteric, and sophisticated. Inside jokes and new memes

16 Distribution & Programming

17 Tribeca Film Distribution Tribeca Curation & Brand (24+title/year) Distribution Partners + = (60MM homes) 10MM+ views of feature-length films and short-form content in markets across the US

18 Tribeca Film Alignment with emerging and renowned talent Multi-screen distribution and promotions Red carpet premieres during TFF and year round Original content supporting titles

19 Custom Programs Creating Tribeca experiences in partner markets at key moments Private hospitality around the country Screening and event programs curated and programmed by Tribeca

20 Abroad Programming and events bring the Tribeca experience to life internationally

21 Tribeca Cinemas Tribeca screenings and year round film events Two theaters for screenings and presentations Events and receptions in the Varick Room Lounge

22 Tribeca Film INnstitute Tribeca Enterprise s not-for-profit affiliate Film education and career development for youth Grants to narrative and documentary filmmakers Annual Fall Red Carpet Gala Benefit Opportunities to create and support film programs and engage donors 22

23 Partnerships

24 Partners Best-in-class marketing partners with multi-year commitments Media sponsors amplify Tribeca messaging Content distributors bring Tribeca s content to new audiences Industry partners create opportunities for filmmakers

25 Ways to Partner TRIBECA FILM FESTIVAL Target consumers, film industry, press, and/or clients Leverage red carpet events, film programs, special events, Festival media, and private hospitality Activate media on TribecaFilm.com and drive programs with social media ORIGINAL CONTENT Original series or custom-produced content for brand distribution or output through distribution partner Activate content to enhance Festival partnership ORIGINAL PROGRAMMING Create the Tribeca experience in key markets Support sales and B2B with invitation only events Consumer programs to develop markets

26 Thank you