Preparing a Radio Spot Or Poster

Transcription

1 Preparing a Radio Spot Or Poster

2 The Different Stages Collection of information Planning: - What are main issues/problems to focus on? - Who is your target audience? - What should the target audience do to resolve the problem and why? Production of the radio spot - Editing and recording

3 The Different Stages Pre-testing (The trial) Action (Dissemination/broadcasting) Assessing Impact of message

4 Characteristics of a Good Radio Spot Addresses a particular problem encountered by the public Example: For children with diarrhoea, give the infant a solution of salt, sugar and water. The solution of salt+sugar+ water will replace the fluids a child loses during the diarrhoea and strength.

5 The spot doesn t have to contain only one message but should address one issue only. Max of 5 key messages. The message should be repeated several times within the radio spot The spot should be brief and to the point.

6 Drafting the Script Address the issue directly and simply instead of waffling: - e.g. In fact, I noticed that my child may be experiencing diarrhoea. Rather make the scenario/message short and direct: - Example:My child has diarrhoea. Avoid unnecessary details Have a small number of actors/speakers

7 When scripting, use positive or active words and verbs instead of negatives (I.e. DO this not DON T do this) - e.g. Please send us your reports! - Not: Doctors do not report enough. Use simple and easily understood language Scrip in short, simple phrases. Do not use fragmented or long sentences Reassure, encourage or comfort the audience Repeat your key messages Make appropriate use of music and sound effects.

8 Form/Structure of the Radio Spot Use different techniques available: - proverbs, announcements, reciting, dialogue, riddles, testimonies, song, statements Format could be monologue/duologue

9 Elements of an Effective Spot Tell the audience exactly what to do to solve the problem Give audience encouragement and confidence to sort problem. Use words and expressions audience is familiar with Reward audience for having listened to the message/advice (e.g. how will they benefit) Use personalities and voices people have confidence in Repeat key message/s several times!

10 What patient actions/behaviour contribute towards ADRs and other drug-related problems?

11 Key Messages: Radio Spot / Poster Problem: Untreated Malaria is a serious disease and can kill Medicines, if not used properly can cause problems with your health Solution: Encourage patients to: Go to the clinic if they are felling ill Know what medicines they are taking Take medicines as directed and complete the course Report any problems they may experience to the clinic. Benefit: If you treat the malaria properly it will save you or your child s life If you use medicines properly, your medicines will be safer

12 Source Music Voice 1 Voice 2 Voice1 Music SCRIPT Title of the Radio Spot : Target : Text.Killing me softly I will survive.. Duration Total 30

13 Designing Effective Printed Educational Materials

14 Principles of Persuasive Printed Materials 1. Understand the reasons for prescribing or patient choice 2. Be oriented toward decisions and actions 3. Emphasize a few key messages 4. Capture attention with headlines 5. Use visually appealing illustrations 6. Use brief and simple text 7. Repeat important messages 8. Have respected sponsors 9. Involve users

15 Poster: Key Messages Problem: ADRs harm patients Solution: Health professionals have a role to play in preventing, detecting, managing and reporting ADRs What to report: How to report: Benefit: Reporting ADRs prevents it from occurring in others

16 Designing Effective Printed Educational Materials: Objectives Identify the principles of effective and persuasive educational materials Evaluate the feasibility and potential impact of existing educational materials Design simple but effective educational materials targeting specific drug use problems

17 1. Understand the Reasons for Prescribing Understand motivations for incorrect prescribing or consumer use BEFORE designing educational materials Use qualitative techniques to discover these motivations

18

19

20

21 2. Be Oriented toward Decisions and Actions Interventions are designed to change behavior, not to increase knowledge Orientation to decision and action is critical Emphasis on what prescribers or patients SHOULD DO or SHOULD NOT DO for particular health problems

22

23

24

25

26

27 4. Capture Attention with Headlines Capture the interest of the reader Make the reader want to read the rest of the text Use a large, attractive font

28

29

30 5. Use Visually Appealing Illustrations Awaken interest Tell a story Show behavior to be promoted or stopped

31

32

33

34 6. Use Brief and Simple Text Text should be easy to understand Pilot test! Must be culturally acceptable Avoid scientific terms

35

36 7. Repetition Foundation of advertising and communication Increases memory and learning! Include key message in headline, content, and conclusion

37 8. Credibility Respected sponsors increase credibility Readers understand where the material comes from Logos also increase credibility Refer to valid scientific evidence

38

39

40 9. Relevance and Involvement Produce materials relevant to the user Involve local experts Investigate what prescibers want information about Collaboration leads to wide-scale dissemination

41 Tips for Effective Printed Educational Materials (1) Always pre-test materials Simplify illustrations Use clues (clothing, activities) that the audience can relate to Draw people as they are Keep to scale and context

42 Tips for Effective Printed Educational Materials (2) Check your colors Be careful with symbols Give a positive message if possible Make sure people can see the point Limit the number of concepts

43

44

45

46

47

48

49

50