The student is awarded a Certificate of Higher Education Management on successful completion of the 1st stage of the course (120 SCQF credits).

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1 COURSE SPECIFICATION: Core Award Data Bachelor of Arts with Honours [BA (Hons)] Management with Marketing AWARDING INSTITUTION The Robert Gordon University INSTITUTION OF DELIVERY The Robert Gordon University COURSE ACCREDITED BY Chartered Institute of Marketing COURSE ACCREDITATION / RECOGNITION Details can be obtained on application from admissions@rgu.ac.uk. AWARDS Stage 1 The student is awarded a Certificate of Higher Education Management on successful completion of the 1st stage of the course (120 SCQF credits). Stage 2 The student is awarded a Diploma of Higher Education Management with Marketing on successful completion of the 2nd stage of the course (240 SCQF credits). Stage 3 Following completion of the taught route, the student is awarded a BA Management with Marketing on successful completion of the 3rd stage of the course (360 SCQF credits). There is no exit award available at this stage of the course for the student following completion the placement route. Stage 4 The student is awarded a BA (Hons) Management with Marketing (with appropriate Honours classification) on successful completion of the 4th stage of the course (480 SCQF credits) including achieving a pass in the Thesis Module BS4200. AWARD TYPE Undergraduate MODES OF STUDY DURATION OF COURSE Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 1

2 BA Management with Marketing, 3 years full-time study BA (Hons) Management with Marketing, 4 years full-time study BA (Hons) Management with Marketing, 4 years full-time study, including a 1 year, full-time, industrial placement/internship LANGUAGE OF STUDY English LANGUAGE OF ASSESSMENT English UCAS CODE N2N5 JACS CODE N200 RELEVANT QAA SUBJECT GROUP Business and Management (General) DATE OF PRODUCTION / REVISION 01 August 2014 INTRODUCTION TO THE COURSE Marketing is an exciting and dynamic aspect of business. This stimulating course explores the theoretical and practical aspects of marketing products and services, with the focus firmly on the ultimate consumer. In addition to the underpinning management subjects, the course covers modules in Marketing Communications, Advertising Communications, Strategic Marketing Management, Applied Consumer Psychology, Market Research and International Marketing. By exploring Marketing within the context of business and management the course will allow students to operate successfully in the global business environment. It will equip students with a thorough knowledge and understanding of the Marketing function in addition to the nature and context of business, the principal management functions and the skills required for effective marketing in different organisations. Throughout the course students will be encouraged to consider the strategic impact of marketing processes and to explore the practice of marketing products and services from both the marketing specialist's perspective and from the wider business perspective. Students will undertake study of a range of core management modules, marketing modules, and business support function modules. In addition, students will have the opportunity to select from a range of management related option modules in stage one of the course. Students may choose to undertake a 48 week paid industrial placement in Year 3 which provides an opportunity to gain practical experience in an area of the student's choosing. The placement presents an opportunity to apply and consolidate the learning & skills developed in Years 1 & 2, and provides the opportunity to build commercial awareness, develop professional & interpersonal skills, and build personal contacts within industry. Students may also choose to undertake a period of study abroad with partner European institutions in either Year 2 or Year 3. Throughout the course students on the BA (Hons) Management with Marketing will work in a state-of-the-art learning environment and will learn via a range of methods including lectures, tutorials, study groups, business simulations, industry analysis, and case study analysis. Students will also be encouraged to participate in extra-curricular events such as business games, charity work, networking events, and guest lectures/workshops from local, national & internationally renowned business figures, and entrepreneurs. EDUCATIONAL AIMS OF THE COURSE The programme specific aims, which are consistent with the University's statement of purpose, are to: Facilitate the professional development of the student and lay the foundations for a successful career in their chosen profession Promote accountability and the need for individuals to act ethically in the business environment Provide the development of wider process skills such as written and oral communication skills, IT skills, problem solving and team working skills Encourage the development of an enquiring, analytical, open minded and creative approach and foster independent judgement, critical self awareness, ability to reflect, and an appreciation of the wider context of the course of study Provide students with a stimulating intellectual experience, by undertaking a rigorous study of a specific aspect of the relevant sector in which the course is based Provide the student with a stimulating intellectual experience, by undertaking a rigorous study of business disciplines, with a view to providing a broad vocational management education Prepare the student for a professional career in management by developing knowledge and understanding of business disciplines Promote the ability to undertake advanced study in management with a proper concern for scholarship and rigour Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 2

3 encourage, using appropriate methods, critical investigations into business related topics, with a view to developing independent and self-motivated study skills Generate a deep interest in, and enthusiasm for business such that students and graduates are motivated to continually update their knowledge and understanding within the context of a rapidly changing political, social and economic environment. Aims of each Stage of the Course Stage One Stage one aims to enable the student to develop a framework of basic knowledge and skills encompassing the self-awareness, organisational and study skills necessary for undergraduate study. The student will have the skills to perform a basic analysis of the business environment and assess the ways in which the core business disciplines of finance, economics, management and human resources interact. He/she will be introduced to the consequences of international business activity and the responses of government. The student will explore the role of communication in a business context, draw appropriate conclusions and effectively communicate the results using written, oral and graphical means. In addition it is the aim of this stage to develop the basic knowledge and understanding of the academic, technical and professional elements of the core business disciplines necessary to provide the underpinning to allow progression to the Diploma level of the BA (Honours) Management with Marketing course. Stage Two Stage two enables the student to further demonstrate his/her awareness and understanding of the business environment and the way in which the basic disciplines interact, draw appropriate conclusions and effectively communicate the results using written, oral and graphical means. The student will display knowledge and understanding of the core academic technical, legal, administrative and professional elements in the fields of economics, finance, marketing, and human resource management and take a more critical approach to selected business areas depending on his/her chosen specialism. In addition the student will have the opportunity to study abroad for one semester with a partner University. Stage Three - Placement Route This Stage three route enables the student to apply his/her knowledge and understanding of business disciplines and personal transferable skills in the business environment. The student is located in an environment where he/she can demonstrate: technical and learning skills; staff relations skills; organisation skills; personal and professional skills; communication skills; and recognise his/her strengths and weaknesses as a potential manager. The student develops an understanding of the organisation in which he/she is placed and critically evaluates the factors which affect its performance by applying business theories, models, concepts and principles to the workplace context. The student also recognises and applies research approaches and methods. The student who completes the placement route in Stage three is not eligible to exit at this stage, other than with a Diploma of Higher Education Management. Non Placement Route This Stage three route enables the student to further demonstrate a knowledge and understanding of the specific areas of management and the business environment, which are of specific interest to each student. The student will display a degree of expertise in the field of entrepreneurship, through the New Business Project, which will provide them with tools that are required to action a business start-up. The student will display a critical understanding of the political, social and economic environment influencing business and take increasing responsibility for his/her learning and decision making, which will be demonstrated by a greater level of independent study. The student also recognises and applies research approaches and methods. In addition, the student has the opportunity to spend one or two semesters studying abroad with a partner University. Stage Four Stage four enables the student to engage in in-depth self directed study; acquire an increased breadth of understanding of marketing; further develop his/her ability to analyse and critically appraise problems and demonstrate an adaptability for future employment in industry and commerce in a rapidly changing environment. At this stage the focus of all the taught modules is on development of strategic and critical thinking abilities and the dissertation module allows students to apply these in a very focused manner through research in a self-selected topic which is relevant to the discipline. LEARNING OUTCOMES SCQF Level 7 Stage 1 Knowledge and Understanding of: Demonstrates familiarity with the basic facts and principles of management. Demonstrates a working understanding of these basic facts and principles. The fundamentals of management concepts, economics, human resource management and ethics. An introduction to the financial environment and management accounting. The consequences of international business activity and the response of governments. The Practical Skills to: Communication & Presentation Skills: Communicates in a clear and concise way, in writing and orally, in relatively informal and limited length pieces of work. Numeracy: Demonstrates an ability to manipulate and apply certain formulae pertinent to economics and finance. IT Skills: Access and uses word processing and simple statistical packages. Learning Skills: Studies in a systematic, directed way with the aid of appropriate tutor guidance. Interactive & Group Skills: Interacts effectively with tutors and fellow students; participates in clearly defined group situations. The Intellectual Skills to: Application: Carries out rote application of basic principles and procedures to standard, simple situations, with considerable guidance provided by tutors. Analysis: Demonstrates an ability to analyse with the help of detailed guidance from tutors. Synthesis: Systematically relates a limited number of facts/ideas/elements in an imitative manner, with considerable guidance provided from tutors. Evaluation: Starts to form own value judgements based on criteria provided, albeit very reliant on tutors' evaluative opinions. Problem Solving: Applies basic tools/methods to simple, standard problems, with the help of detailed guidance from tutors. The Key Employability, Enterprise and Transferrable Skills to: Demonstrate a basic knowledge and understanding of the business environment and ways in which the core business disciplines interact. Develop understanding of the academic, technical and professional elements of the core business disciplines. SCQF Level 8 Stage 2 Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 3

4 Knowledge and Understanding of: Demonstrates a widening appreciation of the scope of management; maps existing and new knowledge into a coherent and comprehensive picture. Demonstrates a widening appreciation of the significance of central and peripheral areas of management, suggesting opportunities to explore and extend its boundaries. The fundamentals of business law, organisational behaviour, consumer behaviour and marketing. The further study of economics and finance. The Practical Skills to: Communication & Presentation Skills: Communicates in a clear, systematic and concise way, in more formal academic and professional styles, and in longer pieces of work. Numeracy: Applies more complex formulae appropriate to the management context. Uses and interprets graphical information. Uses simple statistical techniques for the interpretation of data. IT Skills: Access and uses spreadsheets. Applies a variety of statistical techniques to data contained in spreadsheets. Learning Skills: Learns in an increasingly effective and purposeful way, with beginnings of development as an autonomous learner. Interactive & Group Skills: Demonstrates more advanced interactive and group skills, including effective preparation in more demanding group tasks. The Intellectual Skills to: Application: Applies standard principles and procedures to somewhat more demanding situations, still with some guidance provided. Analysis: Demonstrates increasing ability to apply classifications and analyse relatively simple situations with some guidance provided. Evaluation: Starts to develop own criteria and develops ability to form independent judgements, although still dependent on guidance from tutors. Problem Solving: Applies given tools/methods accurately and carefully to more demanding problems, still with fairly clear guidance. The Key Employability, Enterprise and Transferrable Skills to: Further demonstrate knowledge and understanding of the business environment, assess the ways in which the core business disciplines interact and draw appropriate conclusions. Develop skills to perform in a professional manner in the business environment. SCQF Level 9 Stage 3 Knowledge and Understanding of: Shows confident familiarity with the broad areas of the knowledge bases of management, focusing on the marketing context. Demonstrates a widening appreciation of the significance of central and peripheral areas of management (focusing on marketing) and of the range of methods and types of judgement employed in the business environment. For the student undertaking an industrial placement, the application of marketing, managerial and organisational principles in a work setting. For the student undertaking the taught route, the application of managerial and organisational principles in a business project. The study of a range of research tools applicable in management. For the student undertaking the taught route, further study of marketing specialist modules. The Practical Skills to: Communication & Presentation Skills: Engages effectively in a variety of roles; debates; produces clear, well-structured reports and other extended pieces of work; gives clear, subject-specific presentations in a variety of contexts. Numeracy: Learns and applies more complex statistical techniques as part of the research methods module. The student on placement will undertake more specialist calculations relevant to their workplace experience. The student on the non-placement route will continue with numerical development through the business project and/or their selected modules. IT Skills: Access and uses material and packages which will facilitate the analysis and presentation of numerical, tabular and graphical data. Develops and demonstrates competence in the use of the IT skills of statistical, spreadsheet and word processing packages in the research methods module and in either the workplace or the selected specialist taught modules. Learning Skills: Adopts a broad-ranging and flexible approach to study; identifies learning needs; pursues activities designed to meet these needs in increasingly autonomous ways. Interactive & Group Skills: Interacts effectively within a learning or subject-specific group; demonstrates basic negotiating, role leadership, and group-support skills. The Intellectual Skills to: Application: Demonstrates ability to select and use principles and procedures appropriate to the situation or problem in hand, with minimal guidance required. Analysis: Recognises familiar ideas or principles in new texts or situations; analyses systematically and effectively with minimal guidance. Synthesis: Shows basic ability to relate and marshal facts/ideas/elements in an argued case; with minimal guidance. Evaluation: Identifies a range of valid alternative solutions; begins to discriminate and evaluate in a reasoned, systematic and increasingly independent way. Problem Solving: Begins to self-direct, identify key elements or problems, and choose appropriate methods to construct their resolution with only general guidance. The Key Employability, Enterprise and Transferrable Skills to: Critically appraise the external and internal factors influencing business management and assess the ways in which the core management disciplines interact. Perform more complex and critical analysis of marketing practices and theory and critically assess means by which the marketing objectives of a business are achieved. Demonstrate research methods skills in a management context. On placement, the student should demonstrate managerial, technical and personal skills at a level appropriate for performing a supervisory role within management. The non-placement student should display knowledge and understanding of the academic and professional elements of the programme in the context of more complex managerial applications. SCQF Level 10 Stage 4 Knowledge and Understanding of: Shows confident familiarity with the defining concepts and features of management, including further specialist areas of special relevance or interest. Demonstrates a clear understanding of the limits of the application of management. Further extension of more advanced and specialist areas of management: business policy and strategy. Further extension of more advanced and specialist areas of management: research methods. Further extension of more advanced and specialist areas of marketing, applied consumer psychology, market research, e-business, international marketing, strategic marketing management. The Practical Skills to: Communication & Presentation Skills: Engages effectively in independent roles; debates in a professional manner; produced detailed critiques and coherent project reports; gives confident oral presentations in a wide range of contexts. Numeracy: Uses skills in numeracy developed at previous levels in more open ended situations, e.g. to evaluate the research findings of others, to present the findings of a piece of research undertaken by the student. IT Skills: Uses a variety of computer based packages to retrieve, manipulate and present data. Learning Skills: With minimal guidance, manages own learning using a wide range of resources appropriate to the selected Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 4

5 field of management; seeks and makes effective use of feedback. Interactive & Group Skills: Interacts effectively within learning or professional groups; demonstrates appropriate negotiating, role leadership and group-support skills to an advanced level. Practical Skills The Intellectual Skills to: Application: Carries out confident and accurate selection and application of principles and procedures to the solution of a range of professional situations and problems, working autonomously. Analysis: Identifies and classifies principles and ideas in new texts or situations; analyses systematically, effectively and critically, working autonomously. Synthesis: Brings together facts/ideas/elements in support of a well-structured; evolves new concepts, working autonomously. Evaluation: Integrates theory with professional practice; autonomously evaluates theory, process, solutions and outcomes critically and effectively. Problem Solving: Is increasingly independent, confident and flexible in identifying and defining complex problems and in the application of knowledge and skills appropriate to their solution, at the threshold of professional competence. The Key Employability, Enterprise and Transferrable Skills to: Critically assess the nature of the interaction between the elements of the business and corporate activities within the generic area of management. Undertake a marketing honours dissertation which involves an analytical, rigorous and critical approach to problem identification, solution and communication involving one or more areas of management. Synthesise areas of difficulty, contention and controversy within selected fields of management focusing on marketing. Deal with complex ethical and professional issues in accordance with current professional practice and/or ethical codes or practices. DISTINCTIVE FEATURES OF COURSE The BA (Hons) Management with Marketing is delivered by a team of full & part-time academic staff, many of whom have substantial industry experience combined with enviable academic reputations. Delivery of the course is also enhanced by the opportunity to hear from guest speakers with illustrious industry and entrepreneurial backgrounds, and to attend presentations given by alumni of the course. From the outset of the course, students are encouraged to focus on developing skills & knowledge with wide commercial application and relevance. Students are encouraged to participate in extra-curricular activities and events to further enhance their course experience such as business competitions, Student Representation, the organisation of events, charity work, industry networking events, and part-time work which is relevant to the course. Students learn in a variety of engaging and challenging ways and are encouraged to become independent learners from the outset of the course. WHAT THE COURSE INVOLVES Students are expected to commit 36 hours per week to their studies, of which the course timetable typically involves hours of timetabled classes per week. These contact hours are usually a combination of lecture and tutorial classes and, in addition to these, students are expected to spend time working individually and in groups. This may be to prepare for classes, to participate in study groups, to work on group projects, to prepare coursework submissions and to revise course materials amongst others. Students may choose to undertake an optional 12-month salaried work placement in Year 3 of the course. This placement typically involves a 36-hour working week and can be undertaken locally, nationally, and internationally. Students will work under the direct supervision of an organisational supervisor and will also be supported by an academic placement supervisor. Students may choose to spend either one semester during Year 2 or one or two semesters during Year 3 studying abroad with a partner institution as part of the Study Abroad programme. All students will be taught and assessed in English. Year 4 includes the completion of an honours dissertation. This is an individual piece of research which is completed under the guidance and supervision of an academic research supervisor. PLACEMENT / PROFESSIONAL EXPERIENCE An optional 12-month salaried work placement is available in Year 3. For students opting to follow this route, the placement is an integral part of the degree course and students' progress and contribution on placement are assessed. Whilst on placement students are required to complete academic work and placement progress reports. Students are assigned to a placement supervisor within their organisation who they will report to and whom is responsible for assessing the students' progress and achievements. Students are also supported by an academic placement tutor who will visit the placement organisation regularly to ensure satisfactory performance and development. Placement provides an opportunity to apply the skills and learning developed in Years 1 & 2 and to experiment and develop new skills. The flexibility of the course is reflected in the placement and students are able to pursue any aspect of their course into the workplace. In the past, Management with Marketing students have worked in sales, market research, marketing, corporate communications, public relations, event planning & promotion, tourism, hospitality, administration, report preparation, customer service, database management, event planning & promotion, and web design. Students have worked in a range of sectors including oil & gas, sports, hospitality, tourism, retail, banking, business consultancy, charity, financial services, and local government. The placement scheme is supported by a dedicated School Placement Office which sources placements for undergraduate and postgraduate students. Many of the placements are exclusive placements, available solely to Aberdeen Business School students. Placements are available on a competitive basis and students are required to apply formally for the placements they wish to obtain. Students will normally be expected to participate in a placement interview conducted by the hosting organisation and may be required to participate in an assessment centre process also conducted by the hosting organisation. OPPORTUNITIES FOR FURTHER STUDY The BA (Hons) Management with Marketing will usually provide access to postgraduate programmes in higher education institutions. Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 5

6 A student wishing to undertake the PG Dip Marketing at Aberdeen Business School may be eligible for exemption from some modules within the postgraduate course. EXTERNAL AND INTERNAL INDICATORS OF QUALITY AND STANDARDS The course has been aligned with the Scottish Qualifications Framework and the Business and Management Subject Benchmark. The School makes use of External Examiners to monitor quality in assessment in terms of both specification and students' work and they are in attendance at Assessment Boards. External Examiners are appointed from both traditional and new universities of high reputation and they cover all key subject areas. ACADEMIC REGULATIONS This course is governed by the provisions of the University's Academic Regulations, which are available at In particular: Regulation A1: Courses Regulation A2: Admission Regulation A3: Section 1: Student Appeals (Awards and Progression) Procedure Regulation A3: Section 2: Student Misconduct Procedure Regulation A4: Assessment and Recommendations of Assessment Boards Entry Requirements Applicants must satisfy the University's general admission requirements for undergraduate and postgraduate courses as contained in Academic Regulation A2: Admission, including proficiency to a minimum standard in the English language. Specific entry requirements for this course are detailed below. SQA Higher: BBBC GCE A Level: BCC ILC Higher: B2B2B2C1 International Baccalaureate: 27 points (subject conditions may apply) Equivalent overseas qualifications and some access programmes will be considered. Entry to Year 3 with relevant HNC or HND qualifications. Applications welcomed from mature students with non-standard qualifications and relevant work experience. Not all candidates are interviewed. However where, for example, the School wishes to gain further information on the applicant's academic qualifications, prior study, or work experience the candidate may be invited to discuss this at interview. Course-Specific Assessment Regulations Students who do not achieve the necessary credits from Study Abroad may be required to undertake module BS2314 Study Abroad Portfolio where re-sit opportunities with the host institution are not available or not suitably scheduled. This will be a decision of the Assessment Board. Honours classification is based solely on performance in Stage 4 of the course. The thesis is a core module. If a Stage 4 student does not obtain a pass in this module, the student will not qualify for an Honours degree and will (assuming all other necessary modules have been passed) be entitled to an unclassified BA only. Normally students with a profile of less than 60 credits at C and 60 credits at D at second attempt at the end of Stage 3 will be counseled not to progress to Honours. SOURCES OF FURTHER INFORMATION EQUALITY AND DIVERSITY The University has a strong commitment to the active promotion of equality across its functions, including its course provision. To this end the University has developed an inclusivity statement which articulates the University's desire to strive towards creating a working, learning and social atmosphere which is inclusive, harmonious and respectful of diversity. The University has also developed an equality and diversity policy and every two years publishes a mainstreaming report, including equality outcomes, which explains how the university is developing and implementing its inclusivity statement. At a course level, course leaders monitor and comment on equalities data through the annual appraisal process. Through this process any significant trends in equalities data are highlighted. Further information can be found at: All Schools have a nominated School Contact who can advise on the requirements of the course and the range of course-specific reasonable adjustments that may be made. The current School Contacts are available from: The University's Disability and Dyslexia Service provides support for students, details of which may be found at: NOTE This document constitutes one of two course documents that should be read together: Course Specification: Core Award Data Course Specification: Student Learning Experience CONTACT DETAILS Robert Gordon University Garthdee House Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 6

7 Aberdeen AB10 7QB Scotland, UK A Scottish Charity, Registration No. SC Telephone: +44 (0) Web: In compiling this information the University has taken every care to be as accurate as possible, though it must be read as subject to change at any time and without notice. The University reserves the right to make variations to the contents or methods of delivery of courses, to discontinue, merge or combine courses, and to introduce new courses. Printed: 14 Apr 2015 Record Number: 0086 Version Number: 7 Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 7

8 DETAILED COURSE STRUCTURE Stage 1 Semester 1 CREDITS LEVEL BS1201 The Financial Environment 15 SCQF 7 BS1203 Management Concepts 15 SCQF 7 BS1225 Marketing 15 SCQF 7 BS1264 Business Ethics 15 SCQF 7 Total for Semester: 60 Stage 1 Semester 2 CREDITS LEVEL BS1109 Introductory Economics 15 SCQF 7 BS1204 People Management 15 SCQF 7 BS1208 Introduction To Management Accounting 15 SCQF 7 BS1281 International Management 15 SCQF 7 Total for Semester: 60 Total for Stage: 120 Stage 2 Semester 1 CREDITS LEVEL BS2103 Work and Organisational Behaviour 15 SCQF 8 A BS2149 Study Abroad 1 15 SCQF 8 B BS2150 Study Abroad 2 15 SCQF 8 B BS2151 Study Abroad 3 15 SCQF 8 B BS2152 Study Abroad 4 15 SCQF 8 B BS2247 Advertising Communication 15 SCQF 8 A BS2268 Personal and Business Finance 15 SCQF 8 A BS2293 Business Ideas And Opportunities 15 SCQF 8 A Total for Semester: 60 Route A - Students choosing to follow Route A will spend Semester 1 of Stage 2 studying at Aberdeen Business School Route B - Students choosing to follow Route B will spend Semester 1 of Stage 2 with a partner business school as part of the Study Abroad Programme Stage 2 Semester 2 CREDITS LEVEL BS2116 Consumer Behaviour 15 SCQF 8 A BS2149 Study Abroad 1 15 SCQF 8 B BS2150 Study Abroad 2 15 SCQF 8 B BS2151 Study Abroad 3 15 SCQF 8 B BS2152 Study Abroad 4 15 SCQF 8 B BS2253 Public Relations 15 SCQF 8 A BS2258 Business Law 15 SCQF 8 A BS2294 Business Creation And Growth 15 SCQF 8 A Total for Semester: 60 Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 8

9 Route A - Students choosing to follow Route A will spend Semester 2 of Stage 2 studying at Aberdeen Business School Route B - Students choosing to follow Route B will spend Semester 2 of Stage 2 with a partner business school as part of the Study Abroad Programme Total for Stage: 120 Stage 3 Semester 1 CREDITS LEVEL BS3105 Events Management 15 SCQF 9 B F BS3170 Study Abroad 6 15 SCQF 9 C E BS3208 Experience in the Business Environment -- SCQF 9 D BS3221 Management in Practice -- SCQF 9 A BS3301 Placement -- SCQF 9 A BS3341 Study Abroad 5 15 SCQF 9 C E BS3343 Study Abroad 7 15 SCQF 9 C E BS3344 Study Abroad 8 15 SCQF 9 C E BS3916 Managing Projects 15 SCQF 9 B F BS3959 Business Marketing 15 SCQF 9 B F BS3961 Health and Safety Management Fundamentals 15 SCQF 9 B F Note: Route totals are not equal -> Totals for Semester: Route A - Students choosing Route A will undertake the Placement Route Route A: 0 Route B: 60 Route C: 60 Route D: 0 Route E: 60 Route F: 60 Route B - Students choosing Route B will study the Non-Placement Route at Aberdeen Business School Route C - Students choosing Route C will study the Non-Placement Route at a partner university business school as part of the Study Abroad programme. Route D - Students choosing Route D may gain exemption from Placement if appropriate Route E - Students choosing this route will undertake Semester 1 as a Study Abroad student and Semester 2 at Aberdeen Business School Route F - Students choosing this route will undertake Semester 1 at Aberdeen Business School and Semester 2 as a Study Abroad student. Stage 3 Semester 2 CREDITS LEVEL BS3131 Management Of Innovation 15 SCQF 9 B E BS3184 Research Methods 15 SCQF 9 A B C D E F BS3201 New Business Project 30 SCQF 9 B E BS3208 Experience in the Business Environment 105 SCQF 9 D BS3221 Management in Practice 15 SCQF 9 A BS3301 Placement 90 SCQF 9 A BS3347 Study Abroad 9 15 SCQF 9 C F BS3348 Study Abroad SCQF 9 C F BS3349 Study Abroad SCQF 9 C F Note: Route totals are not equal -> Totals for Semester: Route A - Students choosing Route A will undertake the Placement Route Route A: 120 Route B: 60 Route C: 60 Route D: 120 Route E: 60 Route F: 60 Route B - Students choosing Route B will study the Non-Placement Route at Aberdeen Business School Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 9

10 Route C - Students choosing Route C will study the Non-Placement Route at a partner university business school as part of the Study Abroad programme Route D - Students choosing Route D may gain exemption from Placement if appropriate Route E - Students choosing this route will undertake Semester 1 as a Study Abroad student and Semester 2 at Aberdeen Business School Route F - Students choosing this route will undertake Semester 1 at Aberdeen Business School and Semester 2 as a Study Abroad student Total for Stage: 120 Stage 4 Semester 1 CREDITS LEVEL BS4135 Applied Consumer Psychology 15 SCQF 10 BS4200 Thesis -- SCQF 10 BS4444 Appraisal Of Current Market Research 15 SCQF 10 Choose 1 option module from the following group: BS4104 Business Strategy 15 SCQF 10 BS4163 Business Creativity 15 SCQF 10 Total for Semester: 45 Stage 4 Semester 2 CREDITS LEVEL BS4200 Thesis 30 SCQF 10 BS4222 International Marketing 15 SCQF 10 BS4225 Strategic Marketing Management 15 SCQF 10 BS4248 E-business 15 SCQF 10 Total for Semester: 75 Total for Stage: 120 Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 10

11 COURSE STRUCTURE DIAGRAM Structure of BA (Hons) Management with Marketing Award / Exit Award Scottish Credit +Qualifications Framework Minimum Level + Credit Requirements Number of academic study years to complete the course in the School Stage 1 Certificate of Higher Education Management (Exit Award) (SCQF Level 7) 120 credits (Minimum of 90 credits at SCQF 7) 1 Stage 2 Diploma of Higher Education Management with Marketing (Exit Award) (SCQF Level 8) 240 credits (Minimum of 90 credits at SCQF 8) 2 non-placement routes only Stage 3 BA Management with Marketing (Exit Award) (SCQF Level 9) 360 credits (Minimum of 60 credits at SCQF 9) 3 Stage 4 BA (Hons) Management with Marketing (SCQF Level 10) 480 credits (Minimum of 180 credits at SCQF 9 and 10 and a minimum of 90 credits at SCQF 10) including achieving a pass in the Thesis Module BS Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 11

12 COURSE SPECIFICATION: Student Learning Experience COURSE SPECIFICATION: Student Learning Experience Bachelor of Arts with Honours [BA (Hons)] Management with Marketing STUDENT LEARNING EXPERIENCE The University's ambition is to be consistently one of the best modern universities in the UK. To achieve this ambition, the University focuses on the needs of students, economies and societies, aiming to: enrich the all-round experience of students throughout their engagement with the University; enhance the quality and relevance of taught provision; increase the diversification of the student population; expand the provision of corporate programmes and lifelong learning opportunities; grow internationally excellent research and knowledge exchange activities and reputation; secure economic and environmental sustainability. The University believes a professional education starts with excellent teaching and research within a supporting environment, and is about a lifelong and sustainable approach to working and living. The University's portfolio is informed by its commercial and public sector partners, who are instrumental in helping to develop courses to ensure their relevance for the evolving economy and society. Many include practical experience and placements, and are professionally accredited. These contribute to the University's position as one of the UK's top universities for graduate employment. By combining the best of both academic and professional worlds, the University aims to give its students the best possible start to their careers. A degree from Robert Gordon University is confirmation to a future employer that a student will possess the required blend of learning, skills and experience. COURSE PHILOSOPHY AND OVERVIEW The course philosophy echoes the School and University philosophies i.e. to provide high quality practice-based opportunities for students. A key element of the philosophy is to acknowledge that change is inevitable in graduate career pathways and therefore considerable attention is paid to the development of generic and transferable skills and abilities. The course is informed by the underpinning belief that students should be employable immediately upon graduating and then continue developing and learning throughout their working lives. A further element of this philosophy is that delivery of the course should be informed by contacts with the relevant industries at several levels, both formally and informally, and that the currency of the course will be regularly under review. This philosophy impacts on course design in that modules contain both academic & practical elements in order to ensure that students constantly develop academic knowledge and build transferable skills and abilities. Modules are regularly revised and updated to reflect the latest academic & industry thinking and industry figures are regularly invited to contribute to the course via involvement in modules and through the delivery of extra-curricular sessions. Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 1

13 COURSE SPECIFICATION: Student Learning Experience TEACHING AND LEARNING STRATEGY Teaching and Learning In order to assist understanding of the overall learning process, the following information presents a breakdown of the principal skills and abilities that the student is required to develop over the duration of the course. Upon completion, the BA (Hons) Management with Marketing provides the student with the ability to: Critically assess the nature of and integration between the elements of business and corporate activities within the generic area of management. Undertake a marketing related honours dissertation which involves an analytical, rigorous and critical approach to problem identification, solution and communication. Synthesise areas of difficulty, contention and controversy within selected fields of management, focusing on marketing. Deal with complex ethical and professional issues in accordance with current professional practice and/or ethical codes and practices. Overall Learning Outcomes The following learning outcomes describe what a student is expected to know and be able to do if he or she has taken full advantage of the opportunities for learning provided by the course. A student who has successfully completed a BA (Hons) Management with Marketing possess the following attributes: Knowledge & Understanding of: The basic facts and principles of management The scope of management The significance of central and peripheral areas of management and the opportunities to explore and extend its boundaries The broad areas of the knowledge bases of management, focusing on the marketing context. The central and peripheral areas of management (focusing on marketing aspects) and of the range of methods and types of judgement employed in the business environment The defining concepts and features of management, including further specialist areas of special relevance or interest The limits of the application of management The Practical Skills to: Succinctly communicate complex ideas and issues using a range of verbal and written techniques and through the manipulation of a variety of media. Manage time effectively and efficiently. Work effectively in teams and with other people. The Intellectual Skills to: Carry out confident and accurate selection and application of principles and procedures to the solution of a range of professional situations and problems, working autonomously. Identify and classify principles and ideas in new texts and situations; analyse systematically, effectively and critically, working autonomously. Bring together facts/ideas/elements in support of well-structured argument; evolve new concepts, working autonomously. Integrate theory with professional practice; autonomously evaluate theory, process, solutions and outcomes critically and effectively. Be increasingly independent, confident and flexible in identifying and defining complex problems and in the application of knowledge and skills appropriate to their solution, at the threshold of professional competence. The Key Employability, Enterprise & Transferable Skills to: Engage effectively in independent roles Debate in a professional manner Produce detailed critiques and coherent project reports Give confident oral and other presentations in a wide range of contexts Use numeric skills in open ended situations, e.g. to evaluate the research findings of others, to Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 2

14 COURSE SPECIFICATION: Student Learning Experience present the findings of a piece of research undertaken by the student. Use a variety of computer based packages to retrieve, manipulate and present data. Manage own learning using a wide range of resources appropriate to the selected field of management Seek and make effective use of feedback Interact effectively within learning or professional groups demonstrate appropriate negotiating, role, leadership, accountability and group-support skills to an advanced level The Learning Process: Teaching, Strategy & Methods The course curriculum is designed to enable the student to acquire and develop their subject knowledge and understanding, intellectual and thinking ability, and practical key transferable skills at four levels corresponding to the Scottish Credit and Qualifications Framework. As the student progresses through the course they are encouraged to expand their understanding and critical appreciation of Management & Marketing, and to develop skills through the application of this knowledge in individual and group based activities, and the optional work placement. The vocationally orientated nature of the course requires the student to obtain general and specific skills. The course utilises a wide range of teaching, learning and assessment methods that provide students with flexibility in their learning, and meets the needs of students. Through the implementation of techniques such as group projects, group exercises, role plays, workshops, case studies and oral presentations a learning community is created where students learn from each other, as well as staff. Students also learn via traditional methods such as lectures, tutorials, and private study. The involvement of the student in the learning process ensures the development of interpersonal skills and professional attitudes as well as analytical, critical and evaluative skills. The focus of the programme on the contemporary needs of businesses encourages the development of a life-long learning ethos. Deep learning is fostered by providing the student with access to lecture and seminar materials online through the University's online learning environment, Campus Moodle. This reduces the need for note taking in class and allows students to focus on understanding and digesting information. Throughout the course the student is encouraged to take an increasing amount of responsibility for his/her own learning, supported by both group and personal tutorials. At Stage One the student embarks on a common first year where he/she acquires theoretical knowledge and understanding of core areas of management together with the key professional skills that he/she will require for his/her study and future career. The range of learning activities will include lectures, seminars, computer laboratory work; presentations, small group activities as well as computer based learning and self-study. Assessment in Stage One is designed to form part of the learning process. A diverse range of assessment will be used, including continuous classroom based assessment; coursework, which includes portfolios of work, presentations, reports and essays; and unseen written examinations. At Stage Two the student will be expected to assume more responsibility for his/her own learning, as the emphasis in learning moves from knowledge towards reflection and critical application of information and ideas. The range of learning activities will include lectures, seminars, computer laboratory work, presentations, small group activities, case studies, and problem-solving activities. Assessment in Stage Two is designed to form part of the learning process. A diverse range of assessment will be used, including unseen written examinations. Coursework will include portfolios of work, presentations, reports and essays. At Stage Three the student on the placement route will develop his/her knowledge, understanding and critical appraisal skills in a practical work context. The learning at this stage is clearly student centred; however it is supported both by the work-based supervisor and the Aberdeen Business School Placement tutor. In addition he/she will undertake a self-study module on research methods, to develop research skills in preparation for the honours year. For the student not on placement, he/she will be expected to assume more responsibility for his/her own learning, as he/she undertakes study of more advanced topics in which the emphasis in learning develops from reflection to critical application of information and ideas and evaluation. Research skills will be focused upon in the module Research Methods. The range of learning activities will include lectures, seminars, computer laboratory work, individual and group presentations, small group activities, case studies, and problem-solving activities. Assessment in Stage Three is designed to form part of the learning process, and therefore placements are assessed on an ongoing basis and a final report. For taught modules both Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 3

15 COURSE SPECIFICATION: Student Learning Experience placements are assessed on an ongoing basis and a final report. For taught modules both formative and summative assessment will be employed through a diverse range of assessments, including problem solving, case studies and extended answer examinations. Coursework will include portfolios of work, presentations, reports and essays. At Stage Four, the student is expected to take an active role in the management of his/her learning and exhibit a high degree of autonomy in achieving learning outcomes. The dissertation module is regarded as both a valuable exercise and an important means of assessment at this level. The dissertation is intended to provide the student with the opportunity to develop and demonstrate his/her ability to collect data, interpret and analyse such data, employing appropriate analytical tools from pertinent disciplines, and to present arguments in a coherent and effectively supported form. Each student will be assigned a staff tutor to supervise his/her work, but the student remains responsible for selecting an area for study, carrying out the research and for arranging meetings with their supervisor. The role of the supervisor is to advise the student on their dissertation and, once the research topic has been agreed, to supervise, monitor and comment on the progress of the research. In other modules within Stage Four the student's responsibility for his/her learning is further enhanced through techniques such as student led seminars, student facilitated group discussions, case studies, advanced role-plays and group exercises. Within these activities the student is encouraged to further develop his/her critical and evaluative skills as well as his/her interpersonal and key transferable skills. The student is supported by a range of Learner Support Systems, ranging from Head of Year and Programme Leader, to academic and professional support from course tutors (including regular surgery sessions in each module) and from the Study Support Centre. ASSESSMENT Typical Assessment Methods The assessment of student work is carried out via a combination of appropriate assessment methods including: Individual reports Group reports Continuous assessment including: multiple choice tests administered during class time; preparatory tutorial work; and assessment of contribution to class time. Case based reports Unseen examinations Within specific modules, business simulation activities may form the basis of subsequent coursework assessment. The achievement of Learning Outcomes for each module is discreetly assessed by coursework and/or examination with weightings as specified within the Module Descriptor. The assessment method utilised within each module will typically be one or a combination of the above methods dependent on the topic concerned, and the intended learning outcome. Placement Placement performance is assessed by the student's direct supervisor within the host placement organisation. Students are also required to complete an academic module by distance learning materials whilst on placement, in addition to completing a placement progress & evaluation report. Grades The University has developed a Grading Scheme for assessment purposes, details of which may be accessed by visiting It is important to note that all grades indicated to students during the course of the academic session are provisional until the deliberations of the Assessment Board for the course. Provisional grades are presented to this Board, which consists of academic staff involved in the course delivery as well as External Examiners, and a final decision is confirmed on the performance of every student for each module undertaken by them. This is subsequently confirmed to each student in a published transcript, and may be accessed electronically on the Student Portal. Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 4

16 COURSE SPECIFICATION: Student Learning Experience SUPPORT FOR TEACHING, LEARNING AND ASSESSMENT The University provides a number of means of supporting teaching and learning: student induction organised on a course or School basis; an ongoing scheme of personal/pastoral support for students; an extensive programme of student study skills delivered through the Library and the Study Skills and Study Skills and Access Unit; an extensive library of learning resources; close collaboration with industry and professional, statutory and regulatory bodies; the University's active participation in the Scottish Funding Council's Quality Enhancement Themes, support for staff from the Department for the Enhancement of Learning, Teaching and Assessment (DELTA), including provision of a Postgraduate Certificate Higher Education Learning and Teaching course; extensive opportunities for student placements with companies or organisations, academic overseas exchange programmes, and support for entrepreneurial activity; CampusMoodle, the University's dedicated virtual learning environment; a commitment to knowledge exchange and technology transfer through focused research activity, which contributes to the critical underpinning for all taught courses; the expanding provision of state-of-the-art, purpose-built facilities and buildings. The University provides a number of means of supporting students in teaching and learning, including: Provision of a comprehensive First Year Handbook, 'ABSolutely All You Need to Know' which contains study guidance, procedural information and practical advice prior to course commencement. A formal Induction Programme where students are given important course & study information and have the opportunity to meet in small 'study groups'. Extensive academic & pastoral student support via the Programme Leader and Heads of Year. Extensive development of student study skills & transferable skills delivered via dedicated skills modules embedded as core components within Years 1 & 2 of the course. These are complemented by student study skills delivered through the Library and the Study Support Centre. Close collaboration with industry via a school 'Employer Industrial Liaison Group'. Advice & guidance given to current students from alumni of the course. Frequent opportunities to participate in course-related extra-curricular activities & events. MONITORING OF QUALITY AND STANDARDS In addition to the University requirements for evaluating and improving the quality and standards of teaching, learning and assessment, an annual meeting is held for all Module Coordinators of modules which contribute to the BA (Hons) Management Programme of which the BA (Hons) Management with Marketing course is a part. The purpose of this meeting is to review the content, delivery and assessment of the course from a holistic perspective in order to both maintain and improve quality and ensure a satisfactory student experience. STUDENT ENGAGEMENT IN QUALITY Learning occurs through lecture-based delivery as well as tutorials and seminars. Students are expected to prepare for lectures and tutorials by completing required reading from specified texts & documents and by preparing responses to assigned activities. For example, a student may be required to read a specific chapter within a textbook prior to attending a lecture, and then may be expected to read and conduct preparatory analysis of an associated case study before discussing this within small discussion groups in a tutorial setting. Students also learn through computer-based programmes such as business simulations and on-line workbooks. Learning is both an individual and group experience, and assessment within the course reflects this. Students may be required to research and compile individual reports, or to complete these activities in small groups. To develop practical skills students may also be required to compile portfolios of activities, or to deliver presentations or workshops for small audiences of their classmates. Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 5

17 COURSE SPECIFICATION: Student Learning Experience The student is required to fully engage with, and actively participate in the learning process. The course is challenging, yet highly enjoyable and students will find that the course is most fulfilling when they play an active and full role within it and their own learning process. Regular attendance and engagement with all course components is required to achieve a satisfactory level of performance. FEEDBACK FROM STUDENTS Student Representatives are elected for each Stage within the course and attend a training course delivered within the University to equip them with the skills and knowledge required for the role. Student Representatives meet with the Course Management Team, Associate Dean of Faculty, Dean of Faculty and University Principal in accordance with University requirements. Student Representatives are also invited to attend the Staff-Student Liaison Group for all Aberdeen Business School undergraduate courses. This Group shall normally consist of the Associate Dean, the Programme/Course Leader, Heads of Year, together with the Student Representatives from each course and stage. The Liaison Group shall meet at least once per semester and feed appropriate information to other Departments as required. Additionally, Student Representatives are invited to contact the Programme/Course Management Team on an ad-hoc basis as required. DATE OF PRODUCTION / REVISION 01 August 2014 NOTE This document constitutes one of two course documents that should be read together: Course Specification: Core Award Data Course Specification: Student Learning Experience CONTACT DETAILS Robert Gordon University Garthdee House Aberdeen AB10 7QB Scotland, UK A Scottish Charity, Registration No. SC Telephone: +44 (0) Web: In compiling this information the University has taken every care to be as accurate as possible, though it must be read as subject to change at any time and without notice. The University reserves the right to make variations to the contents or methods of delivery of courses, to discontinue, merge or combine courses, and to introduce new courses. Printed: 14 Apr 2015 Record Number: 0086 Version Number: 7 Bachelor of Arts with Honours [BA (Hons)] Management with Marketing 6