Asian Animation Industry. Asian Animation Industry: Strategies, Trends and Opportunities. Page 1

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1 Asian Animation Industry: Strategies, Trends and Opportunities Page 1

2 Table of Contents Introduction Animation in Asian Societies Establishment of Local Animation Industry LOCAL CONTENT PRODUCTIONS SUCCESSFUL BUSINESS MODELS Influence of Foreign Animation Styles POPULARITY OF FOREIGN ANIMATION Trends in Animation Outsourcing to Asia ANIMATION OUTSOURCING IN CHINA ANIMATION OUTSOURCING IN INDIA ANIMATION OUTSOURCING IN SOUTH KOREA ANIMATION OUTSOURCING IN PHILIPPINES ANIMATION OUTSOURCING IN TAIWAN ANIMATION OUTSOURCING IN VIETNAM Trend towards Co-Productions CO-PRODUCTIONS IN JAPAN CO-PRODUCTIONS IN CHINA CO-PRODUCTIONS IN KOREA CO-PRODUCTIONS IN INDIA CO-PRODUCTIONS IN TAIWAN CO-PRODUCTIONS IN PHILIPPINES Controversies Surrounding Foreign Animation PHILIPPINES SINGAPORE KOREA Page 2

3 MALAYSIA INDONESIA Animation Studios in Asia India Current State of the Industry KEY TRENDS CHALLENGES Business Models of Animation Studios in India REVENUE MODELS COST STRUCTURE CASE OF TOONZANIMATION INDIA S IN-HOUSE ANIMATION PROJECT CASE OF HANUMAN INDIA S FIRST FULLY INDIGENEOUS FEATURE FILM Size of the Indian Animation Industry RISING DOMESTIC DEMAND STATISTICS ON ANIMATION STUDIOS IN INDIA The Risks Future Outlook Strategies for Animation Studios in India Animation Schools in India Key Animation Studios in India ACROPETAL ANIMEDIA LTD COLOR CHIPS COMPUDYNE WINFOSYSTEMS LTD CREST COMMUNICATIONS DQ ENTERTAINMENT Page 3

4 DIGIKORE DESIGNS ESCOTOONZ HEART ANIMATION JADOO WORKS MAYA ENTERTAINMENT MEDIAWORKS PAPRIKAAS ANIMATION STUDIOS PENTAMEDIA TOONZ ANIMATION INDIA UTV TOONS WONDERTOONS ZEE INSTITUTE OF CREATIVE ARTS China Current State of the Industry KEY TRENDS CHALLENGES DEMAND FOR LOCAL CONTENT GOVERNMENT SUPPORT MARKET OPPORTUNITY Business Models of Animation Studios in China REVENUE MODELS COST STRUCTURE CASE OF THRU THE MOEBIUS STRIP THE FIRST CHINESE 3D ANIMATION MOVIE Size of the Chinese Animation Industry Statistics on Animation Studios in China The Risks Page 4

5 Future Outlook Strategies for Animation Studios in China Animation Studios in China SHANGHAI STARTS INFO-CREATION CORPORATION BEIJING HONG YE ANIMATION CO. SHANGHAI HONG QING TING ANIMATION PRODUCTION CO. ANIMATION PRODUCTION DEPARTMENT OF CCTV HONG YING UNIVERSE CO. ANIMATION INSTITUTE, BEIJING BROADCASTING INSTITUTE SHANGHAI YI LI MEI ANIMATION CO. LTD. MORNING SUN ANIMATION GROUP South Korea Emergence of the Industry Functioning of Korean Animation Studios Changing Business Models GOING BEYOND SUBCONTRACTING INVESTMENTS BY INDUSTRIAL GROUPS CHANGES IN STRUCTURE SUCCESS IN OTHER COUNTRIES Current State of the Industry GOVERNMENT SUPPORT COLLABORATION WITH OVERSEAS PARTNERS KEY TRENDS LOCAL CONTENT Challenges Strategies for Korean Animation Studios Page 5

6 OVERSEAS MARKETING Market Opportunity SIZE OF THE KOREAN ANIMATION Statistics on Animation Studios in Korea Future Outlook Animation Schools in Korea Animation Studios in Korea ANI VILLAGE COMPANY LTD. CHARACTER PLAN DOOLYNARA DR. MOVIE COMPANY DONGWOO ANIMATION HAHNSHIN CORPORATION HANHO HEUNG-UP HANHO HEUNG-UP IMAGE PLUS PLUS ONE ANIMATION SAEROM ANIMATION SEOL MOVIE SUNWOO ENTERTAINMENT Philippines Current State of the Industry KEY TRENDS COMPETITION CAPACITY BRAND BUILDING GOVERNMENT SUPPORT Page 6

7 DEMAND FOR LOCAL CONTENT Industry Recovery Challenges Animation Training Schools in Philippines Statistics on Animation Studios in Philippines Strategies for Philippine Animation Studios Future Outlook Animation Studios in Philippines TOP DRAW ANIMATION PHILIPPINE ANIMATION STUDIO INC. Taiwan Past the Turbulent Times Current State of the Industry KEY TRENDS LOCAL CONTENT COMPETITION GOVERNMENT SUPPORT COMPETITIVE ADVANTAGES Challenges Threats to Taiwan Animation Studios INTERNAL THREATS EXTERNAL THREATS Animation Schools in Taiwan Statistics on Animation Studios in Taiwan Page 7

8 Strategies for Animation Studios in Taiwan Future Outlook Animation Studios in Taiwan Key Animation Studios in Taiwan WANG FILM PRODUCTIONS HONG YING UNIVERSE CGCG INC. LEADER ASIA PACIFIC CREATIVITY CENTER Vietnam Early Foreign Entrants into Vietnam Key Trends CAPABILITIES OF VIETNAMESE ANIMATORS Challenges Future Trends Statistics on Animation Studios in Vietnam Strategies for Animation Studios in Vietnam Future Outlook Japan Key Trends MARKET OVERVIEW COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS OUTSOURCING TO OTHER COUNTRIES Successful Business Models Page 8

9 Anime Exports OVERSEAS INFLUENCE OF ANIME Globally Successful Japanese Animes THE POKEMON PHENOMENON Japanese Anime Production Models PROMINENCE OF 2D RETAS - SOFTWARE FOR ANIME PRODUCTION MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION Challenges Future Trends Statistics on Animation Studios in Japan Strategies for Japanese Animation Studios Animation Studios in Japan Thailand Government Support Industry Drivers Challenges Industry Opportunities Strategies for Animation Studios in Thailand Animation Studios in Thailand Singapore Industry Demand Triggers Page 9

10 Singapore Government Initiatives Industry Drivers Challenges Strategies for Animation Studios in Singapore Statistics on Animation Studios in Singapore Animation Studios in Singapore Animation Schools in Singapore Malaysia Government Support Industry Drivers Challenges Industry Opportunities Strategies for Animation Studios in Malaysia Malaysia s first 3D Animated Feature film Statistics on Animation Studios in Malaysia Animation Studios in Malaysia Page 10

11 Figures and Tables FIGURE 1: COST-QUALITY MATRIX OF ANIMATION CONTENT IN ASIAN COUNTRIES FIGURE 2: COMPARISON OF COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN ASIAN COUNTRIES FIGURE 3: COMPARISON OF ANNUAL ANIMATION CONTENT OUTPUT IN ASIAN COUNTRIES FIGURE 4: INDIA S FIRST FULLY CEL-ANIMATED MUSIC VIDEO FIGURE 5: TOONZANIMANTION S IN-HOUSE PRODUCTIONS FIGURE 6: HANUMAN THE MOVIE TABLE 2: ANIMATION CONTENT DEMAND FORECAST TV CHANNELS IN INDIA TABLE 3: FORECAST OF ANIMATION CONTENT REQUIRED BY TV CHANNELS IN INDIA FIGURE 7: SIZE OF INDIAN ANIMATION FIGURE 8: BREAK-UP OF INDIAN ANIMATION BASED ON OUTPUT FIGURE 9: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN INDIA TABLE 4: IN-HOUSE CONTENT DEVELOPED BY INDIAN ANIMATION STUDIOS TABLE 5: INDIGENOUS ANIMATION MOVIES DEVELOPED IN INDIA FIGURE 10: NUMBER OF ANIMATION STUDIOS IN INDIA FIGURE 11: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON SIZE FIGURE 12: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON CAPABILITIES FIGURE 13: CLASSIFICATION OF ANIMATION STUDIOS IN INDIA BASED ON FIGURE 14: NUMBER OF PEOPLE EMPLOYED IN THE INDIAN ANIMATION Page 11

12 FIGURE 15: ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION FIGURE 16: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION TABLE 6: ANIMATION SCHOOLS IN INDIA TABLE 7: INDIA S LEADING ANIMATION STUDIOS TABLE 8: IN-HOUSE CONTENT DEVELOPED BY CHINESE ANIMATION STUDIOS FIGURE 17: SIZE OF CHINESE ANIMATION FIGURE 18: ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE CHINESE ANIMATION FIGURE 19: VALUE OF ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE CHINESE ANIMATION FIGURE 20: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN CHINA FIGURE 21: NUMBER OF ANIMATION STUDIOS IN CHINA FIGURE 22: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON SIZE FIGURE 23: CLASSIFICATION OF ANIMATION STUDIOS IN CHINA BASED ON CAPABILITIES FIGURE 24: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON FIGURE 25: NUMBER OF PEOPLE EMPLOYED IN THE CHINESE ANIMATION FIGURE 26: ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION FIGURE 27: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION Page 12

13 TABLE 9: LIST OF ANIMATION SCHOOLS IN CHINA TABLE 10: CHINA S LEADING ANIMATION STUDIOS TABLE 11:IN-HOUSE CONTENT DEVELOPED BY KOREAN ANIMATION STUDIOS FIGURE 28: SIZE OF KOREAN ANIMATION FIGURE 29: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE FIGURE 30: NUMBER OF ANIMATION STUDIOS IN KOREA FIGURE 31: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON SIZE FIGURE 32: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON CAPABILITIES FIGURE 33: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON FIGURE 34: NUMBER OF PEOPLE EMPLOYED IN THE KOREAN ANIMATION FIGURE 35: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN KOREA FIGURE 36: ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION FIGURE 37: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION TABLE 12: ANIMATION SCHOOLS IN KOREA TABLE 13: KOREA S LEADING ANIMATION STUDIOS TABLE 14: LEADING ANIMATION TRAINING SCHOOLS IN PHILIPPINES FIGURE 38: NUMBER OF ANIMATION STUDIOS IN PHILIPPINES FIGURE 39: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON SIZE FIGURE 40: CLASSIFICATION OF ANIMATION STUDIOS IN PHILIPPINES BASED ON CAPABILITIES Page 13

14 FIGURE 41: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON FIGURE 42: NUMBER OF PEOPLE EMPLOYED IN THE PHILIPPINE ANIMATION FIGURE 43: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN PHILIPPINES FIGURE 44: ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINE ANIMATION FIGURE 45: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINES ANIMATION TABLE 15: LEADING ANIMATION STUDIOS IN PHILIPPINES TABLE 16: ANIMATION SCHOOLS IN TAIWAN FIGURE 46: NUMBER OF ANIMATION STUDIOS IN TAIWAN FIGURE 47: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON SIZE FIGURE 48: CLASSIFICATION OF ANIMATION STUDIOS IN TAIWAN BASED ON CAPABILITIES FIGURE 49: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON FIGURE 50: NUMBER OF PEOPLE EMPLOYED IN THE TAIWANESE ANIMATION FIGURE 51: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN TAIWAN FIGURE 52: ANNUAL ANIMATION CONTENT OUTPUT OF TAIWANESE ANIMATION FIGURE 53: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF TAIWAN ANIMATION Page 14

15 TABLE 17: LEADING ANIMATION STUDIOS IN TAIWAN FIGURE 54: NUMBER OF ANIMATION STUDIOS IN VIETNAM FIGURE 55: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON SIZE FIGURE 56: CLASSIFICATION OF ANIMATION STUDIOS IN VIETNAM BASED ON CAPABILITIES FIGURE 57: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON FIGURE 58: NUMBER OF PEOPLE EMPLOYED IN THE VIETNAMESE ANIMATION FIGURE 59: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN VIETNAM FIGURE 60: ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION FIGURE 61: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION FIGURE 62: NUMBER OF ANIMATION STUDIOS IN JAPAN FIGURE 63: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON SIZE FIGURE 64: CLASSIFICATION OF ANIMATION STUDIOS IN JAPAN BASED ON CAPABILITIES FIGURE 65: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON FIGURE 66: NUMBER OF PEOPLE EMPLOYED IN THE JAPANESE ANIMATION FIGURE 67: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN JAPAN Page 15

16 FIGURE 68: ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION FIGURE 61: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION TABLE 18: LEADING ANIMATION STUDIOS IN JAPAN FIGURE 69: NUMBER OF ANIMATION STUDIOS IN THAILAND FIGURE 70: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON SIZE FIGURE 71: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON CAPABILITIES FIGURE 72: CLASSIFICATION OF ANIMATION STUDIOS IN THAILAND BASED ON FIGURE 73: NUMBER OF PEOPLE EMPLOYED IN THE THAILAND ANIMATION FIGURE 74: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN THAILAND FIGURE 75: ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION FIGURE 76: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION TABLE 19: SINGAPORE S HOMEGROWN ANIMATION CONTENT FIGURE 77: NUMBER OF ANIMATION STUDIOS IN SINGAPORE FIGURE 78: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON SIZE FIGURE 79: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON CAPABILITIES FIGURE 80: CLASSIFICATION OF ANIMATION STUDIOS IN SINGAPORE BASED ON Page 16

17 FIGURE 81: NUMBER OF PEOPLE EMPLOYED IN THE SINGAPORE ANIMATION FIGURE 82: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN SINGAPORE FIGURE 83: ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION FIGURE 84: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION TABLE 20: SINGAPORE S LEADING ANIMATION STUDIOS TABLE 20: ANIMATION SCHOOLS IN SINGAPORE TABLE 21: MALAYSIA S HOME GROWN ANIMATION CONTENT FIGURE 4: MALAYSIA S FIRST 3D ANIMATED FEATURE FILM FIGURE 77: NUMBER OF ANIMATION STUDIOS IN MALAYSIA FIGURE 78: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON SIZE FIGURE 79: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON CAPABILITIES FIGURE 80: CLASSIFICATION OF ANIMATION STUDIOS IN MALAYSIA BASED ON FIGURE 81: NUMBER OF PEOPLE EMPLOYED IN THE MALAYSIAN ANIMATION FIGURE 82: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION WORK IN MALAYSIA FIGURE 83: ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION FIGURE 84: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION Page 17

18 TABLE 22: MALAYSIA S LEADING ANIMATION STUDIOS Page 18

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