CREATING THE STRATEGIC GENERALIST a proposed curricular model for graphic design education

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1 CREATING THE STRATEGIC GENERALIST a proposed curricular model for graphic design education by tyler galloway Assistant Professor, Graphic Design Kansas City Art Institute

2

3 Andrew Blauvelt and Meredith Davis

4 DEFINING A T-SHAPED PERSON

5 DEFINING A T-SHAPED PERSON A person who has a broad base of knowledge and experiences... T

6 T DEFINING A T-SHAPED PERSON A person who has a broad base of knowledge and experiences... coupled with one or more specialized areas of interest and skill. Tim Brown, Ideo

7 graphic design specialist the world generalist writing/criticism research sub-specialties motion graphics environmental information interaction publication advertising

8 DEFINING A T-SHAPED PERSON depth of knowledge interaction research environmental publication signage accounting

9 WHY T-SHAPED PEOPLE ARE IMPORTANT

10 WHY T-SHAPED PEOPLE ARE IMPORTANT multiple perspectives enhance teamwork

11 WHY T-SHAPED PEOPLE ARE IMPORTANT multiple perspectives enhance teamwork bridge gaps well

12 WHY T-SHAPED PEOPLE ARE IMPORTANT multiple perspectives enhance teamwork bridge gaps well produce good, original insights

13 Terry Irwin

14 WHY T-SHAPED PEOPLE ARE IMPORTANT valued in the workplace

15 WHY T-SHAPED PEOPLE ARE IMPORTANT valued in the workplace meaningful specialization will occur in practice

16 WHY T-SHAPED PEOPLE ARE IMPORTANT valued in the workplace meaningful specialization will occur in practice cross-disciplinary knowledge contributes to success

17 WHY T-SHAPED PEOPLE ARE IMPORTANT valued in the workplace meaningful specialization will occur in practice cross-disciplinary knowledge contributes to success essential for research, management, and writing

18 THE PATH TO SPECIALIZATION

19 THE PATH TO SPECIALIZATION undergraduate general ed general ed major major major particularly: linguistics cognitive psych anthrolology sociology

20 Katherine McCoy

21 THE PATH TO SPECIALIZATION graduate elective major studio major seminar

22 THE PATH TO SPECIALIZATION PhD electives electives electives design research colloquia

23 THE PATH TO SPECIALIZATION professional practice general ed general ed major major major sub-specialized practice

24 THE PATH TO SPECIALIZATION professional practice broad media coverage sub-specializations balanced by generalities in other areas audience focus

25 THE PATH TO SPECIALIZATION professional practice depth of knowledge environmental publication signage teaching

26 WHERE UNDERGRAD FITS IN: A CASE STUDY

27 WHERE UNDERGRAD FITS IN: A CASE STUDY

28 attract a particular type of student

29 rich visual arts culture

30 top-quality studio art electives

31 funding focused on design/art

32 creative professional life

33 specialized: cultural perspective

34 specialized: cultural perspective set of experiences

35 specialized: cultural perspective set of experiences approach to problems

36 WEAKNESSES OF GENERALIZING

37 WEAKNESSES OF GENERALIZING isolation

38 WEAKNESSES OF GENERALIZING isolation breadth and depth of liberal arts offerings

39 WEAKNESSES OF GENERALIZING isolation breadth and depth of liberal arts offerings limited library resources

40 WEAKNESSES OF GENERALIZING isolation breadth and depth of liberal arts offerings limited library resources tuition driven

41 A CURRICULUM TO CREATE T-SHAPED PEOPLE

42 A CURRICULUM TO CREATE T-SHAPED PEOPLE priorities: simultaneous media approach utilizing sub-specialists in the classroom

43 A CURRICULUM TO CREATE T-SHAPED PEOPLE freshman fall spring liberal arts graphic design fine arts / electives sophomores design history juniors art history art history

44 A CURRICULUM TO CREATE T-SHAPED PEOPLE seniors, fall semester: specialized studio predetermined set of issues allow for problem finding g.d. studio specialized studio g.d. studio

45 A CURRICULUM TO CREATE T-SHAPED PEOPLE seniors, spring semester: degree project (not a thesis ) student-defined problem sub-specialty focused: design s use, audience, media g.d. studio degree project g.d. studio

46 WILL STALEY

47 CODY LANGFORD

48 AMANDA ZEITLER

49 KENNY KIM

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